Fruit Fillings Market

Fruit Fillings Market

Fruit Fillings Market Forecasts to 2028 - Global Analysis By Product Type (Strawberry, Pineapple, Apple and Peach), Filling Type (Fruit Fillings without Pieces, Fruit Fillings with Pieces), Fruit Type (Berries, Citrus Fruits, Tropical Fruits and Other Fruit Types), Distribution Channel, Sales Channel , Application, End User and By Geography

4.1 (47 reviews)
4.1 (47 reviews)
Published: 2023 ID: SMRC23174

This report covers the impact of COVID-19 on this global market

Years Covered


Estimated Year Value (2022)

US $6582.41 MN

Projected Year Value (2028)

US $8978.47 MN

CAGR (2022 - 2028)


Regions Covered

North America, Europe, Asia Pacific, South America, and Middle East & Africa

Countries Covered

US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa

Largest Market

North America

Highest Growing Market

Asia Pacific

According to Stratistics MRC, the Global Fruit Fillings Market is accounted for $6,582.41 million in 2022 and is expected to reach $8,978.47 million by 2028 growing at a CAGR of 5.31% during the forecast period. Fruit Fillings are a type of food ingredient that is used in baked goods to enhance their flavor, texture, and appearance. They can be used as cake fillings, pie fillings, or toppings for pastries and other desserts. The majority of Fruit Fillings are used in cakes and tarts. The preference of manufacturers is for filling syrup, which is primarily stabilized by a different kind of starch and is composed of concentrated juices. The starch stabilizers are derived from starch-rich plants like potatoes, tapioca, corn, and others. Fruit Fillings are additionally offered in premium quality and are perfect for topping cheesecakes, cream, and other foods.

According to OECD, Asia Pacific’s share of total middle-class consumer spending worldwide may escalate to 59% by 2030. Thus, the ascending middle-class population coupled with an increase in consumer spending capability are fueling the demand for convenient and tasty ways with natural ingredients to the food and beverage products, which in turn creates demand for Fruit Fillings in the region.

Market Dynamics:


Rising demand for convenience foods

A meal prepared commercially for ease of consumption is frequently considered a convenience food. Products from the bakery sector, such as cakes and pastries, as well as other ready-to-eat food items, are considered convenience foods. People enjoy different fruit-filling flavors and color combinations. They can be used as fillings in candied and semi-candied forms, with or without pieces. People are compelled to eat processed foods because they lack culinary skills and work long hours. The convenience food retail industry has grown as more people move to cities and as consumer habits change. The convenience food industry is growing due to a number of factors, including an increase in the working population, rising disposable income, a sedentary lifestyle, and high demand from emerging nations. The industry is observing an increase in the market potential of the Fruit Fillings market due to the rise in the consumption of convenience foods worldwide.


Seasonal availability of fruit filling ingredients

The Fruit Fillings reliance on seasonal fruit availability is one of the market's limitations. Therefore, the availability and demand of certain fruits may be influenced by their seasonality. Many fruits only have a short growing season, which means they can only be found at certain times of the year. As a result, there may be variations in supply, which may affect both the availability and the cost of fruits. Moreover, the availability of apples is also restricted during other seasons because they are typically harvested in the fall. This causes fruit prices to fluctuate, which inhibits market expansion.


Increasing consumer awareness of health issues

Food businesses place a high priority on health and wellness, and the market for Fruit Fillings is no different. Fruit Fillings with less sugar, fat, and calories are being developed by manufacturers as consumers search for healthier options. To meet consumer demand for healthier options, they also add useful ingredients like fiber to their products. A great source of vitamins and fiber, as well as other nutrients, can be found in Fruit Fillings, which is beneficial for overall health. Fruit Fillings are utilized as a natural sweetener and replacement for refined sugars, which can aid in lowering the overall sugar content in baked goods and other food products. As a result, it is possible to predict that the market for Fruit Fillings will expand due to the increasing availability of healthier food options.


Price fluctuations for raw materials

High-quality fruits that adhere to strict requirements for size, flavor, and texture are needed for Fruit Fillings. Vendors must therefore make sure that the fruits they provide consistently meet these requirements to prevent product rejections. Poor-quality raw materials can cause more waste and slow down production. Artificial inflation can be a serious issue if a business does not have a contract with its vendor. The supply of raw materials for fillings can be significantly impacted by external factors such as weather, political unrest, trade disputes, transportation problems, and natural disasters. The production and financial success of companies may be impacted by these uncertainties' potential to cause price changes and supply chain disruptions. The fluctuation of raw material prices is a significant barrier to the market's expansion.

