Forage Seed Market
Forage Seed Market Forecasts to 2030 - Global Analysis By Crop Type (Alfalfa, Chicory, Clover, Ryegrass and Other Crop Types), Origin (Organic and Inorganic), Species (Legumes and Grasses), By Form (Green and Dry), Livestock and By Geography
According to Stratistics MRC, the Global Forage Seed Market is accounted for $22.52 billion in 2023 and is expected to reach $49.48 billion by 2030 growing at a CAGR of 11.9% during the forecast period. To give animals a balanced and wholesome diet, forage seeds are specifically cultivated to feed livestock, including cattle, horses, and sheep. These seeds are an abundant source of protein, fiber, and other vital nutrients required for healthy animal growth and development. As a result, they are frequently used in the livestock industry to ensure the health and welfare of animals. In addition to this, forage legumes can also help improve soil fertility and prevent erosion. There are many different forage seeds on the market, each with special qualities and advantages.
According to the Food and Agriculture Organization (FAO), worldwide consumption of meat proteins is forecast to increase by 14% through 2030. This, in turn, will positively impact forage seed sales.
Market Dynamics:
Driver:
Growing concern for the livestock's health
The growing consumer preference for natural and organic animal feed that provides nutrition to animals is one of the key factors driving the market's expansion. This preference is a result of increasing awareness of the health of livestock. Additionally, the production of forage seed for feeding animals is increasing. The quality of dairy products is entirely dependent on the quality of animal feed. This helps to ensure that the animals receive the nutrition they need, which in turn helps to produce high-quality products and boosts the growth of the global forage seed market.
Restraint:
Inadequate germplasm resources
Lack of adequate germplasm is another problem with the forage crop breeding program. All forage crops are essentially shy seeders as a result of breeding programs in forage crops being primarily focused on increasing the quality and quantity of forage production while seed production ability has been of secondary importance. This is one of the major factors preventing the rapid spread of high-yielding varieties of forage crops over a large area. In addition to this, growing farmer reluctance to spend money on high-quality crops is expected to present challenges for the global forage seed market.
Opportunity:
Rising demand for meat and meat products
The production of forage seeds used in animal feed by manufacturers is another factor boosting the market's growth. This is due to the rising demand for meat and meat products. Animals that eat forage produce meat that is healthier, reducing the risk of obesity, high cholesterol, cancer, fat, and hypertension. Throughout the forecast period, this is anticipated to generate new business opportunities for the forage seed market. The market is also expanding as a result of the economic advantages of growing forage seeds, such as crop rotation, erosion prevention, improved soil structure, and risk diversification.
Threat:
Sensitivity to certain temperatures and weather conditions
When grown for seed production, forage crops that are typically tolerant of a wide range of climatic conditions exhibit a significant amount of temperature and weather sensitivity. This restricts the production of forage seeds to a small number of locations with ideal climatic conditions. Another issue that limits forage seed production is the lack of any secondary market value for the majority of forage crop seeds.
Covid-19 Impact
The COVID-19 pandemic had a significant impact on the expansion of the global forage seed market. Forage seed has a large volume of international shipments. Additionally, there are issues with the distribution network and the raw material supply in the global forage seed market. It is anticipated that the market will return to normal within the next two years, and ongoing assessment will help predict the pandemic's effects on the sector.
The alfalfa segment is expected to be the largest during the forecast period
Over the forecast period, the alfalfa segment is anticipated to have the largest market share. For dairy cows, alfalfa is regarded as the best forage. Alfalfa is one of the world’s most versatile crops. This crop's ability to tolerate high temperatures is predicted to increase production. Moreover, growers value alfalfa for its high yield, wide range of adaptation, resistance to disease, and exceptional feeding quality, all of which are anticipated to increase demand for alfalfa in the upcoming years.
The poultry segment is expected to have the highest CAGR during the forecast period
The poultry segment is anticipated to have the highest CAGR during the projection period. This is primarily because the poultry industry is experiencing an increase in demand for forage seed as a result of the need for proper care and nutrition for poultry animals in order to produce healthy and fresh meat. Additionally, the demand for forage seed in the poultry industry is rising as a result of consumers' increased protein consumption, which is bolstering the market's expansion.
