General Well Being Dietary Supplement Market
General Well-being Dietary Supplement Market Forecasts to 2030 - Global Analysis By Product (Vitamins, Minerals, Probiotics, Amino Acids, Enzymes, Antioxidants and Other Products), Form, Ingredient, Distribution Channel, Application, End User and By Geography
According to Stratistics MRC, the Global General Well-being Dietary Supplement Market is accounted for $47.36 billion in 2023 and is expected to reach $67.09 billion by 2030 growing at a CAGR of 5.1% during the forecast period. General well-being dietary supplements are formulations designed to support overall health and vitality. These supplements often contain a blend of vitamins, minerals, antioxidants, and botanical extracts aimed at promoting physical and mental well-being. They are intended to fill potential nutrient gaps in the diet and support various bodily functions such as immune system health, energy production, and stress management.
According to the Centre for Disease Control and Prevention, nearly half of all U.S. adults were consuming dietary supplements between 2009 and 2010.
Market Dynamics:
Driver:
Increasing health consciousness
With growing awareness about preventive healthcare and holistic wellness, consumers are actively seeking supplements to support their overall well-being. This trend is fuelled by a desire for personalized health solutions, including vitamins, minerals, and herbal supplements, to address nutritional gaps and enhance vitality. Additionally, the rise of self-care practices and the desire for natural, non-pharmaceutical approaches to health contribute to the expanding demand for dietary supplements in the market.
Restraint:
Limited scientific evidence
Limited scientific evidence in general well-being dietary supplements often stems from insufficient research funding, methodological limitations in studies, and the complexity of assessing long-term effects on general well-being. This dearth of robust evidence undermines consumer confidence and inhibits healthcare professional endorsement. Without clear efficacy and safety data, consumers may hesitate to purchase supplements. Overall, the lack of scientific support creates uncertainty, constraining the expansion of the dietary supplements market.
Opportunity:
Rise of e-commerce platforms
The rise of e-commerce platforms significantly enhances accessibility and convenience for consumers. Online platforms offer a vast array of products, enabling consumers to easily compare options, read reviews, and make informed purchasing decisions. Moreover, e-commerce facilitates direct-to-consumer sales, bypassing traditional retail channels and reducing overhead costs for manufacturers. This expanded reach allows smaller brands to enter the market and compete alongside established players, thereby raises market penetration.
Threat:
Healthcare professional skepticism
Physicians, pharmacists, and other healthcare professionals play influential roles in guiding patient health choices. Skepticism among these professionals regarding the efficacy, safety, and necessity of dietary supplements can deter patients from using them. Furthermore, skeptical professionals may advocate against supplement use, influencing public perception and potentially leading to regulatory scrutiny or tighter restrictions. Without healthcare endorsement, consumer confidence may diminish, leading to reduced sales and market growth.
Covid-19 Impact
The covid-19 pandemic has significantly impacted the general well-being dietary supplements market, with increased consumer interest in health and wellness driving demand. Heightened awareness of the importance of immune support has led to a surge in sales of supplements containing vitamins C, D, and zinc, among others. Lockdowns and restrictions on movement have also fuelled online sales, prompting companies to enhance their digital presence. However, supply chain disruptions and economic uncertainties have presented challenges. Overall, the pandemic has accelerated the adoption of dietary supplements as part of proactive health management strategies.
The gummies segment is expected to be the largest during the forecast period
The gummies segment is estimated to have a lucrative growth. General well-being dietary supplements in gummy form offer a convenient and enjoyable way to incorporate essential nutrients into daily routines. Gummies appeal to a wide range of consumers, including children and adults who may have difficulty swallowing pills. Their chewable format enhances absorption, ensuring efficient delivery of nutrients. Moreover, the variety of flavours and shapes makes them appealing, promoting consistency in supplementation and supporting overall well-being in a delightful manner.
The energy and vitality segment is expected to have the highest CAGR during the forecast period
The energy and vitality segment is anticipated to witness the highest CAGR growth during the forecast period, due to its enhanced physical and mental performance. By providing essential nutrients that may be lacking in diet, these supplements help combat fatigue, promote mental alertness, and support physical endurance. Additionally, they can aid in reducing stress, enhancing mood, and supporting the body's natural resilience to daily challenges, ultimately contributing to a healthier and more energized lifestyle.
Region with largest share:
Asia Pacific is projected to hold the largest market share during the forecast period owing to increasing health consciousness among consumers. Factors such as rising disposable income, urbanization, and aging populations have fuelled demand for supplements promoting overall health and wellness. Key players are focusing on product innovation and strategic partnerships to gain a competitive edge in this rapidly expanding market. With a diverse consumer base and expanding distribution channels, the Asia Pacific region presents ample opportunities for further market expansion and growth in the general well-being dietary supplements sector.
Region with highest CAGR:
North America is projected to have the highest CAGR over the forecast period, driven by a health-conscious population increasingly seeking preventive healthcare solutions. Factors such as the aging demographic, growing awareness of the importance of nutrition, and rising disposable income have contributed to the market's expansion. Companies in the region are focusing on product innovation, including natural and organic formulations, to meet consumer demand for safe and effective supplements. Additionally, strategic marketing initiatives and e-commerce platforms are further market growth in North America's sector.
