Eye Tracking Market
PUBLISHED: 2020 ID: SMRC19796
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Eye Tracking Market

Eye Tracking - Global Market Outlook (2019-2027)

4.1 (15 reviews)
4.1 (15 reviews)
Published: 2020 ID: SMRC19796

This report covers the impact of COVID-19 on this global market

According to Stratistics MRC, the Global Eye Tracking Market is accounted for $295.73 million in 2019 and is expected to reach $1,499.64 million by 2027 growing at a CAGR of 22.5% during the forecast period. Rising adoption of eye-tracking technology in advertisement and consumer research, radically growing ubiquity of mobile phones and high adoption in automotive and in aviation industries are some of the factors propelling the growth of the market. However, the availability of the robotics technology and high cost for manufacturing final products due to fluctuating prices of raw materials are hindering the growth of the market.

The eye tracker is the device used to analyze and evaluate the position and the moment of the eye concerning the head. These details give unique insights into human behaviour and facilitate natural user interface across a broad range of devices. The technology is extensively used in enabling hands-free interaction and creating new user experiences besides understanding human behaviour.

Based on the application, the assistive communication segment is anticipated to hold considerable market share during the forecast period due to the requirement for effective assistive communication devices for physically impaired people and improvements in eye-tracking technology in the healthcare sector. By geography, North America is expected to grow at a significant market share during the forecast period owing to aggressive adoption of smart sensors and contactless biometric systems and increase in the use of advanced technology in the healthcare sector.

Some of the key players profiled in the Eye Tracking Market include Tobii, SR Research, Smart Eye, Seeing Machines, Pupil Labs, PRS IN VIVO, Mirametrix, iMotions, Gazepoint, EyeTracking, EyeTech Digital Systems, EyeSee, ERGONEERS, and Converus, Inc.  

Types Covered:
• Electrooculography (EOG) 
• Optical Tracking 
• Eye Attached Tracking 

Tracking Types Covered:
• Remote Tracking
• Mobile Tracking   

Offerings Covered:
• Software
• Research & Consulting Services
• Hardware 

Applications Covered:
• Usability Testing  
• Training and Simulation  
• Research and Development  
• Assistive Communication  
• Packaging Research  
• Medical Diagnostics  
• Human Computer Interaction (HCI)  
• User Experience & Interaction  
• Psychology Research
• Performance Analysis
• Human Behavior & Market Research
• Academic Research
• Personal Computers and Gaming
• Other Applications  

End Users Covered:
• Retail  
• Automotive & Transportation   
• Marketing & Advertisement  
• IT and Telecommunication  
• Healthcare & Research Labs  
• Government   
• Consumer Electronics  
• Media and Entertainment  
• Other End Users

Mounting Types Covered:
• Table/Device Mounted  
• Head Mounted  
• Wheelchair Mounted  
    
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany 
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan        
o China        
o India        
o Australia  
o New Zealand
o South Korea
o Rest of Asia Pacific    
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa 
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2018, 2019, 2020, 2024 and 2027
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings: 
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary         
           
2 Preface
         
 2.1 Abstract         
 2.2 Stake Holders        
 2.3 Research Scope        
 2.4 Research Methodology       
  2.4.1 Data Mining       
  2.4.2 Data Analysis       
  2.4.3 Data Validation       
  2.4.4 Research Approach       
 2.5 Research Sources        
  2.5.1 Primary Research Sources      
  2.5.2 Secondary Research Sources      
  2.5.3 Assumptions       
           
3 Market Trend Analysis        
 3.1 Introduction        
 3.2 Drivers         
 3.3 Restraints        
 3.4 Opportunities        
 3.5 Threats         
 3.6 Application Analysis       
 3.7 End User Analysis        
 3.8 Emerging Markets        
 3.9 Impact of Covid-19        
           
4 Porters Five Force Analysis        
 4.1 Bargaining power of suppliers       
 4.2 Bargaining power of buyers       
 4.3 Threat of substitutes       
 4.4 Threat of new entrants       
 4.5 Competitive rivalry        
           
5 Global Eye Tracking Market, By Type       
 5.1 Introduction        
 5.2 Electrooculography (EOG)       
 5.3 Optical Tracking        
 5.4 Eye Attached Tracking       
           
6 Global Eye Tracking Market, By Tracking Type      
 6.1 Introduction        
 6.2 Remote Tracking        
 6.3 Mobile Tracking        
           
7 Global Eye Tracking Market, By Offering       
 7.1 Introduction        
 7.2 Software         
 7.3 Research & Consulting Services      
 7.4 Hardware        
           
