Cut Flowers Market

Cut Flowers Market

Cut Flowers Market Forecasts to 2028 - Global Analysis By Type (Chrysanthemum, Rose, Gerbera, Carnation, Lilium, Anthuriam, Gladiolus, Orchids, Tuberose, Sunflower and Other Types), By Distribution Channel (Online Retail, Offline, Direct Sales and Retail Stores), By Flower Colors, By Pricing, By Application, By End User and By Geography

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4.1 (53 reviews)
Published: 2023 ID: SMRC22880

This report covers the impact of COVID-19 on this global market

Years Covered


Estimated Year Value (2022)

US $36.40 BN

Projected Year Value (2028)

US $53.41 BN

CAGR (2022 - 2028)


Regions Covered

North America, Europe, Asia Pacific, South America, and Middle East & Africa

Countries Covered

US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa

Largest Market


Highest Growing Market

Asia Pacific

According to Stratistics MRC, the Global Cut Flowers Market is accounted for $36.40 billion in 2022 and is expected to reach $53.41 billion by 2028 growing at a CAGR of 6.6% during the forecast period. Cut flowers are a flexible commodity that may be utilised for a range of tasks, such as enhancing gifts or decorating weddings. They are an attractive choice for both consumers and organisations because of the broad variety of colours, shapes, and sizes available. Cut flowers are stem and bud cuttings from ornamental plants that are used for bouquets, arrangements of flowers, wreaths, packaging, and a variety of other things. The breeding, growing, harvesting, arrangement, and sale of cut flowers as-is or as finished goods with specific arrangements are all part of the cut flower market. Cut flowers have been recognised as the decorative that is most financially produced on a global scale.

According to the British Florist Association, in the UK, 80% of cut flowers come via the Netherlands; however, a substantial proportion comes from Kenya. Some Kenyan flowers come straight to the U.K. on direct flights from Nairobi.

Market Dynamics:


Increasing popularity of cut flowers and ornamentals in decorations

Freshly cut flowers are frequently used as decorations to brighten up spaces. When offered as gifts to express love and care and to adorn homes and public areas, they are a significant component of events like weddings and festivals. They can be put together into floral wreaths, corsages, and bouquets. Floral arrangements and other decorations in hotels and resorts can improve the space's comfort level and visitor attractiveness. In the hotel sector, flower arrangements can add a personal touch. Visitors value flowers because they add a sense of freshness to their surroundings.


Difficulties in production

The field of flower marketing presents a number of difficulties for flower farmers. Production and horticulture are both having issues. The role of intermediaries in the cut flower market needs to be reevaluated, according to the growers of flowers. The middlemen are accepted by the flower growers as being necessary, but they also exploit them when determining pricing, assessing the quality of the flowers, and weighing the blooms, which has a significant impact on the farmers' nominal income.


High usage of cut flowers in hospitability & retail sector

Floral arrangements and additional decorations in hotels and resorts may make the environment feel more comfortable and welcoming to visitors. Flowers have been regarded as promoting love and courtship. Any floral design for a wedding, a dining establishment, or a hotel will have a positive, loving vibe. Lowers may be used in a wide range of theme decorations and setups because they are available in a number of colours and fragrances. When arranged, flowers can add extra colour to the area surrounding the event and release a calming and energising perfume. The cut flower market has expanded significantly owing to the usage of cut flowers in retail and hospitality for a number of purposes.


Obstacles in logistics, storage, and transportation

Maintaining the cold chain at every stage of travel and storage is crucial for the smooth operation and efficiency of the supply chain. Every day, flowers' viability and quality decrease. In flower culture, all parties involved are interdependent. A broken link in the supply chain disrupts the entire process, delaying supply and having an effect on the type and quantity of flowers available. Flowers require proper handling and post-harvest care after being harvested. They need to be refrigerated before being pruned, graded, bunched, properly packed, and stored in the cold room.

Covid-19 Impact:

COVID-19 outbreak commenced in Wuhan, China, and has since spread to other parts of the world. In terms of confirmed cases and reported deaths as of April 2021, the US, India, Brazil, Russia, the UK, France, Spain, Italy, Turkey, Germany, Colombia, and Argentina are among the worst-impacted countries. Because of lockdowns, travel restrictions, and company closures imposed by governments, the pandemic has had an impact on economies and industries. The epidemic has caused substantial supply chain breaks in a number of the world's main industries, including consumer goods, horticulture, and floriculture.

