E Cigarettes And Vapourizer Market

E Cigarettes And Vapourizer Market

E Cigarettes & Vapourizer Market Forecasts to 2028 – Global Analysis By Product (Disposable E-Cigarette, E-Cigarette, E-Go Electronic Cigarette and Tanks), Component (Atomizers, Battery, Cartomizer) and By Geography

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4.7 (28 reviews)
Published: 2022 ID: SMRC20411

This report covers the impact of COVID-19 on this global market

Years Covered


Estimated Year Value (2021)

US $25.68 BN

Projected Year Value (2028)

US $100.96 BN

CAGR (2021 - 2028)


Regions Covered

North America, Europe, Asia Pacific, South America, and Middle East & Africa

Countries Covered

US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa

Largest Market

North America

Highest Growing Market

Asia Pacific

According to Stratistics MRC, the Global E Cigarettes & Vapourizer Market is accounted for $25.68 billion in 2021 and is expected to reach $100.96 billion by 2028 growing at a CAGR of 21.6% during the forecast period. E-cigarette refers to a cigarette shaped device which stimulates the experience of smoking without the need to inhale tobacco. It consists of battery, atomizer and e-liquid. A vaporizer is used to carry out vaping, which is an act of inhaling and exhaling the water vapour that is produced by an electric device.

Market Dynamics:


E-cigarettes As a Harmless Substitute

The willingness of consumers to quit smoking tobacco products and their perception of the product as a safer alternative to led the increased demand for these devices across the globe. The manufacturers are presenting new-generation products which offer altered strengths of nicotine and allow the users to refill the cartridge. Moreover, the leading manufacturers are acquiring or entering into partnerships with small and domestic vendors. These players are also introducing an extensive range of flavors, such as tobacco, fruits, and botanicals, in response to the evolving consumer preferences. Furthermore, the manufacturers' offering of customization capabilities such as temperature control and nicotine dosages is projected to boost product demand. Furthermore, players' continual improvement in new product development is expected to accelerate electronic cigarette market expansion. For instance, Japan Tobacco International (JTI) acquired the UK-based e-cigarette brand E-Lites to develop new products and to commercialize its vaporizers worldwide.


Side Effects Caused Owing To Usage of E-Cigarettes 

Side effects caused owing to the use of e-cigarettes are acting as a restraint on the market. The side effects of using it include nausea, vomiting, abdominal pain, itchiness, dry eyes, cough, and nosebleeds. Some of the side effects are caused due to the body`s resistance to accept vapor and may take a few days to disappear. These side effects are discouraging the use of it affecting the growth of the market.


Growing Financing In The Expansion Of New Types Of Coils

Manufacturers of it are increasingly investing in the development of new types of coils for atomizers. The atomizer in an e-cigarette or vaping device is used to vaporize the e-liquid. Various producers have developed atomizers that use nickel and titanium wires that can be coupled with high wattage. The use of nickel and titanium wires produces thicker and more dense smoke and the higher electrical and thermal conductivities of the wires make the coil last longer. Nickel and titanium are also being coupled with other alloys to improve vaping experience. For example, the Vape Mesh Company, a new venture of The Mesh Company, is offering atomizers equipped with titanium grade 1 wire and nickel-chrome heat resistance wires that provide high corrosion resistance.


Regulatory Bodies

The regulations levied by local authorities across various countries such as the U.S. and India on the sale of vaping products and e-liquids have threatened market growth. Multiple countries have banned the distribution and sale of vape products, which in turn, has led to lower sales. For instance, in September 2019, the Government of India banned manufacturing, production, import/export, sale, transport, storage, distribution, and advertising of e-cigarettes. Furthermore, stringent trading laws have made it difficult for retail consumers to import vaping devices for personal consumption. However, the vaping industry has formed various associations to counter the policies against vaping products and regularize the industry for supervision, eventually driving the growth of the market for e-cigarettes and vape. Manufacturers of e-cigarettes are governed by various regulatory bodies to ensure product safety. For instance, in the EU, e-cigarette manufacturers must comply with standards set by Article 20 of the EU Tobacco Product Directive (2014/40/EU). According to the law, e-liquid manufacturers must limit nicotine content to below 20mg/ml. Also, manufacturers are required to submit all the key product information to concerned authorities in the EU Member States.