Region with largest share:
North America dominated the forage seeds market and is anticipated to dominate throughout the forecast timeline. This is due to rising demand for forage seeds, rising consumer preference for organic feed, and rising consumption of dairy products. Moreover, the reduction of land for feeding animals increases the production of alfalfa, which in turn drives the growth of the forage seed market. Additionally, the United States produces about 23 million acres of alfalfa annually, which raises the demand for forage seed in this area.
Region with highest CAGR:
Due to a lack of available cattle grazing land and a rising demand for dairy products, the Asia Pacific region is anticipated to experience lucrative growth during the forecast period. India's forage seed market is expanding as a result of the increased demand caused by the production of chicken. The major players in the market for forage seeds are constantly working to create novel forage seeds that give livestock nutrients like proteins and vitamins. Furthermore, government initiatives and ongoing projects for the development of forage seeds are also anticipated to fuel market expansion in the area.
Key players in the market
Some of the key players profiled in the Forage Seed Market include Advanta Seed International, Ag Reliant Genetics, Allied Seed, LLC., Ampac Seed Company, Barenbrug Holland B.V., Barenbrug Seed Company, BASF SE, Bayer AG, Blue River Hybrids Organic Seeds, Brett-Young Seeds Limited, Canterbury Seeds, Central Garden & Pet Company, Corteva Agri Science, DLF International Seeds, Dow AgroSciences, LLC, Dynamic Seeds Ltd., Foster's Seed and Feed Ltd., Germinal GB, Golden Acre Seeds, Hancock Farm & Seed Co. Inc., Heritage Seed Company, Imperial Seed Ltd, Land O'Lakes, Inc., Moore seed Processors, Northstar Seed Ltd., Pickseed Canada Ltd, Royal Barenbrug Group, S & W Seed Company, The Monsanto Company and Wolf seeds Inc.
Key Developments:
In March 2023, The Royal Barenbrug Group, a global grass-seed industry leader, has entered an agreement for its UK business to acquire Watson Group of companies, an independent seed specialist . The acquisition will strengthen Barenbrug’s business in the UK while enabling Watson Group to consolidate its own growth.
In March 2022, DLF acquired the assets of OreGro Seeds, a forage, cover crop, and turfgrass breeding company located in Albany, Oregon.
In October 2020, The Royal Barenbrug Group announced that it has finalised terms for the purchase of Simplot’s Jacklin® Seed business. The transaction, which includes a supply agreement between Barenbrug USA and Simplot Partners, is finalised as of 2 October, 2020. All 50 Jacklin® Seed employees will now work for Barenbrug.
Crop Types Covered:
• Alfalfa
• Chicory
• Clover
• Ryegrass
• Other Crop Types
Origin's Covered:
• Organic
• Inorganic
Species Covered:
• Legumes
• Grasses
Forms Covered:
• Green
• Dry
Livestocks Covered:
• Cattle
• Pork/Swine
• Poultry
• Other Livestocks
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026 and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Emerging Markets
3.7 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Forage Seed Market, By Crop Type