Covid-19 Impact:

The COVID-19 has had an effect on the world economy, with the food and beverage sector feeling the effects the most strongly. Global manufacturing operations have been disrupted, and the supply chain has been impacted by the pandemic. The foodservice sector, which primarily uses Fruit Fillings as an ingredient in its products, has also come to a halt, along with the food processing companies. Despite some bakery businesses are in operation, Fruit Fillings are no longer produced because they are thought of as premium ingredients in various products, which had a significant impact on the market in the anticipated time frame.

The Fruit Fillings without pieces segment is expected to be the largest during the forecast period

The Fruit Fillings without pieces segment is expected to have substantial market share during the forecast period. Fruits are used as paste, puree, or crushed ingredients in Fruit Fillings without pieces. These fillings, which offer a variety of uses for bakery fillings in tarts, Danish pastries, sweet pies, dessert fillings, decoration, and stuffing for dairy products, ice creams, desserts, and beverages, may or may not contain some traces of fruit pieces. Due to their versatility and ease of use, Fruit Fillings without pieces are the most popular filling among American consumers.

The foodservice industry segment is expected to have the highest CAGR during the forecast period

During the forecast period, it is anticipated that the foodservice industry segment will witness highest CAGR. After lockdowns were implemented, the trend began to gain steam as consumers began to favor fruit-filled pastries and cakes from bakeries and confectioneries. The growing interest in fruit in our daily lives as a way to improve our health and preserve its flavor will also contribute to the increase in demand. The natural sweetness from the fruit can be directly transferred to the baked good without the use of additives or artificial colors, making Fruit Fillings an easy choice for bakers and confectioners.

Region with largest share:

The North America region market is estimated to witness a largest share of the global Fruit Fillings market during the forecast period. With more than 35% of the global market share, North America was the largest regional market. Fruit filling consumption in the region is anticipated to rise significantly as a result of changing lifestyles and rising health consciousness. Since the 2010s, the U.S., one of the most lucrative markets, has seen an increase in demand for products made with pineapple, such as pizza and desserts, due to a rise in popularity among consumers seeking low-calorie but flavorful snacks.

Region with highest CAGR:

The Asia-Pacific region is expected to register highest CAGR over the forecast period, due to the rising middle class and their rising levels of disposable income in emerging economies like India, China, and Indonesia have contributed to the region's growing demand for bakery and confectionery products, which has in turn increased the demand for Fruit Fillings. Furthermore, Chinese and Indian populations have developed into manufacturing and processing hubs for the fruit filling industry, positioning them favorably in the global race to adopt a fruit-based diet free of artificial sweeteners and additives.

Key players in the market

Some of the key players in Fruit Fillings market include Agrana Beteiligungs-AG , Alimentos Profusa, Andros Group, Bakels Worldwide, Baldwin Richardson Foods, Barker Fruit Processors Ltd., Barry Callebaut, Cornaby's LLC, CSM Ingredients, Dawn Food Products Inc., EFCO Products Inc., Fruit Crown Products Corporation, Fruit Filling Inc., Lyons Magnus LLC, Malas Fruit Products, Pregel S.P.A, Puratos Group, Rice & Company Inc., Schulze and Burch Biscuit, Sensient Flavors, Wawona Frozen Foods and Zentis Gmbh & Co. KG

Key Developments:

In January 2023, Dawn Foods announced a three-year partnership with Goodness Cakes. Dawn thinks that people need to be honored and everyone should have their birthday celebrated. The company was moved by the Goodness Cakes mission and saw similar principles of organization.

In August 2022, Puratos announced a partnership with Shiru, a functional ingredient company for the food industry. The collaboration with Shiru aims to find new functional, plant-based ingredients that can bring innovation to bakery, patisserie, and chocolate products.

In June 2022, Barry Callebaut signed a strategic distribution agreement with Colombian food ingredient supplier, Levapan, for global brands Callebaut, Mona Lisa, and Sicao under a long-term agreement. Levapan has wide distribution networks in Colombia, Ecuador, the Dominican Republic, and other countries. This would help Berry to strengthen and expand its distribution in Latin America.

Product Types Covered:
• Strawberry
• Pineapple
• Apple
• Peach
• Blackberry
• Banana
• Black Currant
• Apricots
• Other Product Types

Filling Types Covered:
• Fruit Fillings without Pieces
• Fruit Fillings with Pieces
• Candied or Semi-Candied Fruit Fillings
• Other Filling Types

Fruit Types Covered:
• Berries
• Citrus Fruits
• Tropical Fruits
• Other Fruit Types

Distribution Channels Covered:
• Business to Business
• Business to Consumers
• Other Distribution Channels

Sales Channels Covered:
• Manufacturer/Distributor/Service Provider
• Aftermarket
• Other Sales Channels

Applications Covered:
• Bakery
• Confectionery
• Dairy
• Ice Cream
• Beverages
• Commercial
• Household
• Other Applications

