Enterprise A2P SMS Market
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PUBLISHED: 2022 ID: SMRC22011
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Enterprise A2P SMS Market Forecasts to 2028 - Global Analysis By Deployment (On- Premises and Cloud), Traffic (Multi-country and National), Application (Promotional Campaigns, Pushed Content Services, Interactive Services, Customer Relationship Management (CRM) Services and Other Applications), End User and By Geography

4.4 (74 reviews)
4.4 (74 reviews)
Published: 2022 ID: SMRC22011

This report covers the impact of COVID-19 on this global market
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Years Covered

2020-2028

Estimated Year Value (2022)

US $50.13 BN

Projected Year Value (2028)

US $73.56 BN

CAGR (2022 - 2028)

6.6%

Regions Covered

North America, Europe, Asia Pacific, South America, and Middle East & Africa

Countries Covered

US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa

Largest Market

Asia Pacific

Fastest Growing Market

Europe


According to Stratistics MRC, the Global Enterprise A2P SMS Market is accounted for $50.13 billion in 2022 and is expected to reach $73.56 billion by 2028 growing at a CAGR of 6.6% during the forecast period. Enterprise A2P SMS refers to the method of sending messages to clients via mobile phone applications. Smartphone and mobile device adoption is projected to fuel market expansion. Due to growing business competition, industries are heavily investing in A2P communications. A2P SMS services find applications in various industry verticals including ecommerce, banking and financial institutions, tourism, healthcare, entertainment, and others.

According to Groupe Speciale Mobile Association (GSMA) Intelligence, the unique mobile subscriber base was 3.6 billion in 2014 and is expected to reach 4.6 billion by 2020. According to Gartner, text messages report a 45% response rate and a 98% open rate compared to email.



Market Dynamics:

Driver:

Cost-effectiveness and higher reaching capabilities of A2P SMS

Businesses have embraced email services as a formal forum for client communication over the years. In contrast, there is a yearly decline in email answers and opening rates. Most marketing and promotional emails also end up in spam and trash drawers. However, the situation is quite different for text messages. Because text messages can reach a wider audience, this form of enterprise SMS is becoming more and more popular across industries. A2P SMS is also quite affordable when compared to other forms of communication. In order to increase brand exposure and enhance the consumer experience, start-ups and small enterprises are swiftly deploying A2P messaging services.

Restraint:

Growing security threats

Over the forecast period, the market is anticipated to expand significantly across all industries. Nevertheless, during the anticipated period, market expansion is likely to be hampered by the growing number of privacy and security issues. The threat posed by grey routes is one of the major dangers that industries must deal with. According to a survey by Mobilesquared, the grey route cost USD 5.76 billion in losses in 2018. Similar to that, traffic blending presents difficulties for the service providers. Numerous businesses experienced problems with traffic blending even after firewall solutions were installed. This could impede the expansion of the enterprise A2P SMS industry.

Opportunity:

OTT Platforms

The OTT platforms include authentication tools that assist in validating user identity during registration. Authentications are necessary across a number of businesses for things like order confirmation, timely notification, order delivery confirmation, etc. OTT-based A2P SMS makes these sectors more productive. To send passengers a verified ticket, for instance, the online ticket seller RedBus employs the WhatsApp A2P messaging technology. Additionally, the service provider provides features like booking cancellation, refund status, real-time bus location, bus ratings, and deals. OTT messaging platform will hence probably increase market potential.

Threat:

Rising growth of the mobile messaging spam

The main element affecting consumers' trust in mobile messaging systems is scandalous activity including spam, phishing, virus, and spoof. As a result, the value of the brand is diminished, consumer loyalty to the brand declines, and operating costs rise. The worth of app developers, operators, subscribers, advertisers, and gadget makers are also impacted by such activities. For instance, the Information Commissioner's Office (ICO) fined Tetrus Telecom, a telecom firm with headquarters in the United Kingdom, US$ 534,000 in 2012 for sending millions of illegal spam messages between 2010 and 2012.

