Fortified Food Market
PUBLISHED: 2023 ID: SMRC23674
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Fortified Food Market

Fortified Food Market Forecasts to 2030 - Global Analysis By Type (Basic Food and Processed Food), Raw Material (Wheat, Flour, Salt, Sugar, Rice, Milk, Corn, Oil and Other Raw Materials), Nutrient, Sales Channel, Technology, Application and By Geography

4.8 (64 reviews)
4.8 (64 reviews)
Published: 2023 ID: SMRC23674

This report covers the impact of COVID-19 on this global market
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Years Covered

2021-2030

Estimated Year Value (2023)

US $217.83 MN

Projected Year Value (2030)

US $375.72 MN

CAGR (2023 - 2030)

8.1%

Regions Covered

North America, Europe, Asia Pacific, South America, and Middle East & Africa

Countries Covered

US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa

Largest Market

Asia Pacific

Highest Growing Market

North America


According to Stratistics MRC, the Global Fortified Food Market is accounted for $217.83 million in 2023 and is expected to reach $375.72 million by 2030 growing at a CAGR of 8.1% during the forecast period. Fortified Foods are foods that have additional nutrients added to them that are not naturally present. These foods are meant to improve nutrition and augment positive health effects. Additional microelements, such as important trace elements and a variety of vitamins, are provided through fortified meals. Typical diseases that are brought about by lack of nutrients such as rickets and pellagra have been practically removed through the intakes of fortified foods. Fortified foods provide scalable, affordable solutions to the global problem of nutritional deficiencies.

According to the WHO, 2 billion people or over 30% of the world's population is anemic, mostly due to iron deficiency. The Food and Agricultural Organization (FAO) and the World Health Organization (WHO) have identified food fortification as one of the strategies to minimize the prevalence of malnutrition, particularly in underdeveloped countries.



Market Dynamics:

Driver:

Rising health consciousness

The demand for fortified foods was witnessed to have an increasing trend owing to the rising health consciousness among the consumers and vitamin deficiencies which can cause health disorders such as anaemia, scurvy, beriberi, and pellagra. Also, studies have mentioned that these are not simply deficiency diseases but conditions present in a relatively well-nourished society. Therefore, food fortification with vitamins was proven effective for tackling the population's nutritional deficiencies. This aspect has been fuelling the market growth.

Restraint:

Risk of nutrient overdose

Most fortified foods have undergone extensive processing. They frequently include large amounts of salt, sugar, and other substances. A nutritional overload may occur if fortified meals are consumed alongside unprocessed foods. Low nutrition might result from eating just fortified foods and avoiding fruits and vegetables. However, taking too many vitamins and minerals on a regular basis might result in nausea, diarrhea, and stomach cramps. High doses of vitamin A have also been related to hip fractures in elderly persons and can result in birth abnormalities. These issues collectively are limiting market expansion.

Opportunity:

Growing micronutrient deficiency

Micronutrient deficiencies affect both developing and wealthy nations, and malnutrition is still one of the major health issues affecting the whole world's population. Every year, communities in both rural and urban areas have nutritional deficits and concomitant health issues. Numerous nutritional diseases are being caused by changes in consumer lifestyle and eating habits, and there are growing initiatives to encourage consumers to adopt healthy lifestyle modifications. The market is escalating as a result of the increasing illness prevalence.

Threat:

Issues with licensing

The hurdles for the development of the fortified food market include issues with licensing, increased oversight from the food safety department, and risks to consumer’s health brought on by the significant incorporation of some minerals and vitamins in the diet alternatives. Foods that have been fortified typically have undergone prolonged preparation and include high levels of sugar, fat, salt, Vitamin D, and other ingredients that can contribute to diseases including obesity and cases of vitamin overdose. This element delays the license and therefore impedes the growth of the market.

Covid-19 Impact

The Covid 19 epidemic has had a substantial effect on market demand for food fortification. The epidemic has benefited the market by encouraging customers to eat nutrient-dense and wholesome food. People have been searching for nutritious food options that may meet their nutritional demands and boost their immunity in order to defend themselves against the contagious corona virus. Due to the adoption of a healthy lifestyle by individuals, the market for food fortification is anticipated to exhibit exceptional performance.

The processed food segment is expected to be the largest during the forecast period

The processed food segment is estimated to have a lucrative growth. People have more options and greater diversity in their diets because of processed foods. Food that has been processed and fortified might lead to overeating and progressive weight gain. Processed foods that have been fortified can aid in maintaining optimal micronutrient levels to preserve strong bones, improve digestion, and avoid cardiac problems. The expansion of this market is being driven by the additional vitamins, minerals, fiber, and proteins added to processed fortified foods.

