Energy Drinks Market
Energy Drinks Market Forecasts to 2030 - Global Analysis By Product (Sugar-free or Low-calories Energy Drinks, Non-carbonated Drinks and Other Products), Type (Conventional and Organic), Packaging Type, Flavor, Distribution Channel and By Geography
|
Years Covered |
2021-2030 |
|
Estimated Year Value (2023) |
US $61.29 BN |
|
Projected Year Value (2030) |
US $120.97 BN |
|
CAGR (2023 - 2030) |
10.2% |
|
Regions Covered |
North America, Europe, Asia Pacific, South America, and Middle East & Africa |
|
Countries Covered |
US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa |
|
Largest Market |
North America |
|
Highest Growing Market |
Asia Pacific |
According to Stratistics MRC, the Global Energy Drinks Market is accounted for $61.29 billion in 2023 and is expected to reach $120.97 billion by 2030 growing at a CAGR of 10.2% during the forecast period. Energy drinks are beverages formulated to provide a quick boost of energy and alertness. Typically containing caffeine, vitamins, amino acids, and other stimulants, they aim to increase physical endurance and mental alertness. Marketed to combat fatigue and enhance performance, they often come in various flavors and formulations, appealing to consumers seeking a convenient and immediate energy boost for both physical and mental activities.
Market Dynamics:
Driver:
Increasing health and wellness consciousness
The growing focus on health and wellness is driving demand for energy drinks with functional benefits. Consumers are seeking products that not only provide an energy boost but also offer additional health advantages, such as improved mental focus, enhanced physical performance, and immune system support. This trend is pushing manufacturers to develop energy drinks with natural ingredients, vitamins, and minerals that cater to health-conscious consumers. As a result, the market is witnessing an increase in the popularity of healthier energy drink options, contributing to overall market growth.
Restraint:
Health concerns and regulatory scrutiny
The high caffeine and sugar content in many energy drinks has been linked to potential health risks such as increased heart rate, blood pressure, and sleep disruptions. Regulatory bodies are closely monitoring the energy drink industry, with some countries imposing age restrictions or requiring additional labeling. These factors can limit the market's growth potential and influence consumer perceptions of energy drinks, leading to a more cautious approach from both manufacturers and consumers.
Opportunity:
Focus on health and functional benefits
Manufacturers are focusing on developing products with natural ingredients, reduced sugar content, and added functional benefits such as improved cognitive performance, enhanced hydration, and stress relief. Innovation in the market is driven by the incorporation of ingredients like adaptogens, nootropics, and plant-based energy sources. By capitalizing on this trend and offering energy drinks that align with consumer preferences for health and functionality, companies can tap into new growth opportunities and expand their customer base.
Threat:
Negative public perception
Concerns about the potential health risks associated with excessive consumption, particularly among young consumers, have led to negative media attention and public scrutiny. High-profile cases of adverse health effects linked to energy drink consumption have further fueled this perception. The market faces the challenge of overcoming these negative associations and educating consumers about responsible consumption and the benefits of healthier energy drink options. Failure to address this threat effectively could impact brand reputation and limit market growth.
Covid-19 Impact:
The COVID-19 pandemic had a mixed impact on the energy drinks market. While the closure of convenience stores and reduced impulse purchases initially affected sales, the market adapted by shifting focus to e-commerce and at-home consumption. The pandemic also highlighted the importance of health and wellness, leading to increased demand for healthier energy drink options. However, economic uncertainties and reduced social gatherings may have temporarily impacted certain segments of the market.
The traditional energy drinks segment is expected to be the largest during the forecast period
The traditional energy drinks segment, which includes products with high caffeine and sugar content, is expected to hold the largest share of the market during the forecast period. Despite the growing focus on health and wellness, traditional energy drinks remain popular among a significant portion of consumers who seek a quick and potent energy boost. The well-established brands, extensive distribution networks, and strong marketing strategies of major players in this segment contribute to its dominant position in the market.
The organic segment is expected to have the highest CAGR during the forecast period
The organic energy drinks segment is projected to witness the highest growth rate during the forecast period. Consumers are increasingly seeking natural and organic alternatives to conventional energy drinks, driven by health consciousness and clean-label trends. Organic energy drinks, made with certified organic ingredients and often featuring reduced sugar content and natural energy sources, are gaining popularity among health-minded consumers. Additionally, the segment's rapid growth can be attributed to the rising demand for cleaner and more sustainable energy drink options.
Region with largest share:
North America, particularly the United States, is expected to hold the largest share of the energy drinks market. The region has a well-established consumer base for energy drinks, with a strong presence of major brands and extensive distribution networks. The fast-paced lifestyle, long working hours, and a culture of productivity fuel the demand for energy-boosting beverages in North America. Additionally, the region's openness to product innovation and the presence of health-conscious consumers contribute to its dominant position in the market.
