Extended Reality Market
Extended Reality Market Forecasts to 2028 – Global Analysis By Technology (Virtual Reality Technology, Mixed Reality Technology, Augmented Reality Technology), End User (Industrial, Healthcare, Energy), and By Geography
According to Stratistics MRC, the Global Extended Reality Market is accounted for $22.58 billion in 2020 and is expected to reach $168.88 billion by 2028 growing at a CAGR of 28.6% during the forecast period. Factors such as increasing adoption of smart devices, growing adoption of augmented & virtual reality solutions, and advancements in technologies are driving the growth of the market. However high installation and maintenance cost is hampering the growth of the market.
Extended reality (XR) is a term for all immersive technologies such as augmented reality (AR), virtual reality (VR), and mixed reality (MR). All these immersive technologies extend reality experience by either blending virtual and physical worlds or by creating a fully immersive experience.
Based on the end user, the consumer segment is anticipated to expand at a rapid pace during the forecast period owing to the flourishing gaming, sports, and entertainment sectors. By geography, North America is going to have high growth during the forecast period which can be attributed to the growing use of smartphones and surging demand for extended reality technology in various applications.
Some of the key players profiled in the Extended Reality Market include Softweb Solutions Inc., VertexPlus Softwares Pvt. Ltd., Apple, Talespin Reality Labs Inc., SphereGen Technologies, Microsoft, Google, Seiko Epson, Qualcomm Technologies Inc., PTC, Oculus VR, Northern Digital Inc., Samsung Electronics, HTC, SoftServe Inc, Facebook, Sony, Accenture PLC, and Varjo Technologies OY.
Report Coverage |
Details |
Report Coverage |
Details |
Estimated Market Size in 2020: |
USD 22.58 billion |
Estimated Period: |
2020 |
Compound Annual Growth Rate (CAGR) from 2020 to 2028: |
28.6% |
Predicted 2028 Value: |
USD 168.88 billion |
Forecast Years: |
2021-2028 |
Tables, Graphs& Figures |
500 |
Chapters Covered: |
Offering, User, Device Type, Technology, Organization Size, End User, Platform and Region |
Core Drivers and Opportunities: |
|
Restraining Factors & Market Threats: |
|
Offerings Covered:
• Hardware
• Services
• Software
• Solution
Users Covered:
• Multi-User
• Single-User
Device Types Covered:
• Virtual Reality Devices
• Mixed Reality Devices
• Augmented Reality Devices
Technologies Covered:
• Virtual Reality Technology
• Mixed Reality Technology
• Augmented Reality Technology
Organization Sizes Covered:
• Large Enterprises
• Small & Medium-Sized Enterprises
End Users Covered:
• Commercial
• Consumer
• Industrial & Manufacturing
• Healthcare & Life Sciences
• Automotive
• Energy
• Aerospace & Defense
• Other End Users
Platforms Covered:
• Personal Computer (PC)
• Mobile
• Headset
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2019, 2020, 2021, 2025, and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Key Questions Answered In The Report
The Global Extended Reality Market is majorly driven by increasing adoption of smart devices, growing adoption of augmented & virtual reality solutions, and advancements in technologies.
The consumer segment is growing at a highest CAGR owing to the growth of gaming, sports, and entertainment sectors.
North America dominated with a significant market share due to the factors such as growing use of smartphones and rising demand for extended reality technology in various applications across the region.
Asia Pacific market is growing at a highest CAGR owing to the increasing awareness related to advanced technologies.
Key players in Extended Reality Market include Softweb Solutions Inc., VertexPlus Softwares Pvt. Ltd., Apple, Talespin Reality Labs Inc., SphereGen Technologies, Microsoft, Google, Seiko Epson, Qualcomm Technologies Inc., PTC, Oculus VR, Northern Digital Inc., Samsung Electronics, HTC, SoftServe Inc, Facebook, Sony, Accenture PLC, and Varjo Technologies OY.