Covid-19 Impact

The corona virus pandemic has had a significant impact on supply chain services as well as consumer behavior. This has had a significant impact on a number of service industries, including BFSI, media and entertainment, retail and e-commerce, and others. The transition from conventional business models to online platforms has increased the demand for client interaction and more effective communication services. As a result, during the epidemic, demand for this enterprise SMS increased. For instance, Twilio, an A2P messaging service provider, claimed in March 2020 that COVID-19 had caused a 90% increase in demand for its platform from the healthcare sector. Furthermore, businesses around the world are noticing a sudden increase in client inquiries as a result of the supply chain disruption. The number of people using online platforms has increased, as has the volume of transactions, alerts, and notifications.

The cloud segment is expected to be the largest during the forecast period

The cloud segment is estimated to have a lucrative growth, due to the messaging services that provides a very interesting and well-integrated marketing campaign that helps to improve client engagement. A secure mobile messaging experience is also offered by cloud-based enterprise platforms that seamlessly combine SMS, MMS, phone, and other services. This is boosting the demand for cloud-based enterprise A2P SMS.

The banking, financial services and insurance (BFSI) segment is expected to have the highest CAGR during the forecast period

The banking, financial services and insurance (BFSI) segment is anticipated to witness the fastest CAGR growth during the forecast period, due to the growing online services and payment transactions in the BSFI industry. Banks and other financial institutions use application-to-person SMS services to remind customers to make payments, to send them one-time passwords, balance statements, and other information.

Region with highest share:

Asia Pacific is projected to hold the largest market share during the forecast period owing to the increasing adoption of mobile phones and growing internet subscribers. The demand for enterprise A2P SMS services to engage customers is being driven by China and India's large and dispersed customer bases. Mobile operators and the telecom sector are expanding quickly in the area. This is probably going to accelerate market expansion in the area.

Region with highest CAGR:

Europe is projected to have the highest CAGR over the forecast period, owing to the prominent industries in the region, such as BFSI, healthcare, retail, and e-commerce. Additionally, to raise their brand exposure, new and developing companies in the area are implementing A2P SMS services. This is probably going to increase demand for business A2P SMS in Europe.



Key players in the market

Some of the key players profiled in the Enterprise A2P SMS Market include AMD Telecom S.A, CLX Communications AB, China Unicom, Genesys Telecommunications, Global Message Services AG, Infobip Ltd, Mitto, NTT Communications Corporation, Orange Business Services, SAP SE, Smsglobal, Tata Communications Limited, Tyntec Group Limited, Twilio Inc., Vodafone Group Plc, Zen Interactive Technologies

Key Developments:

In January 2021, Mitto announced a partnership agreement with all four mobile network operators in Tajikistan for A2P SMS. This will help the company offer reliable A2P messages for industries such as logistics, commerce, and entertainment, thereby enhancing their customer engagement.

In November 2020, Infobip Ltd. announced an agreement with Amdocs Inc. to acquire OpenMarket Inc. The acquisition is expected to strengthen Infobip presence outside the US

In June 2019, Tyntec Group Limited announced a partnership with Ooredoo Global Services to offer Global A2P messaging services. The first roll-out under the partnership started from Indonesia in the second quarter of 2019.

In May 2019, Global Message Services (GMS) announced a partnership with Emirates Integrated Telecommunications Company (EITC), a mobile operator in UAE. Under this partnership, GMS will be providing an international Application-to-Person (A2P) messaging hub and managed services to UAE’s Du.

Deployments Covered:
• On- Premises
• Cloud

Traffics Covered:
• Multi-country
• National

Applications Covered:
• Promotional Campaigns
• Pushed Content Services
• Interactive Services
• Customer relationship management (CRM) services
• Other Applications

End Users Covered:
• Travel and Transport
• Retail
• Banking, Financial Services and Insurance (BFSI)
• Health and Hospitality
• Gaming
• Other End Users

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2020, 2021, 2022, 2025, and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions

3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Application Analysis
3.7 End User Analysis
3.8 Emerging Markets
3.9 Impact of Covid-19

4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry

5 Global Enterprise A2P SMS Market, By Deployment
5.1 Introduction
5.2 On- Premises
5.3 Cloud

6 Global Enterprise A2P SMS Market, By Traffic
6.1 Introduction
6.2 Multi-country
6.3 National

7 Global Enterprise A2P SMS Market, By Application
7.1 Introduction
7.2 Promotional Campaigns
7.3 Pushed Content Services
7.4 Interactive Services
7.5 Customer Relationship Management (CRM) Services
7.5.1 Two Factor Authentication
7.5.2 Others Customer Relationship Management (CRM) Services
7.6 Other Applications