Rechargeable E-Cigarette segment is expected to be the largest during the forecast period

The adoption of rechargeable devices is expected to increase as they tend to be affordable in the long run and eliminate the need to re-purchase supplies such as cartridges. Additionally, consumers creating DIY E-liquids need not purchase pre-filled cartridges. Rechargeable devices can be used for a longer duration by switching the cartridges containing e-liquid. Moreover, seasoned vapers particularly find it economical to purchase rechargeable e-cigarettes and vapes, which are expected to increase their adoption.

The Online Store segment is expected to have the highest CAGR during the forecast period

The benefits offered by online marketplaces, in terms of competitive pricing, convenience, and access to a wider variety of products, are encouraging people to purchase online. Besides, websites offer a large variety of products as compared to retail stores. Moreover, sellers have their websites from where users can purchase the products at a low price. These factors are anticipated to drive the growth of the online segment.

Region with highest share:

The North America is projected to hold the highest market share, due to the extensive presence of major industry players such as JUUL Labs, Inc, R.J. Reynolds Vapor Company and Philip Morris International Inc is anticipated to drive the provincial market growth. Social media platforms are being used extensively for selling products. The young population has largely adopted vaping devices as a safe alternative to tobacco, which, in turn, is estimated to boost the adoption of these products.

Region with highest CAGR:

Asia Pacific is projected to have the highest CAGR, owing to the presence of large numbers of manufacturers is expected to drive the market of it in the Asia-Pacific region. Asia Pacific region has a huge potential of the market owing to the developing stage of the market. China and India have been the major contributor to the growth of the Asia-Pacific e-cigarette and vaporizer market. Moreover, rising awareness about e-cigarette and new product launches is expected to supplement the growth of the e-cigarette and vaporizer market over the forecast period.

Key players in the market:

Some of the key players profiled in the E Cigarettes & Vapourizer Market include Clearette Electronic Cigarette Co, Mountain Oak Vapors, Philip Morris International Inc, Vapor Corp, Cerulean, Altria Group, Inc, Japan Tobacco, International, British American Tobacco PLC, Ovale, Red kiwi, Reynolds American Inc, Molins Plc, International Vapor Group, Inc, Mad Vapes, Durasmoke.

Key developments:

In March 2019: Japan Tobacco Inc launched two new tobacco capsule flavors, Pianissimo Aria Menthol and Pianissimo Pineapple Peach Yellow Cooler. The company offers 10 unique flavors for its Ploom TECH brand.

In January 2019: Japan Tobacco Inc. launched two new vapor products — Ploom S, which is a high-temperature tobacco vapor product, and Ploom TECH +, which is a low-temperature tobacco vapor product were launched by under the Ploom brand.

In January 2021: British America Tobacco has pilot-launched its first CBD vaping product, VUSE CBD Zone. This latest innovation allows us, for the first time, to offer adult consumers a range of high-quality CBD vaping products from our trusted, global brand, VUSE. This new range is available in three e-liquid flavours: mint, mango, and berry; and two strengths – 50mg and 100mg. It has been developed using the company’s global vaping expertise, world-class science, product stewardship, and robust supply chain sourcing.

Products Covered: 
• Disposable E-Cigarette
• E-Cigarette
• E-Go Electronic Cigarette and Tanks
• E-Pipes
• Rechargeable E-Cigarette
• Vaporizer
• Modular Devices 

Components Covered:
• Atomizers
• Battery
• Cartomizer
• Cartridge
• Clearomizer
• Diluents
• E-Liquids
• Flavors
• Nicotine
• Rebuildable Atomizer 

Distribution Channels Covered:
• Online Store
• Retail
• Vape Shops
End Users Covered:
• Male
• Female

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan       
o China       
o India       
o Australia 
o New Zealand
o South Korea
o Rest of Asia Pacific   
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2020, 2021, 2022, 2025 and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary    
2 Preface    

 2.1 Abstract   
 2.2 Stake Holders   
 2.3 Research Scope   
 2.4 Research Methodology   
  2.4.1 Data Mining  
  2.4.2 Data Analysis  
  2.4.3 Data Validation  
  2.4.4 Research Approach  
 2.5 Research Sources   
  2.5.1 Primary Research Sources  
  2.5.2 Secondary Research Sources  
  2.5.3 Assumptions  
3 Market Trend Analysis    
 3.1 Introduction   
 3.2 Drivers   
 3.3 Restraints   
 3.4 Opportunities   
 3.5 Threats   
 3.6 Product Analysis   
 3.7 End User Analysis   
 3.8 Emerging Markets   
 3.9 Impact of Covid-19   
4 Porters Five Force Analysis    
 4.1 Bargaining power of suppliers   
 4.2 Bargaining power of buyers   
 4.3 Threat of substitutes   
 4.4 Threat of new entrants   
 4.5 Competitive rivalry   
5 Global E Cigarettes & Vapourizer Market, By Product    
 5.1 Introduction   
 5.2 Disposable E-Cigarette   
 5.3 E-Cigarette   
 5.4 E-Go Electronic Cigarette and Tanks   
 5.5 E-Pipes   
 5.6 Rechargeable E-Cigarette   
 5.7 Vaporizer   
 5.8 Modular Devices   
  5.8.1 Personal Vaporizers   
  5.8.2 Mods   
6 Global E Cigarettes & Vapourizer Market, By Component    

 6.1 Introduction   
 6.2 Atomizers   
 6.3 Battery   
 6.4 Cartomizer   
 6.5 Cartridge   
 6.6 Clearomizer   
 6.7 Diluents   
 6.8 E-Liquids   
 6.9 Flavors   
 6.10 Nicotine   
 6.11 Rebuildable Atomizer   
7 Global E Cigarettes & Vapourizer Market, By Distribution Channel    
 7.1 Introduction   
 7.2 Online Store   
 7.3 Retail   
  7.3.1 Convenience Stores (C-Stores)  
  7.3.2 Drug Stores  
  7.3.3 Gas Stations  
  7.3.4 Newsstand  
  7.3.5 Tobacconist Stores  
  7.3.6 Speciality E- Cigarette Stores  
 7.4 Vape Shops   
8 Global E Cigarettes & Vapourizer Market, By End User    
 8.1 Introduction   
 8.2 Male   
 8.3 Female    
9 Global E Cigarettes & Vapourizer Market, By Geography    
 9.1 Introduction   
 9.2 North America   
  9.2.1 US  
  9.2.2 Canada  
  9.2.3 Mexico  
 9.3 Europe   
  9.3.1 Germany  
  9.3.2 UK  
  9.3.3 Italy  
  9.3.4 France  
  9.3.5 Spain  
  9.3.6 Rest of Europe  
 9.4 Asia Pacific   
  9.4.1 Japan  
  9.4.2 China  
  9.4.3 India  
  9.4.4 Australia  
  9.4.5 New Zealand  
  9.4.6 South Korea  
  9.4.7 Rest of Asia Pacific  
 9.5 South America   
  9.5.1 Argentina  
  9.5.2 Brazil  
  9.5.3 Chile  
  9.5.4 Rest of South America  
 9.6 Middle East & Africa   
  9.6.1 Saudi Arabia  
  9.6.2 UAE  
  9.6.3 Qatar  
  9.6.4 South Africa  
  9.6.5 Rest of Middle East & Africa  
10 Key Developments    
 10.1 Agreements, Partnerships, Collaborations and Joint Ventures    
 10.2 Acquisitions & Mergers   
 10.3 New Product Launch   
 10.4 Expansions   
 10.5 Other Key Strategies   
11 Company Profiling    
 11.1 Clearette Electronic Cigarette Co   
 11.2 Mountain Oak Vapors   
 11.3 Philip Morris International Inc   
 11.4 Vapor Corp   
 11.5 Cerulean   
 11.6 Altria Group, Inc   
 11.7 Japan Tobacco, International   
 11.8 British American Tobacco PLC   
 11.9 Ovale   
 11.10 Red kiwi   
 11.11 Reynolds American Inc   
 11.12 Molins Plc   
 11.13 International Vapor Group, Inc   
 11.14 Mad Vapes   
 11.15 Durasmoke   

