Gluten Free Food Market

According to Stratistics MRC, the Global Gluten-Free Food Market is accounted for $7.44 billion in 2024 and is expected to reach $13.41 billion by 2030 growing at a CAGR of 10.33% during the forecast period. Gluten-free food is made without the protein found in wheat, barley, and rye, catering instead to those who have sensitivity to gluten or celiac disease. Because many people think this dietary option improves digestion and general health, it has become more and more popular, even among those without health issues. Increasingly found in grocery stores and dining establishments, gluten-free products are frequently made from substitute grains like rice, quinoa, and millet. 

Market Dynamics: 

Driver: 

Growing knowledge of gluten intolerance and celiac disease

The market for gluten-free products has grown dramatically as a result of increased awareness of celiac disease and the diagnosis of gluten sensitivity. People are more inclined to look for gluten-free options in order to manage their health as more become aware of these conditions and their symptoms. Additionally, a growing number of people are avoiding gluten in their diets as a result of this increased awareness, which is fueled by both medical developments and educational initiatives.

Restraint:

Increased prices for gluten-free goods

The higher price tag attached to gluten-free products is one of the main barriers to the gluten-free food market. Compared to their gluten-containing counterparts, gluten-free ingredients and processing can be more costly. Furthermore, price-conscious consumers may find gluten-free foods prohibitively expensive, which could impede market expansion. Frequently, this extra expense is passed on to retailers as higher retail prices.

Opportunity:

Creative development of products

The development of gluten-free products offers a wealth of creative opportunities. To address changing consumer demands, manufacturers can experiment with new components, enhanced formulas, and innovative product categories. Additionally, producing novel snacks and drinks or adapting classic ethnic foods like pasta, bread, and pastries to be gluten-free can draw in a wider customer base and set brands apart in a crowded market.

Threat:

Strong market rivalry

The market for gluten-free foods is extremely competitive, with many brands fighting for consumers' attention. Prominent food producers, along with niche gluten-free labels, are always launching new goods and advertising campaigns. Furthermore, price wars, higher marketing expenses, and difficulties differentiating products can result from this fierce competition, which could have an effect on market share and profit margins.

Covid-19 Impact: 

The COVID-19 pandemic had a major effect on the market for gluten-free foods by increasing consumer interest in wellness and health, which includes dietary requirements like gluten intolerance. The pandemic's early stages caused supply chain hiccups and a scarcity of gluten-free goods, but as people turned to cooking at home and became more health conscious, the demand for gluten-free options grew. However, the pandemic's economic impact also made consumers more price sensitive, making it difficult for manufacturers to strike a balance between affordability and accessibility.

The Bakery Products segment is expected to be the largest during the forecast period

The market for gluten-free foods is dominated by the bakery products segment. Due to their popularity among customers with celiac disease and gluten sensitivity, this segment includes a wide variety of gluten-free bread, cakes, cookies, and other baked goods that are in high demand. Innovations in gluten-free baking techniques and a growing range of products that satisfy a wide range of tastes and preferences have propelled the bakery products segment's notable growth. Moreover, the market dominance of gluten-free bakery products can be attributed to their improved taste, texture, and formulations, which have made them more palatable to a wider range of consumers.

The Liquid Form segment is expected to have the highest CAGR during the forecast period

In the market for gluten-free foods, the liquid form segment has the highest CAGR. This section contains dairy-free milk substitutes, juices, and protein shakes that are free of gluten. The increasing inclination of consumers towards convenient and readily consumable options that meet their dietary and health requirements is the primary reason behind the liquid form segment's rapid growth. Additionally, this growth has been further spurred by the growing popularity of plant-based diets and functional beverages, as consumers look for gluten-free liquid products that are versatile and offer both nutritional benefits.

Region with largest share:

When it comes to gluten-free food, North America has the largest market share. High awareness of health risks associated with gluten, the prevalence of celiac disease and gluten sensitivity diagnoses, and the prominence of large producers and distributors of gluten-free foods are the main factors contributing to this dominance. Because of its strong consumer base, which actively seeks out gluten-free options and its established distribution network, the region enjoys many advantages. Furthermore, North America continues to hold a dominant position in the global market owing to the proliferation of health-conscious trends and large investments in the development of gluten-free products.

Region with highest CAGR:

In the gluten-free food market, Asia-Pacific is growing at the highest CAGR. This industry's explosive expansion is driven by growing middle-class demand for wellness and health-related products, rising disposable incomes, and growing knowledge of the health risks associated with gluten. Moreover, propelling market expansion are the region's growing urban population and the steady integration of gluten-free products into mainstream retail channels. Asia-Pacific's gluten-free food market is expanding at a faster rate thanks to a growing trend of international dietary influences and locally developed innovations catered to regional tastes.

Key players in the market

Some of the key players in Gluten-Free Food market include Nestle SA, Unilever PLC, Prima Foods Ltd., General Mills Inc., Hershey Co., Conagra Brands, Inc., Kellogg's Company, Hain Celestial Group Inc., Hero Group AG, Kraft Heinz Company, Silky Yay Foods, Enjoy Life Foods, True Foods, Valeo Foods Ltd. and Pinnacle Foods Inc.

Key Developments:

In February 2024, Nestlé, in a move to streamline its operations, has entered into a slump sale agreement for its Nestlé Business Services (NBS) Division with Purina PetCare India, a wholly-owned subsidiary of Nestlé S.A.The deal, valued at ₹798 million, is set to be effective from July 1, 2024, subject to customary closing conditions.

In December 2023, Unilever announced it has signed an agreement to acquire the premium biotech haircare brand K18. This marks another step in the optimisation of Unilever’s portfolio towards higher growth areas. 

In January 2023, Specialty minerals company ICL Group Ltd. will become General Mills, Inc.’s specialty phosphate solutions supplier as part of a strategic partnership agreement between the two companies. Initially, ICL will focus on supplying General Mills’ North American operations beginning in June 2023, with potential to expand into the manufacturer’s international segments.

Product Types Covered:
• Infant Formula
• Bakery Products
• Baby Food
• Ready Meals
• Cereals & Snacks
• Pizza & Pasta
• Savories
• Condiments & Dressings
• Other Product Types 
 
Forms Covered:
• Liquid Form
• Solid Form 

Sources Covered:
• Animal Source
• Plant Source 

Distribution Channels Covered:
• Conventional Stores
• Supermarkets & Hypermarkets
• Hotels & Restaurants
• Educational Institutes
• E-retailers
• Specialty Stores
• Hospitals & Drug Stores

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan        
o China        
o India        
o Australia  
o New Zealand
o South Korea
o Rest of Asia Pacific    
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa 
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings: 
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• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances