Edible Oils Market
PUBLISHED: 2024 ID: SMRC27853
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Edible Oils Market

Edible Oils Market Forecasts to 2030 - Global Analysis By Packaging Type (Pouches, Jars, Cans, Bottles and Other Packaging Types), Type (Corn Oil, Olive Oil, Palm Oil, Peanut Oil, Pumpkin Seed Oil, Rapeseed Oil, Soybean Oil and Other Types), Nature and By Geography

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4.7 (35 reviews)
Published: 2024 ID: SMRC27853

This report covers the impact of COVID-19 on this global market
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According to Stratistics MRC, the Global Edible Oils Market is accounted for $244.3 billion in 2024 and is expected to reach $370.8 billion by 2030 growing at a CAGR of 7.2% during the forecast period. Edible oils are oils derived from plant, animal, or synthetic sources that are safe for human consumption and commonly used in cooking, food preparation, and food processing. These oils are rich in fats, which are essential for providing energy, supporting cell growth, and absorbing certain vitamins. The most common edible oils include vegetable oils like sunflower, canola, olive, and palm oil, as well as animal-based oils such as butter and lard. Edible oils vary in their fat composition, with some being high in saturated fats (e.g., coconut oil) and others in unsaturated fats (e.g., olive oil, which is rich in monounsaturated fats). 

According to an article published in the bulletin of the National Research Center, Egypt, with growing interest in edible oils, the area under oilseeds cultivation has increased by 82%, and the production is increased by approximately over the last three decades.

Market Dynamics: 

Driver: 

Increased consumption of functional foods

The growing demand for functional foods has significantly enhanced the development and consumption of edible oils, as consumers become more conscious of health and nutrition. Functional foods are those that provide additional health benefits beyond basic nutrition, and when incorporated into edible oils, they offer a range of therapeutic effects. For instance, oils enriched with omega-3 fatty acids, antioxidants, and plant sterols are now widely available, catering to consumers seeking heart health, improved brain function, and better cholesterol management. The fortification of oils with functional ingredients such as vitamins (e.g., vitamin E) and polyphenols has made them valuable in preventing chronic diseases like cardiovascular issues, diabetes, and inflammation.

Restraint:

Fluctuating raw material prices

Fluctuating raw material prices are significantly impacting the edible oils industry, leading to increased production costs and price volatility. The primary raw materials for edible oils such as palm oil, soybean oil, sunflower oil, and canola oil—are influenced by global supply and demand dynamics, weather conditions, geopolitical tensions, and trade policies. For instance, adverse weather events can disrupt crop yields, while political instability in key producing regions may restrict supply, causing prices to surge. Similarly, changes in currency exchange rates can make raw materials more expensive for producers in certain countries. These price fluctuations not only strain the profitability of edible oil manufacturers but also create uncertainty for consumers, as the cost of oil on store shelves may vary unpredictably.

Opportunity:

Increased demand for plant-based oils

As people become more aware of the health benefits of plant-based oils, such as olive, canola, sunflower, and avocado oils, their popularity is rising over animal-based fats. These oils are seen as healthier alternatives due to their lower saturated fat content and higher concentrations of unsaturated fats, which contribute to better heart health and lower cholesterol levels. Moreover, the rising trend of veganism and plant-based diets further fuels the demand for oils like coconut and soybean, which are versatile and fit well into diverse culinary applications. In response, producers are expanding their offerings, introducing more varieties of cold-pressed, organic and non-GMO oils.

Threat:

Storage and shelf life issues

The storage and shelf life of edible oils pose significant challenges in the food industry, impacting both quality and safety. Edible oils are prone to oxidation, which occurs when oils are exposed to air, light, and heat, leading to the formation of rancid flavors and potentially harmful compounds. This oxidation process reduces the nutritional value of the oils, especially those rich in polyunsaturated fats, like sunflower and soybean oil. Improper storage conditions, such as exposure to high temperatures or light, can accelerate spoilage, causing oils to lose their freshness and taste. The shelf life of oils can vary depending on the type, with some oils, like olive oil, having a longer shelf life due to their higher levels of antioxidants.

