Edible Hydrogenated Oils Market
PUBLISHED: 2023 ID: SMRC23893
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Edible Hydrogenated Oils Market

Edible Hydrogenated Oils Market Forecasts to 2030 - Global Analysis By Product Type (Partially Hydrogenated Oils, Fully Hydrogenated Oils and Other Product Types), Application (Fried, Baking, Confectionery, Spreads, Margarine, Processed Foods and Other Applications), End User (Food Manufacturing Industry, Foodservice Industry, Retail and Other End Users) and By Geography

4.4 (91 reviews)
4.4 (91 reviews)
Published: 2023 ID: SMRC23893

This report covers the impact of COVID-19 on this global market

CAGR (2023 - 2030)

10.0%

Regions Covered

North America, Europe, Asia Pacific, South America, and Middle East & Africa

Countries Covered

US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa

Largest Market

North America

Highest Growing Market

Europe


According to Stratistics MRC, the Global Edible Hydrogenated Oils Market is growing at a CAGR of 10.0% during the forecast period. The market for edible hydrogenated oils is the area of the food industry that manufactures and sells hydrogenated oils primarily for use in cooking. Vegetable oils that are liquid are solidified by the addition of hydrogen, resulting in semi-solid fats that are frequently used in food production and cooking. Moreover, these oils are used in a variety of processed foods, baked goods, margarine, and other food products. While trans fats produced by hydrogenated oils can give food products a desirable texture and shelf life, they have also been linked to health problems.

According to data of Euro monitor International, the Edible Oil category which had overtaken Dairy to become the largest packaged food segment a few years ago, has now grown to 25.6 per cent to cross the Rs 1.3 trillion mark in 2017.



Market Dynamics:

Driver:

Enhancing the texture and extending the shelf life

The function of edible hydrogenated oils in improving the texture and extending the shelf life of different food products is one of the main factors driving the market for these oils. Oils that are liquid are converted by hydrogenation into fats that are semi-solid or solid, giving baked goods, pastries, and confectionery products a creamy or crispy texture that consumers enjoy. Furthermore, packaged foods can have a longer shelf life thanks to hydrogenated oils' ability to stop rancidity and improve stability.

Restraint:

Regulation scrutiny and health issues

Due to the formation of Tran’s fats during the partial hydrogenation process, edible hydrogenated oils have been linked to health issues. However, an increased risk of heart disease and other health problems has been associated with Tran’s fats. As a result, regulatory bodies in many nations have imposed limitations or labeling specifications on the presence of Tran’s fats in food. As a result, food producers are turning to healthier alternatives, which have led to a decrease in the use of hydrogenated oils.

Opportunity:

Developing healthier hydrogenated oils

The creation of healthier, trans-fat-free, or low-trans-fat versions of hydrogenated oils represents a significant opportunity. To make these oils more appealing to consumers who are health-conscious, food technologists are working to improve the hydrogenation processes in order to reduce or eliminate Tran’s fats. Additionally, while maintaining the useful properties of these oils, advances in hydrogenation methods and the development of non-trans-fat hydrogenated oils can adapt to shifting dietary preferences.

Threat:

Customer health issues

A serious threat is the rise in consumer awareness of the dangers of partially hydrogenated oils and Tran’s fats. Demand for goods containing hydrogenated oils has decreased as a result of health-conscious consumers actively seeking out goods with cleaner labels and healthier ingredient lists. Furthermore, the sales and market share of these oils may decline if they are perceived negatively.

Covid-19 Impact:

The market for edible hydrogenated oils suffered a great deal from the COVID-19 pandemic. There was a decline in demand for processed and fried foods that traditionally used hydrogenated oils as consumer priorities shifted towards healthier eating during the pandemic. The accessibility of some edible oils was also impacted by supply chain disruptions and logistical issues. Moreover, manufacturers had trouble finding ingredients, maintaining production levels, and adjusting to shifting consumer preferences for products with cleaner labels.

The Processed Foods segment is expected to be the largest during the forecast period

In the market for edible hydrogenated oils, the processed food segment has the largest market share. Snacks, ready-to-eat meals, and convenience foods all fall under the category of processed foods. Edible hydrogenated oils are frequently used in processed foods for a variety of functions, including texture enhancement, shelf life extension, and flavor stability. Additionally, hydrogenated oils are a common option for manufacturers in the processed food sector because of their convenience and lengthy shelf life.