End Users Covered:
• Food Processing Industry
• Foodservice Industry
• Household/Retail
• Other End Users

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2020, 2021, 2022, 2025, and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions

3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Product Analysis
3.7 Application Analysis
3.8 End User Analysis
3.9 Emerging Markets
3.10 Impact of Covid-19

4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry

5 Global Fruit Fillings Market, By Product Type
5.1 Introduction
5.2 Strawberry
5.3 Pineapple
5.4 Apple
5.5 Peach
5.6 Blackberry
5.7 Banana
5.8 Black Currant
5.9 Apricots
5.10 Other Product Types

6 Global Fruit Fillings Market, By Filling Type
6.1 Introduction
6.2 Fruit Fillings without Pieces
6.2.1 Ambient Fillings
6.2.2 Frozen Fillings
6.3 Fruit Fillings with Pieces
6.4 Candied or Semi-Candied Fruit Fillings
6.5 Other Filling Types

7 Global Fruit Fillings Market, By Fruit Type
7.1 Introduction
7.2 Berries
7.3 Citrus Fruits
7.4 Tropical Fruits
7.5 Other Fruit Types

8 Global Fruit Fillings Market, By Distribution Channel
8.1 Introduction
8.2 Business to Business
8.2.1 Modern and Artisan Bakers
8.2.2 Hotels, Restaurants and Catering
8.3 Business to Consumers
8.3.1 Hypermarket/Supermarkets
8.3.2 Specialty Stores
8.3.3 Online Retailing
8.3.4 Other Retail Formats
8.4 Other Distribution Channels

9 Global Fruit Fillings Market, By Sales Channel
9.1 Introduction
9.2 Manufacturer/Distributor/Service Provider
9.3 Aftermarket
9.4 Other Sales Channels

10 Global Fruit Fillings Market, By Application
10.1 Introduction
10.2 Bakery
10.3 Confectionery
10.4 Dairy
10.5 Ice Cream
10.6 Beverages
10.7 Commercial
10.8 Household
10.9 Other Applications

11 Global Fruit Fillings Market, By End User
11.1 Introduction
11.2 Food Processing Industry
11.3 Foodservice Industry
11.4 Household/Retail
11.5 Other End Users

12 Global Fruit Fillings Market, By Geography
12.1 Introduction
12.2 North America
12.2.1 US
12.2.2 Canada
12.2.3 Mexico
12.3 Europe
12.3.1 Germany
12.3.2 UK
12.3.3 Italy
12.3.4 France
12.3.5 Spain
12.3.6 Rest of Europe
12.4 Asia Pacific
12.4.1 Japan
12.4.2 China
12.4.3 India
12.4.4 Australia
12.4.5 New Zealand
12.4.6 South Korea
12.4.7 Rest of Asia Pacific
12.5 South America
12.5.1 Argentina
12.5.2 Brazil
12.5.3 Chile
12.5.4 Rest of South America
12.6 Middle East & Africa
12.6.1 Saudi Arabia
12.6.2 UAE
12.6.3 Qatar
12.6.4 South Africa
12.6.5 Rest of Middle East & Africa

13 Key Developments
13.1 Agreements, Partnerships, Collaborations and Joint Ventures
13.2 Acquisitions & Mergers
13.3 New Product Launch
13.4 Expansions
13.5 Other Key Strategies

14 Company Profiling
14.1 Agrana Beteiligungs-AG
14.2 Alimentos Profusa
14.3 Andros Group
14.4 Bakels Worldwide
14.5 Baldwin Richardson Foods
14.6 Barker Fruit Processors Ltd.
14.7 Barry Callebaut
14.8 Cornaby's LLC
14.9 CSM Ingredients
14.10 Dawn Food Products Inc.
14.11 EFCO Products Inc.
14.12 Fruit Crown Products Corporation
14.13 Fruit Filling Inc.
14.14 Lyons Magnus LLC
14.15 Malas Fruit Products
14.16 Pregel S.P.A
14.17 Puratos Group
14.18 Rice & Company Inc.
14.19 Schulze and Burch Biscuit
14.20 Sensient Flavors
14.21 Wawona Frozen Foods
14.22 Zentis Gmbh & Co. KG

