Data Visualization Tools Market

Data Visualization Tools Market

Data Visualization Tools Market Forecasts to 2030 - Global Analysis By Deployment Mode (Cloud and On-premises), Offering (Software and Service), Organization Size (Small and Medium-Sized Enterprises and Large Enterprises), Application, End User and By Geography

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Published: 2023 ID: SMRC23878

This report covers the impact of COVID-19 on this global market

According to Stratistics MRC, the Global Data Visualization Tools Market is accounted for $7.61 billion in 2023 and is expected to reach $18.58 billion by 2030 growing at a CAGR of 13.6% during the forecast period. To make business decisions more quickly and simply, data visualization software is used. Standard visualization tools should be available for the data, allowing for the analysis of strategic insights, the identification of client preferences and tendencies, and the maintenance of an equilibrium between supply and demand for new and existing products. Market expansion is a result of the widespread use of data visualization by businesses across numerous industries.

According to a report published by Google’s data cloud summit, in May 2021, over 2000 business owners believed that data analytics and visualization tools were critical for their business operations and decision-making process.

Market Dynamics:


Increasing need for data-driven decision-making in organizations

The majority of businesses use a streamlined method that entails locating, gathering, keeping up with, and disseminating a lot of data. Tools for data visualization are used to speed up and streamline business decision-making. Companies from all industries use data visualization tools to easily understand data and derive valuable business insights. Cloud-based data visualization tools give businesses a scalable and affordable way to analyze their data. Businesses can use BI to find business drivers and key performance indicators (KPIs) due to the data visualization capability. Data visualization tools assist businesses in removing extraneous data in order to find patterns, insights, trends, and usage strategies that support the market's expansion.


Professional workforce shortage

The full potential of data visualization is frequently not realized by organizations because they are unable to determine where they should allocate their resources. Due to a lack of knowledge and professional expertise required to use cloud-based data visualization tools effectively, the majority of organizations are still unable to fully capitalize on their potential. These organizations report difficulties in extracting insights from a large volume of data due to important factors like the scarcity of skilled labor or the complexity of data visualization tools.


Rising need for data-driven decision-making in organizations

One significant driver propelling the growth of the global data visualization tools market is the increasing need for data-driven decision-making in organizations. There is an increasing need for tools that can effectively visualize and interpret the massive amounts of data that businesses produce. With the aid of data visualization tools, users can discover insightful patterns and make well-informed decisions based on data analysis. The global market for data visualization tools is expanding as a result of the emphasis placed on data-driven decision-making across industries.


Data privacy and security challenges

The issue of data privacy and security is one barrier that might have an effect on the global market for data visualization tools. As businesses gather and analyze large amounts of data, protecting sensitive data becomes increasingly important. Data visualization tool providers face difficulties as a result of the rising frequency of data breaches and laws protecting personal information, such as GDPR and CCPA. To inspire user confidence and remove the barriers posed by data privacy and security concerns, maintaining strong security measures and adhering to strict privacy regulations are imperative.

Covid-19 Impact:

The COVID-19 pandemic has had a major effect on a number of industries, including the market for data visualization tools. As businesses had to quickly adjust to remote work and altering business conditions, one of the biggest effects was an increase in demand for data visualization tools. Real-time data analysis is crucial, especially in sectors like healthcare and supply chain management, as the pandemic has also shown. Data visualization tools have been crucial in helping organizations understand and adapt to these changes as many businesses deal with supply chain disruptions, changes in consumer behavior, and other issues during the pandemic period.

The large enterprises segment is expected to be the largest during the forecast period

Large enterprises segment is anticipated to witness largest share during the forecast period. To create interactive dashboards that offer real-time insights into various business aspects, such as sales, marketing, finance, and operations, large enterprises frequently use data visualization tools. Using these dashboards, executives and managers can track key performance indicators (KPIs) and spot trends or anomalies by combining data from various sources and presenting it in a visually appealing and understandable format. To track the effectiveness of goods, services, marketing initiatives, and other business operations, they use data visualization. Furthermore, they supply Dashboards in real-time offer quick feedback on crucial metrics.

The cloud segment is expected to have the highest CAGR during the forecast period

Throughout the forecast period, the cloud segment is anticipated to expand quickly. The easy deployment options and low time and capital requirements are major factors in the segment's growth. These tools provide users with the freedom to access and analyze data from anywhere with an internet connection by offering a variety of features and functionalities to visualize data. As social estrangement and online shopping for goods infiltrate the market, they are anticipated to spur the adoption of cloud-based data visualization tools.

Region with largest share:

The market was dominated by North America in 2022, and this trend is anticipated to continue throughout the forecast period. In order to make educated decisions, businesses and organizations in North America heavily rely on data, and data visualization tools are essential to this process. Tableau, Power BI, D3.js, and Google Data Studio are a few of the widely used data visualization tools in North America. Furthermore, the region's dominance is a result of the nation's robust technological infrastructure and the sheer volume of businesses using data analytics.