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Technology Analysis
3.7 End User Analysis
3.8 Emerging Markets
3.9 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Extended Reality Market, By Offering
5.1 Introduction
5.2 Hardware
5.2.1 Sensors
5.2.1.1 Proximity Sensors
5.2.1.2 Magnetometers
5.2.1.3 Gyroscopes
5.2.1.4 Accelerometers
5.2.2 Semiconductor Components
5.2.2.1 Integrated Circuits
5.2.2.2 Controllers and Processors
5.2.3 Position Trackers
5.2.4 Displays and Projectors
5.2.5 Cameras
5.2.6 Speakers
5.2.7 Transducers
5.3 Services
5.3.1 Managed Services (Content Services)
5.3.2 Professional Services (System Integration Services)
5.4 Software
5.4.1 Content Creation Software and Engines
5.4.2 Software Development Kits
5.4.3 Handheld and Mobile Device Apps
5.4.4 Extended Reality Development Packages
5.4.5 Cloud-based Services
5.5 Solution
5.5.1 Business Engagement
5.5.2 Consumer Engagement
6 Global Extended Reality Market, By User
6.1 Introduction
6.2 Multi-User
6.3 Single-User
7 Global Extended Reality Market, By Device Type
7.1 Introduction
7.2 Virtual Reality (VR) Devices
7.2.1 Projector & Display Wall
7.2.2 VR Head-Mounted Display (HMD)
7.2.3 Gesture-Tracking Devices (Data gloves)
7.3 Mixed Reality (MR) Devices
7.3.1 Wireless Head Mounted Display
7.3.2 Wired Head Mounted Display
7.4 Augmented Reality (AR) Devices
7.4.1 AR Head-Mounted Display (HMD)
7.4.1.1 Smart Helmets
7.4.1.2 AR Smart Glasses
7.4.2 Head-Up Display (HUD)
7.4.3 Handheld Device
8 Global Extended Reality Market, By Technology
8.1 Introduction
8.2 Virtual Reality Technology
8.2.1 Semi-Immersive and Fully Immersive Technology
8.2.2 Nonimmersive Technology
8.3 Mixed Reality Technology
8.3.1 Holographic Technology
8.3.2 Immersive Technology
8.4 Augmented Reality Technology
8.4.1 Markerless Augmented Reality
8.4.1.1 Model-based Tracking
8.4.1.2 Image Processing-based Tracking
8.4.2 Marker-based Augmented Reality
8.4.2.1 Active Markers
8.4.2.2 Passive Markers
8.4.3 Anchor-based Augmented Reality
9 Global Extended Reality Market, By Organization Size
9.1 Introduction
9.2 Large Enterprises
9.3 Small & Medium-Sized Enterprises
10 Global Extended Reality Market, By End User
10.1 Introduction
10.2 Commercial
10.2.1 Retail and E-Commerce
10.2.1.1 Jewelry
10.2.1.2 Footwear
10.2.1.3 Grocery Shopping
10.2.1.4 Apparel Fitting
10.2.1.5 Furniture and Light Designing
10.2.1.6 Beauty and Cosmetics
10.2.1.7 Advertisements and Demonstration
10.2.2 E-Learning
10.2.3 Travel and Tourism
10.3 Consumer
10.3.1 Media & Entertainment
10.3.2 Gaming and Sports
10.4 Industrial & Manufacturing
10.5 Healthcare & Life Sciences
10.5.1 Surgeries
10.5.2 Pharmacy Management
10.5.3 Patient Management
10.5.4 Medical Training and Education
10.5.5 Fitness Management
10.6 Automotive
10.7 Energy
10.8 Aerospace & Defense
10.9 Other End Users
10.9.1 Transportation and Logistics
10.9.2 Geospatial Mining
10.9.3 Real-Estate
10.9.4 Government & Public Sector
10.9.5 Construction
10.9.6 Banking, Financial Services and Insurance (BFSI)
10.9.7 Agriculture
10.9.8 Telecommunication/IT Data Centers
11 Global Extended Reality Market, By Platform
11.1 Introduction
11.2 Personal Computer (PC)
11.3 Mobile
11.4 Headset
12 Global Extended Reality Market, By Geography
12.1 Introduction
12.2 North America
12.2.1 US
12.2.2 Canada
12.2.3 Mexico
12.3 Europe
12.3.1 Germany
12.3.2 UK
12.3.3 Italy
12.3.4 France
12.3.5 Spain
12.3.6 Rest of Europe
12.4 Asia Pacific
12.4.1 Japan
12.4.2 China
12.4.3 India
12.4.4 Australia
12.4.5 New Zealand
12.4.6 South Korea
12.4.7 Rest of Asia Pacific
12.5 South America
12.5.1 Argentina
12.5.2 Brazil
