
Food Authenticity Market
Food Authenticity Market Forecasts to 2030 - Global Analysis By Food Target Testing (Meat & Meat Products, Dairy & Dairy Products, Processed Foods and Other Food Target Testings), Testing Method, Technology, Application and By Geography

According to Stratistics MRC, the Global Food Authenticity Market is accounted for $9.009 billion in 2024 and is expected to reach $15.615 billion by 2030 growing at a CAGR of 9.6% during the forecast period. Food authenticity refers to the verification and assurance that food products are genuine, accurately labelled, and free from adulteration or misrepresentation. It ensures the product's origin, composition, and production methods align with claims made by manufacturers or suppliers. Authenticity encompasses factors such as geographic origin, species or variety, production processes, and ingredient integrity. It plays a critical role in consumer trust, regulatory compliance, and combating fraud in the food supply chain, safeguarding quality, safety, and ethical standards in the marketplace.
According to the Food and Drug Association, the global meat protein consumption is projected to grow by 14% by 2030.
Market Dynamics:
Driver:
Rising consumer awareness
Consumers are increasingly concerned about food safety, quality, and authenticity due to health risks associated with adulterated or mislabelled products. This has led to higher demand for transparent labelling and certifications to verify product origins and ingredients. Social media and digital platforms amplify awareness by exposing food fraud cases, encouraging consumers to make informed choices. Regulatory bodies have responded with stricter guidelines, pushing manufacturers to adopt authenticity testing. Consequently, businesses investing in food authentication gain consumer trust and a competitive edge, further fuelling market expansion.
Restraint:
Limited awareness in some regions
Consumers in some areas often lack understanding of food fraud risks and the importance of verifying food authenticity. This results in lower demand for authenticity testing and certification services. Additionally, producers and suppliers may not prioritize transparency due to insufficient consumer pressure. The absence of regulatory frameworks or awareness initiatives further complicates the situation. Inadequate education and information on the benefits of food traceability contribute to the slow adoption of authenticity technologies. Consequently, the market struggles to expand in these regions, delaying global progress in ensuring food quality and safety.
Opportunity:
Growth in organic and premium foods
Concerns over the quality and authenticity of the food they eat are growing among consumers, particularly in high-value markets like organic and luxury goods. Strong authenticity testing is necessary since these meals are frequently more expensive, which makes them appealing targets for fraud and adulteration. Stricter compliance requirements have also been put in place by regulatory agencies to guarantee the integrity of products in these categories. The market's growth is further supported by developments in food testing technology, such as spectrometry and DNA analysis. In general, the need for food authenticity solutions is fuelled by consumers' growing preference for clean-label, authentic products.
Threat:
Changes in regulatory policies
Frequent updates or discrepancies in regulations across regions increase the complexity and cost of meeting legal standards. Businesses may face delays in certification processes, impacting product launches and market competitiveness. Stricter regulations can also discourage small players due to the high cost of advanced testing and validation methods. Inconsistent enforcement of policies across countries may result in market distortions, favoring non-compliant producers. Moreover, ambiguity or a lack of clarity in regulations can lead to misinterpretation, reducing trust and investment in authenticity technologies.
Covid-19 Impact
The COVID-19 pandemic significantly impacted the food authenticity market, highlighting the importance of ensuring food safety and quality. Disruptions in supply chains increased risks of food fraud, leading to a surge in demand for traceability and authenticity testing solutions. Consumer awareness about food origins and safety standards grew as health concerns intensified during the crisis. Regulatory authorities and food companies strengthened measures to combat fraud and ensure compliance with stringent quality standards. Consequently, the market for food authenticity solutions experienced accelerated growth, driven by increased adoption of advanced technologies like blockchain and DNA-based testing.
The processed foods segment is expected to be the largest during the forecast period
The processed foods segment is expected to account for the largest market share during the forecast period, due to rising concerns about food fraud and safety. Increasing consumer demand for transparency in ingredient sourcing and labelling has compelled manufacturers to adopt advanced authenticity verification methods. Regulatory authorities worldwide are enforcing stricter guidelines to ensure the integrity of processed food products. Technological advancements in spectroscopy, chromatography, and DNA analysis are enhancing the detection of contaminants and fraud in this segment.