8 Global Eye Tracking Market, By Application      
 8.1 Introduction        
 8.2 Usability Testing        
 8.3 Training and Simulation       
 8.4 Research and Development       
 8.5 Assistive Communication       
 8.6 Packaging Research        
 8.7 Medical Diagnostics        
  8.7.1 Autism Spectrum Disorder      
  8.7.2 Schizophrenia       
  8.7.3 Parkinson’S And Alzheimer’S      
  8.7.4 Obsessive-Compulsive Disorders     
 8.8 Human Computer Interaction (HCI)      
 8.9 User Experience & Interaction       
 8.10 Psychology Research       
 8.11 Performance Analysis       
 8.12 Human Behavior & Market Research      
 8.13 Academic Research        
 8.14 Personal Computers and Gaming      
 8.15 Other Applications        
  8.15.1 Augmented Reality (AR) & Virtual Reality (VR)    
  8.15.2 Consumer Applications      
  8.15.3 Automotive Vehicles      
           
9 Global Eye Tracking Market, By End User       
 9.1 Introduction        
 9.2 Retail         
 9.3 Automotive & Transportation       
 9.4 Marketing & Advertisement       
 9.5 IT and Telecommunication       
 9.6 Healthcare & Research Labs       
 9.7 Government        
 9.8 Consumer Electronics       
 9.9 Media and Entertainment       
 9.10 Other End Users        
  9.10.1 Education       
  9.10.2 Aerospace       
  9.10.3 Military & Defense       
           
10 Global Eye Tracking Market, By Mounting Type      
 10.1 Introduction        
 10.2 Table/Device Mounted       
 10.3 Head Mounted        
 10.4 Wheelchair Mounted       
           
11 Global Eye Tracking Market, By Geography    
 
 11.1 Introduction        
 11.2 North America        
  11.2.1 US        
  11.2.2 Canada        
  11.2.3 Mexico        
 11.3 Europe         
  11.3.1 Germany        
  11.3.2 UK        
  11.3.3 Italy        
  11.3.4 France        
  11.3.5 Spain        
  11.3.6 Rest of Europe       
 11.4 Asia Pacific        
  11.4.1 Japan        
  11.4.2 China        
  11.4.3 India        
  11.4.4 Australia        
  11.4.5 New Zealand       
  11.4.6 South Korea       
  11.4.7 Rest of Asia Pacific       
 11.5 South America        
  11.5.1 Argentina       
  11.5.2 Brazil        
  11.5.3 Chile        
  11.5.4 Rest of South America      
 11.6 Middle East & Africa       
  11.6.1 Saudi Arabia       
  11.6.2 UAE        
  11.6.3 Qatar        
  11.6.4 South Africa       
  11.6.5 Rest of Middle East & Africa      
           
12 Key Developments
        
 12.1 Agreements, Partnerships, Collaborations and Joint Ventures    
 12.2 Acquisitions & Mergers       
 12.3 New Product Launch       
 12.4 Expansions        
 12.5 Other Key Strategies       
           
13 Company Profiling         
 13.1 Tobii         
 13.2 SR Research        
 13.3 Smart Eye        
 13.4 Seeing Machines        
 13.5 Pupil Labs        
 13.6 PRS IN VIVO        
 13.7 Mirametrix        
 13.8 iMotions         
 13.9 Gazepoint        
 13.10 EyeTracking        
 13.11 EyeTech Digital Systems       
 13.12 EyeSee         
 13.13 ERGONEERS        
 13.14 Converus, Inc.        