12.5.3 Chile
12.5.4 Rest of South America
12.6 Middle East & Africa
12.6.1 Saudi Arabia
12.6.2 UAE
12.6.3 Qatar
12.6.4 South Africa
12.6.5 Rest of Middle East & Africa
13 Key Developments
13.1 Agreements, Partnerships, Collaborations and Joint Ventures
13.2 Acquisitions & Mergers
13.3 New Product Launch
13.4 Expansions
13.5 Other Key Strategies
14 Company Profiling
14.1 Softweb Solutions Inc.
14.2 VertexPlus Softwares Pvt. Ltd.
14.3 Apple
14.4 Talespin Reality Labs Inc.
14.5 SphereGen Technologies
14.6 Microsoft
14.7 Google
14.8 Seiko Epson
14.9 Qualcomm Technologies Inc.
14.10 PTC
14.11 Oculus VR
14.12 Northern Digital Inc.
14.13 Samsung Electronics
14.14 HTC
14.15 SoftServe Inc.
14.16 Facebook
14.17 Sony
14.18 Accenture PLC
14.19 Varjo Technologies OY
List of Tables
1 Global Extended Reality Market Outlook, By Region (2019-2028) ($MN)
2 Global Extended Reality Market Outlook, By Offering (2019-2028) ($MN)
3 Global Extended Reality Market Outlook, By Hardware (2019-2028) ($MN)
4 Global Extended Reality Market Outlook, By Sensors (2019-2028) ($MN)
5 Global Extended Reality Market Outlook, By Semiconductor Components (2019-2028) ($MN)
6 Global Extended Reality Market Outlook, By Position Trackers (2019-2028) ($MN)
7 Global Extended Reality Market Outlook, By Displays and Projectors (2019-2028) ($MN)
8 Global Extended Reality Market Outlook, By Cameras (2019-2028) ($MN)
9 Global Extended Reality Market Outlook, By Speakers (2019-2028) ($MN)
10 Global Extended Reality Market Outlook, By Transducers (2019-2028) ($MN)
11 Global Extended Reality Market Outlook, By Services (2019-2028) ($MN)
12 Global Extended Reality Market Outlook, By Managed Services (Content Services) (2019-2028) ($MN)
13 Global Extended Reality Market Outlook, By Professional Services (System Integration Services) (2019-2028) ($MN)
14 Global Extended Reality Market Outlook, By Software (2019-2028) ($MN)
15 Global Extended Reality Market Outlook, By Content Creation Software and Engines (2019-2028) ($MN)
16 Global Extended Reality Market Outlook, By Software Development Kits (2019-2028) ($MN)
17 Global Extended Reality Market Outlook, By Handheld and Mobile Device Apps (2019-2028) ($MN)
18 Global Extended Reality Market Outlook, By Extended Reality Development Packages (2019-2028) ($MN)
19 Global Extended Reality Market Outlook, By Cloud-based Services (2019-2028) ($MN)
20 Global Extended Reality Market Outlook, By Solution (2019-2028) ($MN)
21 Global Extended Reality Market Outlook, By Business Engagement (2019-2028) ($MN)
22 Global Extended Reality Market Outlook, By Consumer Engagement (2019-2028) ($MN)
23 Global Extended Reality Market Outlook, By User (2019-2028) ($MN)
24 Global Extended Reality Market Outlook, By Multi-User (2019-2028) ($MN)
25 Global Extended Reality Market Outlook, By Single-User (2019-2028) ($MN)
26 Global Extended Reality Market Outlook, By Device Type (2019-2028) ($MN)
27 Global Extended Reality Market Outlook, By Virtual Reality (VR) Devices (2019-2028) ($MN)
28 Global Extended Reality Market Outlook, By Projector & Display Wall (2019-2028) ($MN)
29 Global Extended Reality Market Outlook, By VR Head-Mounted Display (HMD) (2019-2028) ($MN)
30 Global Extended Reality Market Outlook, By Gesture-Tracking Devices (Data gloves) (2019-2028) ($MN)
31 Global Extended Reality Market Outlook, By Mixed Reality (MR) Devices (2019-2028) ($MN)
32 Global Extended Reality Market Outlook, By Wireless Head Mounted Display (2019-2028) ($MN)
33 Global Extended Reality Market Outlook, By Wired Head Mounted Display (2019-2028) ($MN)