The Food Manufacturing Industry segment is expected to have the highest CAGR during the forecast period

The market's highest CAGR was being experienced by the food manufacturing industry segment. This growth was attributed to elements like rising global demand for convenience and processed foods, growing populations, and shifting dietary preferences. However, to meet consumer preferences for healthier, sustainable, and convenient food options, food manufacturers invested in research and development, process innovation, and product diversification.

Region with largest share:

The largest market share for edible hydrogenated oils was held by North America. The production of processed foods, snacks, and baked goods, many of which frequently contain hydrogenated oils, as well as the region's extensive food processing industry, were primarily to blame for this. Additionally, the substantial consumption of edible hydrogenated oils in North America has historically been fuelled by the region's thriving foodservice industry and consumer demand for convenience foods.

Region with highest CAGR:

In the market for edible hydrogenated oils, Europe is the region with the highest CAGR. Strong consumer demand for convenience foods, baked goods, and processed snacks, among other factors, contributed to Europe's rapid growth. This growth was facilitated by a sizable market for spreads and margarine, which have historically relied on hydrogenated oils, as well as a firmly established food processing sector in the area. Additionally, the trend toward cleaner-label, healthier products was influencing innovation and reformulation efforts, which had an effect on the demand for edible hydrogenated oils in different European nations.



Key players in the market

Some of the key players in Edible Hydrogenated Oils market include Bunge Ltd, AAK AB, Nisshin Oillio Group Ltd, BASF SE, Wilmar International, Cargill, Inc., American Vegetable Oils, Inc, Mewah Group, Archer Daniels Midland Company and Olympic Oils Limited.

Key Developments:

In June 2023, Bunge and Viterra sign merger agreement to create global agribusiness giant. A US$8.2-billion merger between U.S. Company Bunge Ltd. and Viterra Ltd. will create a global agricultural giant in an industry that has already seen a significant amount of consolidation in recent years. The deal was announced Tuesday by the Missouri-based Bunge — which is the world’s largest oilseeds processing company, operating 300 facilities in more than 40 countries worldwide — and Viterra, which is owned by Swiss commodities giant Glencore, as well as the Canada Pension Plan Investment Board and B.C. Investment Management Corp.

In May 2023, BASF and Advent Technologies sign agreement to establish end-to-end supply chain for hydrogen fuel cell systems in Europe. Iselin, NJ USA and Boston, MA USA – BASF Environmental Catalyst and Metal Solutions, a global leader in precious metals and catalysis, and Advent Technologies Holdings, Inc.

In November 2022, The Nisshin OilliO Group Ltd. and J-Oil Mills, Inc. announced that they have reached basic agreement, and their respective Boards of Directors have approved by resolution, the nationwide integration of their oilseed processing functions and the formation of a joint venture company in western Japan.

Product Types Covered:
• Partially Hydrogenated Oils
• Fully Hydrogenated Oils
• Other Product Types

Applications Covered:
• Fried
• Baking
• Confectionery
• Spreads
• Margarine
• Processed Foods
• Other Applications

End Users Covered:
• Food Manufacturing Industry
• Foodservice Industry
• Retail
• Other End Users

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions

3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Product Analysis
3.7 Application Analysis
3.8 End User Analysis
3.9 Emerging Markets
3.10 Impact of Covid-19

4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry

5 Global Edible Hydrogenated Oils Market, By Product Type
5.1 Introduction
5.2 Partially Hydrogenated Oils
5.3 Fully Hydrogenated Oils
5.4 Other Product Types

6 Global Edible Hydrogenated Oils Market, By Application
6.1 Introduction
6.2 Fried
6.3 Baking
6.4 Confectionery
6.5 Spreads
6.6 Margarine
6.7 Processed Foods
6.8 Other Applications

7 Global Edible Hydrogenated Oils Market, By End User
7.1 Introduction
7.2 Food Manufacturing Industry
7.3 Foodservice Industry
7.4 Retail
7.5 Other End Users

8 Global Edible Hydrogenated Oils Market, By Geography
8.1 Introduction
8.2 North America
8.2.1 US
8.2.2 Canada
8.2.3 Mexico
8.3 Europe
8.3.1 Germany
8.3.2 UK
8.3.3 Italy
8.3.4 France
8.3.5 Spain
8.3.6 Rest of Europe
8.4 Asia Pacific
8.4.1 Japan
8.4.2 China
8.4.3 India
8.4.4 Australia
8.4.5 New Zealand
8.4.6 South Korea
8.4.7 Rest of Asia Pacific
8.5 South America
8.5.1 Argentina
8.5.2 Brazil
8.5.3 Chile
8.5.4 Rest of South America
8.6 Middle East & Africa
8.6.1 Saudi Arabia
8.6.2 UAE
8.6.3 Qatar
8.6.4 South Africa
8.6.5 Rest of Middle East & Africa

