Eye Tracking Market

Eye Tracking - Global Market Outlook (2019-2027)

4.1 (15 reviews)
Published: August 2020 ID: SMRC19796
4.1 (15 reviews)
Published: August 2020 ID: SMRC19796

This report covers the impact of COVID-19 on this global market

According to Stratistics MRC, the Global Eye Tracking Market is accounted for $295.73 million in 2019 and is expected to reach $1,499.64 million by 2027 growing at a CAGR of 22.5% during the forecast period. Rising adoption of eye-tracking technology in advertisement and consumer research, radically growing ubiquity of mobile phones and high adoption in automotive and in aviation industries are some of the factors propelling the growth of the market. However, the availability of the robotics technology and high cost for manufacturing final products due to fluctuating prices of raw materials are hindering the growth of the market.

The eye tracker is the device used to analyze and evaluate the position and the moment of the eye concerning the head. These details give unique insights into human behaviour and facilitate natural user interface across a broad range of devices. The technology is extensively used in enabling hands-free interaction and creating new user experiences besides understanding human behaviour.

Based on the application, the assistive communication segment is anticipated to hold considerable market share during the forecast period due to the requirement for effective assistive communication devices for physically impaired people and improvements in eye-tracking technology in the healthcare sector. By geography, North America is expected to grow at a significant market share during the forecast period owing to aggressive adoption of smart sensors and contactless biometric systems and increase in the use of advanced technology in the healthcare sector.

Some of the key players profiled in the Eye Tracking Market include Tobii, SR Research, Smart Eye, Seeing Machines, Pupil Labs, PRS IN VIVO, Mirametrix, iMotions, Gazepoint, EyeTracking, EyeTech Digital Systems, EyeSee, ERGONEERS, and Converus, Inc.  

Types Covered:
• Electrooculography (EOG) 
• Optical Tracking 
• Eye Attached Tracking 

Tracking Types Covered:
• Remote Tracking
• Mobile Tracking   

Offerings Covered:
• Software
• Research & Consulting Services
• Hardware 

Applications Covered:
• Usability Testing  
• Training and Simulation  
• Research and Development  
• Assistive Communication  
• Packaging Research  
• Medical Diagnostics  
• Human Computer Interaction (HCI)  
• User Experience & Interaction  
• Psychology Research
• Performance Analysis
• Human Behavior & Market Research
• Academic Research
• Personal Computers and Gaming
• Other Applications  

End Users Covered:
• Retail  
• Automotive & Transportation   
• Marketing & Advertisement  
• IT and Telecommunication  
• Healthcare & Research Labs  
• Government   
• Consumer Electronics  
• Media and Entertainment  
• Other End Users

Mounting Types Covered:
• Table/Device Mounted  
• Head Mounted  
• Wheelchair Mounted  
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany 
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan        
o China        
o India        
o Australia  
o New Zealand
o South Korea
o Rest of Asia Pacific    
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa 
o Saudi Arabia
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2018, 2019, 2020, 2024 and 2027
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings: 
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

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