34 Global Extended Reality Market Outlook, By Augmented Reality (AR) Devices (2019-2028) ($MN)
35 Global Extended Reality Market Outlook, By AR Head-Mounted Display (HMD) (2019-2028) ($MN)
36 Global Extended Reality Market Outlook, By Head-Up Display (HUD) (2019-2028) ($MN)
37 Global Extended Reality Market Outlook, By Handheld Device (2019-2028) ($MN)
38 Global Extended Reality Market Outlook, By Technology (2019-2028) ($MN)
39 Global Extended Reality Market Outlook, By Virtual Reality Technology (2019-2028) ($MN)
40 Global Extended Reality Market Outlook, By Semi-Immersive and Fully Immersive Technology (2019-2028) ($MN)
41 Global Extended Reality Market Outlook, By Nonimmersive Technology (2019-2028) ($MN)
42 Global Extended Reality Market Outlook, By Mixed Reality Technology (2019-2028) ($MN)
43 Global Extended Reality Market Outlook, By Holographic Technology (2019-2028) ($MN)
44 Global Extended Reality Market Outlook, By Immersive Technology (2019-2028) ($MN)
45 Global Extended Reality Market Outlook, By Augmented Reality Technology (2019-2028) ($MN)
46 Global Extended Reality Market Outlook, By Markerless Augmented Reality (2019-2028) ($MN)
47 Global Extended Reality Market Outlook, By Marker-based Augmented Reality (2019-2028) ($MN)
48 Global Extended Reality Market Outlook, By Anchor-based Augmented Reality (2019-2028) ($MN)
49 Global Extended Reality Market Outlook, By Organization Size (2019-2028) ($MN)
50 Global Extended Reality Market Outlook, By Large Enterprises (2019-2028) ($MN)
51 Global Extended Reality Market Outlook, By Small & Medium-Sized Enterprises (2019-2028) ($MN)
52 Global Extended Reality Market Outlook, By End User (2019-2028) ($MN)
53 Global Extended Reality Market Outlook, By Commercial (2019-2028) ($MN)
54 Global Extended Reality Market Outlook, By Retail and E-Commerce (2019-2028) ($MN)
55 Global Extended Reality Market Outlook, By E-Learning (2019-2028) ($MN)
56 Global Extended Reality Market Outlook, By Travel and Tourism (2019-2028) ($MN)
57 Global Extended Reality Market Outlook, By Consumer (2019-2028) ($MN)
58 Global Extended Reality Market Outlook, By Media & Entertainment (2019-2028) ($MN)
59 Global Extended Reality Market Outlook, By Gaming and Sports (2019-2028) ($MN)
60 Global Extended Reality Market Outlook, By Industrial & Manufacturing (2019-2028) ($MN)
61 Global Extended Reality Market Outlook, By Healthcare & Life Sciences (2019-2028) ($MN)
62 Global Extended Reality Market Outlook, By Surgeries (2019-2028) ($MN)
63 Global Extended Reality Market Outlook, By Pharmacy Management (2019-2028) ($MN)
64 Global Extended Reality Market Outlook, By Patient Management (2019-2028) ($MN)
65 Global Extended Reality Market Outlook, By Medical Training and Education (2019-2028) ($MN)
66 Global Extended Reality Market Outlook, By Fitness Management (2019-2028) ($MN)
67 Global Extended Reality Market Outlook, By Automotive (2019-2028) ($MN)
68 Global Extended Reality Market Outlook, By Energy (2019-2028) ($MN)
69 Global Extended Reality Market Outlook, By Aerospace & Defense (2019-2028) ($MN)
70 Global Extended Reality Market Outlook, By Other End Users (2019-2028) ($MN)
71 Global Extended Reality Market Outlook, By Transportation and Logistics (2019-2028) ($MN)
72 Global Extended Reality Market Outlook, By Geospatial Mining (2019-2028) ($MN)
73 Global Extended Reality Market Outlook, By Real-Estate (2019-2028) ($MN)
74 Global Extended Reality Market Outlook, By Government & Public Sector (2019-2028) ($MN)
75 Global Extended Reality Market Outlook, By Construction (2019-2028) ($MN)
