Floriculture Market
Floriculture Market Forecasts to 2030 -Global Analysis By Product Type (Bedding Plants, Cut Flowers, Cut Foliage, Propagation Material and Other Product Types), Flower Type (Carnations, Chrysanthemum, Freesia, Hydrangea and Other Flower Types), Sales Channel and By Geography
According to Stratistics MRC, the Global Floriculture Market is accounted for $65.15 billion in 2024 and is expected to reach $117.95 billion by 2030 growing at a CAGR of 10.4% during the forecast period. Floriculture is the branch of horticulture that focuses on the cultivation, production, and management of flowering and ornamental plants. It encompasses the growing of flowers for both commercial and decorative purposes, ranging from cut flowers to potted plants, bedding plants, and ornamental shrubs. The field involves a combination of agronomy, plant breeding, pest management, and post-harvest handling to ensure the high quality of flowers. Floriculture also extends to the design and arrangement of flowers for events, landscaping, and retail sales. This industry plays a vital role in global economies, contributing to both agriculture and the floral trade.
According to the National Agricultural Statistics Service, Americans purchased approximately 10 million cut flowers daily from retail outlets in 2022. The Society of American Florists also reported 12,154 retail florist shops and around 500 wholesale cut flower distributors in 2022.
Market Dynamics:
Driver:
Rising focus on wellness and mental health
The growing emphasis on wellness and mental health has significantly influenced the floriculture industry, as people increasingly recognize the positive effects of plants on well-being. Research shows that exposure to flowers and greenery can reduce stress, improve mood, and enhance cognitive function, making plants a popular choice for home and office environments. This awareness has driven demand for indoor plants, particularly varieties that promote relaxation and mindfulness, such as succulents, peace lilies, and lavender. Floriculture businesses are responding by offering plants tailored to wellness trends, along with promoting plant care as a form of self-care.
Restraint:
High production costs
High production costs are a significant challenge in the floriculture industry, affecting both large-scale farms and small growers. Several factors contribute to these rising costs, including labor, energy, raw materials, and technology. Floriculture often relies on manual labor for planting, harvesting, and packaging, which increases operational expenses. The use of energy-intensive greenhouses to maintain optimal growing conditions for flowers, especially in colder climates, adds to energy bills. The cost of inputs such as fertilizers, pesticides, and soil amendments is also on the rise due to inflation and supply chain disruptions. The industry faces competition from cheaper imported flowers, making it difficult for local producers to remain profitable.
Opportunity:
Increase in weddings and special events
The rise in weddings and special events has significantly boosted the floriculture industry, creating a steady demand for flowers and decorative plants. As more couples and event planners seek to make occasions memorable, the demand for floral arrangements—ranging from bridal bouquets to elaborate centerpieces—has grown substantially. Weddings, in particular, have become more lavish, with an emphasis on personalized and extravagant floral designs that reflect the couple's unique style. This has led to increased sales of both fresh-cut flowers and potted plants, benefiting growers, wholesalers, and florists. Additionally, events such as corporate gatherings, parties, and milestone celebrations also require floral decorations, creating a year-round demand for high-quality blooms.
Threat:
Regulatory and import restrictions
Regulatory and import restrictions have become significant barriers to the growth of the floriculture industry globally. Stringent regulations on plant health, including quarantine measures and phytosanitary standards, are often imposed to prevent the spread of pests, diseases, and invasive species. While necessary for ecological safety, these restrictions can delay or complicate the import and export of flowers and plants, raising costs and reducing market access. Different countries have varying regulations, creating challenges for growers and exporters to navigate the complex legal landscape. Tariffs and trade barriers further exacerbate this issue, making it harder for businesses to maintain competitive pricing.
Covid-19 Impact:
The COVID-19 pandemic had a significant impact on the floriculture industry, disrupting both production and distribution channels. During lockdowns, many nurseries and flower farms faced labor shortages due to travel restrictions and quarantine measures, hindering their ability to grow, harvest, and process flowers. Supply chain disruptions, including transportation delays and border closures, further affected the delivery of flowers to international markets. However, many floriculture businesses faced financial strain as they were forced to discard unsold inventory due to short shelf life and limited market access.
