Farmer Advisory And Decision Support Apps Market
Farmer Advisory & Decision Support Apps Market Forecasts to 2032 – Global Analysis By Service Type (Crop Advisory & Pest Management, Weather Forecasting & Irrigation Advisory, Market Price Intelligence & Trading Support, Financial Advisory, Supply Chain & Logistics Optimization Support and Other Service Types), Connectivity Level, Deployment Mode, Application, End User and By Geography
According to Stratistics MRC, the Global Farmer Advisory & Decision Support Apps Market is accounted for $3.3 billion in 2025 and is expected to reach $7.4 billion by 2032 growing at a CAGR of 12% during the forecast period. Farmer Advisory & Decision Support Apps are digital platforms designed to provide real-time, data-driven guidance that helps farmers make informed agricultural decisions. These apps integrate weather forecasts, soil health data, crop growth models, pest and disease alerts, market price trends, and best-practice agronomy recommendations into an easy-to-use interface. By combining analytics, remote sensing, and localized insights, they assist farmers in optimizing crop planning, input use, irrigation scheduling, and risk management. Ultimately, these tools enhance productivity, reduce uncertainties, support sustainable farming practices, and empower farmers with actionable intelligence tailored to their specific fields and farming conditions.
Market Dynamics:
Driver:
Rising smartphone adoption among smallholder farmers
Affordable mobile devices and expanding rural connectivity are enabling farmers to access advisory services directly. Mobile-first apps provide real-time crop guidance, weather alerts, and market price updates. Governments and NGOs are promoting digital inclusion programs to strengthen rural agricultural ecosystems. Rising smartphone penetration bridges the gap between farmers and extension services. E-commerce and agri marketplaces further reinforce adoption of mobile-based advisory solutions. As a result, smartphone adoption is propelling market growth.
Restraint:
Limited digital literacy in rural communities
Many farmers struggle to navigate mobile apps and interpret advisory content effectively. Limited awareness of digital tools reduces participation in decision support systems. Smaller agri-tech firms face challenges in scaling outreach and training programs. The digital divide between urban and rural populations slows adoption of advanced advisory solutions. Without targeted education initiatives, smallholders risk exclusion from digital agriculture. Consequently, limited digital literacy is constraining market expansion.
Opportunity:
Integration with agri-fintech for credit and insurance access
Advisory apps are increasingly embedding financial services such as microloans, crop insurance, and digital payments. Farmers benefit from bundled solutions that combine agronomic advice with financial inclusion. Rising demand for instant credit aligns directly with fintech-enabled advisory platforms. Partnerships between agri-tech firms and financial institutions strengthen adoption. Governments and cooperatives are supporting integrated platforms to improve farmer resilience. As a result, fintech integration is fostering market opportunities.
Threat:
Ensuring trust and adoption among farmers
Many smallholders remain skeptical of digital solutions due to past experiences with unreliable services. Cultural barriers and lack of transparency slow acceptance of mobile-based advisory platforms. Smaller firms struggle to build credibility without strong institutional partnerships. Inconsistent communication of benefits exacerbates resistance among rural communities. Negative perceptions discourage investment in advisory technologies. Consequently, trust challenges are hindering market growth.
Covid-19 Impact:
The COVID-19 pandemic had a mixed impact on the Farmer Advisory & Decision Support Apps market. Lockdowns disrupted agricultural supply chains, increasing farmer reliance on digital advisory services. Economic uncertainty slowed investment in premium advisory platforms in several regions. However, heightened demand for food security and resilience accelerated adoption of mobile-first solutions. Governments expanded digital agriculture programs to support rural communities during the crisis. Online advisory and fintech integration gained traction as safer alternatives to physical extension services.
The crop advisory & pest management segment is expected to be the largest during the forecast period
The crop advisory & pest management segment is expected to account for the largest market share during the forecast period, driven by demand for real-time agronomic guidance. Farmers increasingly rely on apps for pest alerts, disease diagnostics, and crop-specific recommendations. Rising smartphone adoption reinforces usage of advisory platforms in this segment. The segment benefits from strong institutional support and government-backed extension programs. Integration of AI and satellite imagery enhances accuracy of pest and crop management solutions. Large cooperatives and agribusinesses prefer advisory apps to streamline farmer engagement.