76 Global Extended Reality Market Outlook, By Banking, Financial Services and Insurance (BFSI) (2019-2028) ($MN)
77 Global Extended Reality Market Outlook, By Agriculture (2019-2028) ($MN)
78 Global Extended Reality Market Outlook, By Telecommunication/IT Data Centers (2019-2028) ($MN)
79 Global Extended Reality Market Outlook, By Platform (2019-2028) ($MN)
80 Global Extended Reality Market Outlook, By Personal Computer (PC) (2019-2028) ($MN)
81 Global Extended Reality Market Outlook, By Mobile (2019-2028) ($MN)
82 Global Extended Reality Market Outlook, By Headset (2019-2028) ($MN)
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.
List of Figures
RESEARCH METHODOLOGY
We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
For more details about research methodology, kindly write to us at info@strategymrc.com
Frequently Asked Questions
In case of any queries regarding this report, you can contact the customer service by filing the “Inquiry Before Buy” form available on the right hand side. You may also contact us through email: info@strategymrc.com or phone: +1-301-202-5929
Yes, the samples are available for all the published reports. You can request them by filling the “Request Sample” option available in this page.
Yes, you can request a sample with your specific requirements. All the customized samples will be provided as per the requirement with the real data masked.
All our reports are available in Digital PDF format. In case if you require them in any other formats, such as PPT, Excel etc you can submit a request through “Inquiry Before Buy” form available on the right hand side. You may also contact us through email: info@strategymrc.com or phone: +1-301-202-5929
We offer a free 15% customization with every purchase. This requirement can be fulfilled for both pre and post sale. You may send your customization requirements through email at info@strategymrc.com or call us on +1-301-202-5929.
We have 3 different licensing options available in electronic format.
- Single User Licence: Allows one person, typically the buyer, to have access to the ordered product. The ordered product cannot be distributed to anyone else.
- 2-5 User Licence: Allows the ordered product to be shared among a maximum of 5 people within your organisation.
- Corporate License: Allows the product to be shared among all employees of your organisation regardless of their geographical location.
All our reports are typically be emailed to you as an attachment.
To order any available report you need to register on our website. The payment can be made either through CCAvenue or PayPal payments gateways which accept all international cards.
We extend our support to 6 months post sale. A post sale customization is also provided to cover your unmet needs in the report.
Request Customization
We provide a free 15% customization on every purchase. This requirement can be fulfilled for both pre and post sale. You may send your customization requirements through email at info@strategymrc.com or call us on +1-301-202-5929.
Note: This customization is absolutely free until it falls under the 15% bracket. If your requirement exceeds this a feasibility check will be performed. Post that, a quote will be provided along with the timelines.
WHY CHOOSE US ?
Assured Quality
Best in class reports with high standard of research integrity
24X7 Research Support
Continuous support to ensure the best customer experience.
Free Customization
Adding more values to your product of interest.
Safe & Secure Access
Providing a secured environment for all online transactions.
Trusted by 600+ Brands
Serving the most reputed brands across the world.