9 Key Developments
9.1 Agreements, Partnerships, Collaborations and Joint Ventures
9.2 Acquisitions & Mergers
9.3 New Product Launch
9.4 Expansions
9.5 Other Key Strategies

10 Company Profiling
10.1 Bunge Ltd
10.2 AAK AB
10.3 Nisshin Oillio Group Ltd
10.4 BASF SE
10.5 Wilmar International
10.6 Cargill, Inc.
10.7 American Vegetable Oils, Inc
10.8 Mewah Group
10.9 Archer Daniels Midland Company
10.10 Olympic Oils Limited

List of Tables
1 Global Edible Hydrogenated Oils Market Outlook, By Region (2021-2030) ($MN)
2 Global Edible Hydrogenated Oils Market Outlook, By Product Type (2021-2030) ($MN)
3 Global Edible Hydrogenated Oils Market Outlook, By Partially Hydrogenated Oils (2021-2030) ($MN)
4 Global Edible Hydrogenated Oils Market Outlook, By Fully Hydrogenated Oils (2021-2030) ($MN)
5 Global Edible Hydrogenated Oils Market Outlook, By Other Product Types (2021-2030) ($MN)
6 Global Edible Hydrogenated Oils Market Outlook, By Application (2021-2030) ($MN)
7 Global Edible Hydrogenated Oils Market Outlook, By Fried (2021-2030) ($MN)
8 Global Edible Hydrogenated Oils Market Outlook, By Baking (2021-2030) ($MN)
9 Global Edible Hydrogenated Oils Market Outlook, By Confectionery (2021-2030) ($MN)
10 Global Edible Hydrogenated Oils Market Outlook, By Spreads (2021-2030) ($MN)
11 Global Edible Hydrogenated Oils Market Outlook, By Margarine (2021-2030) ($MN)
12 Global Edible Hydrogenated Oils Market Outlook, By Processed Foods (2021-2030) ($MN)
13 Global Edible Hydrogenated Oils Market Outlook, By Other Applications (2021-2030) ($MN)
14 Global Edible Hydrogenated Oils Market Outlook, By End User (2021-2030) ($MN)
15 Global Edible Hydrogenated Oils Market Outlook, By Food Manufacturing Industry (2021-2030) ($MN)
16 Global Edible Hydrogenated Oils Market Outlook, By Foodservice Industry (2021-2030) ($MN)
17 Global Edible Hydrogenated Oils Market Outlook, By Retail (2021-2030) ($MN)
18 Global Edible Hydrogenated Oils Market Outlook, By Other End Users (2021-2030) ($MN)
19 North America Edible Hydrogenated Oils Market Outlook, By Country (2021-2030) ($MN)
20 North America Edible Hydrogenated Oils Market Outlook, By Product Type (2021-2030) ($MN)
21 North America Edible Hydrogenated Oils Market Outlook, By Partially Hydrogenated Oils (2021-2030) ($MN)
22 North America Edible Hydrogenated Oils Market Outlook, By Fully Hydrogenated Oils (2021-2030) ($MN)
23 North America Edible Hydrogenated Oils Market Outlook, By Other Product Types (2021-2030) ($MN)
24 North America Edible Hydrogenated Oils Market Outlook, By Application (2021-2030) ($MN)
25 North America Edible Hydrogenated Oils Market Outlook, By Fried (2021-2030) ($MN)
26 North America Edible Hydrogenated Oils Market Outlook, By Baking (2021-2030) ($MN)
27 North America Edible Hydrogenated Oils Market Outlook, By Confectionery (2021-2030) ($MN)
28 North America Edible Hydrogenated Oils Market Outlook, By Spreads (2021-2030) ($MN)
29 North America Edible Hydrogenated Oils Market Outlook, By Margarine (2021-2030) ($MN)
30 North America Edible Hydrogenated Oils Market Outlook, By Processed Foods (2021-2030) ($MN)
31 North America Edible Hydrogenated Oils Market Outlook, By Other Applications (2021-2030) ($MN)
32 North America Edible Hydrogenated Oils Market Outlook, By End User (2021-2030) ($MN)
33 North America Edible Hydrogenated Oils Market Outlook, By Food Manufacturing Industry (2021-2030) ($MN)
34 North America Edible Hydrogenated Oils Market Outlook, By Foodservice Industry (2021-2030) ($MN)
35 North America Edible Hydrogenated Oils Market Outlook, By Retail (2021-2030) ($MN)