Covid-19 Impact: 

The COVID-19 pandemic significantly impacted the global edible oils market, triggering disruptions in supply chains, labor shortages, and shifts in consumer behavior. Initially, the pandemic caused a surge in demand for cooking oils, as people stocked up on essentials during lockdowns. This led to price fluctuations and temporary shortages. At the same time, production was hampered due to disruptions in raw material supply, especially from major producers like Indonesia and Malaysia, which faced labor constraints and restrictions on exports. Transportation bottlenecks also delayed shipments, further affecting availability. The economic downturn caused by the pandemic led to changes in consumption patterns, with more people opting for value brands or switching to alternative oils.

The Pouches segment is expected to be the largest during the forecast period

Pouches segment is expected to dominate the largest share over the estimated period, by offering packaging solutions that cater to evolving consumer demands. As consumer preferences shift towards convenience, lightweight, and eco-friendly options, pouches have become a popular alternative to traditional glass or plastic bottles. These pouches are cost-effective, easy to handle, and occupy less storage space, making them ideal for both retailers and consumers. Additionally, the flexibility of pouches allows for improved shelf life through better sealing, reducing oxidation and contamination risks.

The Palm Oil segment is expected to have the highest CAGR during the forecast period

Palm Oil segment is estimated to grow at a rapid pace during the forecast period, due to its versatility, cost-effectiveness, and widespread availability. Palm oil, derived from the fruit of the oil palm tree, is highly valued for its stable cooking properties, long shelf life, and high yield per hectare, making it a preferred choice for both consumers and manufacturers. It is used in a wide range of products, from cooking oils to margarine, snacks, and processed foods. Palm oil is also rich in vitamins A and E, contributing to its nutritional appeal. Furthermore, its production is more efficient compared to other vegetable oils like soybean or sunflower oil, helping meet the growing global demand for edible oils.

Region with largest share:

North America region is poised to hold the largest share of the market throughout the extrapolated period. As disposable incomes increase in countries across Asia, Africa, and Latin America, consumer spending on processed and packaged foods is expanding, driving higher demand for edible oils. This shift is influencing global trade patterns, with North American companies capitalizing on this trend by exporting a variety of edible oils such as soybean, canola, and sunflower oil. Moreover, as developing nations adopt Western dietary habits, which often include more processed foods and fast food consumption, there is an increased need for these oils in food production. 

Region with highest CAGR:

Europe region is estimated to witness the highest CAGR during the projected time frame, by ensuring food safety, environmental sustainability, and consumer protection. European authorities, such as the European Food Safety Authority (EFSA), regulate the quality and safety of edible oils through stringent standards for production, labeling, and additives. Policies promoting healthier fats, such as limits on trans fats and the encouragement of healthier oils like olive oil and sunflower oil, are influencing consumption patterns. The European Union (EU) has implemented sustainability-focused regulations, such as the Renewable Energy Directive (RED II), which incentivizes the use of biodiesel from edible oils, driving demand for bio-based alternatives. 

Key players in the market

Some of the key players in Edible Oils market include Adani Wilmar Ltd, Archer Daniels Midland (ADM) Company, Borges International Group, Bunge Limited, Cargill, Inc, Conagra Brands, Inc, Emami Agrotech Ltd, Golden Agri-Resources Ltd, Hindustan Unilever Limited, KTC Edibles Ltd, Marico Limited, Ruchi Soya Industries Limited and Wilmar International Ltd.

Key Developments:

In July 2024, Adani Wilmar Ltd plans to invest around ₹600 crore this fiscal mainly to expand its processing capacities of edible oil business and will launch more food products for consumers as well as institutional buyers to achieve higher growth in volume terms.

In July 2022, Emami Agrotech Ltd announced launching its branded spices on a pan-India scale as it aims around Rs 700-1,000 crore business from the segment in the next 3-5 years. Emami Agrotech, the branded food manufacturing arm of diversified Emami Group, launched Mantra Spices under the Emami Healthy & Tasty brand offering a range of blended powder spices and tastemakers.

