Digestive Health Products Market
PUBLISHED: 2023 ID: SMRC22335
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Digestive Health Products Market

Digestive Health Products Market Forecasts to 2028 - Global Analysis By Ingredients (Prebiotics, Probiotics, Food Enzymes and Microbial-based), By Product (Diary Products, Bakery & Cereals, Non-Alcoholic Beverages, Supplements and Other Products), By Delivery Format (Tablets, Capsules, Drops and Other Delivery Formats) and Geography

4.8 (19 reviews)
4.8 (19 reviews)
Published: 2023 ID: SMRC22335

This report covers the impact of COVID-19 on this global market
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Years Covered

2020-2028

Estimated Year Value (2022)

US $42.9 BN

Projected Year Value (2028)

US $79.5 BN

CAGR (2022 - 2028)

10.8%

Regions Covered

North America, Europe, Asia Pacific, South America, and Middle East & Africa

Countries Covered

US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa

Largest Market

North America

Highest Growing Market

Asia Pacific

 

According to Stratistics MRC, the Global Digestive Health Products Market is accounted for $42.9 billion in 2022 and is expected to reach $79.5 billion by 2028 growing at a CAGR of 10.8% during the forecast period. Products used to enhance the digestive tracts functionality are referred to as "Digestive Health Products." Healthy stomach acid levels are maintained at optimal levels by Digestive Health Products. Products for digestive health can be derived from natural plants, animals, or microorganisms as their sources, or they can be dietary supplements, fortified foods, or functional foods. These products typically contain a high amount of fibre, which helps food in the gut absorb more quickly.

According to the NCBI, National Centers for Biotechnology Information, Gastroesophageal Reflux Disease (GERD) is one of the most common gastrointestinal disorders, with a prevalence of approximately 20% of adults in western culture and is estimated that the prevalence of GERD in the U.S. is between 18.1 to 27.8%. Thus, this highlights the need for the digestive health solutions to manage and prevent the causes for the arising disorders.



 

Market Dynamics:

Driver:

Growing prevalence of malabsorption, obesity

Due to consumer lifestyle changes, there is a rising incidence of malabsorption, obesity, and reduced food intake, which is promoting the market growth for Digestive Health Products. By enhancing the functions of the digestive system, Digestive Health Products aim to strengthen the human immune system. The presence of different enzymes in Digestive Health Products, such as lipase, amylases, and lactase, aids in maintaining stomach acid levels and enhances nutrient digestion. One of the main drivers of the growth of the market for Digestive Health Products is the rising demand for nutritional supplements and food additives.

Restraint:

Expensive tests and development cost

A probiotic strain's claims must be supported by numerous in-vitro tests to determine whether they are true. Additionally, human clinical studies must be completed prior to the product launch. As a result, these tests are costly and raise the overall cost of product development. Several strain parameters need to be researched before a probiotic strain is introduced to the market. It is necessary to research the strain's characteristics, including bile and gastric acid resistance, intestine cell adhesion, pathogen exclusion, intestinal tract multiplication, immune modulation, and a number of other elements. This exercise requires extensive planning, work, and a lot of time to complete, which will restrain the market growth.

Opportunity:

Growing awareness among consumers

The general demand for Digestive Health Products is anticipated to increase as consumer awareness of diet and health increases. Additionally, it is anticipated that people's demand for Digestive Health Products will rise as more people learn about the benefits of probiotics. During the forecast period, it is anticipated that increased awareness, key market player strategies, excessive product innovation, and a preference for digestive foods will increase demand for digestive health systems.

Threat:

Strict regulations and revised tax structure

Although there are many market growth factors, there are also some obstacles limiting market growth in the digestive health sector. The strict regulations that the manufacturers of vitamins and supplements must adhere to prior to the product launch is one such factor. Before producing or selling supplements, manufacturers must register with the FDA in accordance with the Bioterrorism Act. Additionally, the tax has increased by roughly 5 to 10% over the past few years, which is also limiting the growth of the market for digestive health.

Covid-19 Impact

The COVID-19 pandemic has proven to be an unmatched global public health emergency that has impacted almost every industry. During the forecast period, these effects are anticipated to have an impact on the growth of every industry. Around the world, there have been numerous changes in consumer demand and behaviour, purchasing patterns, supply chain redirection, and significant government initiatives. The population's eating habits, use of other drugs, and other health-related behaviours have all changed as a result of the COVID-19 pandemic. Additionally, during the COVID-19 outbreak, demand for supplements and products for digestive health increased as more people became aware of dietary supplements and other healthy products that support gut health and boost immunity. Due to this, the digestive health sector prospered during the pandemic.