36 North America Edible Hydrogenated Oils Market Outlook, By Other End Users (2021-2030) ($MN)
37 Europe Edible Hydrogenated Oils Market Outlook, By Country (2021-2030) ($MN)
38 Europe Edible Hydrogenated Oils Market Outlook, By Product Type (2021-2030) ($MN)
39 Europe Edible Hydrogenated Oils Market Outlook, By Partially Hydrogenated Oils (2021-2030) ($MN)
40 Europe Edible Hydrogenated Oils Market Outlook, By Fully Hydrogenated Oils (2021-2030) ($MN)
41 Europe Edible Hydrogenated Oils Market Outlook, By Other Product Types (2021-2030) ($MN)
42 Europe Edible Hydrogenated Oils Market Outlook, By Application (2021-2030) ($MN)
43 Europe Edible Hydrogenated Oils Market Outlook, By Fried (2021-2030) ($MN)
44 Europe Edible Hydrogenated Oils Market Outlook, By Baking (2021-2030) ($MN)
45 Europe Edible Hydrogenated Oils Market Outlook, By Confectionery (2021-2030) ($MN)
46 Europe Edible Hydrogenated Oils Market Outlook, By Spreads (2021-2030) ($MN)
47 Europe Edible Hydrogenated Oils Market Outlook, By Margarine (2021-2030) ($MN)
48 Europe Edible Hydrogenated Oils Market Outlook, By Processed Foods (2021-2030) ($MN)
49 Europe Edible Hydrogenated Oils Market Outlook, By Other Applications (2021-2030) ($MN)
50 Europe Edible Hydrogenated Oils Market Outlook, By End User (2021-2030) ($MN)
51 Europe Edible Hydrogenated Oils Market Outlook, By Food Manufacturing Industry (2021-2030) ($MN)
52 Europe Edible Hydrogenated Oils Market Outlook, By Foodservice Industry (2021-2030) ($MN)
53 Europe Edible Hydrogenated Oils Market Outlook, By Retail (2021-2030) ($MN)
54 Europe Edible Hydrogenated Oils Market Outlook, By Other End Users (2021-2030) ($MN)
55 Asia Pacific Edible Hydrogenated Oils Market Outlook, By Country (2021-2030) ($MN)
56 Asia Pacific Edible Hydrogenated Oils Market Outlook, By Product Type (2021-2030) ($MN)
57 Asia Pacific Edible Hydrogenated Oils Market Outlook, By Partially Hydrogenated Oils (2021-2030) ($MN)
58 Asia Pacific Edible Hydrogenated Oils Market Outlook, By Fully Hydrogenated Oils (2021-2030) ($MN)
59 Asia Pacific Edible Hydrogenated Oils Market Outlook, By Other Product Types (2021-2030) ($MN)
60 Asia Pacific Edible Hydrogenated Oils Market Outlook, By Application (2021-2030) ($MN)
61 Asia Pacific Edible Hydrogenated Oils Market Outlook, By Fried (2021-2030) ($MN)
62 Asia Pacific Edible Hydrogenated Oils Market Outlook, By Baking (2021-2030) ($MN)
63 Asia Pacific Edible Hydrogenated Oils Market Outlook, By Confectionery (2021-2030) ($MN)
64 Asia Pacific Edible Hydrogenated Oils Market Outlook, By Spreads (2021-2030) ($MN)
65 Asia Pacific Edible Hydrogenated Oils Market Outlook, By Margarine (2021-2030) ($MN)
66 Asia Pacific Edible Hydrogenated Oils Market Outlook, By Processed Foods (2021-2030) ($MN)
67 Asia Pacific Edible Hydrogenated Oils Market Outlook, By Other Applications (2021-2030) ($MN)
68 Asia Pacific Edible Hydrogenated Oils Market Outlook, By End User (2021-2030) ($MN)
69 Asia Pacific Edible Hydrogenated Oils Market Outlook, By Food Manufacturing Industry (2021-2030) ($MN)
70 Asia Pacific Edible Hydrogenated Oils Market Outlook, By Foodservice Industry (2021-2030) ($MN)
71 Asia Pacific Edible Hydrogenated Oils Market Outlook, By Retail (2021-2030) ($MN)
72 Asia Pacific Edible Hydrogenated Oils Market Outlook, By Other End Users (2021-2030) ($MN)
73 South America Edible Hydrogenated Oils Market Outlook, By Country (2021-2030) ($MN)
74 South America Edible Hydrogenated Oils Market Outlook, By Product Type (2021-2030) ($MN)
75 South America Edible Hydrogenated Oils Market Outlook, By Partially Hydrogenated Oils (2021-2030) ($MN)