List of Tables          
1 Global Eye Tracking Market Outlook, By Region (2018-2027) ($MN)    
2 Global Eye Tracking Market Outlook, By Type (2018-2027) ($MN)    
3 Global Eye Tracking Market Outlook, By Electrooculography (EOG) (2018-2027) ($MN)  
4 Global Eye Tracking Market Outlook, By Optical Tracking (2018-2027) ($MN)   
5 Global Eye Tracking Market Outlook, By Eye Attached Tracking (2018-2027) ($MN)   
6 Global Eye Tracking Market Outlook, By Tracking Type (2018-2027) ($MN)   
7 Global Eye Tracking Market Outlook, By Remote Tracking (2018-2027) ($MN)   
8 Global Eye Tracking Market Outlook, By Mobile Tracking (2018-2027) ($MN)   
9 Global Eye Tracking Market Outlook, By Offering (2018-2027) ($MN)    
10 Global Eye Tracking Market Outlook, By Software (2018-2027) ($MN)    
11 Global Eye Tracking Market Outlook, By Research & Consulting Services (2018-2027) ($MN)  
12 Global Eye Tracking Market Outlook, By Hardware (2018-2027) ($MN)    
13 Global Eye Tracking Market Outlook, By Application (2018-2027) ($MN)    
14 Global Eye Tracking Market Outlook, By Usability Testing (2018-2027) ($MN)   
15 Global Eye Tracking Market Outlook, By Training and Simulation (2018-2027) ($MN)   
16 Global Eye Tracking Market Outlook, By Research and Development (2018-2027) ($MN)  
17 Global Eye Tracking Market Outlook, By Assistive Communication (2018-2027) ($MN)  
18 Global Eye Tracking Market Outlook, By Packaging Research (2018-2027) ($MN)   
19 Global Eye Tracking Market Outlook, By Medical Diagnostics (2018-2027) ($MN)   
20 Global Eye Tracking Market Outlook, By Medical Diagnostics (2018-2027) ($MN)   
21 Global Eye Tracking Market Outlook, By Autism Spectrum Disorder (2018-2027) ($MN)  
22 Global Eye Tracking Market Outlook, By Schizophrenia (2018-2027) ($MN)   
23 Global Eye Tracking Market Outlook, By Parkinson’S And Alzheimer’S (2018-2027) ($MN)  
24 Global Eye Tracking Market Outlook, By Obsessive-Compulsive Disorders (2018-2027) ($MN)  
25 Global Eye Tracking Market Outlook, By Human Computer Interaction (HCI) (2018-2027) ($MN) 
26 Global Eye Tracking Market Outlook, By User Experience & Interaction (2018-2027) ($MN)  
27 Global Eye Tracking Market Outlook, By Psychology Research (2018-2027) ($MN)   
28 Global Eye Tracking Market Outlook, By Performance Analysis (2018-2027) ($MN)   
29 Global Eye Tracking Market Outlook, By Human Behavior & Market Research (2018-2027) ($MN) 
30 Global Eye Tracking Market Outlook, By Academic Research (2018-2027) ($MN)   
31 Global Eye Tracking Market Outlook, By Personal Computers and Gaming (2018-2027) ($MN)  
32 Global Eye Tracking Market Outlook, By Other Applications (2018-2027) ($MN)   
33 Global Eye Tracking Market Outlook, By Augmented Reality (AR) & Virtual Reality (VR) (2018-2027) ($MN)
34 Global Eye Tracking Market Outlook, By Consumer Applications (2018-2027) ($MN)   
35 Global Eye Tracking Market Outlook, By Automotive Vehicles (2018-2027) ($MN)   
36 Global Eye Tracking Market Outlook, By End User (2018-2027) ($MN)    
37 Global Eye Tracking Market Outlook, By Retail (2018-2027) ($MN)    
38 Global Eye Tracking Market Outlook, By Automotive & Transportation (2018-2027) ($MN)  
39 Global Eye Tracking Market Outlook, By Marketing & Advertisement (2018-2027) ($MN)  
40 Global Eye Tracking Market Outlook, By IT and Telecommunication (2018-2027) ($MN)  
41 Global Eye Tracking Market Outlook, By Healthcare & Research Labs (2018-2027) ($MN)  
42 Global Eye Tracking Market Outlook, By Government (2018-2027) ($MN)    
43 Global Eye Tracking Market Outlook, By Consumer Electronics (2018-2027) ($MN)   
44 Global Eye Tracking Market Outlook, By Media and Entertainment (2018-2027) ($MN)  
45 Global Eye Tracking Market Outlook, By Other End Users (2018-2027) ($MN)   
46 Global Eye Tracking Market Outlook, By Education (2018-2027) ($MN)    
47 Global Eye Tracking Market Outlook, By Aerospace (2018-2027) ($MN)    
48 Global Eye Tracking Market Outlook, By Military & Defense (2018-2027) ($MN)   
49 Global Eye Tracking Market Outlook, By Mounting Type (2018-2027) ($MN)   
50 Global Eye Tracking Market Outlook, By Table/Device Mounted (2018-2027) ($MN)   
51 Global Eye Tracking Market Outlook, By Head Mounted (2018-2027) ($MN)   
52 Global Eye Tracking Market Outlook, By Wheelchair Mounted (2018-2027) ($MN)   
           
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.

List of Figures

RESEARCH METHODOLOGY


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.


Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.


For more details about research methodology, kindly write to us at info@strategymrc.com

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