The extrusion segment is expected to have the highest CAGR during the forecast period

The extrusion segment is anticipated to witness the fastest CAGR growth during the forecast period, due to its numerous advantages. The gelatinization of the starch during extrusion processing also boosts the starch's digestibility. Some foods may be produced in large quantities via extrusion, denatures the nutritional factors, such as eradicating poisons or eliminating bacteria. Additionally, it impacts the product's "protein quality and digestibility" and its appearance, flavor, and texture. Extrusion provides a number of benefits, including the creation of goods in the desired form, the elimination of anti-nutritional elements, and enhanced nutrient digestibility and palatability.

Region with largest share:

Asia Pacific is projected to hold the largest market share during the forecast period. Due to their growing disposable income and rapidly urbanizing populations, Asia-Pacific nations like China and India now hold the majority of the market. The efficiency, effectiveness, and reliability of iron fortified soy sauce have all been examined in research conducted in China. The demand for fortified foods on the markets in the Asia-Pacific area is mostly driven by supportive policies aimed at eradicating malnutrition and increasing awareness among policymakers.

Region with highest CAGR:

North America is projected to have the highest CAGR over the forecast period. Due to the increasing number of chronic illnesses in this region, consumers are becoming more health conscious and converting to fortified foods and other better diet alternatives. According to the Centers for Disease Control and Prevention, heart disease is one of the leading causes of death in the United States, accounting for about 6,47,000 fatalities each year or one out of every four fatalities. As a result, the need for a healthy diet is expected to increase due to the increased incidence of cardiovascular disease and other diseases globally, which is driving the market for fortified foods over the forecast period.



Key players in the market

Some of the key players profiled in the Fortified Food Market include General Mills, Nestle S.A., BASF SE, Unilever PLC, Stern-Wywiol Gruppe GmbH & Co. KG, Dean Foods, Cargill Incorporated, Danone, Arla Foods, Bunge Limited, Corbion NV., Koninklijke DSM NV, Gastaldi Hermanos, Tata Chemicals Limited, Nutritional Holdings (Pty) Limited, Dr. Paul Lohmann GmbH KG Chemische Fabrik, Wright Enrichment Inc., Buhler AG, Sinokrot Global and Campbell Soup Company.

Key Developments:

In February 2023, Cargill Food Ingredients and Bioindustrials, through its acquired production unit at Nellore in Andhra Pradesh, plans to widen its customer base and distribution network in South India, with a new range of products.

In April 2021, BASF manufactures micronutrients for the fortification of staple foods, which meet exceptional requirements in stability and efficacy even under extreme climatic conditions. The fortification process varies from factory to factory and from small batch production to large plants with continuous production.

Types Covered:
• Basic Food
• Processed Food

Raw Materials Covered:
• Wheat
• Flour
• Salt
• Sugar
• Rice
• Milk
• Corn
• Oil
• Other Raw Materials

Nutrients Covered:
• Vitamins
• Minerals
• Probiotics
• Carbohydrates
• Fats
• Lipids
• Proteins
• Other Nutrients

Sales Channels Covered:
• Neighbourhood Stores
• Modern Trade
• Online Sales
• Retail Format

Technologies Covered:
• Extrusion
• Coating & Encapsulation
• Drying
• Other Technologies

Applications Covered:
• Basic Food
• Extruded Products
• Powdered Products
• Juice
• Value Added Food
• Condiments

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions

3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Technology Analysis
3.7 Application Analysis
3.8 Emerging Markets
3.9 Impact of Covid-19

4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry

5 Global Fortified Food Market, By Type
5.1 Introduction
5.2 Basic Food
5.3 Processed Food

6 Global Fortified Food Market, By Raw Material
6.1 Introduction
6.2 Wheat
6.3 Flour
6.4 Salt
6.5 Sugar
6.6 Rice
6.7 Milk
6.8 Corn
6.9 Oil
6.10 Other Raw Materials

7 Global Fortified Food Market, By Nutrient
7.1 Introduction
7.2 Vitamins
7.2.1 Vitamin A
7.2.2 Vitamin C
7.2.3 Vitamin D
7.2.4 Vitamin B1
7.2.5 Vitamin B2
7.2.6 Vitamin B3
7.2.7 Vitamin B9
7.2.8 Vitamin B12
7.2.9 Vitamin 6
7.3 Minerals
7.3.1 Zinc
7.3.2 Calcium
7.3.3 Copper
7.3.4 Iron
7.3.5 Docosahexaenoic Acid (DHA)
7.3.6 Iodine
7.3.7 Selenium
7.3.8 Other Minerals
7.4 Probiotics
7.5 Carbohydrates
7.6 Fats
7.7 Lipids
7.8 Proteins
7.9 Other Nutrients