8 Global Enterprise A2P SMS Market, By End User
8.1 Introduction
8.2 Travel and Transport
8.3 Retail
8.4 Banking, Financial Services and Insurance (BFSI)
8.5 Health and Hospitality
8.6 Gaming
8.7 Other End Users

9 Global Enterprise A2P SMS Market, By Geography
9.1 Introduction
9.2 North America
9.2.1 US
9.2.2 Canada
9.2.3 Mexico
9.3 Europe
9.3.1 Germany
9.3.2 UK
9.3.3 Italy
9.3.4 France
9.3.5 Spain
9.3.6 Rest of Europe
9.4 Asia Pacific
9.4.1 Japan
9.4.2 China
9.4.3 India
9.4.4 Australia
9.4.5 New Zealand
9.4.6 South Korea
9.4.7 Rest of Asia Pacific
9.5 South America
9.5.1 Argentina
9.5.2 Brazil
9.5.3 Chile
9.5.4 Rest of South America
9.6 Middle East & Africa
9.6.1 Saudi Arabia
9.6.2 UAE
9.6.3 Qatar
9.6.4 South Africa
9.6.5 Rest of Middle East & Africa

10 Key Developments
10.1 Agreements, Partnerships, Collaborations and Joint Ventures
10.2 Acquisitions & Mergers
10.3 New Product Launch
10.4 Expansions
10.5 Other Key Strategies

11 Company Profiling
11.1 AMD Telecom S.A
11.2 CLX Communications AB
11.3 China Unicom
11.4 Genesys Telecommunications
11.5 Global Message Services AG
11.6 Infobip Ltd
11.7 Mitto
11.8 NTT Communications Corporation
11.9 Orange Business Services
11.10 SAP SE
11.11 Smsglobal
11.12 Tata Communications Limited
11.13 Tyntec Group Limited
11.14 Twilio Inc.
11.15 Vodafone Group Plc
11.16 Zen Interactive Technologies