Region with highest CAGR:
The Asia Pacific region is expected to experience the highest CAGR in the energy drinks market during the forecast period. The region's rapid urbanization, rising disposable incomes, and changing lifestyles are driving the demand for convenient and functional beverages. Countries like China, Japan, and South Korea are witnessing a significant increase in energy drink consumption, particularly among the younger population. Moreover, the expanding middle class, growing health awareness, and the influence of Western culture are also contributing to the market's growth in the Asia Pacific region.
Key players in the market
Some of the key players in Energy Drinks Market include Aje Group, Amway, AriZona Beverages USA, Carabao Group, Carlsberg, Congo Brands, Hell Energy, Kabisa B.V., Living Essentials, LLC, Lucozade, Monster Beverage Corporation, Nestlé S.A., Osotspa, PepsiCo, Inc., Red Bull GmbH, Suntory Holdings Limited, Taisho Pharmaceutical Holdings Co., Ltd., The Coca-Cola Company and Xyience Energy.
Key Developments:
In January 2024, Amway announced plans to invest $127.6 million to expand its manufacturing and R&D facilities in Michigan. The company is also focusing on digital tools, training over 600 employees in analytics. Amway aims to triple this number in the next 18 months to drive data-based decisions across all level.
In October 2023, AriZona Ice Pops stated it would be launching their top-selling juice flavors in 2024: Mucho Mango, Watermelon, and Fruit Punch. Each pack will be MSRP $4.99 and available in grocery stores across the country. Just like its beverages, AriZona Ice Pops are made with all natural ingredients—no fake colors, no fake flavors, and no fake sweeteners.
Products Covered:
• Sugar-free or Low-calories Energy Drinks
• Non-carbonated Drinks
• Functional Beverages
• Non-Alcoholic Beverage
• Energy Shots
• Ready-To-Drink (RTD)
• Powder
• Mixer
• Traditional Energy Drinks
• Other Products
Types Covered:
• Conventional
• Organic
Packaging Types Covered:
• Metal Can
• Plastic Bottles
• Glass Bottles
• Other Packaging Types
Flavors Covered:
• Unflavored
• Flavored
Distribution Channels Covered:
• Off-trade
• On-trade
• Other Distribution Channels
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Product Analysis
3.7 Emerging Markets
3.8 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Energy Drinks Market, By Product