The Probiotics segment is expected to be the largest during the forecast period

During the forecast period, the Probiotics segment is anticipated to hold the largest market share in the global Digestive Health Products market owing to an increased awareness of the health benefits of probiotics, such as the prevention of irritable bowel syndrome, the treatment and prevention of diarrhea, the prevention of allergies and inflammation, and the improvement of immunity. Additionally, large number of companies such as Cargill, Incorporated, and BENEO GmBH in North America and Europe manufacture and supply probiotics ingredients globally, which is boosting the market.

The Dairy products segment is expected to have the highest CAGR during the forecast period

The Dairy products segment is expected to witness highest CAGR during the projection period. The market is fueled by rising consumer interest in preventive healthcare along with the creation of effective probiotic strains for dairy products to reduce intestinal inflammation, boost immunity, and improve gut health.

Region with largest share:

Due to the presence of a sizable number of digestive health product manufacturers as well as increased consumer awareness of the availability of various Digestive Health Products North America dominated the Digestive Health Products market and is expected to be largest during the forecast period. In addition, quick door-step delivery of goods, product innovations, and technological advancements have all contributed to the market growth for Digestive Health Products in North America in recent years.

Region with highest CAGR:

During the projection period, Asia-Pacific is anticipated to experience the highest CAGR due to the consumer base in the China, India, and Japan which are the largest regional markets for Digestive Health Products. Furthermore, rising geriatric populations, rising prevalence of digestive disorders, technological advancements in treatment, and an increase in government initiatives to support healthy lifestyles are the main factors driving the growth of the digestive health market in this region.



 

Key players in the market

Some of the key players profiled in the Digestive Health Products Market include Cargill, Inc., Arla Foods, Inc., Danone A.S., ADM, Yakult Honsha Co., Nestle SA, Cie Gervais Danone, Sanofi, BASF SE, Bayer AG, AST Enzymes, Beroni Group, Danisco AS, General Mills, Inc., Deerland Enzymes, Inc., Chr. Hansen Holding and BENEO GmbH.

Key Developments:

In April 2022, Arla Foods and DSM have joined forces to battle greenhouse gas emissions produced by dairy cows by using a new feed additive. According to the two groups, long-standing global research and on-farm trials show that Bovaer can reduce methane emissions by around 30 percent with continued high animal welfare, supporting the companies’ commitment to sustainable dairy production.

In November 2021, ADM global leader in nutrition and agricultural origination and processing, announced that it has completed its purchase of Deerland Probiotics & Enzymes.

Ingredients Covered:
• Prebiotics
• Probiotics
• Food Enzymes
• Microbial-based

Products Covered:
• Dairy Products
• Bakery & Cereals
• Non-Alcoholic Beverages
• Supplements
• Other Products

Delivery Format Covered:
• Tablets
• Capsules
• Chewable
• Drops
• Other Delivery Formats

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2020, 2021, 2022, 2025, and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions

3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Product Analysis
3.7 Emerging Markets
3.8 Impact of Covid-19

4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry

5 Global Digestive Health Products Market, By Ingredient
5.1 Introduction
5.2 Prebiotics
5.3 Probiotics
5.4 Food Enzymes
5.4.1 Animal-based
5.4.2 Plant-based
5.5 Microbial-based

6 Global Digestive Health Products Market, By Product
6.1 Introduction
6.2 Dairy Products
6.3 Bakery & Cereals
6.4 Non-Alcoholic Beverages
6.5 Supplements
6.6 Other Products

7 Global Digestive Health Products Market, By Delivery Format
7.1 Introduction
7.2 Tablets
7.3 Capsules
7.4 Chewable
7.5 Drops
7.6 Other Delivery Formats

8 Global Digestive Health Products Market, By Geography
8.1 Introduction
8.2 North America
8.2.1 US
8.2.2 Canada
8.2.3 Mexico
8.3 Europe
8.3.1 Germany
8.3.2 UK
8.3.3 Italy
8.3.4 France
8.3.5 Spain
8.3.6 Rest of Europe
8.4 Asia Pacific
8.4.1 Japan
8.4.2 China
8.4.3 India
8.4.4 Australia
8.4.5 New Zealand
8.4.6 South Korea
8.4.7 Rest of Asia Pacific
8.5 South America
8.5.1 Argentina
8.5.2 Brazil
8.5.3 Chile
8.5.4 Rest of South America
8.6 Middle East & Africa
8.6.1 Saudi Arabia
8.6.2 UAE
8.6.3 Qatar
8.6.4 South Africa
8.6.5 Rest of Middle East & Africa