In May 2021, Cargill partnered with Frontline International to create the Kitchen Controller end-to-end automated oil management solution. The cutting-edge solution combined Frontline International's Smart Oil Management equipment expertise and client relationships with Cargill's foodservice experience and knowledge of oil quality to offer foodservice operators an integrated, intelligent approach to oil management.

Packaging Types Covered:
• Pouches
• Jars
• Cans
• Bottles
• Other Packaging Types 

Types Covered:
• Corn Oil
• Olive Oil
• Palm Oil
• Peanut Oil
• Pumpkin Seed Oil
• Rapeseed Oil
• Soybean Oil
• Other Types

Natures Covered:
• Conventional
• Organic

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan        
o China        
o India        
o Australia  
o New Zealand
o South Korea
o Rest of Asia Pacific    
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa 
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings: 
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary    
     
2 Preface    

 2.1 Abstract   
 2.2 Stake Holders   
 2.3 Research Scope   
 2.4 Research Methodology   
  2.4.1 Data Mining  
  2.4.2 Data Analysis  
  2.4.3 Data Validation  
  2.4.4 Research Approach  
 2.5 Research Sources   
  2.5.1 Primary Research Sources  
  2.5.2 Secondary Research Sources  
  2.5.3 Assumptions  
     
3 Market Trend Analysis    
 3.1 Introduction   
 3.2 Drivers   
 3.3 Restraints   
 3.4 Opportunities   
 3.5 Threats   
 3.6 Emerging Markets   
 3.7 Impact of Covid-19   
     
4 Porters Five Force Analysis    

 4.1 Bargaining power of suppliers   
 4.2 Bargaining power of buyers   
 4.3 Threat of substitutes   
 4.4 Threat of new entrants   
 4.5 Competitive rivalry   
     
5 Global Edible Oils Market, By Packaging Type    
 5.1 Introduction   
 5.2 Pouches   
 5.3 Jars   
 5.4 Cans   
 5.5 Bottles   
 5.6 Other Packaging Types   
     
6 Global Edible Oils Market, By Type    
 6.1 Introduction   
 6.2 Corn Oil   
 6.3 Olive Oil   
 6.4 Palm Oil   
 6.5 Peanut Oil   
 6.6 Pumpkin Seed Oil   
 6.7 Rapeseed Oil   
 6.8 Soybean Oil   
 6.9 Other Types   
     
7 Global Edible Oils Market, By Nature    
 7.1 Introduction   
 7.2 Conventional   
 7.3 Organic   
     
8 Global Edible Oils Market, By Geography    
 8.1 Introduction   
 8.2 North America   
  8.2.1 US  
  8.2.2 Canada  
  8.2.3 Mexico  
 8.3 Europe   
  8.3.1 Germany  
  8.3.2 UK  
  8.3.3 Italy  
  8.3.4 France  
  8.3.5 Spain  
  8.3.6 Rest of Europe  
 8.4 Asia Pacific   
  8.4.1 Japan  
  8.4.2 China  
  8.4.3 India  
  8.4.4 Australia  
  8.4.5 New Zealand  
  8.4.6 South Korea  
  8.4.7 Rest of Asia Pacific  
 8.5 South America   
  8.5.1 Argentina  
  8.5.2 Brazil  
  8.5.3 Chile  
  8.5.4 Rest of South America  
 8.6 Middle East & Africa   
  8.6.1 Saudi Arabia  
  8.6.2 UAE  
  8.6.3 Qatar  
  8.6.4 South Africa  
  8.6.5 Rest of Middle East & Africa  
     
9 Key Developments    
 9.1 Agreements, Partnerships, Collaborations and Joint Ventures   
 9.2 Acquisitions & Mergers   
 9.3 New Product Launch   
 9.4 Expansions   
 9.5 Other Key Strategies   
     
