Graphic Film Market

Graphic Film Market

Graphic Film Market Forecasts to 2028 – Global Analysis By Film (Translucent, Reflective), Polymer (PVC, PP, PE), Technology (Flexography, Digital), End User (Industrial, Automotive), Channel (Offline, Online) and By Geography

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4.9 (95 reviews)
Published: 2021 ID: SMRC20477

This report covers the impact of COVID-19 on this global market

According to Stratistics MRC, the Global Graphic Film Market is accounted for $28.67 billion in 2020 and is expected to reach $49.64 billion by 2028 growing at a CAGR of 7.1% during the forecast period. Growth in the construction industry, growing advancement in the film industry, and increasing demand for wrap advertisement are driving the market growth. However, fluctuations in raw material prices and regulations regarding the disposal of plastics are hampering the growth of the market.

The graphic film is a sheet or a layer made of polymer compounds and applied to the surface for protection from weather conditions and promotional intentions. The graphic film is primarily used to provide the preventive layer and improve the artistic appeal of the product. This film substrate provides water resistivity and durability. Graphic films are specifically used for representing visual representation on the film surface for variable information.

Based on the end user, the automotive segment is going to have lucrative growth during the forecast period owing to the growing adoption of medium-life polymeric calendered films, particularly for leased vehicle fleets and durable, conformable, high-quality cast films for long-life commercial fleet markings and personalized vehicle body wraps. By geography, Asia Pacific is going to have high growth during the forecast period due to the rise in population, rapid urbanization, increase in disposable income capability, high technological development, and good construction & automotive industrial scenarios.

Some of the key players profiled in the Graphic Film Market include Ultraflex Systems, Inc., Taghleef Industries, Amcor, Schweitzer-Mauduit International, Inc., ORAFOL Europe GmbH, LINTEC Corporation, Arlon Graphics LLC (FLEXcon Company Inc.), LG HAUSYS, LTD., Constantia Flexibles Group GmbH, Hexis S.A., Drytac, Contra Vision, E. I. du Pont de Nemours and Company, Dunmore Corporation, ACCO Brands, Cosmo Films, GIF Supplies (Graphic Image Films Ltd), FDC Graphic Films, Inc., CCL Industries, Avery Dennison, Kay Premium Marking Films Ltd, Ritrama S.p.A., Achilles USA, Spandex AG and 3M Company.

Film Types Covered:
• Transparent Films
• Translucent Films
• Reflective Films
• Opaque Films

Polymers Covered:
• Polyvinyl Chloride (PVC)
• Polypropylene (PP)
• Polyethylene (PE)
• Other Polymers    

Printing Technologies Covered:
• Rotogravure
• Offset Lithography
• Flexography
• Digital  

End Users Covered:
• Promotional & Advertisement
• Industrial
• Branding
• Automotive
• Other End Users

Distribution Channels Covered:
• Offline
• Online 

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan       
o China      
o India      
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific  
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2019, 2020, 2021, 2025 and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary         
2 Preface         
 2.1 Abstract         
 2.2 Stake Holders        
 2.3 Research Scope        
 2.4 Research Methodology       
  2.4.1 Data Mining       
  2.4.2 Data Analysis       
  2.4.3 Data Validation       
  2.4.4 Research Approach       
 2.5 Research Sources        
  2.5.1 Primary Research Sources      
  2.5.2 Secondary Research Sources      
  2.5.3 Assumptions       
3 Market Trend Analysis     
 3.1 Introduction        
 3.2 Drivers         
 3.3 Restraints        
 3.4 Opportunities        
 3.5 Threats         
 3.6 Technology Analysis       
 3.7 End User Analysis        
 3.8 Emerging Markets        
 3.9 Impact of Covid-19        
4 Porters Five Force Analysis        
 4.1 Bargaining power of suppliers       
 4.2 Bargaining power of buyers       
 4.3 Threat of substitutes       
 4.4 Threat of new entrants       
 4.5 Competitive rivalry        
5 Global Graphic Film Market, By Film Type      
 5.1 Introduction        
 5.2 Transparent Films        
 5.3 Translucent Films        
 5.4 Reflective Films        
 5.5 Opaque Films        
6 Global Graphic Film Market, By Polymer        
 6.1 Introduction        
 6.2 Polyvinyl Chloride (PVC)       
 6.3 Polypropylene (PP)        
 6.4 Polyethylene (PE)        
 6.5 Other Polymers         
  6.5.1 Polystyrene       
  6.5.2 Polyolefin       
  6.5.3 Polycarbonate       
7 Global Graphic Film Market, By Printing Technology     