5.1 Introduction
5.2 Alfalfa
5.3 Chicory
5.4 Clover
5.5 Ryegrass
5.6 Other Crop Types
6 Global Forage Seed Market, By Origin
6.1 Introduction
6.2 Organic
6.3 Inorganic
7 Global Forage Seed Market, By Species
7.1 Introduction
7.2 Legumes
7.3 Grasses
8 Global Forage Seed Market, By Form
8.1 Introduction
8.2 Green
8.3 Dry
9 Global Forage Seed Market, By Livestock
9.1 Introduction
9.2 Cattle
9.3 Pork/Swine
9.4 Poultry
9.5 Other Livestockss
10 Global Forage Seed Market, By Geography
10.1 Introduction
10.2 North America
10.2.1 US
10.2.2 Canada
10.2.3 Mexico
10.3 Europe
10.3.1 Germany
10.3.2 UK
10.3.3 Italy
10.3.4 France
10.3.5 Spain
10.3.6 Rest of Europe
10.4 Asia Pacific
10.4.1 Japan
10.4.2 China
10.4.3 India
10.4.4 Australia
10.4.5 New Zealand
10.4.6 South Korea
10.4.7 Rest of Asia Pacific
10.5 South America
10.5.1 Argentina
10.5.2 Brazil
10.5.3 Chile
10.5.4 Rest of South America
10.6 Middle East & Africa
10.6.1 Saudi Arabia
10.6.2 UAE
10.6.3 Qatar
10.6.4 South Africa
10.6.5 Rest of Middle East & Africa
11 Key Developments
11.1 Agreements, Partnerships, Collaborations and Joint Ventures
11.2 Acquisitions & Mergers
11.3 New Product Launch
11.4 Expansions
11.5 Other Key Strategies
12 Company Profiling
12.1 Advanta Seed International
12.2 Ag Reliant Genetics
12.3 Allied Seed, LLC.
12.4 Ampac Seed Company
12.5 Barenbrug Holland B.V.
12.6 Barenbrug Seed Company
12.7 BASF SE
12.8 Bayer AG
12.9 Blue River Hybrids Organic Seeds
12.10 Brett-Young Seeds Limited
12.11 Canterbury Seeds
12.12 Central Garden & Pet Company
12.13 Corteva Agri Science
12.14 DLF International Seeds
12.15 Dow AgroSciences, LLC
12.16 Dynamic Seeds Ltd.
12.17 Foster's Seed and Feed Ltd.
12.18 Germinal GB
12.19 Golden Acre Seeds
12.20 Hancock Farm & Seed Co. Inc.
12.21 Heritage Seed Company
12.22 Imperial Seed Ltd
12.23 Land O'Lakes, Inc.
12.24 Moore seed Processors
12.25 Northstar Seed Ltd.
12.26 Pickseed Canada Ltd
12.27 Royal Barenbrug Group
12.28 S & W Seed Company
12.29 The Monsanto Company
12.30 Wolf seeds Inc.
List of Tables
1 Global Forage Seed Market Outlook, By Region (2021-2030) ($MN)
2 Global Forage Seed Market Outlook, By Crop Type (2021-2030) ($MN)
3 Global Forage Seed Market Outlook, By Alfalfa (2021-2030) ($MN)
4 Global Forage Seed Market Outlook, By Chicory (2021-2030) ($MN)
5 Global Forage Seed Market Outlook, By Clover (2021-2030) ($MN)
6 Global Forage Seed Market Outlook, By Ryegrass (2021-2030) ($MN)
7 Global Forage Seed Market Outlook, By Other Crop Types (2021-2030) ($MN)
8 Global Forage Seed Market Outlook, By Origin (2021-2030) ($MN)
9 Global Forage Seed Market Outlook, By Organic (2021-2030) ($MN)
10 Global Forage Seed Market Outlook, By Inorganic (2021-2030) ($MN)
11 Global Forage Seed Market Outlook, By Species (2021-2030) ($MN)
12 Global Forage Seed Market Outlook, By Legumes (2021-2030) ($MN)
13 Global Forage Seed Market Outlook, By Grasses (2021-2030) ($MN)
14 Global Forage Seed Market Outlook, By Form (2021-2030) ($MN)
15 Global Forage Seed Market Outlook, By Green (2021-2030) ($MN)
16 Global Forage Seed Market Outlook, By Dry (2021-2030) ($MN)
17 Global Forage Seed Market Outlook, By Livestock (2021-2030) ($MN)
18 Global Forage Seed Market Outlook, By Cattle (2021-2030) ($MN)
19 Global Forage Seed Market Outlook, By Pork/Swine (2021-2030) ($MN)
20 Global Forage Seed Market Outlook, By Poultry (2021-2030) ($MN)
21 Global Forage Seed Market Outlook, By Other Livestocks (2021-2030) ($MN)
22 North America Forage Seed Market Outlook, By Country (2021-2030) ($MN)
23 North America Forage Seed Market Outlook, By Crop Type (2021-2030) ($MN)
24 North America Forage Seed Market Outlook, By Alfalfa (2021-2030) ($MN)
25 North America Forage Seed Market Outlook, By Chicory (2021-2030) ($MN)
26 North America Forage Seed Market Outlook, By Clover (2021-2030) ($MN)