Key players in the market
Some of the key players profiled in the General Well-being Dietary Supplement Market include Amway, Nature's Bounty, Herbalife, Garden of Life, NOW Foods, Carlson Laboratories, Nordic Naturals, Gaia Herbs, MegaFood, Source Naturals, Nutricircle Limited, Thorne Research, Solgar, Pure Encapsulations, Acutia, Twinlab and Nature Made.
Key Developments:
In February 2024, Nutricircle, BSE listed R & D and science-based company, introduced My45Nutrients, under its nutraceutical category. My45Nutrients-Daily Dose of Goodness, made of plant extracts, tablets are designed to provide a comprehensive range of essential nutrients, including 8 vitamins, 29 amino acids + bio nutrients and 8 minerals. These nutrients are formulated to support various aspects of overall well-being.
In November 2023, Acutia launched Acutia Gut Health. The daily supplement combines the synergistic power of a postbiotic, a prebiotic and L-glutamine to relieve digestive upset quickly and promote good gut health over time.
Products Covered:
• Vitamins
• Minerals
• Probiotics
• Amino Acids
• Enzymes
• Antioxidants
• Other Products
Forms Covered:
• Capsules
• Softgels
• Powders
• Liquids
• Gummies
• Other Forms
Ingredients Covered:
• Multivitamins
• Botanical Extracts
• Fish Oil
• Fruit Extracts
• Plant-based Proteins
• Other Ingredients
Distribution Channels Covered:
• Pharmacies/Drugstores
• Health Stores/Nutrition Centers
• Supermarkets/Hypermarkets
• Online Retailers
• Other Distribution Channels
Applications Covered:
• Mental Health/Cognitive Function
• Energy and Vitality
• Weight Management
• Skin, Hair, and Nail Health
• Immune Support
• Other Applications
End Users Covered:
• Adults
• Children
• Athletes
• Pregnant Women
• Vegetarians/Vegans
• Other End Users
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Product Analysis
3.7 Application Analysis
3.8 End User Analysis
3.9 Emerging Markets
3.10 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global General Well-being Dietary Supplement Market, By Product
5.1 Introduction
5.2 Vitamins
5.3 Minerals
5.4 Probiotics
5.5 Amino Acids
5.6 Enzymes
5.7 Antioxidants
5.8 Other Products
6 Global General Well-being Dietary Supplement Market, By Form
6.1 Introduction
6.2 Capsules
6.3 Softgels
6.4 Powders
6.5 Liquids
6.6 Gummies
6.7 Other Forms
7 Global General Well-being Dietary Supplement Market, By Ingredient
7.1 Introduction
7.2 Multivitamins
7.3 Botanical Extracts
7.4 Fish Oil
7.5 Fruit Extracts
7.6 Plant-based Proteins
7.7 Other Ingredients
8 Global General Well-being Dietary Supplement Market, By Distribution Channel
8.1 Introduction
8.2 Pharmacies/Drugstores
8.3 Health Stores/Nutrition Centers
8.4 Supermarkets/Hypermarkets
8.5 Online Retailers
8.6 Other Distribution Channels
9 Global General Well-being Dietary Supplement Market, By Application
9.1 Introduction
9.2 Mental Health/Cognitive Function
9.3 Energy and Vitality
9.4 Weight Management
9.5 Skin, Hair, and Nail Health
9.6 Immune Support
9.7 Other Applications
10 Global General Well-being Dietary Supplement Market, By End User
10.1 Introduction
10.2 Adults
10.3 Children
10.4 Athletes
10.5 Pregnant Women
10.6 Vegetarians/Vegans
10.7 Other End Users
11 Global General Well-being Dietary Supplement Market, By Geography
11.1 Introduction
11.2 North America
11.2.1 US
11.2.2 Canada
11.2.3 Mexico
11.3 Europe
11.3.1 Germany
11.3.2 UK
11.3.3 Italy
11.3.4 France
11.3.5 Spain
11.3.6 Rest of Europe
11.4 Asia Pacific
11.4.1 Japan
11.4.2 China
11.4.3 India
11.4.4 Australia
11.4.5 New Zealand
11.4.6 South Korea
11.4.7 Rest of Asia Pacific
11.5 South America
11.5.1 Argentina
11.5.2 Brazil
11.5.3 Chile
11.5.4 Rest of South America
11.6 Middle East & Africa
11.6.1 Saudi Arabia
11.6.2 UAE
11.6.3 Qatar
11.6.4 South Africa
11.6.5 Rest of Middle East & Africa
12 Key Developments
12.1 Agreements, Partnerships, Collaborations and Joint Ventures
12.2 Acquisitions & Mergers
12.3 New Product Launch
12.4 Expansions
12.5 Other Key Strategies
13 Company Profiling
13.1 Amway
13.2 Nature's Bounty
13.3 Herbalife
13.4 Garden of Life
13.5 NOW Foods
13.6 Carlson Laboratories
13.7 Nordic Naturals
13.8 Gaia Herbs
13.9 MegaFood
13.10 Source Naturals
13.11 Nutricircle Limited
13.12 Thorne Research
13.13 Solgar
13.14 Pure Encapsulations
13.15 Acutia
13.16 Twinlab
13.17 Nature Made
List of Tables
1 Global General Well-being Dietary Supplement Market Outlook, By Region (2021-2030) ($MN)