9 Key Developments
9.1 Agreements, Partnerships, Collaborations and Joint Ventures
9.2 Acquisitions & Mergers
9.3 New Product Launch
9.4 Expansions
9.5 Other Key Strategies

10 Company Profiling
10.1 Cargill, Inc.
10.2 Arla Foods, Inc.
10.3 Danone A.S.
10.4 ADM
10.5 Yakult Honsha Co.
10.6 Nestle SA
10.7 Cie Gervais Danone
10.8 Sanofi
10.9 BASF SE
10.10 Bayer AG
10.12 AST Enzymes
10.13 Beroni Group
10.14 Danisco AS
10.15 General Mills, Inc.
10.16 Deerland Enzymes, Inc.
10.17 Chr. Hansen Holding
10.18 BENEO GmbH

List of Tables
1 Global Digestive Health Products Market Outlook, By Region (2020-2028) ($MN)
2 Global Digestive Health Products Market Outlook, By Ingredient (2020-2028) ($MN)
3 Global Digestive Health Products Market Outlook, By Prebiotics
(2020-2028) ($MN)
4 Global Digestive Health Products Market Outlook, By Probiotics (2020-2028) ($MN)
5 Global Digestive Health Products Market Outlook, By Food Enzymes
(2020-2028) ($MN)
6 Global Digestive Health Products Market Outlook, By Animal-based (2020-2028) ($MN)
7 Global Digestive Health Products Market Outlook, By Plant-based (2020-2028) ($MN)
8 Global Digestive Health Products Market Outlook, By Microbial-based (2020-2028) ($MN)
9 Global Digestive Health Products Market Outlook, By Product (2020-2028) ($MN)
10 Global Digestive Health Products Market Outlook, By Dairy Products (2020-2028) ($MN)
11 Global Digestive Health Products Market Outlook, By Bakery & Cereals (2020-2028) ($MN)
12 Global Digestive Health Products Market Outlook, By Non-Alcoholic Beverages (2020-2028) ($MN)
13 Global Digestive Health Products Market Outlook, By Supplements (2020-2028) ($MN)
14 Global Digestive Health Products Market Outlook, By Other Products (2020-2028) ($MN)
15 Global Digestive Health Products Market Outlook, By Delivery Format (2020-2028) ($MN)
16 Global Digestive Health Products Market Outlook, By Tablets (2020-2028) ($MN)
17 Global Digestive Health Products Market Outlook, By Capsules (2020-2028) ($MN)
18 Global Digestive Health Products Market Outlook, By Chewable (2020-2028) ($MN)
19 Global Digestive Health Products Market Outlook, By Drops (2020-2028) ($MN)
20 Global Digestive Health Products Market Outlook, By Other Delivery Formats (2020-2028) ($MN)
21 North America Digestive Health Products Market Outlook, By Country (2020-2028) ($MN)
22 North America Digestive Health Products Market Outlook, By Ingredient (2020-2028) ($MN)
23 North America Digestive Health Products Market Outlook, By Prebiotics
(2020-2028) ($MN)
24 North America Digestive Health Products Market Outlook, By Probiotics (2020-2028) ($MN)
25 North America Digestive Health Products Market Outlook, By Food Enzymes
(2020-2028) ($MN)
26 North America Digestive Health Products Market Outlook, By Animal-based (2020-2028) ($MN)
27 North America Digestive Health Products Market Outlook, By Plant-based (2020-2028) ($MN)
28 North America Digestive Health Products Market Outlook, By Microbial-based (2020-2028) ($MN)
29 North America Digestive Health Products Market Outlook, By Product (2020-2028) ($MN)
30 North America Digestive Health Products Market Outlook, By Dairy Products (2020-2028) ($MN)
31 North America Digestive Health Products Market Outlook, By Bakery & Cereals (2020-2028) ($MN)
32 North America Digestive Health Products Market Outlook, By Non-Alcoholic Beverages (2020-2028) ($MN)
33 North America Digestive Health Products Market Outlook, By Supplements (2020-2028) ($MN)
34 North America Digestive Health Products Market Outlook, By Other Products (2020-2028) ($MN)
35 North America Digestive Health Products Market Outlook, By Delivery Format (2020-2028) ($MN)
36 North America Digestive Health Products Market Outlook, By Tablets (2020-2028) ($MN)
37 North America Digestive Health Products Market Outlook, By Capsules (2020-2028) ($MN)
38 North America Digestive Health Products Market Outlook, By Chewable (2020-2028) ($MN)
39 North America Digestive Health Products Market Outlook, By Drops (2020-2028) ($MN)