The Cut Flowers segment is expected to be the largest during the forecast period
Cut Flowers segment is expected to dominate the largest share over the estimated period, contributing to both domestic markets and global trade. This sector focuses on the cultivation and sale of flowers specifically grown for floral arrangements, decorations, and retail purposes. Advances in breeding techniques, along with improved cultivation practices, have led to the development of varieties with longer shelf lives, enhanced colors, and improved resistance to disease. Innovations in packaging and transportation have also enabled flowers to be shipped more efficiently across long distances, expanding global trade. The growing demand for cut flowers in events such as weddings, festivals, and holidays has further fueled the sector's expansion.
The Franchises segment is expected to have the highest CAGR during the forecast period
Franchises segment is estimated to grow at a rapid pace during the forecast period. By leveraging established business systems and brand recognition, floriculture franchises enable local and regional flower businesses to offer consistent quality, variety, and customer service. Franchisees benefit from proven business strategies, marketing support, and training, helping them thrive in a competitive market. Additionally, the scalability of franchises allows floriculture businesses to expand rapidly, reaching new markets and increasing consumer awareness of floral products. The integration of technology in operations, including online ordering platforms and efficient supply chain management, further strengthens the franchise model's impact, making flowers more accessible to a wider audience.
Region with largest share:
North America region is poised to hold the largest share of the market throughout the extrapolated period. As consumers increasingly seek aesthetic enhancements for their homes, gardens, and commercial spaces, the popularity of decorative plants and flowers has surged. This trend is driven by a desire for sustainable and visually appealing environments, as well as a heightened interest in indoor gardening and landscaping. Additionally, the rise of social media platforms has amplified the influence of plant-based aesthetics, with people sharing their plant collections and floral arrangements, creating a culture of “plant appreciation.” This shift is supported by innovations in horticulture, including improved plant varieties, better growing techniques, and enhanced distribution channels, which make ornamental plants more accessible.
Region with highest CAGR:
Europe region is estimated to witness the highest CAGR during the projected time frame. Governments across European countries have implemented a range of policies aimed at promoting flower production, export, and environmental sustainability. These policies include financial subsidies, tax incentives, and research grants to support growers and businesses in the floriculture sector. Additionally, there is an emphasis on adopting sustainable agricultural practices, such as eco-friendly farming methods and the reduction of pesticide use, aligned with the European Green Deal and the Farm to Fork Strategy. Trade agreements and export incentives further boost the competitiveness of European floriculture in global markets.
Key players in the market
Some of the key players in Floriculture market include Danziger Group, Flamingo Horticulture Ltd, Forest Produce Ltd, Karuturi Global Limited, Multiflora Ltd, Native Floral Group, Ruparelia Group, Selecta Cut Flowers SAU, Syngenta Flowers. Inc and Verbeek Export B.V.
Key Developments:
In April 2024, Costa Farms launched its latest Greenteriors collection, featuring a curated selection of eight plants. The Baltic Blue Pothos, Global Green Pothos, Mini Monstera, Monstera Little Swiss, Pink Princess Philodendron, Polka Dot Begonia, Raven ZZ Plant, and Silver Dragon Alocasia are among them. Through this release launch, Costa Farms aims to assist both consumers and designers in enhancing their environments and overall well-being.
In January 2024, Costa Farms acquired Battlefield Farms, a grower of over 700 bedding annuals and perennials. This strategic acquisition expands Costa Farms' geographical reach and strengthens its position within the industry. By integrating Battlefield Farms into its operations, Costa Farms strengthened its commitment to the All Thumbs are Green Mission, ensuring that it continues to provide top-quality plants and exceptional gardening experiences to its expanding customer base.
In February 2022, Royal Van Zanten partnered with The Queen's Flowers to develop a fresh flower variety, Astronova. Astronova flowers have a distinct appearance and longer-than-average vase life. This partnership is vital for consistently affirming and enhancing Astronova's demand in the market.