Region with highest CAGR:

During the forecast period, Asia Pacific is anticipated to have the highest CAGR. Organizations in Asia Pacific need data visualization tools to help them spot patterns, trends, and anomalies in their data as big data, machine learning, and other cutting-edge technologies become more prevalent. These industries, where timely and accurate decision-making is essential to success, include finance, healthcare, and logistics. Businesses in the Asia-Pacific region are utilizing data visualization to learn more about consumer behavior and preferences and to create targeted marketing campaigns that increase sales and engagement as a result of the rise of social media and online shopping. This trend is especially noticeable in nations like China and India, where e-commerce is a significant economic growth driver.

Key players in the market

Some of the key players in Data Visualization Tools market include Alteryx, Inc., Domo, Inc., Dundas Data Visualization, Inc., Exago, Inc., IBM Corporation, InetSoft Technology Corporation, Information Builders, Inc., Looker Data Sciences, Inc., Microsoft Corporation, MicroStrategy Incorporated, Oracle Corporation, QlikTech International AB, Salesforce, Inc., SAP SE, SAS Institute Inc., Sisense Inc., Tableau Software, TIBCO Software Inc., Yellowfin International Pty Ltd and Zoho Corporation.

Key Developments:

In September 2023, Oracle continues to expand its distributed cloud offerings to meet organizations’ diverse needs and the growing worldwide demand for Oracle Cloud Infrastructure (OCI) services. The latest additions to OCI’s distributed cloud include Oracle Database@Azure and MySQL HeatWave Lakehouse on AWS. As a result, organizations gain even more flexibility to deploy cloud services anywhere while addressing a variety of data privacy, data sovereignty, and low latency requirements, as well as access to more than 100 services designed to run any workload. Demonstrating the success of its distributed cloud strategy, Oracle also announced increased global partner adoption of Oracle Alloy.

In September 2023, Red Hat, Inc., the world’s leading provider of open source solutions, and Oracle today announced the expansion of their alliance to offer customers a greater choice in deploying applications on Oracle Cloud Infrastructure (OCI). As part of the expanded collaboration, Red Hat OpenShift, the industry’s leading hybrid cloud application platform powered by Kubernetes for architecting, building, and deploying cloud-native applications, will be supported and certified to run on OCI.

In June 2023, Alteryx, Inc. the Analytics Cloud Platform company, announced at Snowflake's annual user conference, Snowflake Summit 2023, its Snowflake Partner Connect integration and additional cloud product capabilities. In a time when the data stack has become increasingly complex and inaccessible, Snowflake and Alteryx are removing friction and simplifying the stack. The new product innovations enable users to drive analytic insights more efficiently than ever with direct access to the Alteryx Analytics Cloud Platform through Snowflake.

Deployment Modes Covered:
• Cloud
• On-premises

Offerings Covered:
• Software
• Service

Organization Sizes Covered:
• Small and Medium-Sized Enterprises
• Large Enterprises

Applications Covered:
• Finance
• Human Resources
• Sales and Marketing
• Supply Chain
• Other Applications

End Users Covered:
• Banking, Financial Services and Insurance (BFSI)
• Education
• Energy and Utilities
• Government
• Healthcare
• Information Technology and Telecommunication
• Manufacturing
• Media and Entertainment
• Retail and E-commerce
• Transportation
• Other End Users

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions

3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Application Analysis
3.7 End User Analysis
3.8 Impact of Covid-19

4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry

5 Global Data Visualization Tools Market, By Deployment Mode
5.1 Introduction
5.2 Cloud
5.3 On-premises

6 Global Data Visualization Tools Market, By Offering
6.1 Introduction
6.2 Software
6.2.1 Integrated
6.2.2 Standalone
6.3 Service
6.3.1 Managed Services
6.3.2 Professional Services

7 Global Data Visualization Tools Market, By Organization Size
7.1 Introduction
7.2 Small and Medium-Sized Enterprises
7.3 Large Enterprises

8 Global Data Visualization Tools Market, By Application
8.1 Introduction
8.2 Finance
8.3 Human Resources
8.4 Sales and Marketing
8.5 Supply Chain
8.6 Other Applications

9 Global Data Visualization Tools Market, By End User
9.1 Introduction
9.2 Banking, Financial Services and Insurance (BFSI)
9.3 Education
9.4 Energy and Utilities
9.5 Government
9.6 Healthcare
9.7 Information Technology and Telecommunication
9.8 Manufacturing
9.9 Media and Entertainment
9.10 Retail and E-commerce
9.11 Transportation
9.12 Other End Users