40 North America Digestive Health Products Market Outlook, By Other Delivery Formats (2020-2028) ($MN)
41 Europe Digestive Health Products Market Outlook, By Country (2020-2028) ($MN)
42 Europe Digestive Health Products Market Outlook, By Ingredient (2020-2028) ($MN)
43 Europe Digestive Health Products Market Outlook, By Prebiotics
(2020-2028) ($MN)
44 Europe Digestive Health Products Market Outlook, By Probiotics (2020-2028) ($MN)
45 Europe Digestive Health Products Market Outlook, By Food Enzymes
(2020-2028) ($MN)
46 Europe Digestive Health Products Market Outlook, By Animal-based (2020-2028) ($MN)
47 Europe Digestive Health Products Market Outlook, By Plant-based (2020-2028) ($MN)
48 Europe Digestive Health Products Market Outlook, By Microbial-based (2020-2028) ($MN)
49 Europe Digestive Health Products Market Outlook, By Product (2020-2028) ($MN)
50 Europe Digestive Health Products Market Outlook, By Dairy Products (2020-2028) ($MN)
51 Europe Digestive Health Products Market Outlook, By Bakery & Cereals (2020-2028) ($MN)
52 Europe Digestive Health Products Market Outlook, By Non-Alcoholic Beverages (2020-2028) ($MN)
53 Europe Digestive Health Products Market Outlook, By Supplements (2020-2028) ($MN)
54 Europe Digestive Health Products Market Outlook, By Other Products (2020-2028) ($MN)
55 Europe Digestive Health Products Market Outlook, By Delivery Format (2020-2028) ($MN)
56 Europe Digestive Health Products Market Outlook, By Tablets (2020-2028) ($MN)
57 Europe Digestive Health Products Market Outlook, By Capsules (2020-2028) ($MN)
58 Europe Digestive Health Products Market Outlook, By Chewable (2020-2028) ($MN)
59 Europe Digestive Health Products Market Outlook, By Drops (2020-2028) ($MN)
60 Europe Digestive Health Products Market Outlook, By Other Delivery Formats (2020-2028) ($MN)
61 Asia Pacific Digestive Health Products Market Outlook, By Country (2020-2028) ($MN)
62 Asia Pacific Digestive Health Products Market Outlook, By Ingredient (2020-2028) ($MN)
63 Asia Pacific Digestive Health Products Market Outlook, By Prebiotics
(2020-2028) ($MN)
64 Asia Pacific Digestive Health Products Market Outlook, By Probiotics (2020-2028) ($MN)
65 Asia Pacific Digestive Health Products Market Outlook, By Food Enzymes
(2020-2028) ($MN)
66 Asia Pacific Digestive Health Products Market Outlook, By Animal-based (2020-2028) ($MN)
67 Asia Pacific Digestive Health Products Market Outlook, By Plant-based (2020-2028) ($MN)
68 Asia Pacific Digestive Health Products Market Outlook, By Microbial-based (2020-2028) ($MN)
69 Asia Pacific Digestive Health Products Market Outlook, By Product (2020-2028) ($MN)
70 Asia Pacific Digestive Health Products Market Outlook, By Dairy Products (2020-2028) ($MN)
71 Asia Pacific Digestive Health Products Market Outlook, By Bakery & Cereals (2020-2028) ($MN)
72 Asia Pacific Digestive Health Products Market Outlook, By Non-Alcoholic Beverages (2020-2028) ($MN)
73 Asia Pacific Digestive Health Products Market Outlook, By Supplements (2020-2028) ($MN)
74 Asia Pacific Digestive Health Products Market Outlook, By Other Products (2020-2028) ($MN)
75 Asia Pacific Digestive Health Products Market Outlook, By Delivery Format (2020-2028) ($MN)
76 Asia Pacific Digestive Health Products Market Outlook, By Tablets (2020-2028) ($MN)
77 Asia Pacific Digestive Health Products Market Outlook, By Capsules (2020-2028) ($MN)
78 Asia Pacific Digestive Health Products Market Outlook, By Chewable (2020-2028) ($MN)
79 Asia Pacific Digestive Health Products Market Outlook, By Drops (2020-2028) ($MN)
80 Asia Pacific Digestive Health Products Market Outlook, By Other Delivery Formats (2020-2028) ($MN)
81 South America Digestive Health Products Market Outlook, By Country (2020-2028) ($MN)
82 South America Digestive Health Products Market Outlook, By Ingredient (2020-2028) ($MN)
83 South America Digestive Health Products Market Outlook, By Prebiotics