List of Tables
1 Global Enterprise A2P SMS Market Outlook, By Region (2020-2028) ($MN)
2 Global Enterprise A2P SMS Market Outlook, By Deployment (2020-2028) ($MN)
3 Global Enterprise A2P SMS Market Outlook, By On- Premises (2020-2028) ($MN)
4 Global Enterprise A2P SMS Market Outlook, By Cloud (2020-2028) ($MN)
5 Global Enterprise A2P SMS Market Outlook, By Traffic (2020-2028) ($MN)
6 Global Enterprise A2P SMS Market Outlook, By Multi-country (2020-2028) ($MN)
7 Global Enterprise A2P SMS Market Outlook, By National (2020-2028) ($MN)
8 Global Enterprise A2P SMS Market Outlook, By Application (2020-2028) ($MN)
9 Global Enterprise A2P SMS Market Outlook, By Promotional Campaigns (2020-2028) ($MN)
10 Global Enterprise A2P SMS Market Outlook, By Pushed Content Services (2020-2028) ($MN)
11 Global Enterprise A2P SMS Market Outlook, By Interactive Services (2020-2028) ($MN)
12 Global Enterprise A2P SMS Market Outlook, By Customer Relationship Management (CRM) Services (2020-2028) ($MN)
13 Global Enterprise A2P SMS Market Outlook, By Two Factor Authentication (2020-2028) ($MN)
14 Global Enterprise A2P SMS Market Outlook, By Others Customer Relationship Management (CRM) Services (2020-2028) ($MN)
15 Global Enterprise A2P SMS Market Outlook, By Other Applications (2020-2028) ($MN)
16 Global Enterprise A2P SMS Market Outlook, By End User (2020-2028) ($MN)
17 Global Enterprise A2P SMS Market Outlook, By Travel and Transport (2020-2028) ($MN)
18 Global Enterprise A2P SMS Market Outlook, By Retail (2020-2028) ($MN)
19 Global Enterprise A2P SMS Market Outlook, By Banking, Financial Services and Insurance (BFSI) (2020-2028) ($MN)
20 Global Enterprise A2P SMS Market Outlook, By Health and Hospitality (2020-2028) ($MN)
21 Global Enterprise A2P SMS Market Outlook, By Gaming (2020-2028) ($MN)
22 Global Enterprise A2P SMS Market Outlook, By Other End Users (2020-2028) ($MN)
23 North America Enterprise A2P SMS Market Outlook, By Country (2020-2028) ($MN)
24 North America Enterprise A2P SMS Market Outlook, By Deployment (2020-2028) ($MN)
25 North America Enterprise A2P SMS Market Outlook, By On- Premises (2020-2028) ($MN)
26 North America Enterprise A2P SMS Market Outlook, By Cloud (2020-2028) ($MN)
27 North America Enterprise A2P SMS Market Outlook, By Traffic (2020-2028) ($MN)
28 North America Enterprise A2P SMS Market Outlook, By Multi-country (2020-2028) ($MN)
29 North America Enterprise A2P SMS Market Outlook, By National (2020-2028) ($MN)
30 North America Enterprise A2P SMS Market Outlook, By Application (2020-2028) ($MN)
31 North America Enterprise A2P SMS Market Outlook, By Promotional Campaigns (2020-2028) ($MN)
32 North America Enterprise A2P SMS Market Outlook, By Pushed Content Services (2020-2028) ($MN)
33 North America Enterprise A2P SMS Market Outlook, By Interactive Services (2020-2028) ($MN)
34 North America Enterprise A2P SMS Market Outlook, By Customer Relationship Management (CRM) Services (2020-2028) ($MN)
35 North America Enterprise A2P SMS Market Outlook, By Two Factor Authentication (2020-2028) ($MN)
36 North America Enterprise A2P SMS Market Outlook, By Others Customer Relationship Management (CRM) Services (2020-2028) ($MN)
37 North America Enterprise A2P SMS Market Outlook, By Other Applications (2020-2028) ($MN)
38 North America Enterprise A2P SMS Market Outlook, By End User (2020-2028) ($MN)
39 North America Enterprise A2P SMS Market Outlook, By Travel and Transport (2020-2028) ($MN)
40 North America Enterprise A2P SMS Market Outlook, By Retail (2020-2028) ($MN)
41 North America Enterprise A2P SMS Market Outlook, By Banking, Financial Services and Insurance (BFSI) (2020-2028) ($MN)
42 North America Enterprise A2P SMS Market Outlook, By Health and Hospitality (2020-2028) ($MN)
43 North America Enterprise A2P SMS Market Outlook, By Gaming (2020-2028) ($MN)
44 North America Enterprise A2P SMS Market Outlook, By Other End Users (2020-2028) ($MN)
45 Europe Enterprise A2P SMS Market Outlook, By Country (2020-2028) ($MN)
46 Europe Enterprise A2P SMS Market Outlook, By Deployment (2020-2028) ($MN)