List of Tables
1 Global Fruit Fillings Market Outlook, By Region (2020-2028) ($MN)
2 Global Fruit Fillings Market Outlook, By Product Type (2020-2028) ($MN)
3 Global Fruit Fillings Market Outlook, By Region (2020-2028) ($MN)
4 Global Fruit Fillings Market Outlook, By Product Type (2020-2028) ($MN)
5 Global Fruit Fillings Market Outlook, By Strawberry (2020-2028) ($MN)
6 Global Fruit Fillings Market Outlook, By Pineapple (2020-2028) ($MN)
7 Global Fruit Fillings Market Outlook, By Apple (2020-2028) ($MN)
8 Global Fruit Fillings Market Outlook, By Peach (2020-2028) ($MN)
9 Global Fruit Fillings Market Outlook, By Blackberry (2020-2028) ($MN)
10 Global Fruit Fillings Market Outlook, By Banana (2020-2028) ($MN)
11 Global Fruit Fillings Market Outlook, By Black Currant (2020-2028) ($MN)
12 Global Fruit Fillings Market Outlook, By Apricots (2020-2028) ($MN)
13 Global Fruit Fillings Market Outlook, By Other Product Types (2020-2028) ($MN)
14 Global Fruit Fillings Market Outlook, By Filling Type (2020-2028) ($MN)
15 Global Fruit Fillings Market Outlook, By Fruit Fillings Without Pieces (2020-2028) ($MN)
16 Global Fruit Fillings Market Outlook, By Ambient Fillings (2020-2028) ($MN)
17 Global Fruit Fillings Market Outlook, By Frozen Fillings (2020-2028) ($MN)
18 Global Fruit Fillings Market Outlook, By Fruit Fillings With Pieces (2020-2028) ($MN)
19 Global Fruit Fillings Market Outlook, By Candied or Semi-Candied Fruit Fillings (2020-2028) ($MN)
20 Global Fruit Fillings Market Outlook, By Other Filling Types (2020-2028) ($MN)
21 Global Fruit Fillings Market Outlook, By Fruit Type (2020-2028) ($MN)
22 Global Fruit Fillings Market Outlook, By Berries (2020-2028) ($MN)
23 Global Fruit Fillings Market Outlook, By Citrus Fruits (2020-2028) ($MN)
24 Global Fruit Fillings Market Outlook, By Tropical Fruits (2020-2028) ($MN)
25 Global Fruit Fillings Market Outlook, By Other Fruit Types (2020-2028) ($MN)
26 Global Fruit Fillings Market Outlook, By Distribution Channel (2020-2028) ($MN)
27 Global Fruit Fillings Market Outlook, By Business to Business (2020-2028) ($MN)
28 Global Fruit Fillings Market Outlook, By Modern and Artisan Bakers (2020-2028) ($MN)
29 Global Fruit Fillings Market Outlook, By Hotels, Restaurants and Catering (2020-2028) ($MN)
30 Global Fruit Fillings Market Outlook, By Business to Consumers (2020-2028) ($MN)
31 Global Fruit Fillings Market Outlook, By Hypermarket/Supermarkets (2020-2028) ($MN)
32 Global Fruit Fillings Market Outlook, By Specialty Stores (2020-2028) ($MN)
33 Global Fruit Fillings Market Outlook, By Online Retailing (2020-2028) ($MN)
34 Global Fruit Fillings Market Outlook, By Other Retail Formats (2020-2028) ($MN)
35 Global Fruit Fillings Market Outlook, By Other Distribution Channels (2020-2028) ($MN)
36 Global Fruit Fillings Market Outlook, By Sales Channel (2020-2028) ($MN)
37 Global Fruit Fillings Market Outlook, By Manufacturer/Distributor/Service Provider (2020-2028) ($MN)
38 Global Fruit Fillings Market Outlook, By Aftermarket (2020-2028) ($MN)
39 Global Fruit Fillings Market Outlook, By Other Sales Channels (2020-2028) ($MN)
40 Global Fruit Fillings Market Outlook, By Application (2020-2028) ($MN)
41 Global Fruit Fillings Market Outlook, By Bakery (2020-2028) ($MN)
42 Global Fruit Fillings Market Outlook, By Confectionery (2020-2028) ($MN)
43 Global Fruit Fillings Market Outlook, By Dairy (2020-2028) ($MN)
44 Global Fruit Fillings Market Outlook, By Ice Cream (2020-2028) ($MN)
45 Global Fruit Fillings Market Outlook, By Beverages (2020-2028) ($MN)
46 Global Fruit Fillings Market Outlook, By Commercial (2020-2028) ($MN)
47 Global Fruit Fillings Market Outlook, By Household (2020-2028) ($MN)
48 Global Fruit Fillings Market Outlook, By Other Applications (2020-2028) ($MN)
49 Global Fruit Fillings Market Outlook, By End User (2020-2028) ($MN)
50 Global Fruit Fillings Market Outlook, By Food Processing Industry (2020-2028) ($MN)
51 Global Fruit Fillings Market Outlook, By Foodservice Industry (2020-2028) ($MN)
52 Global Fruit Fillings Market Outlook, By Household/Retail (2020-2028) ($MN)
53 Global Fruit Fillings Market Outlook, By Other End Users (2020-2028) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.

List of Figures


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.

Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.

For more details about research methodology, kindly write to us at

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