Product Types Covered:
• Bedding Plants
• Cut Flowers
• Cut Foliage
• Propagation Material
• Other Product Types
Flower Types Covered:
• Carnations
• Chrysanthemum
• Freesia
• Hydrangea
• Other Flower Types
Sales Channels Covered:
• Direct Sales
• Franchises
• Specialty Stores
• Supermarkets/Hypermarkets
• Online Retailers
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Product Analysis
3.7 Emerging Markets
3.8 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Floriculture Market, By Product Type
5.1 Introduction
5.2 Bedding Plants
5.3 Cut Flowers
5.4 Cut Foliage
5.5 Propagation Material
5.6 Other Product Types
6 Global Floriculture Market, By Flower Type
6.1 Introduction
6.2 Carnations
6.3 Chrysanthemum
6.4 Freesia
6.5 Hydrangea
6.6 Other Flower Types
7 Global Floriculture Market, By Sales Channel
7.1 Introduction
7.2 Direct Sales
7.3 Franchises
7.4 Specialty Stores
7.5 Supermarkets/Hypermarkets
7.6 Online Retailers
8 Global Floriculture Market, By Geography
8.1 Introduction
8.2 North America
8.2.1 US
8.2.2 Canada
8.2.3 Mexico
8.3 Europe
8.3.1 Germany
8.3.2 UK
8.3.3 Italy
8.3.4 France
8.3.5 Spain
8.3.6 Rest of Europe
8.4 Asia Pacific
8.4.1 Japan
8.4.2 China
8.4.3 India
8.4.4 Australia
8.4.5 New Zealand
8.4.6 South Korea
8.4.7 Rest of Asia Pacific
8.5 South America
8.5.1 Argentina
8.5.2 Brazil
8.5.3 Chile
8.5.4 Rest of South America
8.6 Middle East & Africa
8.6.1 Saudi Arabia
8.6.2 UAE
8.6.3 Qatar
8.6.4 South Africa
8.6.5 Rest of Middle East & Africa
9 Key Developments
9.1 Agreements, Partnerships, Collaborations and Joint Ventures
9.2 Acquisitions & Mergers
9.3 New Product Launch
9.4 Expansions
9.5 Other Key Strategies
10 Company Profiling
10.1 Danziger Group
10.2 Flamingo Horticulture Ltd
10.3 Forest Produce Ltd
10.4 Karuturi Global Limited
10.5 Multiflora Ltd
10.6 Native Floral Group
10.7 Ruparelia Group
10.8 Selecta Cut Flowers SAU
10.9 Syngenta Flowers. Inc
10.10 Verbeek Export B.V
List of Tables
1 Global Floriculture Market Outlook, By Region (2022-2030) ($MN)
2 Global Floriculture Market Outlook, By Product Type (2022-2030) ($MN)
3 Global Floriculture Market Outlook, By Bedding Plants (2022-2030) ($MN)
4 Global Floriculture Market Outlook, By Cut Flowers (2022-2030) ($MN)
5 Global Floriculture Market Outlook, By Cut Foliage (2022-2030) ($MN)
6 Global Floriculture Market Outlook, By Propagation Material (2022-2030) ($MN)
7 Global Floriculture Market Outlook, By Other Product Types (2022-2030) ($MN)
8 Global Floriculture Market Outlook, By Flower Type (2022-2030) ($MN)
9 Global Floriculture Market Outlook, By Carnations (2022-2030) ($MN)
10 Global Floriculture Market Outlook, By Chrysanthemum (2022-2030) ($MN)
11 Global Floriculture Market Outlook, By Freesia (2022-2030) ($MN)
12 Global Floriculture Market Outlook, By Hydrangea (2022-2030) ($MN)
13 Global Floriculture Market Outlook, By Other Flower Types (2022-2030) ($MN)
14 Global Floriculture Market Outlook, By Sales Channel (2022-2030) ($MN)
15 Global Floriculture Market Outlook, By Direct Sales (2022-2030) ($MN)
16 Global Floriculture Market Outlook, By Franchises (2022-2030) ($MN)
17 Global Floriculture Market Outlook, By Specialty Stores (2022-2030) ($MN)
18 Global Floriculture Market Outlook, By Supermarkets/Hypermarkets (2022-2030) ($MN)
19 Global Floriculture Market Outlook, By Online Retailers (2022-2030) ($MN)
20 North America Floriculture Market Outlook, By Country (2022-2030) ($MN)
21 North America Floriculture Market Outlook, By Product Type (2022-2030) ($MN)
22 North America Floriculture Market Outlook, By Bedding Plants (2022-2030) ($MN)
23 North America Floriculture Market Outlook, By Cut Flowers (2022-2030) ($MN)
24 North America Floriculture Market Outlook, By Cut Foliage (2022-2030) ($MN)