2 Global General Well-being Dietary Supplement Market Outlook, By Product (2021-2030) ($MN)
3 Global General Well-being Dietary Supplement Market Outlook, By Vitamins (2021-2030) ($MN)
4 Global General Well-being Dietary Supplement Market Outlook, By Minerals (2021-2030) ($MN)
5 Global General Well-being Dietary Supplement Market Outlook, By Probiotics (2021-2030) ($MN)
6 Global General Well-being Dietary Supplement Market Outlook, By Amino Acids (2021-2030) ($MN)
7 Global General Well-being Dietary Supplement Market Outlook, By Enzymes (2021-2030) ($MN)
8 Global General Well-being Dietary Supplement Market Outlook, By Antioxidants (2021-2030) ($MN)
9 Global General Well-being Dietary Supplement Market Outlook, By Other Products (2021-2030) ($MN)
10 Global General Well-being Dietary Supplement Market Outlook, By Form (2021-2030) ($MN)
11 Global General Well-being Dietary Supplement Market Outlook, By Capsules (2021-2030) ($MN)
12 Global General Well-being Dietary Supplement Market Outlook, By Softgels (2021-2030) ($MN)
13 Global General Well-being Dietary Supplement Market Outlook, By Powders (2021-2030) ($MN)
14 Global General Well-being Dietary Supplement Market Outlook, By Liquids (2021-2030) ($MN)
15 Global General Well-being Dietary Supplement Market Outlook, By Gummies (2021-2030) ($MN)
16 Global General Well-being Dietary Supplement Market Outlook, By Other Forms (2021-2030) ($MN)
17 Global General Well-being Dietary Supplement Market Outlook, By Ingredient (2021-2030) ($MN)
18 Global General Well-being Dietary Supplement Market Outlook, By Multivitamins (2021-2030) ($MN)
19 Global General Well-being Dietary Supplement Market Outlook, By Botanical Extracts (2021-2030) ($MN)
20 Global General Well-being Dietary Supplement Market Outlook, By Fish Oil (2021-2030) ($MN)
21 Global General Well-being Dietary Supplement Market Outlook, By Fruit Extracts (2021-2030) ($MN)
22 Global General Well-being Dietary Supplement Market Outlook, By Plant-based Proteins (2021-2030) ($MN)
23 Global General Well-being Dietary Supplement Market Outlook, By Other Ingredients (2021-2030) ($MN)
24 Global General Well-being Dietary Supplement Market Outlook, By Distribution Channel (2021-2030) ($MN)
25 Global General Well-being Dietary Supplement Market Outlook, By Pharmacies/Drugstores (2021-2030) ($MN)
26 Global General Well-being Dietary Supplement Market Outlook, By Health Stores/Nutrition Centers (2021-2030) ($MN)
27 Global General Well-being Dietary Supplement Market Outlook, By Supermarkets/Hypermarkets (2021-2030) ($MN)
28 Global General Well-being Dietary Supplement Market Outlook, By Online Retailers (2021-2030) ($MN)
29 Global General Well-being Dietary Supplement Market Outlook, By Other Distribution Channels (2021-2030) ($MN)
30 Global General Well-being Dietary Supplement Market Outlook, By Application (2021-2030) ($MN)
31 Global General Well-being Dietary Supplement Market Outlook, By Mental Health/Cognitive Function (2021-2030) ($MN)
32 Global General Well-being Dietary Supplement Market Outlook, By Energy and Vitality (2021-2030) ($MN)
33 Global General Well-being Dietary Supplement Market Outlook, By Weight Management (2021-2030) ($MN)
34 Global General Well-being Dietary Supplement Market Outlook, By Skin, Hair, and Nail Health (2021-2030) ($MN)
35 Global General Well-being Dietary Supplement Market Outlook, By Immune Support (2021-2030) ($MN)
36 Global General Well-being Dietary Supplement Market Outlook, By Other Applications (2021-2030) ($MN)
37 Global General Well-being Dietary Supplement Market Outlook, By End User (2021-2030) ($MN)
38 Global General Well-being Dietary Supplement Market Outlook, By Adults (2021-2030) ($MN)
39 Global General Well-being Dietary Supplement Market Outlook, By Children (2021-2030) ($MN)
40 Global General Well-being Dietary Supplement Market Outlook, By Athletes (2021-2030) ($MN)
41 Global General Well-being Dietary Supplement Market Outlook, By Pregnant Women (2021-2030) ($MN)
42 Global General Well-being Dietary Supplement Market Outlook, By Vegetarians/Vegans (2021-2030) ($MN)
43 Global General Well-being Dietary Supplement Market Outlook, By Other End Users (2021-2030) ($MN)
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.
List of Figures
RESEARCH METHODOLOGY
We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
For more details about research methodology, kindly write to us at info@strategymrc.com
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