The carnation segment is expected to be the largest during the forecast period

Due to usage in weddings, Carnation segment is anticipated to hold the largest market share over the extrapolated period. Dianthus caryophyllus, frequently referred to as carnations, is one of the species. It is a native of the Mediterranean region, and it has distinctive petals with fringes and a spicy fragrance. A highly popular cut flower, carnations are frequently used in floral arrangements, corsages, and boutonnieres. Carnations are a symbol of love, appreciation, and luck. Worldwide, red and pink carnations are popular.

The commercial segment is expected to have the highest CAGR during the forecast period

Owing to the rising demand at wedding events, birthday parties, funerals, and across other institutions, their use is predicted to develop over the forecast period, and the commercial segment dominated the lucrative growth during the projection period. Additionally, cut flowers are commonly used in business contexts, including salons, restaurants, cafes, hotels, airports, and wedding venues. However, the potential for their broad use throughout the forecast period is expanded by the growing popularity of cut flowers for use in a variety of arrangements, including oval floral arrangements, horizontal flower arrangements, vertical flower arrangements, and triangular flower arrangements.

Region with largest share:

Europe is expected to dominate the largest share over the anticipated period. The European Union, which includes many nations with high per capita flower consumption, is estimated to consume almost 50% of the world's flowers every year, according to the Centre for the Promotion of Imports from Developing Countries. The overall EU consumer sales of cut flowers are still rising steadily, despite signs of saturation in several of the bigger EU markets, such as Germany, France, and the Netherlands. Following Germany in order of flower consumption are the UK, France, Italy, and the United Kingdom.

Region with highest CAGR:

Due to the development in e-commerce sales, which provides an opportunity for the flower business, Asia Pacific is anticipated to have the highest CAGR throughout the projection period. Flowers are increasingly being sold online by businesses (florists, big-box stores, and online specialists). The variety of flowers available for purchase online is expanding. Furthermore, despite having market shares that are often below 10%, the internet is the avenue for sales that is expanding fastest in many Asian nations. However, the rise of internet shopping has increased the significance of standardised products, effective supply chains, and information exchange norms. Future predictions indicate a further rise in the sale of cut flowers (bouquets, mono-bunches, and individual flowers) online.

Key players in the market

Some of the key players in Cut Flowers market include Afriflora Sher, Danziger Group, DOS GRINGOS, LLC, Dümmen Orange, Esmeralda Farms, Flamingo Horticulture Ltd, Florensis Flower Seeds UK Ltd, Karen Roses Company, Marginpar BV, MultiFlora, Oserian, Rosebud Limited, Selecta Cut Flowers S.A.U., The Kariki Group, The Queen's Flowers, Washington Bulb Co., Inc and Native Floral Group.

Key Developments:

In February 2023, Floriday developed 'trade settings,' which allows growers and buyers to easily set up how they want to trade with each other in one place. It makes trading with each other even more pleasant for both growers and buyers.

In December 2022, Floriday developed digital infrastructure for the floriculture industry to make trade easy, giving consumers more options to buy flowers and plants online.

In August 2021, The Netherlands Authority for Consumers and Markets (ACM) acquired three floriculture-product transport companies (De Winter, Van Marrewijk (Wematrans), and Van Zaal) by Dutch cooperative Royal FloraHolland to cater to the demands of consumers and buyers.

