Dairy Based Beverages Market

According to Stratistics MRC, the Global Dairy-Based Beverages Market is accounted for $44.2 billion in 2023 and is expected to reach $69.1 billion by 2030 growing at a CAGR of 6.6% during the forecast period. Dairy-based beverages are liquid refreshments derived from milk or milk products. These beverages encompass a wide range of products, including milkshakes, yogurt drinks, flavored milk, and smoothies. They are popular for their nutritional value, providing essential nutrients such as calcium, protein, and vitamins. Dairy-based beverages offer various flavors and textures, catering to diverse consumer preferences and serving as refreshing and nourishing options for consumption.

Market Dynamics: 

Driver: 

Growing consumer awareness of health benefits associated with dairy-based beverages

Growing consumer awareness of the health benefits associated with dairy-based beverages serves as a key driver in the market. Dairy products are rich sources of essential nutrients such as calcium, protein, vitamins, and minerals, which are vital for maintaining overall health. Additionally, research highlighting the role of dairy consumption in promoting bone health, muscle growth, and weight management has led to increased demand for dairy-based beverages among health-conscious consumers. This trend is expected to continue driving market growth as consumers prioritize nutritious beverage options.

Restraint:

Concerns regarding lactose intolerance and allergies

A considerable portion of the global population is lactose-intolerant or allergic to dairy products, leading to a restricted consumer base. This limitation hampers market penetration and revenue potential for dairy beverage manufacturers. Additionally, the rising awareness of these issues among consumers has prompted them to seek alternative non-dairy options, such as plant-based milk substitutes. As a result, dairy-based beverage companies face challenges catering to diverse dietary preferences and health considerations. 

Opportunity:

Development of functional and fortified dairy beverages

Consumers are increasingly seeking beverages that offer additional health benefits beyond basic nutrition. Functional and fortified dairy drinks cater to this demand by incorporating ingredients like vitamins, minerals, probiotics, and protein enhancements. These beverages provide essential nutrients but also offer specific health-promoting properties such as improved digestion, immune support, and enhanced energy levels. Capitalizing on this trend allows dairy beverage manufacturers to differentiate their products, attract health-conscious consumers, and drive market growth.

Threat:

Health-related controversies and negative perceptions

Health-related controversies and negative perceptions pose a significant threat to the dairy-based beverages market. Concerns regarding issues such as lactose intolerance, allergies, saturated fat content, and the environmental impacts of dairy farming can deter consumers from purchasing these products. Additionally, ongoing debates surrounding the potential links between dairy consumption and health issues like cardiovascular disease and certain types of cancer can further erode consumer confidence.

Covid-19 Impact: 

The COVID-19 pandemic has both positively and negatively impacted the Dairy-Based Beverages market. While there has been increased awareness of health monitoring and fitness due to the pandemic, disruptions in manufacturing, supply chains, and healthcare services have hindered market growth. However, the market is expected to rebound as healthcare systems recover, and there is a renewed focus on preventive healthcare and remote patient monitoring post-pandemic.

The milk beverages segment is expected to be the largest during the forecast period

The milk beverages segment is poised to dominate the dairy-based beverages market during the forecast period. This dominance can be attributed to several factors, including the widespread popularity of traditional milk as a staple beverage, its versatility in various culinary applications, and its inherent nutritional benefits such as calcium, protein, and vitamins. Additionally, the segment's continued innovation with flavored and fortified milk varieties, coupled with growing consumer demand for convenient and nutritious dairy options, further propels its market leadership.

The tetra packs segment is expected to have the highest CAGR during the forecast period

The tetra packs segment is projected to experience the highest growth rate during the forecast period in the dairy-based beverages market. This growth can be attributed to several factors, including the convenience and portability offered by tetra packs, which appeal to consumers seeking on-the-go beverage options. Additionally, advancements in packaging technology have enhanced the shelf life and preservation of dairy-based beverages in tetra packs, driving their popularity among both manufacturers and consumers.

Region with largest share:

Asia Pacific is positioned to sustain its dominance in the dairy-based beverages market due to the region's large and rapidly growing population, coupled with increasing urbanization and rising disposable incomes, which drive robust demand for dairy products. Additionally, changing dietary preferences, growing health consciousness, and a burgeoning middle class contribute to the market's expansion. Moreover, ongoing investments in dairy infrastructure, product innovation, and distribution networks further strengthen Asia Pacific's leading position in the global dairy-based beverages market.

Region with highest CAGR:

Europe is poised for rapid growth in the dairy-based beverages market due to increasing consumer demand for healthy and convenient beverage options, coupled with a growing preference for dairy products, which is driving market expansion. Additionally, the region's strong dairy industry infrastructure, stringent quality standards, and innovation in product formulations and packaging techniques contribute to market growth. Furthermore, rising disposable incomes and changing consumer lifestyles are fueling the consumption of dairy-based beverages, positioning Europe as a key growth region in the market.

Key players in the market

Some of the key players in Dairy-Based Beverages Market include Agropur Cooperative, Arla Foods Amba, Chobani, LLC, Danone S.A., Dean Foods Company, Fonterra Co-operative Group Limited, FrieslandCampina N.V., General Mills, Inc., Grupo LALA, S.A.B. de C.V., ITC Ltd, Meiji Holdings Co., Ltd., Mengniu Dairy Co., Ltd., Mother Dairy Fruit and Vegetable Pvt. Ltd., Nestlé S.A., PepsiCo, Inc., Suntory Holdings Limited, The Coca-Cola Company, The Kraft Heinz Company, Unilever PLC, Varun Beverages, Yakult Honsha Co., Ltd. and Yili Group.

Key Developments:

In March 2024, Varun Beverages, leading bottler of beverage major PepsiCo, is expanding its production capacities in the juices and value-added dairy products segments in 2024, according to the latest annual report of the company. Besides, Varun Beverages Ltd (VBL) is strengthening its distribution network and chilling infrastructure, which is essential to enhance presence in the existing and under-penetrated markets, its promoter & Non-Executive Chairman Ravi Jaipuria told shareholders.

In April 2023, India's leading milk and milk Product Company, Mother Dairy Fruit and Vegetable Pvt. Ltd has announced that it is releasing 15 new products for the summer of 2023. According to the company and its food developers, the new products were developed on the basis of consumer insights. These new products were aimed at tapping into indulgence and the consumer's evolving consumption pattern. The new products include ready-to-consume Custard, 2 Cold Coffees and over 10 Ice Cream variants. In addition, the company has enriched its Nutrifit Curd offering with Vitamins A & D.

Product Types Covered:
• Milk-Based Beverages
• Fermented and Cultured Beverages
• Buttermilk
• Kefir
• Whey-Based Beverages
• Dairy-Based Protein Shakes
• Dairy-Based Energy Drinks
• Functional Beverages
• Dairy-Based Sports Drinks

Packaging Types Covered:
• Cans
• Bottles
• Cups
• Pouches
• Tetra Packs

Distribution Channels Covered:
• Retail Distribution
• Online Distribution
• Food Service Distribution

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan        
o China        
o India        
o Australia  
o New Zealand
o South Korea
o Rest of Asia Pacific    
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa 
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings: 
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances