Edible Flakes Market
Edible Flakes Market Forecasts to 2028 - Global Analysis By Product (Rice Flakes, Corn Flakes, Wheat Flakes, Flakey Oats and Other Products), Nature (Conventional and Organic), Distribution Channel and By Geography
Years Covered |
2020-2028 |
Estimated Year Value (2022) |
US $22.8 BN |
Projected Year Value (2028) |
US $35.3 BN |
CAGR (2022 - 2028) |
7.5% |
Regions Covered |
North America, Europe, Asia Pacific, South America, and Middle East & Africa |
Countries Covered |
US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa |
Largest Market |
Asia Pacific |
Highest Growing Market |
Europe |
According to Stratistics MRC, the Global Edible Flakes Market is accounted for $22.8 billion in 2022 and is expected to reach $35.3 billion by 2028 growing at a CAGR of 7.5% during the forecast period. Edible flakes are additional bakery ingredients utilized in numerous food applications to provide enhanced appeal to the goods, while improving the colour, texture and modifying the overall taste of the product they are applied in. These flakes are basically coloured, flavoured adding an extra dimension to the baked goods’ appeal and flavouring.
According to United Nation, the population is growing significantly reaching up to 7.12 billion in 2013 and likely to reach 9.6 billion by the end of 2050. According to the World Employment and Social Outlook report released by the International Labor Organization (ILO), in 2018, the global working population was 3.3 billion comprising people aged 15 years and above.
Market Dynamics:
Driver:
Rising awareness of healthy foods
Consumers have become more educated about food selection. They prefer foods that are free from synthetic chemicals. Thus, consumers are manipulated by ingredients used in processed foods and their potential health effects. The constant need for eating nutritious breakfast and snacks made of edible flakes are gaining popularity among consumers. The rising awareness about the health benefits associated with the consumption of edible flakes is expected to influence the market growth during the forecast period.
Restraint:
Accessibility of substitutes
The large availability of substitute food products like energy drinks, yoga bars, yoghurt, eggs, fresh fruits etc and high lactose intolerance in the Far East countries is expected to hinder the growth. Moreover, the increasing procurement cost of raw materials required for edible is the potential restraint hampering the overall growth of the market.
Opportunity:
Growing urbanization
With growing urbanization and increase in purchasing power, customers are spending more on prepared, processed, and ready-to-eat food. The expanding population is treading towards a busy lifestyle owing to which the need for ready-to-eat and easy-to-prepare meals has risen. Moreover, consumers are switching towards the consumption of products that are easily available and contain a high level of nutrition. Hence, these factors are influencing the expansion of the market.
Threat:
Food regulations
Food regulations continue to inspect the sugar levels in different food products. Stakeholders in the edible flakes market have started to focus on repressing the sugar levels of their products due to stringent regulations, and rising the consumer awareness about the ill effects of high sugar consumption are key factors that hampering the market growth.
Covid-19 Impact
The corona virus pandemic across the globe has created medical emergency. Owing to which there is an increase in the demand for food items, hygiene products, and medical products in the market. The pandemic has growth in the sales of traditional, healthy, and staple food items. However, packaged food and bakery products have experienced a decreased in its sale owing to which the demand for edible flakes has also suppressed to a significant level. Key players have to build robust sales plan for recovery and create branded content and awareness campaigns to gain leads. They might have to acquire e-commerce platform and Omni-channel in their supply chain.
The corn flakes segment is expected to be the largest during the forecast period
The corn flakes segment is estimated to have a lucrative growth, due to the rising adoption of nutritious food products. Increasing demand from youth and working-class people and availability of raw material, surge in consumption of nutritious and protein rich edible products help to grow the market. The factors that can be attributed to the increasing demand for healthy food among the young generation are accelerating the demand for this segment.
The online retailers segment is expected to have the highest CAGR during the forecast period
The online retailers segment is anticipated to witness the fastest CAGR growth during the forecast period, due to rising adoption of internet and smartphones. Moreover, advantages such as doorstep delivery, convenient accessibility, huge discounts, and large product options are propelling the sales of ready-to-eat products. Furthermore, these market trends are expected to propel the demand for the market.
Region with largest share:
Asia Pacific is projected to hold the largest market share during the forecast period owing to high populated nations, increasing the awareness regarding the health rising consumer expenditure on healthy convenience food. Increasing household income, rising awareness about health-benefiting products, easy availability of the product, increasing working population are predicted to be favourable factors for the growth.