27 North America Forage Seed Market Outlook, By Ryegrass (2021-2030) ($MN)
28 North America Forage Seed Market Outlook, By Other Crop Types (2021-2030) ($MN)
29 North America Forage Seed Market Outlook, By Origin (2021-2030) ($MN)
30 North America Forage Seed Market Outlook, By Organic (2021-2030) ($MN)
31 North America Forage Seed Market Outlook, By Inorganic (2021-2030) ($MN)
32 North America Forage Seed Market Outlook, By Species (2021-2030) ($MN)
33 North America Forage Seed Market Outlook, By Legumes (2021-2030) ($MN)
34 North America Forage Seed Market Outlook, By Grasses (2021-2030) ($MN)
35 North America Forage Seed Market Outlook, By Form (2021-2030) ($MN)
36 North America Forage Seed Market Outlook, By Green (2021-2030) ($MN)
37 North America Forage Seed Market Outlook, By Dry (2021-2030) ($MN)
38 North America Forage Seed Market Outlook, By Livestock (2021-2030) ($MN)
39 North America Forage Seed Market Outlook, By Cattle (2021-2030) ($MN)
40 North America Forage Seed Market Outlook, By Pork/Swine (2021-2030) ($MN)
41 North America Forage Seed Market Outlook, By Poultry (2021-2030) ($MN)
42 North America Forage Seed Market Outlook, By Other Livestocks (2021-2030) ($MN)
43 Europe Forage Seed Market Outlook, By Country (2021-2030) ($MN)
44 Europe Forage Seed Market Outlook, By Crop Type (2021-2030) ($MN)
45 Europe Forage Seed Market Outlook, By Alfalfa (2021-2030) ($MN)
46 Europe Forage Seed Market Outlook, By Chicory (2021-2030) ($MN)
47 Europe Forage Seed Market Outlook, By Clover (2021-2030) ($MN)
48 Europe Forage Seed Market Outlook, By Ryegrass (2021-2030) ($MN)
49 Europe Forage Seed Market Outlook, By Other Crop Types (2021-2030) ($MN)
50 Europe Forage Seed Market Outlook, By Origin (2021-2030) ($MN)
51 Europe Forage Seed Market Outlook, By Organic (2021-2030) ($MN)
52 Europe Forage Seed Market Outlook, By Inorganic (2021-2030) ($MN)
53 Europe Forage Seed Market Outlook, By Species (2021-2030) ($MN)
54 Europe Forage Seed Market Outlook, By Legumes (2021-2030) ($MN)
55 Europe Forage Seed Market Outlook, By Grasses (2021-2030) ($MN)
56 Europe Forage Seed Market Outlook, By Form (2021-2030) ($MN)
57 Europe Forage Seed Market Outlook, By Green (2021-2030) ($MN)
58 Europe Forage Seed Market Outlook, By Dry (2021-2030) ($MN)
59 Europe Forage Seed Market Outlook, By Livestock (2021-2030) ($MN)
60 Europe Forage Seed Market Outlook, By Cattle (2021-2030) ($MN)
61 Europe Forage Seed Market Outlook, By Pork/Swine (2021-2030) ($MN)
62 Europe Forage Seed Market Outlook, By Poultry (2021-2030) ($MN)
63 Europe Forage Seed Market Outlook, By Other Livestocks (2021-2030) ($MN)
64 Asia Pacific Forage Seed Market Outlook, By Country (2021-2030) ($MN)
65 Asia Pacific Forage Seed Market Outlook, By Crop Type (2021-2030) ($MN)
66 Asia Pacific Forage Seed Market Outlook, By Alfalfa (2021-2030) ($MN)
67 Asia Pacific Forage Seed Market Outlook, By Chicory (2021-2030) ($MN)
68 Asia Pacific Forage Seed Market Outlook, By Clover (2021-2030) ($MN)
69 Asia Pacific Forage Seed Market Outlook, By Ryegrass (2021-2030) ($MN)
70 Asia Pacific Forage Seed Market Outlook, By Other Crop Types (2021-2030) ($MN)
71 Asia Pacific Forage Seed Market Outlook, By Origin (2021-2030) ($MN)
72 Asia Pacific Forage Seed Market Outlook, By Organic (2021-2030) ($MN)
73 Asia Pacific Forage Seed Market Outlook, By Inorganic (2021-2030) ($MN)
74 Asia Pacific Forage Seed Market Outlook, By Species (2021-2030) ($MN)
75 Asia Pacific Forage Seed Market Outlook, By Legumes (2021-2030) ($MN)
76 Asia Pacific Forage Seed Market Outlook, By Grasses (2021-2030) ($MN)
77 Asia Pacific Forage Seed Market Outlook, By Form (2021-2030) ($MN)
78 Asia Pacific Forage Seed Market Outlook, By Green (2021-2030) ($MN)
79 Asia Pacific Forage Seed Market Outlook, By Dry (2021-2030) ($MN)