8 Global Fortified Food Market, By Sales Channel
8.1 Introduction
8.2 Neighbourhood Stores
8.3 Modern Trade
8.4 Online Sales
8.5 Retail Format

9 Global Fortified Food Market, By Technology
9.1 Introduction
9.2 Extrusion
9.3 Coating & Encapsulation
9.4 Drying
9.4.1 Oven Drying
9.4.2 Drum Drying
9.4.3 Spray Drying
9.5 Other Technologies

10 Global Fortified Food Market, By Application
10.1 Introduction
10.2 Basic Food
10.2.1 Cheese
10.2.2 Butter
10.2.3 Yogurt
10.2.4 Other Basic Foods
10.3 Extruded Products
10.3.1 Pasta
10.3.2 Snacks Food
10.4 Powdered Products
10.4.1 Infant Formula
10.4.2 Cereals
10.4.3 Powdered Beverages
10.5 Juice
10.6 Value Added Food
10.7 Condiments

11 Global Fortified Food Market, By Geography
11.1 Introduction
11.2 North America
11.2.1 US
11.2.2 Canada
11.2.3 Mexico
11.3 Europe
11.3.1 Germany
11.3.2 UK
11.3.3 Italy
11.3.4 France
11.3.5 Spain
11.3.6 Rest of Europe
11.4 Asia Pacific
11.4.1 Japan
11.4.2 China
11.4.3 India
11.4.4 Australia
11.4.5 New Zealand
11.4.6 South Korea
11.4.7 Rest of Asia Pacific
11.5 South America
11.5.1 Argentina
11.5.2 Brazil
11.5.3 Chile
11.5.4 Rest of South America
11.6 Middle East & Africa
11.6.1 Saudi Arabia
11.6.2 UAE
11.6.3 Qatar
11.6.4 South Africa
11.6.5 Rest of Middle East & Africa

12 Key Developments
12.1 Agreements, Partnerships, Collaborations and Joint Ventures
12.2 Acquisitions & Mergers
12.3 New Product Launch
12.4 Expansions
12.5 Other Key Strategies

13 Company Profiling
13.1 General Mills
13.2 Nestle S.A.
13.3 BASF SE
13.4 Unilever PLC
13.5 Stern-Wywiol Gruppe GmbH & Co. KG
13.6 Dean Foods
13.7 Cargill Incorporated
13.8 Danone
13.9 Arla Foods
13.10 Bunge Limited
13.13 Corbion NV.
13.12 Koninklijke DSM NV
13.13 Gastaldi Hermanos
13.14 Tata Chemicals Limited
13.15 Nutritional Holdings (Pty) Limited
13.16 Dr. Paul Lohmann GmbH KG Chemische Fabrik
13.17 Wright Enrichment Inc.
13.18 Buhler AG
13.19 Sinokrot Global
13.20 Campbell Soup Company