Region with highest CAGR:
Europe is projected to have the highest CAGR over the forecast period, due to rising demand for ready-to-eat products among the consumers in the region. Increasing the awareness regarding the healthy food helps to growth of the market. In addition, high disposal income and high spending power leads to accelerating the market growth.
Key players in the market
Some of the key players profiled in the Edible Flakes Market include Patanjali, Kellogg's, Nestle SA, PepsiCo Inc, Post holding company, General Mills, Dr. August Oetker., Nature's Path Foods, Baggry's India Limited, Quakers Oat Company, H. & J. Brüggen KG, Aarrow Head Mills, Rubin Muehle GmbH, FoodCare Sp, Crystal Candy, Marico, CAB Foods Pvt Ltd. and The Hain Celestial Group Inc.
Key Developments:
In July 2021, Nature’s Path, North America’s largest organic breakfast cereal and snack Food Company has introduced its new No Added Sugar granola. No Added Sugar granola delivers exceptional flavor, 100% certified organic ingredients, and all the nutritional value you depend on from Nature’s Path, without the sugar kick.
In December 2020, Nature’s Path – North America’s largest certified organic breakfast and snack Food Company – announced the launch of its first grain-free hot cereals to inspire the everyday epic breakfast.
Products Covered:
• Rice Flakes
• Corn Flakes
• Wheat Flakes
• Flakey Oats
• Other Products
Natures Covered:
• Conventional
• Organic
Raw Materials Covered:
• Online Retailers
• Supermarkets & Hypermarkets
• Convenience Stores
• Traditional Groceries
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2020, 2021, 2022, 2025, and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Product Analysis
3.7 Emerging Markets
3.8 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Edible Flakes Market, By Product