The fruits & vegetables segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the fruits & vegetables segment is predicted to witness the highest growth rate, reflecting strong demand for advisory solutions in high-value crops. Farmers increasingly adopt apps to optimize irrigation, pest control, and market access for perishable produce. Rising demand for personalized advisory accelerates adoption in this segment. Advances in AI-driven crop modeling strengthen competitiveness of fruits & vegetables advisory platforms. The segment benefits from strong growth in horticulture and export-oriented agriculture. Government initiatives promoting diversification and value-added farming further reinforce adoption.
Region with largest share:
During the forecast period, the North America region is expected to hold the largest market share due to advanced agri-tech infrastructure and strong institutional investment. The United States and Canada benefit from widespread adoption of advisory apps across farming communities. Government mandates promoting digital agriculture and sustainability reinforce adoption. The presence of leading agri-tech firms and continuous innovation strengthens regional leadership. Strong demand for crop advisory & pest management accelerates growth. Established extension and research ecosystems further expand platform usage.
Region with highest CAGR:
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR by rapid smartphone adoption and booming demand for digital agriculture. Countries such as India, China, and Indonesia are witnessing strong investment in advisory and decision support apps. Expanding rural populations and growing disposable incomes support premium advisory adoption. Government initiatives promoting digital literacy and financial inclusion further accelerate growth. Local startups and multinational firms are investing in scalable, mobile-first advisory solutions. Growth in mobile-first ecosystems adds momentum to regional expansion.
Key players in the market
Some of the key players in Farmer Advisory & Decision Support Apps Market include CropIn Technology Solutions Pvt. Ltd., DeHaat, Ninjacart, WayCool Foods, Stellapps Technologies, AgroStar, BharatAgri, Gramophone, AgriDigital, Jiva, Apollo Agriculture, Agrivi, PEAT (Plantix) and eKutir.
Key Developments:
In September 2024, CropIn announced a strategic partnership with Amazon Web Services (AWS) to leverage its cloud and AI/ML technologies. This collaboration is aimed at enhancing CropIn's predictive analytics capabilities, enabling the development of more advanced and scalable digital solutions for global agriculture, thereby strengthening its decision-support offerings for farmers and agribusinesses.
In July 2023, DeHaat collaborated with ICICI Bank to offer embedded finance solutions to its farmer network. This partnership, finalized in July 2023, integrates credit and insurance services directly into the DeHaat app, providing a crucial financial decision-support layer. It empowers farmers with accessible working capital and risk mitigation tools, enabling them to make informed investment decisions for their farms.
Service Types Covered:
• Crop Advisory & Pest Management
• Weather Forecasting & Irrigation Advisory
• Market Price Intelligence & Trading Support
• Financial Advisory
• Supply Chain & Logistics Optimization Support
• Other Service Types
Connectivity Levels Covered:
• Smartphone-Enabled Advisory
• Feature-Phone Based Advisory
• Offline + Low-Bandwidth Advisory Platforms
• Other Connectivity Levels
Deployment Modes Covered:
• Web-Based Portals
• Hybrid Digital + Field Extension Models
• AI-Driven Automated Advisory Systems
• Other Deployment Modes
Applications Covered:
• Grains & Cereals
• Fruits & Vegetables
• Oilseeds & Pulses
• Dairy & Livestock
• Plantation & Cash Crops
• Other Applications
End Users Covered:
• Smallholder Farmers
• Producer Cooperatives
• Agri-Traders & Exporters
• Food & Beverage Processors
• Other End Users
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Application Analysis
3.7 End User Analysis
3.8 Emerging Markets
3.9 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Farmer Advisory & Decision Support Apps Market, By Service Type
5.1 Introduction
5.2 Crop Advisory & Pest Management
5.3 Weather Forecasting & Irrigation Advisory
5.4 Market Price Intelligence & Trading Support
5.5 Financial Advisory
5.6 Supply Chain & Logistics Optimization Support
5.7 Other Service Types
6 Global Farmer Advisory & Decision Support Apps Market, By Connectivity Level
6.1 Introduction
6.2 Smartphone-Enabled Advisory
6.3 Feature-Phone Based Advisory
6.4 Offline + Low-Bandwidth Advisory Platforms
6.5 Other Connectivity Levels
7 Global Farmer Advisory & Decision Support Apps Market, By Deployment Mode
7.1 Introduction
7.2 Web-Based Portals
7.3 Hybrid Digital + Field Extension Models
7.4 AI-Driven Automated Advisory Systems
7.5 Other Deployment Modes
8 Global Farmer Advisory & Decision Support Apps Market, By Application
8.1 Introduction
8.2 Grains & Cereals
8.3 Fruits & Vegetables
8.4 Oilseeds & Pulses
8.5 Dairy & Livestock
8.6 Plantation & Cash Crops
8.7 Other Applications
9 Global Farmer Advisory & Decision Support Apps Market, By End User
9.1 Introduction
9.2 Smallholder Farmers
9.3 Producer Cooperatives
9.4 Agri-Traders & Exporters
9.5 Food & Beverage Processors
9.6 Other End Users
10 Global Farmer Advisory & Decision Support Apps Market, By Geography
10.1 Introduction
10.2 North America
10.2.1 US
10.2.2 Canada
10.2.3 Mexico
10.3 Europe
10.3.1 Germany
10.3.2 UK
10.3.3 Italy
10.3.4 France
10.3.5 Spain
10.3.6 Rest of Europe
10.4 Asia Pacific
10.4.1 Japan
10.4.2 China
10.4.3 India
10.4.4 Australia
10.4.5 New Zealand
10.4.6 South Korea
10.4.7 Rest of Asia Pacific
10.5 South America
10.5.1 Argentina
10.5.2 Brazil
10.5.3 Chile
10.5.4 Rest of South America
10.6 Middle East & Africa
10.6.1 Saudi Arabia
10.6.2 UAE
10.6.3 Qatar
10.6.4 South Africa
10.6.5 Rest of Middle East & Africa
11 Key Developments
11.1 Agreements, Partnerships, Collaborations and Joint Ventures
11.2 Acquisitions & Mergers
11.3 New Product Launch
11.4 Expansions
11.5 Other Key Strategies
12 Company Profiling
12.1 CropIn Technology Solutions Pvt. Ltd.
12.2 DeHaat
12.3 Ninjacart
12.4 WayCool Foods
12.5 Stellapps Technologies
12.6 AgroStar
12.7 BharatAgri
12.8 Gramophone
12.9 AgriDigital
12.10 Jiva
12.11 Apollo Agriculture
12.12 Agrivi
12.13 PEAT (Plantix)
12.14 eKutir
List of Tables
1 Global Farmer Advisory & Decision Support Apps Market Outlook, By Region (2024-2032) ($MN)
2 Global Farmer Advisory & Decision Support Apps Market Outlook, By Service Type (2024-2032) ($MN)
3 Global Farmer Advisory & Decision Support Apps Market Outlook, By Crop Advisory & Pest Management (2024-2032) ($MN)
4 Global Farmer Advisory & Decision Support Apps Market Outlook, By Weather Forecasting & Irrigation Advisory (2024-2032) ($MN)
5 Global Farmer Advisory & Decision Support Apps Market Outlook, By Market Price Intelligence & Trading Support (2024-2032) ($MN)
6 Global Farmer Advisory & Decision Support Apps Market Outlook, By Financial Advisory (2024-2032) ($MN)
7 Global Farmer Advisory & Decision Support Apps Market Outlook, By Supply Chain & Logistics Optimization Support (2024-2032) ($MN)
8 Global Farmer Advisory & Decision Support Apps Market Outlook, By Other Service Types (2024-2032) ($MN)
9 Global Farmer Advisory & Decision Support Apps Market Outlook, By Connectivity Level (2024-2032) ($MN)
10 Global Farmer Advisory & Decision Support Apps Market Outlook, By Smartphone-Enabled Advisory (2024-2032) ($MN)
11 Global Farmer Advisory & Decision Support Apps Market Outlook, By Feature-Phone Based Advisory (2024-2032) ($MN)
12 Global Farmer Advisory & Decision Support Apps Market Outlook, By Offline + Low-Bandwidth Advisory Platforms (2024-2032) ($MN)
13 Global Farmer Advisory & Decision Support Apps Market Outlook, By Other Connectivity Levels (2024-2032) ($MN)
14 Global Farmer Advisory & Decision Support Apps Market Outlook, By Deployment Mode (2024-2032) ($MN)
15 Global Farmer Advisory & Decision Support Apps Market Outlook, By Web-Based Portals (2024-2032) ($MN)
16 Global Farmer Advisory & Decision Support Apps Market Outlook, By Hybrid Digital + Field Extension Models (2024-2032) ($MN)
17 Global Farmer Advisory & Decision Support Apps Market Outlook, By AI-Driven Automated Advisory Systems (2024-2032) ($MN)
18 Global Farmer Advisory & Decision Support Apps Market Outlook, By Other Deployment Modes (2024-2032) ($MN)
19 Global Farmer Advisory & Decision Support Apps Market Outlook, By Application (2024-2032) ($MN)