5.1 Introduction
5.2 Sugar-free or Low-calories Energy Drinks
5.3 Non-carbonated Drinks
5.4 Functional Beverages
5.5 Non-Alcoholic Beverage
5.6 Energy Shots
5.7 Ready-To-Drink (RTD)
5.8 Powder
5.9 Mixer
5.10 Traditional Energy Drinks
5.11 Other Products
6 Global Energy Drinks Market, By Type
6.1 Introduction
6.2 Conventional
6.3 Organic
7 Global Energy Drinks Market, By Packaging Type
7.1 Introduction
7.2 Metal Can
7.3 Plastic Bottles
7.4 Glass Bottles
7.5 Other Packaging Types
8 Global Energy Drinks Market, By Flavor
8.1 Introduction
8.2 Unflavored
8.3 Flavored
8.3.1 Pomegranate
8.3.2 Mocha
8.3.3 Mint
8.3.4 Cola
8.3.5 Citrus
8.3.6 Chocolate
8.3.7 Berries
8.3.8 Apple
8.4 Other Flavors
9 Global Energy Drinks Market, By Distribution Channel
9.1 Introduction
9.2 Off-trade
9.2.1 Online Retail
9.2.2 Supermarket/Hypermarket
9.2.3 Convenience Stores
9.2.4 Independent Small Groceries
9.2.5 Specialty Stores
9.2.6 Other Off-trades
9.3 On-trade
9.4 Other Distribution Channels
10 Global Energy Drinks Market, By Geography
10.1 Introduction
10.2 North America
10.2.1 US
10.2.2 Canada
10.2.3 Mexico
10.3 Europe
10.3.1 Germany
10.3.2 UK
10.3.3 Italy
10.3.4 France
10.3.5 Spain
10.3.6 Rest of Europe
10.4 Asia Pacific
10.4.1 Japan
10.4.2 China
10.4.3 India
10.4.4 Australia
10.4.5 New Zealand
10.4.6 South Korea
10.4.7 Rest of Asia Pacific
10.5 South America
10.5.1 Argentina
10.5.2 Brazil
10.5.3 Chile
10.5.4 Rest of South America
10.6 Middle East & Africa
10.6.1 Saudi Arabia
10.6.2 UAE
10.6.3 Qatar
10.6.4 South Africa
10.6.5 Rest of Middle East & Africa
11 Key Developments
11.1 Agreements, Partnerships, Collaborations and Joint Ventures
11.2 Acquisitions & Mergers
11.3 New Product Launch
11.4 Expansions
11.5 Other Key Strategies
12 Company Profiling
12.1 Aje Group
12.2 Amway
12.3 AriZona Beverages USA
12.4 Carabao Group
12.5 Carlsberg
12.6 Congo Brands
12.7 Hell Energy
12.8 Kabisa B.V.
12.9 Living Essentials, LLC
12.10 Lucozade
12.11 Monster Beverage Corporation
12.12 Nestlé S.A.
12.13 Osotspa
12.14 PepsiCo, Inc.
12.15 Red Bull GmbH
12.16 Suntory Holdings Limited
12.17 Taisho Pharmaceutical Holdings Co., Ltd.
12.18 The Coca-Cola Company
12.19 Xyience Energy
List of Tables
1 Global Energy Drinks Market Outlook, By Region (2021-2030) ($MN)
2 Global Energy Drinks Market Outlook, By Product (2021-2030) ($MN)
3 Global Energy Drinks Market Outlook, By Sugar-free or Low-calories Energy Drinks (2021-2030) ($MN)
4 Global Energy Drinks Market Outlook, By Non-carbonated Drinks (2021-2030) ($MN)
5 Global Energy Drinks Market Outlook, By Functional Beverages (2021-2030) ($MN)
6 Global Energy Drinks Market Outlook, By Non-Alcoholic Beverage (2021-2030) ($MN)
7 Global Energy Drinks Market Outlook, By Energy Shots (2021-2030) ($MN)
8 Global Energy Drinks Market Outlook, By Ready-To-Drink (RTD) (2021-2030) ($MN)
9 Global Energy Drinks Market Outlook, By Powder (2021-2030) ($MN)
10 Global Energy Drinks Market Outlook, By Mixer (2021-2030) ($MN)
11 Global Energy Drinks Market Outlook, By Traditional Energy Drinks (2021-2030) ($MN)
12 Global Energy Drinks Market Outlook, By Other Products (2021-2030) ($MN)
13 Global Energy Drinks Market Outlook, By Type (2021-2030) ($MN)
14 Global Energy Drinks Market Outlook, By Conventional (2021-2030) ($MN)
15 Global Energy Drinks Market Outlook, By Organic (2021-2030) ($MN)
16 Global Energy Drinks Market Outlook, By Packaging Type (2021-2030) ($MN)
17 Global Energy Drinks Market Outlook, By Metal Can (2021-2030) ($MN)
18 Global Energy Drinks Market Outlook, By Plastic Bottles (2021-2030) ($MN)
19 Global Energy Drinks Market Outlook, By Glass Bottles (2021-2030) ($MN)
20 Global Energy Drinks Market Outlook, By Other Packaging Types (2021-2030) ($MN)
21 Global Energy Drinks Market Outlook, By Flavor (2021-2030) ($MN)
22 Global Energy Drinks Market Outlook, By Unflavored (2021-2030) ($MN)
23 Global Energy Drinks Market Outlook, By Flavored (2021-2030) ($MN)
24 Global Energy Drinks Market Outlook, By Pomegranate (2021-2030) ($MN)
25 Global Energy Drinks Market Outlook, By Mocha (2021-2030) ($MN)
26 Global Energy Drinks Market Outlook, By Mint (2021-2030) ($MN)
27 Global Energy Drinks Market Outlook, By Cola (2021-2030) ($MN)
28 Global Energy Drinks Market Outlook, By Citrus (2021-2030) ($MN)
29 Global Energy Drinks Market Outlook, By Chocolate (2021-2030) ($MN)
30 Global Energy Drinks Market Outlook, By Berries (2021-2030) ($MN)
31 Global Energy Drinks Market Outlook, By Apple (2021-2030) ($MN)
32 Global Energy Drinks Market Outlook, By Other Flavors (2021-2030) ($MN)
33 Global Energy Drinks Market Outlook, By Distribution Channel (2021-2030) ($MN)
34 Global Energy Drinks Market Outlook, By Off-trade (2021-2030) ($MN)
35 Global Energy Drinks Market Outlook, By Online Retail (2021-2030) ($MN)
36 Global Energy Drinks Market Outlook, By Supermarket/Hypermarket (2021-2030) ($MN)
37 Global Energy Drinks Market Outlook, By Convenience Stores (2021-2030) ($MN)
38 Global Energy Drinks Market Outlook, By Independent Small Groceries (2021-2030) ($MN)
39 Global Energy Drinks Market Outlook, By Specialty Stores (2021-2030) ($MN)
40 Global Energy Drinks Market Outlook, By Other Off-trades (2021-2030) ($MN)
41 Global Energy Drinks Market Outlook, By On-trade (2021-2030) ($MN)
42 Global Energy Drinks Market Outlook, By Other Distribution Channels (2021-2030) ($MN)
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.
List of Figures
RESEARCH METHODOLOGY
We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
For more details about research methodology, kindly write to us at info@strategymrc.com
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