80 Asia Pacific Forage Seed Market Outlook, By Livestock (2021-2030) ($MN)
81 Asia Pacific Forage Seed Market Outlook, By Cattle (2021-2030) ($MN)
82 Asia Pacific Forage Seed Market Outlook, By Pork/Swine (2021-2030) ($MN)
83 Asia Pacific Forage Seed Market Outlook, By Poultry (2021-2030) ($MN)
84 Asia Pacific Forage Seed Market Outlook, By Other Livestocks (2021-2030) ($MN)
85 South America Forage Seed Market Outlook, By Country (2021-2030) ($MN)
86 South America Forage Seed Market Outlook, By Crop Type (2021-2030) ($MN)
87 South America Forage Seed Market Outlook, By Alfalfa (2021-2030) ($MN)
88 South America Forage Seed Market Outlook, By Chicory (2021-2030) ($MN)
89 South America Forage Seed Market Outlook, By Clover (2021-2030) ($MN)
90 South America Forage Seed Market Outlook, By Ryegrass (2021-2030) ($MN)
91 South America Forage Seed Market Outlook, By Other Crop Types (2021-2030) ($MN)
92 South America Forage Seed Market Outlook, By Origin (2021-2030) ($MN)
93 South America Forage Seed Market Outlook, By Organic (2021-2030) ($MN)
94 South America Forage Seed Market Outlook, By Inorganic (2021-2030) ($MN)
95 South America Forage Seed Market Outlook, By Species (2021-2030) ($MN)
96 South America Forage Seed Market Outlook, By Legumes (2021-2030) ($MN)
97 South America Forage Seed Market Outlook, By Grasses (2021-2030) ($MN)
98 South America Forage Seed Market Outlook, By Form (2021-2030) ($MN)
99 South America Forage Seed Market Outlook, By Green (2021-2030) ($MN)
100 South America Forage Seed Market Outlook, By Dry (2021-2030) ($MN)
101 South America Forage Seed Market Outlook, By Livestock (2021-2030) ($MN)
102 South America Forage Seed Market Outlook, By Cattle (2021-2030) ($MN)
103 South America Forage Seed Market Outlook, By Pork/Swine (2021-2030) ($MN)
104 South America Forage Seed Market Outlook, By Poultry (2021-2030) ($MN)
105 South America Forage Seed Market Outlook, By Other Livestocks (2021-2030) ($MN)
106 Middle East & Africa Forage Seed Market Outlook, By Country (2021-2030) ($MN)
107 Middle East & Africa Forage Seed Market Outlook, By Crop Type (2021-2030) ($MN)
108 Middle East & Africa Forage Seed Market Outlook, By Alfalfa (2021-2030) ($MN)
109 Middle East & Africa Forage Seed Market Outlook, By Chicory (2021-2030) ($MN)
110 Middle East & Africa Forage Seed Market Outlook, By Clover (2021-2030) ($MN)
111 Middle East & Africa Forage Seed Market Outlook, By Ryegrass (2021-2030) ($MN)
112 Middle East & Africa Forage Seed Market Outlook, By Other Crop Types (2021-2030) ($MN)
113 Middle East & Africa Forage Seed Market Outlook, By Origin (2021-2030) ($MN)
114 Middle East & Africa Forage Seed Market Outlook, By Organic (2021-2030) ($MN)
115 Middle East & Africa Forage Seed Market Outlook, By Inorganic (2021-2030) ($MN)
116 Middle East & Africa Forage Seed Market Outlook, By Species (2021-2030) ($MN)
117 Middle East & Africa Forage Seed Market Outlook, By Legumes (2021-2030) ($MN)
118 Middle East & Africa Forage Seed Market Outlook, By Grasses (2021-2030) ($MN)
119 Middle East & Africa Forage Seed Market Outlook, By Form (2021-2030) ($MN)
120 Middle East & Africa Forage Seed Market Outlook, By Green (2021-2030) ($MN)
121 Middle East & Africa Forage Seed Market Outlook, By Dry (2021-2030) ($MN)
122 Middle East & Africa Forage Seed Market Outlook, By Livestock (2021-2030) ($MN)
123 Middle East & Africa Forage Seed Market Outlook, By Cattle (2021-2030) ($MN)
124 Middle East & Africa Forage Seed Market Outlook, By Pork/Swine (2021-2030) ($MN)
125 Middle East & Africa Forage Seed Market Outlook, By Poultry (2021-2030) ($MN)
126 Middle East & Africa Forage Seed Market Outlook, By Other Livestocks (2021-2030) ($MN)
List of Figures
RESEARCH METHODOLOGY
We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
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