List of Tables
1 Global Fortified Food Market Outlook, By Region (2021-2030) ($MN)
2 Global Fortified Food Market Outlook, By Type (2021-2030) ($MN)
3 Global Fortified Food Market Outlook, By Basic Food (2021-2030) ($MN)
4 Global Fortified Food Market Outlook, By Processed Food (2021-2030) ($MN)
5 Global Fortified Food Market Outlook, By Raw Material (2021-2030) ($MN)
6 Global Fortified Food Market Outlook, By Wheat (2021-2030) ($MN)
7 Global Fortified Food Market Outlook, By Flour (2021-2030) ($MN)
8 Global Fortified Food Market Outlook, By Salt (2021-2030) ($MN)
9 Global Fortified Food Market Outlook, By Sugar (2021-2030) ($MN)
10 Global Fortified Food Market Outlook, By Rice (2021-2030) ($MN)
13 Global Fortified Food Market Outlook, By Milk (2021-2030) ($MN)
12 Global Fortified Food Market Outlook, By Corn (2021-2030) ($MN)
13 Global Fortified Food Market Outlook, By Oil (2021-2030) ($MN)
14 Global Fortified Food Market Outlook, By Other Raw Materials (2021-2030) ($MN)
15 Global Fortified Food Market Outlook, By Nutrient (2021-2030) ($MN)
16 Global Fortified Food Market Outlook, By Vitamins (2021-2030) ($MN)
17 Global Fortified Food Market Outlook, By Vitamin A (2021-2030) ($MN)
18 Global Fortified Food Market Outlook, By Vitamin C (2021-2030) ($MN)
19 Global Fortified Food Market Outlook, By Vitamin D (2021-2030) ($MN)
20 Global Fortified Food Market Outlook, By Vitamin B1 (2021-2030) ($MN)
21 Global Fortified Food Market Outlook, By Vitamin B2 (2021-2030) ($MN)
22 Global Fortified Food Market Outlook, By Vitamin B3 (2021-2030) ($MN)
23 Global Fortified Food Market Outlook, By Vitamin B9 (2021-2030) ($MN)
24 Global Fortified Food Market Outlook, By Vitamin B12 (2021-2030) ($MN)
25 Global Fortified Food Market Outlook, By Vitamin 6 (2021-2030) ($MN)
26 Global Fortified Food Market Outlook, By Minerals (2021-2030) ($MN)
27 Global Fortified Food Market Outlook, By Zinc (2021-2030) ($MN)
28 Global Fortified Food Market Outlook, By Calcium (2021-2030) ($MN)
29 Global Fortified Food Market Outlook, By Copper (2021-2030) ($MN)
30 Global Fortified Food Market Outlook, By Iron (2021-2030) ($MN)
31 Global Fortified Food Market Outlook, By Docosahexaenoic Acid (DHA) (2021-2030) ($MN)
32 Global Fortified Food Market Outlook, By Iodine (2021-2030) ($MN)
33 Global Fortified Food Market Outlook, By Selenium (2021-2030) ($MN)
34 Global Fortified Food Market Outlook, By Other Minerals (2021-2030) ($MN)
35 Global Fortified Food Market Outlook, By Probiotics (2021-2030) ($MN)
36 Global Fortified Food Market Outlook, By Carbohydrates (2021-2030) ($MN)
37 Global Fortified Food Market Outlook, By Fats (2021-2030) ($MN)
38 Global Fortified Food Market Outlook, By Lipids (2021-2030) ($MN)
39 Global Fortified Food Market Outlook, By Proteins (2021-2030) ($MN)
40 Global Fortified Food Market Outlook, By Other Nutrients (2021-2030) ($MN)
41 Global Fortified Food Market Outlook, By Sales Channel (2021-2030) ($MN)
42 Global Fortified Food Market Outlook, By Neighbourhood Stores (2021-2030) ($MN)
43 Global Fortified Food Market Outlook, By Modern Trade (2021-2030) ($MN)
44 Global Fortified Food Market Outlook, By Online Sales (2021-2030) ($MN)
45 Global Fortified Food Market Outlook, By Retail Format (2021-2030) ($MN)
46 Global Fortified Food Market Outlook, By Technology (2021-2030) ($MN)
47 Global Fortified Food Market Outlook, By Extrusion (2021-2030) ($MN)
48 Global Fortified Food Market Outlook, By Coating & Encapsulation (2021-2030) ($MN)
49 Global Fortified Food Market Outlook, By Drying (2021-2030) ($MN)
50 Global Fortified Food Market Outlook, By Oven Drying (2021-2030) ($MN)
51 Global Fortified Food Market Outlook, By Drum Drying (2021-2030) ($MN)
52 Global Fortified Food Market Outlook, By Spray Drying (2021-2030) ($MN)
53 Global Fortified Food Market Outlook, By Other Technologies (2021-2030) ($MN)
54 Global Fortified Food Market Outlook, By Application (2021-2030) ($MN)
55 Global Fortified Food Market Outlook, By Basic Food (2021-2030) ($MN)
56 Global Fortified Food Market Outlook, By Cheese (2021-2030) ($MN)
57 Global Fortified Food Market Outlook, By Butter (2021-2030) ($MN)
58 Global Fortified Food Market Outlook, By Yogurt (2021-2030) ($MN)
59 Global Fortified Food Market Outlook, By Other Basic Foods (2021-2030) ($MN)
60 Global Fortified Food Market Outlook, By Extruded Products (2021-2030) ($MN)
61 Global Fortified Food Market Outlook, By Pasta (2021-2030) ($MN)
62 Global Fortified Food Market Outlook, By Snacks Food (2021-2030) ($MN)
63 Global Fortified Food Market Outlook, By Powdered Products (2021-2030) ($MN)
64 Global Fortified Food Market Outlook, By Infant Formula (2021-2030) ($MN)
65 Global Fortified Food Market Outlook, By Cereals (2021-2030) ($MN)
66 Global Fortified Food Market Outlook, By Powdered Beverages (2021-2030) ($MN)
67 Global Fortified Food Market Outlook, By Juice (2021-2030) ($MN)
68 Global Fortified Food Market Outlook, By Value Added Food (2021-2030) ($MN)
69 Global Fortified Food Market Outlook, By Condiments (2021-2030) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.

List of Figures

RESEARCH METHODOLOGY


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.


Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.


For more details about research methodology, kindly write to us at info@strategymrc.com

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