25 North America Floriculture Market Outlook, By Propagation Material (2022-2030) ($MN)
26 North America Floriculture Market Outlook, By Other Product Types (2022-2030) ($MN)
27 North America Floriculture Market Outlook, By Flower Type (2022-2030) ($MN)
28 North America Floriculture Market Outlook, By Carnations (2022-2030) ($MN)
29 North America Floriculture Market Outlook, By Chrysanthemum (2022-2030) ($MN)
30 North America Floriculture Market Outlook, By Freesia (2022-2030) ($MN)
31 North America Floriculture Market Outlook, By Hydrangea (2022-2030) ($MN)
32 North America Floriculture Market Outlook, By Other Flower Types (2022-2030) ($MN)
33 North America Floriculture Market Outlook, By Sales Channel (2022-2030) ($MN)
34 North America Floriculture Market Outlook, By Direct Sales (2022-2030) ($MN)
35 North America Floriculture Market Outlook, By Franchises (2022-2030) ($MN)
36 North America Floriculture Market Outlook, By Specialty Stores (2022-2030) ($MN)
37 North America Floriculture Market Outlook, By Supermarkets/Hypermarkets (2022-2030) ($MN)
38 North America Floriculture Market Outlook, By Online Retailers (2022-2030) ($MN)
39 Europe Floriculture Market Outlook, By Country (2022-2030) ($MN)
40 Europe Floriculture Market Outlook, By Product Type (2022-2030) ($MN)
41 Europe Floriculture Market Outlook, By Bedding Plants (2022-2030) ($MN)
42 Europe Floriculture Market Outlook, By Cut Flowers (2022-2030) ($MN)
43 Europe Floriculture Market Outlook, By Cut Foliage (2022-2030) ($MN)
44 Europe Floriculture Market Outlook, By Propagation Material (2022-2030) ($MN)
45 Europe Floriculture Market Outlook, By Other Product Types (2022-2030) ($MN)
46 Europe Floriculture Market Outlook, By Flower Type (2022-2030) ($MN)
47 Europe Floriculture Market Outlook, By Carnations (2022-2030) ($MN)
48 Europe Floriculture Market Outlook, By Chrysanthemum (2022-2030) ($MN)
49 Europe Floriculture Market Outlook, By Freesia (2022-2030) ($MN)
50 Europe Floriculture Market Outlook, By Hydrangea (2022-2030) ($MN)
51 Europe Floriculture Market Outlook, By Other Flower Types (2022-2030) ($MN)
52 Europe Floriculture Market Outlook, By Sales Channel (2022-2030) ($MN)
53 Europe Floriculture Market Outlook, By Direct Sales (2022-2030) ($MN)
54 Europe Floriculture Market Outlook, By Franchises (2022-2030) ($MN)
55 Europe Floriculture Market Outlook, By Specialty Stores (2022-2030) ($MN)
56 Europe Floriculture Market Outlook, By Supermarkets/Hypermarkets (2022-2030) ($MN)
57 Europe Floriculture Market Outlook, By Online Retailers (2022-2030) ($MN)
58 Asia Pacific Floriculture Market Outlook, By Country (2022-2030) ($MN)
59 Asia Pacific Floriculture Market Outlook, By Product Type (2022-2030) ($MN)
60 Asia Pacific Floriculture Market Outlook, By Bedding Plants (2022-2030) ($MN)
61 Asia Pacific Floriculture Market Outlook, By Cut Flowers (2022-2030) ($MN)
62 Asia Pacific Floriculture Market Outlook, By Cut Foliage (2022-2030) ($MN)
63 Asia Pacific Floriculture Market Outlook, By Propagation Material (2022-2030) ($MN)
64 Asia Pacific Floriculture Market Outlook, By Other Product Types (2022-2030) ($MN)
65 Asia Pacific Floriculture Market Outlook, By Flower Type (2022-2030) ($MN)
66 Asia Pacific Floriculture Market Outlook, By Carnations (2022-2030) ($MN)
67 Asia Pacific Floriculture Market Outlook, By Chrysanthemum (2022-2030) ($MN)
68 Asia Pacific Floriculture Market Outlook, By Freesia (2022-2030) ($MN)
69 Asia Pacific Floriculture Market Outlook, By Hydrangea (2022-2030) ($MN)
70 Asia Pacific Floriculture Market Outlook, By Other Flower Types (2022-2030) ($MN)
71 Asia Pacific Floriculture Market Outlook, By Sales Channel (2022-2030) ($MN)
72 Asia Pacific Floriculture Market Outlook, By Direct Sales (2022-2030) ($MN)
73 Asia Pacific Floriculture Market Outlook, By Franchises (2022-2030) ($MN)