20 Global Farmer Advisory & Decision Support Apps Market Outlook, By Grains & Cereals (2024-2032) ($MN)
21 Global Farmer Advisory & Decision Support Apps Market Outlook, By Fruits & Vegetables (2024-2032) ($MN)
22 Global Farmer Advisory & Decision Support Apps Market Outlook, By Oilseeds & Pulses (2024-2032) ($MN)
23 Global Farmer Advisory & Decision Support Apps Market Outlook, By Dairy & Livestock (2024-2032) ($MN)
24 Global Farmer Advisory & Decision Support Apps Market Outlook, By Plantation & Cash Crops (2024-2032) ($MN)
25 Global Farmer Advisory & Decision Support Apps Market Outlook, By Other Applications (2024-2032) ($MN)
26 Global Farmer Advisory & Decision Support Apps Market Outlook, By End User (2024-2032) ($MN)
27 Global Farmer Advisory & Decision Support Apps Market Outlook, By Smallholder Farmers (2024-2032) ($MN)
28 Global Farmer Advisory & Decision Support Apps Market Outlook, By Producer Cooperatives (2024-2032) ($MN)
29 Global Farmer Advisory & Decision Support Apps Market Outlook, By Agri-Traders & Exporters (2024-2032) ($MN)
30 Global Farmer Advisory & Decision Support Apps Market Outlook, By Food & Beverage Processors (2024-2032) ($MN)
31 Global Farmer Advisory & Decision Support Apps Market Outlook, By Other End Users (2024-2032) ($MN)
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.
List of Figures
RESEARCH METHODOLOGY
We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
For more details about research methodology, kindly write to us at info@strategymrc.com
Frequently Asked Questions
In case of any queries regarding this report, you can contact the customer service by filing the “Inquiry Before Buy” form available on the right hand side. You may also contact us through email: info@strategymrc.com or phone: +1-301-202-5929
Yes, the samples are available for all the published reports. You can request them by filling the “Request Sample” option available in this page.
Yes, you can request a sample with your specific requirements. All the customized samples will be provided as per the requirement with the real data masked.
All our reports are available in Digital PDF format. In case if you require them in any other formats, such as PPT, Excel etc you can submit a request through “Inquiry Before Buy” form available on the right hand side. You may also contact us through email: info@strategymrc.com or phone: +1-301-202-5929
We offer a free 15% customization with every purchase. This requirement can be fulfilled for both pre and post sale. You may send your customization requirements through email at info@strategymrc.com or call us on +1-301-202-5929.
We have 3 different licensing options available in electronic format.
- Single User Licence: Allows one person, typically the buyer, to have access to the ordered product. The ordered product cannot be distributed to anyone else.
- 2-5 User Licence: Allows the ordered product to be shared among a maximum of 5 people within your organisation.
- Corporate License: Allows the product to be shared among all employees of your organisation regardless of their geographical location.
All our reports are typically be emailed to you as an attachment.
To order any available report you need to register on our website. The payment can be made either through CCAvenue or PayPal payments gateways which accept all international cards.
We extend our support to 6 months post sale. A post sale customization is also provided to cover your unmet needs in the report.
Request Customization
We offer complimentary customization of up to 15% with every purchase. To share your customization requirements, feel free to email us at info@strategymrc.com or call us on +1-301-202-5929. .
Please Note: Customization within the 15% threshold is entirely free of charge. If your request exceeds this limit, we will conduct a feasibility assessment. Following that, a detailed quote and timeline will be provided.
WHY CHOOSE US ?
Assured Quality
Best in class reports with high standard of research integrity
24X7 Research Support
Continuous support to ensure the best customer experience.
Free Customization
Adding more values to your product of interest.
Safe & Secure Access
Providing a secured environment for all online transactions.
Trusted by 600+ Brands
Serving the most reputed brands across the world.