The spices and herbs segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the spices and herbs segment is predicted to witness the highest growth rate, due to increasing consumer demand for natural and high-quality ingredients. Adulteration in spices and herbs, such as mixing with low-grade or synthetic substitutes, has heightened the need for stringent quality checks and authenticity verification. Advanced techniques like DNA testing and chromatography are widely adopted to ensure product purity and origin. Premium pricing for verified authentic herbs and spices adds economic value to the market. Consequently, this segment remains a key contributor to the overall growth of the food authenticity industry.
Region with largest share:
During the forecast period, the Asia Pacific region is expected to hold the largest market share due to increasing consumer awareness about food safety and quality. Rapid urbanization and rising disposable incomes are driving the demand for authentic and premium food products. Governments in the region are implementing stringent regulations to combat food fraud and ensure compliance with safety standards. Technological advancements in food testing, such as DNA-based methods and mass spectrometry, are further enhancing the detection of adulteration and fraud. Key industries, including dairy, meat, and processed food, are adopting food authenticity measures to build consumer trust and expand their market presence.
Region with highest CAGR:
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, driven by increasing consumer awareness of food safety, rising cases of food fraud, and stringent regulatory frameworks. The demand for transparency in food labelling and sourcing has prompted businesses to adopt advanced authentication technologies, such as DNA testing and spectroscopy. Key sectors include processed foods, meat products, dairy, and beverages, where authenticity assurance is crucial to maintain consumer trust. Collaboration between governments, industry players, and research organizations is fostering innovation in testing methods and compliance solutions. With growing emphasis on clean labels and traceability, the market is poised for steady growth in the coming years.
Key players in the market
Some of the key players profiled in the Food Authenticity Market include Eurofins Scientific, NSF International, Intertek Group, SGS S.A., TÜV SÜD, DNA Technologies, Romer Labs, Microbac Laboratories, Fera Science Limited, Valens Technology, Inc., LGC Group, Alphalyse, Labcorp, Bureau Veritas, Emsl Analytical, Inc. and Kerry Group.
Key Developments:
In July 2024, Eurofins acquired Labormar, a laboratory headquartered in Barranquilla, Colombia. This acquisition further strengthened Eurofins' global food and feed, cosmetic and pharmacological, and environmental testing offerings in Latin America.
In December 2023, Eurofins acquired Quasfar, a Colombian laboratory based in Bogotá. This acquisition consolidated Eurofins' entry into Colombia’s pharmaceutical market and strengthened its expansion in Latin America.
In November 2023, Eurofins completed the acquisition of Labor 3, a laboratory based in São Paulo, Brazil. This acquisition expanded Eurofins' presence in Latin America, particularly in Brazil, and strengthened its support to the food industry by providing tests, consulting, and evaluation services across the entire food production chain.
Food Target Testings Covered:
• Meat & Meat Products
• Dairy & Dairy Products
• Processed Foods
• Cereal, Grain, and Pulse
• Other Food Target Testings
Testing Methods Covered:
• In-house testing
• Outsourced testing
Technologies Covered:
• DNA-based methods
• Protein-based methods
• Nuclear Magnetic Resonance (NMR)
• Mass Spectrometry (MS)
• Chromatography-based techniques
• Spectroscopy-based techniques
• Enzyme-linked Immunosorbent Assay (ELISA)
• Other Technologies
Applications Covered:
• Beverages
• Fruits and vegetables
• Spices and herbs
• Bakery products
• Oils and fats
• Alcoholic beverages
• Other Applications
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Technology Analysis
3.7 Application Analysis
3.8 Emerging Markets
3.9 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Food Authenticity Market, By Food Target Testing