47 Europe Enterprise A2P SMS Market Outlook, By On- Premises (2020-2028) ($MN)
48 Europe Enterprise A2P SMS Market Outlook, By Cloud (2020-2028) ($MN)
49 Europe Enterprise A2P SMS Market Outlook, By Traffic (2020-2028) ($MN)
50 Europe Enterprise A2P SMS Market Outlook, By Multi-country (2020-2028) ($MN)
51 Europe Enterprise A2P SMS Market Outlook, By National (2020-2028) ($MN)
52 Europe Enterprise A2P SMS Market Outlook, By Application (2020-2028) ($MN)
53 Europe Enterprise A2P SMS Market Outlook, By Promotional Campaigns (2020-2028) ($MN)
54 Europe Enterprise A2P SMS Market Outlook, By Pushed Content Services (2020-2028) ($MN)
55 Europe Enterprise A2P SMS Market Outlook, By Interactive Services (2020-2028) ($MN)
56 Europe Enterprise A2P SMS Market Outlook, By Customer Relationship Management (CRM) Services (2020-2028) ($MN)
57 Europe Enterprise A2P SMS Market Outlook, By Two Factor Authentication (2020-2028) ($MN)
58 Europe Enterprise A2P SMS Market Outlook, By Others Customer Relationship Management (CRM) Services (2020-2028) ($MN)
59 Europe Enterprise A2P SMS Market Outlook, By Other Applications (2020-2028) ($MN)
60 Europe Enterprise A2P SMS Market Outlook, By End User (2020-2028) ($MN)
61 Europe Enterprise A2P SMS Market Outlook, By Travel and Transport (2020-2028) ($MN)
62 Europe Enterprise A2P SMS Market Outlook, By Retail (2020-2028) ($MN)
63 Europe Enterprise A2P SMS Market Outlook, By Banking, Financial Services and Insurance (BFSI) (2020-2028) ($MN)
64 Europe Enterprise A2P SMS Market Outlook, By Health and Hospitality (2020-2028) ($MN)
65 Europe Enterprise A2P SMS Market Outlook, By Gaming (2020-2028) ($MN)
66 Europe Enterprise A2P SMS Market Outlook, By Other End Users (2020-2028) ($MN)
67 Asia Pacific Enterprise A2P SMS Market Outlook, By Country (2020-2028) ($MN)
68 Asia Pacific Enterprise A2P SMS Market Outlook, By Deployment (2020-2028) ($MN)
69 Asia Pacific Enterprise A2P SMS Market Outlook, By On- Premises (2020-2028) ($MN)
70 Asia Pacific Enterprise A2P SMS Market Outlook, By Cloud (2020-2028) ($MN)
71 Asia Pacific Enterprise A2P SMS Market Outlook, By Traffic (2020-2028) ($MN)
72 Asia Pacific Enterprise A2P SMS Market Outlook, By Multi-country (2020-2028) ($MN)
73 Asia Pacific Enterprise A2P SMS Market Outlook, By National (2020-2028) ($MN)
74 Asia Pacific Enterprise A2P SMS Market Outlook, By Application (2020-2028) ($MN)
75 Asia Pacific Enterprise A2P SMS Market Outlook, By Promotional Campaigns (2020-2028) ($MN)
76 Asia Pacific Enterprise A2P SMS Market Outlook, By Pushed Content Services (2020-2028) ($MN)
77 Asia Pacific Enterprise A2P SMS Market Outlook, By Interactive Services (2020-2028) ($MN)
78 Asia Pacific Enterprise A2P SMS Market Outlook, By Customer Relationship Management (CRM) Services (2020-2028) ($MN)
79 Asia Pacific Enterprise A2P SMS Market Outlook, By Two Factor Authentication (2020-2028) ($MN)
80 Asia Pacific Enterprise A2P SMS Market Outlook, By Others Customer Relationship Management (CRM) Services (2020-2028) ($MN)
81 Asia Pacific Enterprise A2P SMS Market Outlook, By Other Applications (2020-2028) ($MN)
82 Asia Pacific Enterprise A2P SMS Market Outlook, By End User (2020-2028) ($MN)
83 Asia Pacific Enterprise A2P SMS Market Outlook, By Travel and Transport (2020-2028) ($MN)
84 Asia Pacific Enterprise A2P SMS Market Outlook, By Retail (2020-2028) ($MN)
85 Asia Pacific Enterprise A2P SMS Market Outlook, By Banking, Financial Services and Insurance (BFSI) (2020-2028) ($MN)
86 Asia Pacific Enterprise A2P SMS Market Outlook, By Health and Hospitality (2020-2028) ($MN)
87 Asia Pacific Enterprise A2P SMS Market Outlook, By Gaming (2020-2028) ($MN)
88 Asia Pacific Enterprise A2P SMS Market Outlook, By Other End Users (2020-2028) ($MN)
89 South America Enterprise A2P SMS Market Outlook, By Country (2020-2028) ($MN)
90 South America Enterprise A2P SMS Market Outlook, By Deployment (2020-2028) ($MN)
91 South America Enterprise A2P SMS Market Outlook, By On- Premises (2020-2028) ($MN)