10 Company Profiling    
 10.1 Adani Wilmar Ltd   
 10.2 Archer Daniels Midland (ADM) Company   
 10.3 Borges International Group   
 10.4 Bunge Limited   
 10.5 Cargill, Inc   
 10.6 Conagra Brands, Inc   
 10.7 Emami Agrotech Ltd   
 10.8 Golden Agri-Resources Ltd   
 10.9 Hindustan Unilever Limited   
 10.10 KTC Edibles Ltd   
 10.11 Marico Limited   
 10.12 Ruchi Soya Industries Limited   
 10.13 Wilmar International Ltd   
     
List of Tables     
1 Global Edible Oils Market Outlook, By Region (2022-2030) ($MN)    
2 Global Edible Oils Market Outlook, By Packaging Type (2022-2030) ($MN)    
3 Global Edible Oils Market Outlook, By Pouches (2022-2030) ($MN)    
4 Global Edible Oils Market Outlook, By Jars (2022-2030) ($MN)    
5 Global Edible Oils Market Outlook, By Cans (2022-2030) ($MN)    
6 Global Edible Oils Market Outlook, By Bottles (2022-2030) ($MN)    
7 Global Edible Oils Market Outlook, By Other Packaging Types (2022-2030) ($MN)    
8 Global Edible Oils Market Outlook, By Type (2022-2030) ($MN)    
9 Global Edible Oils Market Outlook, By Corn Oil (2022-2030) ($MN)    
10 Global Edible Oils Market Outlook, By Olive Oil (2022-2030) ($MN)    
11 Global Edible Oils Market Outlook, By Palm Oil (2022-2030) ($MN)    
12 Global Edible Oils Market Outlook, By Peanut Oil (2022-2030) ($MN)    
13 Global Edible Oils Market Outlook, By Pumpkin Seed Oil (2022-2030) ($MN)    
14 Global Edible Oils Market Outlook, By Rapeseed Oil (2022-2030) ($MN)    
15 Global Edible Oils Market Outlook, By Soybean Oil (2022-2030) ($MN)    
16 Global Edible Oils Market Outlook, By Other Types (2022-2030) ($MN)    
17 Global Edible Oils Market Outlook, By Nature (2022-2030) ($MN)    
18 Global Edible Oils Market Outlook, By Conventional (2022-2030) ($MN)    
19 Global Edible Oils Market Outlook, By Organic (2022-2030) ($MN)    
20 North America Edible Oils Market Outlook, By Country (2022-2030) ($MN)    
21 North America Edible Oils Market Outlook, By Packaging Type (2022-2030) ($MN)    
22 North America Edible Oils Market Outlook, By Pouches (2022-2030) ($MN)    
23 North America Edible Oils Market Outlook, By Jars (2022-2030) ($MN)    
24 North America Edible Oils Market Outlook, By Cans (2022-2030) ($MN)    
25 North America Edible Oils Market Outlook, By Bottles (2022-2030) ($MN)    
26 North America Edible Oils Market Outlook, By Other Packaging Types (2022-2030) ($MN)    
27 North America Edible Oils Market Outlook, By Type (2022-2030) ($MN)    
28 North America Edible Oils Market Outlook, By Corn Oil (2022-2030) ($MN)    
29 North America Edible Oils Market Outlook, By Olive Oil (2022-2030) ($MN)    
30 North America Edible Oils Market Outlook, By Palm Oil (2022-2030) ($MN)    
31 North America Edible Oils Market Outlook, By Peanut Oil (2022-2030) ($MN)    
32 North America Edible Oils Market Outlook, By Pumpkin Seed Oil (2022-2030) ($MN)    
33 North America Edible Oils Market Outlook, By Rapeseed Oil (2022-2030) ($MN)    
34 North America Edible Oils Market Outlook, By Soybean Oil (2022-2030) ($MN)    
35 North America Edible Oils Market Outlook, By Other Types (2022-2030) ($MN)    
36 North America Edible Oils Market Outlook, By Nature (2022-2030) ($MN)    
37 North America Edible Oils Market Outlook, By Conventional (2022-2030) ($MN)    