(2020-2028) ($MN)
84 South America Digestive Health Products Market Outlook, By Probiotics (2020-2028) ($MN)
85 South America Digestive Health Products Market Outlook, By Food Enzymes
(2020-2028) ($MN)
86 South America Digestive Health Products Market Outlook, By Animal-based (2020-2028) ($MN)
87 South America Digestive Health Products Market Outlook, By Plant-based (2020-2028) ($MN)
88 South America Digestive Health Products Market Outlook, By Microbial-based (2020-2028) ($MN)
89 South America Digestive Health Products Market Outlook, By Product (2020-2028) ($MN)
90 South America Digestive Health Products Market Outlook, By Dairy Products (2020-2028) ($MN)
91 South America Digestive Health Products Market Outlook, By Bakery & Cereals (2020-2028) ($MN)
92 South America Digestive Health Products Market Outlook, By Non-Alcoholic Beverages (2020-2028) ($MN)
93 South America Digestive Health Products Market Outlook, By Supplements (2020-2028) ($MN)
94 South America Digestive Health Products Market Outlook, By Other Products (2020-2028) ($MN)
95 South America Digestive Health Products Market Outlook, By Delivery Format (2020-2028) ($MN)
96 South America Digestive Health Products Market Outlook, By Tablets (2020-2028) ($MN)
97 South America Digestive Health Products Market Outlook, By Capsules (2020-2028) ($MN)
98 South America Digestive Health Products Market Outlook, By Chewable (2020-2028) ($MN)
99 South America Digestive Health Products Market Outlook, By Drops (2020-2028) ($MN)
100 South America Digestive Health Products Market Outlook, By Other Delivery Formats (2020-2028) ($MN)
101 Middle East and Africa Digestive Health Products Market Outlook, By Country (2020-2028) ($MN)
102 Middle East and Africa Digestive Health Products Market Outlook, By Ingredient (2020-2028) ($MN)
103 Middle East and Africa Digestive Health Products Market Outlook, By Prebiotics
(2020-2028) ($MN)
104 Middle East and Africa Digestive Health Products Market Outlook, By Probiotics (2020-2028) ($MN)
105 Middle East and Africa Digestive Health Products Market Outlook, By Food Enzymes
(2020-2028) ($MN)
106 Middle East and Africa Digestive Health Products Market Outlook, By Animal-based (2020-2028) ($MN)
107 Middle East and Africa Digestive Health Products Market Outlook, By Plant-based (2020-2028) ($MN)
108 Middle East and Africa Digestive Health Products Market Outlook, By Microbial-based (2020-2028) ($MN)
109 Middle East and Africa Digestive Health Products Market Outlook, By Product (2020-2028) ($MN)
110 Middle East and Africa Digestive Health Products Market Outlook, By Dairy Products (2020-2028) ($MN)
111 Middle East and Africa Digestive Health Products Market Outlook, By Bakery & Cereals (2020-2028) ($MN)
112 Middle East and Africa Digestive Health Products Market Outlook, By Non-Alcoholic Beverages (2020-2028) ($MN)
113 Middle East and Africa Digestive Health Products Market Outlook, By Supplements (2020-2028) ($MN)
114 Middle East and Africa Digestive Health Products Market Outlook, By Other Products (2020-2028) ($MN)
115 Middle East and Africa Digestive Health Products Market Outlook, By Delivery Format (2020-2028) ($MN)
116 Middle East and Africa Digestive Health Products Market Outlook, By Tablets (2020-2028) ($MN)
117 Middle East and Africa Digestive Health Products Market Outlook, By Capsules (2020-2028) ($MN)
118 Middle East and Africa Digestive Health Products Market Outlook, By Chewable (2020-2028) ($MN)
119 Middle East and Africa Digestive Health Products Market Outlook, By Drops (2020-2028) ($MN)
120 Middle East and Africa Digestive Health Products Market Outlook, By Other Delivery Formats (2020-2028) ($MN)

List of Figures

RESEARCH METHODOLOGY


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.


Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.


For more details about research methodology, kindly write to us at info@strategymrc.com

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