5.1 Introduction
5.2 Meat & Meat Products
5.3 Dairy & Dairy Products
5.4 Processed Foods
5.5 Cereal, Grain, and Pulse
5.5 Other Food Target Testings
6 Global Food Authenticity Market, By Testing Method
6.1 Introduction
6.2 In-house testing
6.3 Outsourced testing
7 Global Food Authenticity Market, By Technology
7.1 Introduction
7.2 DNA-based methods
7.3 Protein-based methods
7.4 Nuclear Magnetic Resonance (NMR)
7.5 Mass Spectrometry (MS)
7.6 Chromatography-based techniques
7.7 Spectroscopy-based techniques
7.7 Enzyme-linked Immunosorbent Assay (ELISA)
7.9 Other Technologies
8 Global Food Authenticity Market, By Application
8.1 Introduction
8.2 Beverages
8.3 Fruits and vegetables
8.4 Spices and herbs
8.5 Bakery products
8.6 Oils and fats
8.7 Alcoholic beverages
8.8 Other Applications
9 Global Food Authenticity Market, By Geography
9.1 Introduction
9.2 North America
9.2.1 US
9.2.2 Canada
9.2.3 Mexico
9.3 Europe
9.3.1 Germany
9.3.2 UK
9.3.3 Italy
9.3.4 France
9.3.5 Spain
9.3.6 Rest of Europe
9.4 Asia Pacific
9.4.1 Japan
9.4.2 China
9.4.3 India
9.4.4 Australia
9.4.5 New Zealand
9.4.6 South Korea
9.4.7 Rest of Asia Pacific
9.5 South America
9.5.1 Argentina
9.5.2 Brazil
9.5.3 Chile
9.5.4 Rest of South America
9.6 Middle East & Africa
9.6.1 Saudi Arabia
9.6.2 UAE
9.6.3 Qatar
9.6.4 South Africa
9.6.5 Rest of Middle East & Africa
10 Key Developments
10.1 Agreements, Partnerships, Collaborations and Joint Ventures
10.2 Acquisitions & Mergers
10.3 New Product Launch
10.4 Expansions
10.5 Other Key Strategies
11 Company Profiling
11.1 Eurofins Scientific
11.2 NSF International
11.3 Intertek Group
11.4 SGS S.A.
11.5 TÜV SÜD
11.6 DNA Technologies
11.7 Romer Labs
11.8 Microbac Laboratories
11.9 Fera Science Limited
11.10 Valens Technology, Inc.
11.11 LGC Group
11.12 Alphalyse
11.13 Labcorp
11.14 Bureau Veritas
11.15 Emsl Analytical, Inc.
11.16 Kerry Group
List of Tables
1 Global Food Authenticity Market Outlook, By Region (2022-2030) ($MN)
2 Global Food Authenticity Market Outlook, By Food Target Testing (2022-2030) ($MN)
3 Global Food Authenticity Market Outlook, By Meat & Meat Products (2022-2030) ($MN)
4 Global Food Authenticity Market Outlook, By Dairy & Dairy Products (2022-2030) ($MN)
5 Global Food Authenticity Market Outlook, By Processed Foods (2022-2030) ($MN)
6 Global Food Authenticity Market Outlook, By Cereal, Grain, and Pulse (2022-2030) ($MN)
7 Global Food Authenticity Market Outlook, By Other Food Target Testings (2022-2030) ($MN)
8 Global Food Authenticity Market Outlook, By Testing Method (2022-2030) ($MN)
9 Global Food Authenticity Market Outlook, By In-house testing (2022-2030) ($MN)
10 Global Food Authenticity Market Outlook, By Outsourced testing (2022-2030) ($MN)
11 Global Food Authenticity Market Outlook, By Technology (2022-2030) ($MN)
12 Global Food Authenticity Market Outlook, By DNA-based methods (2022-2030) ($MN)
13 Global Food Authenticity Market Outlook, By Protein-based methods (2022-2030) ($MN)
14 Global Food Authenticity Market Outlook, By Nuclear Magnetic Resonance (NMR) (2022-2030) ($MN)
15 Global Food Authenticity Market Outlook, By Mass Spectrometry (MS) (2022-2030) ($MN)
16 Global Food Authenticity Market Outlook, By Chromatography-based techniques (2022-2030) ($MN)
17 Global Food Authenticity Market Outlook, By Spectroscopy-based techniques (2022-2030) ($MN)
18 Global Food Authenticity Market Outlook, By Enzyme-linked Immunosorbent Assay (ELISA) (2022-2030) ($MN)
19 Global Food Authenticity Market Outlook, By Other Technologies (2022-2030) ($MN)
20 Global Food Authenticity Market Outlook, By Application (2022-2030) ($MN)
21 Global Food Authenticity Market Outlook, By Beverages (2022-2030) ($MN)
22 Global Food Authenticity Market Outlook, By Fruits and vegetables (2022-2030) ($MN)
23 Global Food Authenticity Market Outlook, By Spices and herbs (2022-2030) ($MN)
24 Global Food Authenticity Market Outlook, By Bakery products (2022-2030) ($MN)
25 Global Food Authenticity Market Outlook, By Oils and fats (2022-2030) ($MN)
26 Global Food Authenticity Market Outlook, By Alcoholic beverages (2022-2030) ($MN)
27 Global Food Authenticity Market Outlook, By Other Applications (2022-2030) ($MN)
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.
List of Figures
RESEARCH METHODOLOGY

We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
For more details about research methodology, kindly write to us at info@strategymrc.com
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