List of Tables     
1 Global E Cigarettes & Vapourizer Market Outlook, By Region (2020-2028) (US $MN)     
2 Global E Cigarettes & Vapourizer Market Outlook, By Product (2020-2028) (US $MN)    
3 Global E Cigarettes & Vapourizer Market Outlook, By Disposable E-Cigarette (2020-2028) (US $MN)    
4 Global E Cigarettes & Vapourizer Market Outlook, By E-Cigarette (2020-2028) (US $MN)    
5 Global E Cigarettes & Vapourizer Market Outlook, By E-Go Electronic Cigarette and Tanks (2020-2028) (US $MN)    
6 Global E Cigarettes & Vapourizer Market Outlook, By E-Pipes (2020-2028) (US $MN)    
7 Global E Cigarettes & Vapourizer Market Outlook, By Rechargeable E-Cigarette (2020-2028) (US $MN)    
8 Global E Cigarettes & Vapourizer Market Outlook, By Vaporizer (2020-2028) (US $MN)    
9 Global E Cigarettes & Vapourizer Market Outlook, By Modular Devices (2020-2028) (US $MN)    
10 Global E Cigarettes & Vapourizer Market Outlook, By Personal Vaporizers  (2020-2028) (US $MN)    
11 Global E Cigarettes & Vapourizer Market Outlook, By Mods  (2020-2028) (US $MN)    
12 Global E Cigarettes & Vapourizer Market Outlook, By Component (2020-2028) (US $MN)    
13 Global E Cigarettes & Vapourizer Market Outlook, By Atomizers (2020-2028) (US $MN)    
14 Global E Cigarettes & Vapourizer Market Outlook, By Battery (2020-2028) (US $MN)    
15 Global E Cigarettes & Vapourizer Market Outlook, By Cartomizer (2020-2028) (US $MN)    
16 Global E Cigarettes & Vapourizer Market Outlook, By Cartridge (2020-2028) (US $MN)    
17 Global E Cigarettes & Vapourizer Market Outlook, By Clearomizer (2020-2028) (US $MN)    
18 Global E Cigarettes & Vapourizer Market Outlook, By Diluents (2020-2028) (US $MN)     
19 Global E Cigarettes & Vapourizer Market Outlook, By E-Liquids (2020-2028) (US $MN)    
20 Global E Cigarettes & Vapourizer Market Outlook, By Flavors (2020-2028) (US $MN)    
21 Global E Cigarettes & Vapourizer Market Outlook, By Nicotine (2020-2028) (US $MN)    
22 Global E Cigarettes & Vapourizer Market Outlook, By Rebuildable Atomizer (2020-2028) (US $MN)    
23 Global E Cigarettes & Vapourizer Market Outlook, By Distribution Channel (2020-2028) (US $MN)    
24 Global E Cigarettes & Vapourizer Market Outlook, By Online Store (2020-2028) (US $MN)    
25 Global E Cigarettes & Vapourizer Market Outlook, By Retail (2020-2028) (US $MN)    
26 Global E Cigarettes & Vapourizer Market Outlook, By Convenience Stores (C-Stores) (2020-2028) (US $MN)    
27 Global E Cigarettes & Vapourizer Market Outlook, By Drug Stores (2020-2028) (US $MN)    
28 Global E Cigarettes & Vapourizer Market Outlook, By Gas Stations (2020-2028) (US $MN)    
29 Global E Cigarettes & Vapourizer Market Outlook, By Newsstand (2020-2028) (US $MN)    
30 Global E Cigarettes & Vapourizer Market Outlook, By Tobacconist Stores (2020-2028) (US $MN)    
31 Global E Cigarettes & Vapourizer Market Outlook, By Speciality E- Cigarette Stores (2020-2028) (US $MN)    
32 Global E Cigarettes & Vapourizer Market Outlook, By Vape Shops (2020-2028) (US $MN)    
33 Global E Cigarettes & Vapourizer Market Outlook, By End User (2020-2028) (US $MN)    
34 Global E Cigarettes & Vapourizer Market Outlook, By Male (2020-2028) (US $MN)    
35 Global E Cigarettes & Vapourizer Market Outlook, By Female  (2020-2028) (US $MN)    
Note- Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.    

List of Figures


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.

Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.

For more details about research methodology, kindly write to us at info@strategymrc.com

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