Types Covered:
• Chrysanthemum
• Rose
• Gerbera
• Carnation
• Lilium
• Anthuriam
• Gladiolus
• Orchids
• Tuberose
• Sunflower
• Other Types

Distribution Channels Covered:
• Online Retail
• Offline
• Direct Sales
• Retail Stores

Flower Colors Covered:
• Red
• Pink
• White
• Lavender or Blue
• Yellow
• Orange
• Other Flower Colors

Pricings Covered:
• Premium Pricing
• Mass Pricing

Applications Covered:
• Home
• Commercial
• Other Applications

End Users Covered:
• Parties & Special Days
• Conference & Activities
• Personal Use
• Welcoming & Greeting
• Wedding & Mega Cultural Events
• Other End Users

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2020, 2021, 2022, 2025, and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions

3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Application Analysis
3.7 End User Analysis
3.8 Emerging Markets
3.9 Impact of Covid-19

4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry

5 Global Cut Flowers Market, By Type
5.1 Introduction
5.2 Chrysanthemum
5.3 Rose
5.4 Gerbera
5.5 Carnation
5.6 Lilium
5.7 Anthuriam
5.8 Gladiolus
5.9 Orchids
5.10 Tuberose
5.11 Sunflower
5.12 Other Types

6 Global Cut Flowers Market, By Distribution Channel
6.1 Introduction
6.2 Online Retail
6.3 Offline
6.3.1 Supermarkets/Hypermarkets
6.3.2 Specialty Stores/Florists
6.4 Direct Sales
6.5 Retail Stores
6.5.1 Floriculture Stores

7 Global Cut Flowers Market, By Flower Colors
7.1 Introduction
7.2 Red
7.3 Pink
7.4 White
7.5 Lavender or Blue
7.6 Yellow
7.7 Orange
7.8 Other Flower Colors

8 Global Cut Flowers Market, By Pricing
8.1 Introduction
8.2 Premium Pricing
8.3 Mass Pricing

9 Global Cut Flowers Market, By Application
9.1 Introduction
9.2 Home
9.3 Commercial
9.3.1 Hotels
9.3.2 Airports
9.3.3 Restaurants & Cafes
9.3.4 Wedding Destinations
9.3.5 Salon
9.3.6 Other Commercials
9.4 Other Applications

10 Global Cut Flowers Market, By End User
10.1 Introduction
10.2 Parties & Special Days
10.3 Conference & Activities
10.4 Personal Use
10.5 Welcoming & Greeting
10.6 Wedding & Mega Cultural Events
10.7 Other End Users

11 Global Cut Flowers Market, By Geography
11.1 Introduction
11.2 North America
11.2.1 US
11.2.2 Canada
11.2.3 Mexico
11.3 Europe
11.3.1 Germany
11.3.2 UK
11.3.3 Italy
11.3.4 France
11.3.5 Spain
11.3.6 Rest of Europe
11.4 Asia Pacific
11.4.1 Japan
11.4.2 China
11.4.3 India
11.4.4 Australia
11.4.5 New Zealand
11.4.6 South Korea
11.4.7 Rest of Asia Pacific
11.5 South America
11.5.1 Argentina
11.5.2 Brazil
11.5.3 Chile
11.5.4 Rest of South America
11.6 Middle East & Africa
11.6.1 Saudi Arabia
11.6.2 UAE
11.6.3 Qatar
11.6.4 South Africa
11.6.5 Rest of Middle East & Africa

12 Key Developments
12.1 Agreements, Partnerships, Collaborations and Joint Ventures
12.2 Acquisitions & Mergers
12.3 New Product Launch
12.4 Expansions
12.5 Other Key Strategies

13 Company Profiling
13.1 Afriflora Sher
13.2 Danziger Group
13.4 Dümmen Orange
13.5 Esmeralda Farms
13.6 Flamingo Horticulture Ltd
13.7 Florensis Flower Seeds UK Ltd
13.8 Karen Roses Company
13.9 Marginpar BV
13.10 MultiFlora
13.11 Oserian
13.12 Rosebud Limited
13.13 Selecta Cut Flowers S.A.U.
13.14 The Kariki Group
13.15 The Queen's Flowers
13.16 Washington Bulb Co., Inc
13.17 Native Floral Group