5.1 Introduction
5.2 Rice Flakes
5.3 Corn Flakes
5.4 Wheat Flakes
5.5 Flakey Oats
5.6 Other Products
6 Global Edible Flakes Market, By Nature
6.1 Introduction
6.2 Conventional
6.3 Organic
7 Global Edible Flakes Market, By Distribution Channel
7.1 Introduction
7.2 Online Retailers
7.3 Supermarkets & Hypermarkets
7.4 Convenience Stores
7.5 Traditional Groceries
8 Global Edible Flakes Market, By Geography
8.1 Introduction
8.2 North America
8.2.1 US
8.2.2 Canada
8.2.3 Mexico
8.3 Europe
8.3.1 Germany
8.3.2 UK
8.3.3 Italy
8.3.4 France
8.3.5 Spain
8.3.6 Rest of Europe
8.4 Asia Pacific
8.4.1 Japan
8.4.2 China
8.4.3 India
8.4.4 Australia
8.4.5 New Zealand
8.4.6 South Korea
8.4.7 Rest of Asia Pacific
8.5 South America
8.5.1 Argentina
8.5.2 Brazil
8.5.3 Chile
8.5.4 Rest of South America
8.6 Middle East & Africa
8.6.1 Saudi Arabia
8.6.2 UAE
8.6.3 Qatar
8.6.4 South Africa
8.6.5 Rest of Middle East & Africa
9 Key Developments
9.1 Agreements, Partnerships, Collaborations and Joint Ventures
9.2 Acquisitions & Mergers
9.3 New Product Launch
9.4 Expansions
9.5 Other Key Strategies
10 Company Profiling
10.1 Patanjali
10.2 Kellogg's
10.3 Nestle SA
10.4 PepsiCo Inc
10.5 Post holding company
10.6 General Mills
10.7 Dr. August Oetker.
10.8 Nature's Path Foods
10.9 Baggry's India Limited
10.10 Quakers Oat Company
10.11 H. & J. Brüggen KG
10.12 Aarrow Head Mills
10.13 Rubin Muehle GmbH
10.14 FoodCare Sp
10.15 Crystal Candy
10.16 Marico
10.17 CAB Foods Pvt Ltd.
10.18 The Hain Celestial Group Inc.
List of Tables
1 Global Edible Flakes Market Outlook, By Region (2020-2028) ($MN)
2 Global Edible Flakes Market Outlook, By Product (2020-2028) ($MN)
3 Global Edible Flakes Market Outlook, By Rice Flakes (2020-2028) ($MN)
4 Global Edible Flakes Market Outlook, By Corn Flakes (2020-2028) ($MN)
5 Global Edible Flakes Market Outlook, By Wheat Flakes (2020-2028) ($MN)
6 Global Edible Flakes Market Outlook, By Flakey Oats (2020-2028) ($MN)
7 Global Edible Flakes Market Outlook, By Other Products (2020-2028) ($MN)
8 Global Edible Flakes Market Outlook, By Nature (2020-2028) ($MN)
9 Global Edible Flakes Market Outlook, By Conventional (2020-2028) ($MN)
10 Global Edible Flakes Market Outlook, By Organic (2020-2028) ($MN)
11 Global Edible Flakes Market Outlook, By Distribution Channel (2020-2028) ($MN)
12 Global Edible Flakes Market Outlook, By Online Retailers (2020-2028) ($MN)
13 Global Edible Flakes Market Outlook, By Supermarkets & Hypermarkets (2020-2028) ($MN)
14 Global Edible Flakes Market Outlook, By Convenience Stores (2020-2028) ($MN)
15 Global Edible Flakes Market Outlook, By Traditional Groceries (2020-2028) ($MN)
16 North America Edible Flakes Market Outlook, By Country (2020-2028) ($MN)
17 North America Edible Flakes Market Outlook, By Product (2020-2028) ($MN)
18 North America Edible Flakes Market Outlook, By Rice Flakes (2020-2028) ($MN)
19 North America Edible Flakes Market Outlook, By Corn Flakes (2020-2028) ($MN)
20 North America Edible Flakes Market Outlook, By Wheat Flakes (2020-2028) ($MN)
21 North America Edible Flakes Market Outlook, By Flakey Oats (2020-2028) ($MN)
22 North America Edible Flakes Market Outlook, By Other Products (2020-2028) ($MN)
23 North America Edible Flakes Market Outlook, By Nature (2020-2028) ($MN)
24 North America Edible Flakes Market Outlook, By Conventional (2020-2028) ($MN)
25 North America Edible Flakes Market Outlook, By Organic (2020-2028) ($MN)
26 North America Edible Flakes Market Outlook, By Distribution Channel (2020-2028) ($MN)
27 North America Edible Flakes Market Outlook, By Online Retailers (2020-2028) ($MN)
28 North America Edible Flakes Market Outlook, By Supermarkets & Hypermarkets (2020-2028) ($MN)
29 North America Edible Flakes Market Outlook, By Convenience Stores (2020-2028) ($MN)
30 North America Edible Flakes Market Outlook, By Traditional Groceries (2020-2028) ($MN)
31 Europe Edible Flakes Market Outlook, By Country (2020-2028) ($MN)
32 Europe Edible Flakes Market Outlook, By Product (2020-2028) ($MN)
33 Europe Edible Flakes Market Outlook, By Rice Flakes (2020-2028) ($MN)
34 Europe Edible Flakes Market Outlook, By Corn Flakes (2020-2028) ($MN)
35 Europe Edible Flakes Market Outlook, By Wheat Flakes (2020-2028) ($MN)
36 Europe Edible Flakes Market Outlook, By Flakey Oats (2020-2028) ($MN)
37 Europe Edible Flakes Market Outlook, By Other Products (2020-2028) ($MN)
38 Europe Edible Flakes Market Outlook, By Nature (2020-2028) ($MN)