38 North America Edible Oils Market Outlook, By Organic (2022-2030) ($MN)    
39 Europe Edible Oils Market Outlook, By Country (2022-2030) ($MN)    
40 Europe Edible Oils Market Outlook, By Packaging Type (2022-2030) ($MN)    
41 Europe Edible Oils Market Outlook, By Pouches (2022-2030) ($MN)    
42 Europe Edible Oils Market Outlook, By Jars (2022-2030) ($MN)    
43 Europe Edible Oils Market Outlook, By Cans (2022-2030) ($MN)    
44 Europe Edible Oils Market Outlook, By Bottles (2022-2030) ($MN)    
45 Europe Edible Oils Market Outlook, By Other Packaging Types (2022-2030) ($MN)    
46 Europe Edible Oils Market Outlook, By Type (2022-2030) ($MN)    
47 Europe Edible Oils Market Outlook, By Corn Oil (2022-2030) ($MN)    
48 Europe Edible Oils Market Outlook, By Olive Oil (2022-2030) ($MN)    
49 Europe Edible Oils Market Outlook, By Palm Oil (2022-2030) ($MN)    
50 Europe Edible Oils Market Outlook, By Peanut Oil (2022-2030) ($MN)    
51 Europe Edible Oils Market Outlook, By Pumpkin Seed Oil (2022-2030) ($MN)    
52 Europe Edible Oils Market Outlook, By Rapeseed Oil (2022-2030) ($MN)    
53 Europe Edible Oils Market Outlook, By Soybean Oil (2022-2030) ($MN)    
54 Europe Edible Oils Market Outlook, By Other Types (2022-2030) ($MN)    
55 Europe Edible Oils Market Outlook, By Nature (2022-2030) ($MN)    
56 Europe Edible Oils Market Outlook, By Conventional (2022-2030) ($MN)    
57 Europe Edible Oils Market Outlook, By Organic (2022-2030) ($MN)    
58 Asia Pacific Edible Oils Market Outlook, By Country (2022-2030) ($MN)    
59 Asia Pacific Edible Oils Market Outlook, By Packaging Type (2022-2030) ($MN)    
60 Asia Pacific Edible Oils Market Outlook, By Pouches (2022-2030) ($MN)    
61 Asia Pacific Edible Oils Market Outlook, By Jars (2022-2030) ($MN)    
62 Asia Pacific Edible Oils Market Outlook, By Cans (2022-2030) ($MN)    
63 Asia Pacific Edible Oils Market Outlook, By Bottles (2022-2030) ($MN)    
64 Asia Pacific Edible Oils Market Outlook, By Other Packaging Types (2022-2030) ($MN)    
65 Asia Pacific Edible Oils Market Outlook, By Type (2022-2030) ($MN)    
66 Asia Pacific Edible Oils Market Outlook, By Corn Oil (2022-2030) ($MN)    
67 Asia Pacific Edible Oils Market Outlook, By Olive Oil (2022-2030) ($MN)    
68 Asia Pacific Edible Oils Market Outlook, By Palm Oil (2022-2030) ($MN)    
69 Asia Pacific Edible Oils Market Outlook, By Peanut Oil (2022-2030) ($MN)    
70 Asia Pacific Edible Oils Market Outlook, By Pumpkin Seed Oil (2022-2030) ($MN)    
71 Asia Pacific Edible Oils Market Outlook, By Rapeseed Oil (2022-2030) ($MN)    
72 Asia Pacific Edible Oils Market Outlook, By Soybean Oil (2022-2030) ($MN)    
73 Asia Pacific Edible Oils Market Outlook, By Other Types (2022-2030) ($MN)    
74 Asia Pacific Edible Oils Market Outlook, By Nature (2022-2030) ($MN)    
75 Asia Pacific Edible Oils Market Outlook, By Conventional (2022-2030) ($MN)    
76 Asia Pacific Edible Oils Market Outlook, By Organic (2022-2030) ($MN)    
77 South America Edible Oils Market Outlook, By Country (2022-2030) ($MN)    
78 South America Edible Oils Market Outlook, By Packaging Type (2022-2030) ($MN)    
79 South America Edible Oils Market Outlook, By Pouches (2022-2030) ($MN)    