List of Tables
1 Global Cut Flowers Market Outlook, By Region (2020-2028) ($MN)
2 Global Cut Flowers Market Outlook, By Type (2020-2028) ($MN)
3 Global Cut Flowers Market Outlook, By Chrysanthemum (2020-2028) ($MN)
4 Global Cut Flowers Market Outlook, By Rose (2020-2028) ($MN)
5 Global Cut Flowers Market Outlook, By Gerbera (2020-2028) ($MN)
6 Global Cut Flowers Market Outlook, By Carnation (2020-2028) ($MN)
7 Global Cut Flowers Market Outlook, By Lilium (2020-2028) ($MN)
8 Global Cut Flowers Market Outlook, By Anthuriam (2020-2028) ($MN)
9 Global Cut Flowers Market Outlook, By Gladiolus (2020-2028) ($MN)
10 Global Cut Flowers Market Outlook, By Orchids (2020-2028) ($MN)
11 Global Cut Flowers Market Outlook, By Tuberose (2020-2028) ($MN)
12 Global Cut Flowers Market Outlook, By Sunflower (2020-2028) ($MN)
13 Global Cut Flowers Market Outlook, By Other Types (2020-2028) ($MN)
14 Global Cut Flowers Market Outlook, By Distribution Channel (2020-2028) ($MN)
15 Global Cut Flowers Market Outlook, By Online Retail (2020-2028) ($MN)
16 Global Cut Flowers Market Outlook, By Offline (2020-2028) ($MN)
17 Global Cut Flowers Market Outlook, By Supermarkets/Hypermarkets (2020-2028) ($MN)
18 Global Cut Flowers Market Outlook, By Specialty Stores/Florists (2020-2028) ($MN)
19 Global Cut Flowers Market Outlook, By Direct Sales (2020-2028) ($MN)
20 Global Cut Flowers Market Outlook, By Retail Stores (2020-2028) ($MN)
21 Global Cut Flowers Market Outlook, By Floriculture Stores (2020-2028) ($MN)
22 Global Cut Flowers Market Outlook, By Flower Colors (2020-2028) ($MN)
23 Global Cut Flowers Market Outlook, By Red (2020-2028) ($MN)
24 Global Cut Flowers Market Outlook, By Pink (2020-2028) ($MN)
25 Global Cut Flowers Market Outlook, By White (2020-2028) ($MN)
26 Global Cut Flowers Market Outlook, By Lavender or Blue (2020-2028) ($MN)
27 Global Cut Flowers Market Outlook, By Yellow (2020-2028) ($MN)
28 Global Cut Flowers Market Outlook, By Orange (2020-2028) ($MN)
29 Global Cut Flowers Market Outlook, By Other Flower Colors (2020-2028) ($MN)
30 Global Cut Flowers Market Outlook, By Pricing (2020-2028) ($MN)
31 Global Cut Flowers Market Outlook, By Premium Pricing (2020-2028) ($MN)
32 Global Cut Flowers Market Outlook, By Mass Pricing (2020-2028) ($MN)
33 Global Cut Flowers Market Outlook, By Application (2020-2028) ($MN)
34 Global Cut Flowers Market Outlook, By Home (2020-2028) ($MN)
35 Global Cut Flowers Market Outlook, By Commercial (2020-2028) ($MN)
36 Global Cut Flowers Market Outlook, By Hotels (2020-2028) ($MN)
37 Global Cut Flowers Market Outlook, By Airports (2020-2028) ($MN)
38 Global Cut Flowers Market Outlook, By Restaurants & Cafes (2020-2028) ($MN)
39 Global Cut Flowers Market Outlook, By Wedding Destinations (2020-2028) ($MN)
40 Global Cut Flowers Market Outlook, By Salon (2020-2028) ($MN)
41 Global Cut Flowers Market Outlook, By Other Commercials (2020-2028) ($MN)
42 Global Cut Flowers Market Outlook, By Other Applications (2020-2028) ($MN)
43 Global Cut Flowers Market Outlook, By End User (2020-2028) ($MN)
44 Global Cut Flowers Market Outlook, By Parties & Special Days (2020-2028) ($MN)
45 Global Cut Flowers Market Outlook, By Conference & Activities (2020-2028) ($MN)
46 Global Cut Flowers Market Outlook, By Personal Use (2020-2028) ($MN)
47 Global Cut Flowers Market Outlook, By Welcoming & Greeting (2020-2028) ($MN)
48 Global Cut Flowers Market Outlook, By Wedding & Mega Cultural Events (2020-2028) ($MN)
49 Global Cut Flowers Market Outlook, By Other End Users (2020-2028) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.

List of Figures


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.

Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.

For more details about research methodology, kindly write to us at

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