39 Europe Edible Flakes Market Outlook, By Conventional (2020-2028) ($MN)
40 Europe Edible Flakes Market Outlook, By Organic (2020-2028) ($MN)
41 Europe Edible Flakes Market Outlook, By Distribution Channel (2020-2028) ($MN)
42 Europe Edible Flakes Market Outlook, By Online Retailers (2020-2028) ($MN)
43 Europe Edible Flakes Market Outlook, By Supermarkets & Hypermarkets (2020-2028) ($MN)
44 Europe Edible Flakes Market Outlook, By Convenience Stores (2020-2028) ($MN)
45 Europe Edible Flakes Market Outlook, By Traditional Groceries (2020-2028) ($MN)
46 Asia Pacific Edible Flakes Market Outlook, By Country (2020-2028) ($MN)
47 Asia Pacific Edible Flakes Market Outlook, By Product (2020-2028) ($MN)
48 Asia Pacific Edible Flakes Market Outlook, By Rice Flakes (2020-2028) ($MN)
49 Asia Pacific Edible Flakes Market Outlook, By Corn Flakes (2020-2028) ($MN)
50 Asia Pacific Edible Flakes Market Outlook, By Wheat Flakes (2020-2028) ($MN)
51 Asia Pacific Edible Flakes Market Outlook, By Flakey Oats (2020-2028) ($MN)
52 Asia Pacific Edible Flakes Market Outlook, By Other Products (2020-2028) ($MN)
53 Asia Pacific Edible Flakes Market Outlook, By Nature (2020-2028) ($MN)
54 Asia Pacific Edible Flakes Market Outlook, By Conventional (2020-2028) ($MN)
55 Asia Pacific Edible Flakes Market Outlook, By Organic (2020-2028) ($MN)
56 Asia Pacific Edible Flakes Market Outlook, By Distribution Channel (2020-2028) ($MN)
57 Asia Pacific Edible Flakes Market Outlook, By Online Retailers (2020-2028) ($MN)
58 Asia Pacific Edible Flakes Market Outlook, By Supermarkets & Hypermarkets (2020-2028) ($MN)
59 Asia Pacific Edible Flakes Market Outlook, By Convenience Stores (2020-2028) ($MN)
60 Asia Pacific Edible Flakes Market Outlook, By Traditional Groceries (2020-2028) ($MN)
61 South America Edible Flakes Market Outlook, By Country (2020-2028) ($MN)
62 South America Edible Flakes Market Outlook, By Product (2020-2028) ($MN)
63 South America Edible Flakes Market Outlook, By Rice Flakes (2020-2028) ($MN)
64 South America Edible Flakes Market Outlook, By Corn Flakes (2020-2028) ($MN)
65 South America Edible Flakes Market Outlook, By Wheat Flakes (2020-2028) ($MN)
66 South America Edible Flakes Market Outlook, By Flakey Oats (2020-2028) ($MN)
67 South America Edible Flakes Market Outlook, By Other Products (2020-2028) ($MN)
68 South America Edible Flakes Market Outlook, By Nature (2020-2028) ($MN)
69 South America Edible Flakes Market Outlook, By Conventional (2020-2028) ($MN)
70 South America Edible Flakes Market Outlook, By Organic (2020-2028) ($MN)
71 South America Edible Flakes Market Outlook, By Distribution Channel (2020-2028) ($MN)
72 South America Edible Flakes Market Outlook, By Online Retailers (2020-2028) ($MN)
73 South America Edible Flakes Market Outlook, By Supermarkets & Hypermarkets (2020-2028) ($MN)
74 South America Edible Flakes Market Outlook, By Convenience Stores (2020-2028) ($MN)
75 South America Edible Flakes Market Outlook, By Traditional Groceries (2020-2028) ($MN)
76 Middle East & Africa Edible Flakes Market Outlook, By Country (2020-2028) ($MN)
77 Middle East & Africa Edible Flakes Market Outlook, By Product (2020-2028) ($MN)
78 Middle East & Africa Edible Flakes Market Outlook, By Rice Flakes (2020-2028) ($MN)
79 Middle East & Africa Edible Flakes Market Outlook, By Corn Flakes (2020-2028) ($MN)
80 Middle East & Africa Edible Flakes Market Outlook, By Wheat Flakes (2020-2028) ($MN)
81 Middle East & Africa Edible Flakes Market Outlook, By Flakey Oats (2020-2028) ($MN)
82 Middle East & Africa Edible Flakes Market Outlook, By Other Products (2020-2028) ($MN)
83 Middle East & Africa Edible Flakes Market Outlook, By Nature (2020-2028) ($MN)
84 Middle East & Africa Edible Flakes Market Outlook, By Conventional (2020-2028) ($MN)
85 Middle East & Africa Edible Flakes Market Outlook, By Organic (2020-2028) ($MN)
86 Middle East & Africa Edible Flakes Market Outlook, By Distribution Channel (2020-2028) ($MN)
87 Middle East & Africa Edible Flakes Market Outlook, By Online Retailers (2020-2028) ($MN)
88 Middle East & Africa Edible Flakes Market Outlook, By Supermarkets & Hypermarkets (2020-2028) ($MN)
89 Middle East & Africa Edible Flakes Market Outlook, By Convenience Stores (2020-2028) ($MN)
90 Middle East & Africa Edible Flakes Market Outlook, By Traditional Groceries (2020-2028) ($MN)
List of Figures
RESEARCH METHODOLOGY
We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
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