10 Global Data Visualization Tools Market, By Geography
10.1 Introduction
10.2 North America
10.2.1 US
10.2.2 Canada
10.2.3 Mexico
10.3 Europe
10.3.1 Germany
10.3.2 UK
10.3.3 Italy
10.3.4 France
10.3.5 Spain
10.3.6 Rest of Europe
10.4 Asia Pacific
10.4.1 Japan
10.4.2 China
10.4.3 India
10.4.4 Australia
10.4.5 New Zealand
10.4.6 South Korea
10.4.7 Rest of Asia Pacific
10.5 South America
10.5.1 Argentina
10.5.2 Brazil
10.5.3 Chile
10.5.4 Rest of South America
10.6 Middle East & Africa
10.6.1 Saudi Arabia
10.6.2 UAE
10.6.3 Qatar
10.6.4 South Africa
10.6.5 Rest of Middle East & Africa

11 Key Developments
11.1 Agreements, Partnerships, Collaborations and Joint Ventures
11.2 Acquisitions & Mergers
11.3 New Product Launch
11.4 Expansions
11.5 Other Key Strategies

12 Company Profiling
12.1 Alteryx, Inc.
12.2 Domo, Inc.
12.3 Dundas Data Visualization, Inc.
12.4 Exago, Inc.
12.5 IBM Corporation
12.6 InetSoft Technology Corporation
12.7 Information Builders, Inc.
12.8 Looker Data Sciences, Inc.
12.9 Microsoft Corporation
12.10 MicroStrategy Incorporated
12.11 Oracle Corporation
12.12 QlikTech International AB
12.13 Salesforce, Inc.
12.14 SAP SE
12.15 SAS Institute Inc.
12.16 Sisense Inc.
12.17 Tableau Software
12.18 TIBCO Software Inc.
12.19 Yellowfin International Pty Ltd
12.20 Zoho Corporation

List of Tables
1 Global Data Visualization Tools Market Outlook, By Region (2021-2030) ($MN)
2 Global Data Visualization Tools Market Outlook, By Deployment Mode (2021-2030) ($MN)
3 Global Data Visualization Tools Market Outlook, By Cloud (2021-2030) ($MN)
4 Global Data Visualization Tools Market Outlook, By On-premises (2021-2030) ($MN)
5 Global Data Visualization Tools Market Outlook, By Offering (2021-2030) ($MN)
6 Global Data Visualization Tools Market Outlook, By Software (2021-2030) ($MN)
7 Global Data Visualization Tools Market Outlook, By Integrated (2021-2030) ($MN)
8 Global Data Visualization Tools Market Outlook, By Standalone (2021-2030) ($MN)
9 Global Data Visualization Tools Market Outlook, By Service (2021-2030) ($MN)
10 Global Data Visualization Tools Market Outlook, By Managed Services (2021-2030) ($MN)
11 Global Data Visualization Tools Market Outlook, By Professional Services (2021-2030) ($MN)
12 Global Data Visualization Tools Market Outlook, By Organization Size (2021-2030) ($MN)
13 Global Data Visualization Tools Market Outlook, By Small and Medium-Sized Enterprises (2021-2030) ($MN)
14 Global Data Visualization Tools Market Outlook, By Large Enterprises (2021-2030) ($MN)
15 Global Data Visualization Tools Market Outlook, By Application (2021-2030) ($MN)
16 Global Data Visualization Tools Market Outlook, By Finance (2021-2030) ($MN)
17 Global Data Visualization Tools Market Outlook, By Human Resources (2021-2030) ($MN)
18 Global Data Visualization Tools Market Outlook, By Sales and Marketing (2021-2030) ($MN)
19 Global Data Visualization Tools Market Outlook, By Supply Chain (2021-2030) ($MN)
20 Global Data Visualization Tools Market Outlook, By Other Applications (2021-2030) ($MN)
21 Global Data Visualization Tools Market Outlook, By End User (2021-2030) ($MN)
22 Global Data Visualization Tools Market Outlook, By Banking, Financial Services and Insurance (BFSI) (2021-2030) ($MN)
23 Global Data Visualization Tools Market Outlook, By Education (2021-2030) ($MN)
24 Global Data Visualization Tools Market Outlook, By Energy and Utilities (2021-2030) ($MN)
25 Global Data Visualization Tools Market Outlook, By Government (2021-2030) ($MN)
26 Global Data Visualization Tools Market Outlook, By Healthcare (2021-2030) ($MN)
27 Global Data Visualization Tools Market Outlook, By Information Technology and Telecommunication (2021-2030) ($MN)
28 Global Data Visualization Tools Market Outlook, By Manufacturing (2021-2030) ($MN)
29 Global Data Visualization Tools Market Outlook, By Media and Entertainment (2021-2030) ($MN)
30 Global Data Visualization Tools Market Outlook, By Retail and E-commerce (2021-2030) ($MN)
31 Global Data Visualization Tools Market Outlook, By Transportation (2021-2030) ($MN)
32 Global Data Visualization Tools Market Outlook, By Other End Users (2021-2030) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.

List of Figures


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.

Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.

For more details about research methodology, kindly write to us at

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