76 South America Edible Hydrogenated Oils Market Outlook, By Fully Hydrogenated Oils (2021-2030) ($MN)
77 South America Edible Hydrogenated Oils Market Outlook, By Other Product Types (2021-2030) ($MN)
78 South America Edible Hydrogenated Oils Market Outlook, By Application (2021-2030) ($MN)
79 South America Edible Hydrogenated Oils Market Outlook, By Fried (2021-2030) ($MN)
80 South America Edible Hydrogenated Oils Market Outlook, By Baking (2021-2030) ($MN)
81 South America Edible Hydrogenated Oils Market Outlook, By Confectionery (2021-2030) ($MN)
82 South America Edible Hydrogenated Oils Market Outlook, By Spreads (2021-2030) ($MN)
83 South America Edible Hydrogenated Oils Market Outlook, By Margarine (2021-2030) ($MN)
84 South America Edible Hydrogenated Oils Market Outlook, By Processed Foods (2021-2030) ($MN)
85 South America Edible Hydrogenated Oils Market Outlook, By Other Applications (2021-2030) ($MN)
86 South America Edible Hydrogenated Oils Market Outlook, By End User (2021-2030) ($MN)
87 South America Edible Hydrogenated Oils Market Outlook, By Food Manufacturing Industry (2021-2030) ($MN)
88 South America Edible Hydrogenated Oils Market Outlook, By Foodservice Industry (2021-2030) ($MN)
89 South America Edible Hydrogenated Oils Market Outlook, By Retail (2021-2030) ($MN)
90 South America Edible Hydrogenated Oils Market Outlook, By Other End Users (2021-2030) ($MN)
91 Middle East & Africa Edible Hydrogenated Oils Market Outlook, By Country (2021-2030) ($MN)
92 Middle East & Africa Edible Hydrogenated Oils Market Outlook, By Product Type (2021-2030) ($MN)
93 Middle East & Africa Edible Hydrogenated Oils Market Outlook, By Partially Hydrogenated Oils (2021-2030) ($MN)
94 Middle East & Africa Edible Hydrogenated Oils Market Outlook, By Fully Hydrogenated Oils (2021-2030) ($MN)
95 Middle East & Africa Edible Hydrogenated Oils Market Outlook, By Other Product Types (2021-2030) ($MN)
96 Middle East & Africa Edible Hydrogenated Oils Market Outlook, By Application (2021-2030) ($MN)
97 Middle East & Africa Edible Hydrogenated Oils Market Outlook, By Fried (2021-2030) ($MN)
98 Middle East & Africa Edible Hydrogenated Oils Market Outlook, By Baking (2021-2030) ($MN)
99 Middle East & Africa Edible Hydrogenated Oils Market Outlook, By Confectionery (2021-2030) ($MN)
100 Middle East & Africa Edible Hydrogenated Oils Market Outlook, By Spreads (2021-2030) ($MN)
101 Middle East & Africa Edible Hydrogenated Oils Market Outlook, By Margarine (2021-2030) ($MN)
102 Middle East & Africa Edible Hydrogenated Oils Market Outlook, By Processed Foods (2021-2030) ($MN)
103 Middle East & Africa Edible Hydrogenated Oils Market Outlook, By Other Applications (2021-2030) ($MN)
104 Middle East & Africa Edible Hydrogenated Oils Market Outlook, By End User (2021-2030) ($MN)
105 Middle East & Africa Edible Hydrogenated Oils Market Outlook, By Food Manufacturing Industry (2021-2030) ($MN)
106 Middle East & Africa Edible Hydrogenated Oils Market Outlook, By Foodservice Industry (2021-2030) ($MN)
107 Middle East & Africa Edible Hydrogenated Oils Market Outlook, By Retail (2021-2030) ($MN)
108 Middle East & Africa Edible Hydrogenated Oils Market Outlook, By Other End Users (2021-2030) ($MN)

List of Figures

RESEARCH METHODOLOGY


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.


Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.


For more details about research methodology, kindly write to us at info@strategymrc.com

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