92 South America Enterprise A2P SMS Market Outlook, By Cloud (2020-2028) ($MN)
93 South America Enterprise A2P SMS Market Outlook, By Traffic (2020-2028) ($MN)
94 South America Enterprise A2P SMS Market Outlook, By Multi-country (2020-2028) ($MN)
95 South America Enterprise A2P SMS Market Outlook, By National (2020-2028) ($MN)
96 South America Enterprise A2P SMS Market Outlook, By Application (2020-2028) ($MN)
97 South America Enterprise A2P SMS Market Outlook, By Promotional Campaigns (2020-2028) ($MN)
98 South America Enterprise A2P SMS Market Outlook, By Pushed Content Services (2020-2028) ($MN)
99 South America Enterprise A2P SMS Market Outlook, By Interactive Services (2020-2028) ($MN)
100 South America Enterprise A2P SMS Market Outlook, By Customer Relationship Management (CRM) Services (2020-2028) ($MN)
101 South America Enterprise A2P SMS Market Outlook, By Two Factor Authentication (2020-2028) ($MN)
102 South America Enterprise A2P SMS Market Outlook, By Others Customer Relationship Management (CRM) Services (2020-2028) ($MN)
103 South America Enterprise A2P SMS Market Outlook, By Other Applications (2020-2028) ($MN)
104 South America Enterprise A2P SMS Market Outlook, By End User (2020-2028) ($MN)
105 South America Enterprise A2P SMS Market Outlook, By Travel and Transport (2020-2028) ($MN)
106 South America Enterprise A2P SMS Market Outlook, By Retail (2020-2028) ($MN)
107 South America Enterprise A2P SMS Market Outlook, By Banking, Financial Services and Insurance (BFSI) (2020-2028) ($MN)
108 South America Enterprise A2P SMS Market Outlook, By Health and Hospitality (2020-2028) ($MN)
109 South America Enterprise A2P SMS Market Outlook, By Gaming (2020-2028) ($MN)
110 South America Enterprise A2P SMS Market Outlook, By Other End Users (2020-2028) ($MN)
111 Middle East & Africa Enterprise A2P SMS Market Outlook, By Country (2020-2028) ($MN)
112 Middle East & Africa Enterprise A2P SMS Market Outlook, By Deployment (2020-2028) ($MN)
113 Middle East & Africa Enterprise A2P SMS Market Outlook, By On- Premises (2020-2028) ($MN)
114 Middle East & Africa Enterprise A2P SMS Market Outlook, By Cloud (2020-2028) ($MN)
115 Middle East & Africa Enterprise A2P SMS Market Outlook, By Traffic (2020-2028) ($MN)
116 Middle East & Africa Enterprise A2P SMS Market Outlook, By Multi-country (2020-2028) ($MN)
117 Middle East & Africa Enterprise A2P SMS Market Outlook, By National (2020-2028) ($MN)
118 Middle East & Africa Enterprise A2P SMS Market Outlook, By Application (2020-2028) ($MN)
119 Middle East & Africa Enterprise A2P SMS Market Outlook, By Promotional Campaigns (2020-2028) ($MN)
120 Middle East & Africa Enterprise A2P SMS Market Outlook, By Pushed Content Services (2020-2028) ($MN)
121 Middle East & Africa Enterprise A2P SMS Market Outlook, By Interactive Services (2020-2028) ($MN)
122 Middle East & Africa Enterprise A2P SMS Market Outlook, By Customer Relationship Management (CRM) Services (2020-2028) ($MN)
123 Middle East & Africa Enterprise A2P SMS Market Outlook, By Two Factor Authentication (2020-2028) ($MN)
124 Middle East & Africa Enterprise A2P SMS Market Outlook, By Others Customer Relationship Management (CRM) Services (2020-2028) ($MN)
125 Middle East & Africa Enterprise A2P SMS Market Outlook, By Other Applications (2020-2028) ($MN)
126 Middle East & Africa Enterprise A2P SMS Market Outlook, By End User (2020-2028) ($MN)
127 Middle East & Africa Enterprise A2P SMS Market Outlook, By Travel and Transport (2020-2028) ($MN)
128 Middle East & Africa Enterprise A2P SMS Market Outlook, By Retail (2020-2028) ($MN)
129 Middle East & Africa Enterprise A2P SMS Market Outlook, By Banking, Financial Services and Insurance (BFSI) (2020-2028) ($MN)
130 Middle East & Africa Enterprise A2P SMS Market Outlook, By Health and Hospitality (2020-2028) ($MN)
131 Middle East & Africa Enterprise A2P SMS Market Outlook, By Gaming (2020-2028) ($MN)
132 Middle East & Africa Enterprise A2P SMS Market Outlook, By Other End Users (2020-2028) ($MN)

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