80 South America Edible Oils Market Outlook, By Jars (2022-2030) ($MN)    
81 South America Edible Oils Market Outlook, By Cans (2022-2030) ($MN)    
82 South America Edible Oils Market Outlook, By Bottles (2022-2030) ($MN)    
83 South America Edible Oils Market Outlook, By Other Packaging Types (2022-2030) ($MN)    
84 South America Edible Oils Market Outlook, By Type (2022-2030) ($MN)    
85 South America Edible Oils Market Outlook, By Corn Oil (2022-2030) ($MN)    
86 South America Edible Oils Market Outlook, By Olive Oil (2022-2030) ($MN)    
87 South America Edible Oils Market Outlook, By Palm Oil (2022-2030) ($MN)    
88 South America Edible Oils Market Outlook, By Peanut Oil (2022-2030) ($MN)    
89 South America Edible Oils Market Outlook, By Pumpkin Seed Oil (2022-2030) ($MN)    
90 South America Edible Oils Market Outlook, By Rapeseed Oil (2022-2030) ($MN)    
91 South America Edible Oils Market Outlook, By Soybean Oil (2022-2030) ($MN)    
92 South America Edible Oils Market Outlook, By Other Types (2022-2030) ($MN)    
93 South America Edible Oils Market Outlook, By Nature (2022-2030) ($MN)    
94 South America Edible Oils Market Outlook, By Conventional (2022-2030) ($MN)    
95 South America Edible Oils Market Outlook, By Organic (2022-2030) ($MN)    
96 Middle East & Africa Edible Oils Market Outlook, By Country (2022-2030) ($MN)    
97 Middle East & Africa Edible Oils Market Outlook, By Packaging Type (2022-2030) ($MN)    
98 Middle East & Africa Edible Oils Market Outlook, By Pouches (2022-2030) ($MN)    
99 Middle East & Africa Edible Oils Market Outlook, By Jars (2022-2030) ($MN)    
100 Middle East & Africa Edible Oils Market Outlook, By Cans (2022-2030) ($MN)    
101 Middle East & Africa Edible Oils Market Outlook, By Bottles (2022-2030) ($MN)    
102 Middle East & Africa Edible Oils Market Outlook, By Other Packaging Types (2022-2030) ($MN)    
103 Middle East & Africa Edible Oils Market Outlook, By Type (2022-2030) ($MN)    
104 Middle East & Africa Edible Oils Market Outlook, By Corn Oil (2022-2030) ($MN)    
105 Middle East & Africa Edible Oils Market Outlook, By Olive Oil (2022-2030) ($MN)    
106 Middle East & Africa Edible Oils Market Outlook, By Palm Oil (2022-2030) ($MN)    
107 Middle East & Africa Edible Oils Market Outlook, By Peanut Oil (2022-2030) ($MN)    
108 Middle East & Africa Edible Oils Market Outlook, By Pumpkin Seed Oil (2022-2030) ($MN)    
109 Middle East & Africa Edible Oils Market Outlook, By Rapeseed Oil (2022-2030) ($MN)    
110 Middle East & Africa Edible Oils Market Outlook, By Soybean Oil (2022-2030) ($MN)    
111 Middle East & Africa Edible Oils Market Outlook, By Other Types (2022-2030) ($MN)    
112 Middle East & Africa Edible Oils Market Outlook, By Nature (2022-2030) ($MN)    
113 Middle East & Africa Edible Oils Market Outlook, By Conventional (2022-2030) ($MN)    
114 Middle East & Africa Edible Oils Market Outlook, By Organic (2022-2030) ($MN)    

List of Figures

RESEARCH METHODOLOGY


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.


Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.


For more details about research methodology, kindly write to us at info@strategymrc.com

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