74 Asia Pacific Floriculture Market Outlook, By Specialty Stores (2022-2030) ($MN)
75 Asia Pacific Floriculture Market Outlook, By Supermarkets/Hypermarkets (2022-2030) ($MN)
76 Asia Pacific Floriculture Market Outlook, By Online Retailers (2022-2030) ($MN)
77 South America Floriculture Market Outlook, By Country (2022-2030) ($MN)
78 South America Floriculture Market Outlook, By Product Type (2022-2030) ($MN)
79 South America Floriculture Market Outlook, By Bedding Plants (2022-2030) ($MN)
80 South America Floriculture Market Outlook, By Cut Flowers (2022-2030) ($MN)
81 South America Floriculture Market Outlook, By Cut Foliage (2022-2030) ($MN)
82 South America Floriculture Market Outlook, By Propagation Material (2022-2030) ($MN)
83 South America Floriculture Market Outlook, By Other Product Types (2022-2030) ($MN)
84 South America Floriculture Market Outlook, By Flower Type (2022-2030) ($MN)
85 South America Floriculture Market Outlook, By Carnations (2022-2030) ($MN)
86 South America Floriculture Market Outlook, By Chrysanthemum (2022-2030) ($MN)
87 South America Floriculture Market Outlook, By Freesia (2022-2030) ($MN)
88 South America Floriculture Market Outlook, By Hydrangea (2022-2030) ($MN)
89 South America Floriculture Market Outlook, By Other Flower Types (2022-2030) ($MN)
90 South America Floriculture Market Outlook, By Sales Channel (2022-2030) ($MN)
91 South America Floriculture Market Outlook, By Direct Sales (2022-2030) ($MN)
92 South America Floriculture Market Outlook, By Franchises (2022-2030) ($MN)
93 South America Floriculture Market Outlook, By Specialty Stores (2022-2030) ($MN)
94 South America Floriculture Market Outlook, By Supermarkets/Hypermarkets (2022-2030) ($MN)
95 South America Floriculture Market Outlook, By Online Retailers (2022-2030) ($MN)
96 Middle East & Africa Floriculture Market Outlook, By Country (2022-2030) ($MN)
97 Middle East & Africa Floriculture Market Outlook, By Product Type (2022-2030) ($MN)
98 Middle East & Africa Floriculture Market Outlook, By Bedding Plants (2022-2030) ($MN)
99 Middle East & Africa Floriculture Market Outlook, By Cut Flowers (2022-2030) ($MN)
100 Middle East & Africa Floriculture Market Outlook, By Cut Foliage (2022-2030) ($MN)
101 Middle East & Africa Floriculture Market Outlook, By Propagation Material (2022-2030) ($MN)
102 Middle East & Africa Floriculture Market Outlook, By Other Product Types (2022-2030) ($MN)
103 Middle East & Africa Floriculture Market Outlook, By Flower Type (2022-2030) ($MN)
104 Middle East & Africa Floriculture Market Outlook, By Carnations (2022-2030) ($MN)
105 Middle East & Africa Floriculture Market Outlook, By Chrysanthemum (2022-2030) ($MN)
106 Middle East & Africa Floriculture Market Outlook, By Freesia (2022-2030) ($MN)
107 Middle East & Africa Floriculture Market Outlook, By Hydrangea (2022-2030) ($MN)
108 Middle East & Africa Floriculture Market Outlook, By Other Flower Types (2022-2030) ($MN)
109 Middle East & Africa Floriculture Market Outlook, By Sales Channel (2022-2030) ($MN)
110 Middle East & Africa Floriculture Market Outlook, By Direct Sales (2022-2030) ($MN)
111 Middle East & Africa Floriculture Market Outlook, By Franchises (2022-2030) ($MN)
112 Middle East & Africa Floriculture Market Outlook, By Specialty Stores (2022-2030) ($MN)
113 Middle East & Africa Floriculture Market Outlook, By Supermarkets/Hypermarkets (2022-2030) ($MN)
114 Middle East & Africa Floriculture Market Outlook, By Online Retailers (2022-2030) ($MN)
List of Figures
RESEARCH METHODOLOGY
We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
For more details about research methodology, kindly write to us at info@strategymrc.com
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