 7.1 Introduction        
 7.2 Rotogravure        
 7.3 Offset Lithography        
 7.4 Flexography        
 7.5 Digital         
8 Global Graphic Film Market, By End User        
 8.1 Introduction        
 8.2 Promotional & Advertisement       
 8.3 Industrial         
 8.4 Branding         
 8.5 Automotive        
 8.6 Other End Users         
  8.6.1 Textile        
  8.6.2 Pharmaceutical       
  8.6.3 Electronic        
  8.6.4 Construction       
9 Global Graphic Film Market, By Distribution Channel     
 9.1 Introduction        
 9.2 Offline         
 9.3 Online         
10 Global Graphic Film Market, By Geography      
 10.1 Introduction        
 10.2 North America        
  10.2.1 US        
  10.2.2 Canada        
  10.2.3 Mexico        
 10.3 Europe         
  10.3.1 Germany        
  10.3.2 UK        
  10.3.3 Italy        
  10.3.4 France        
  10.3.5 Spain        
  10.3.6 Rest of Europe       
 10.4 Asia Pacific        
  10.4.1 Japan        
  10.4.2 China        
  10.4.3 India        
  10.4.4 Australia        
  10.4.5 New Zealand       
  10.4.6 South Korea       
  10.4.7 Rest of Asia Pacific       
 10.5 South America        
  10.5.1 Argentina       
  10.5.2 Brazil        
  10.5.3 Chile        
  10.5.4 Rest of South America      
 10.6 Middle East & Africa       
  10.6.1 Saudi Arabia       
  10.6.2 UAE        
  10.6.3 Qatar        
  10.6.4 South Africa       
  10.6.5 Rest of Middle East & Africa      
11 Key Developments        
 11.1 Agreements, Partnerships, Collaborations and Joint Ventures    
 11.2 Acquisitions & Mergers       
 11.3 New Product Launch       
 11.4 Expansions        
 11.5 Other Key Strategies       
12 Company Profiling         
 12.1 Ultraflex Systems, Inc.       
 12.2 Taghleef Industries        
 12.3 Amcor         
 12.4 Schweitzer-Mauduit International, Inc.      
 12.5 ORAFOL Europe GmbH       
 12.6 LINTEC Corporation        
 12.7 Arlon Graphics LLC (FLEXcon Company Inc.)     
 12.8 LG HAUSYS, LTD.        
 12.9 Constantia Flexibles Group GmbH      
 12.10 Hexis S.A.        
 12.11 Drytac         
 12.12 Contra Vision        
 12.13 E. I. du Pont de Nemours and Company       
 12.14 Dunmore Corporation       
 12.15 ACCO Brands        
 12.16 Cosmo Films        
 12.17 GIF Supplies (Graphic Image Films Ltd)      
 12.18 FDC Graphic Films, Inc.       
 12.19 CCL Industries        
 12.20 Avery Dennison        
 12.21 Kay Premium Marking Films Ltd      
 12.22 Ritrama S.p.A.        
 12.23 Achilles USA        
 12.24 Spandex AG        
 12.25 3M Company        

List of Tables          
1 Global Graphic Film Market Outlook, By Region (2019-2028) ($MN)    
2 Global Graphic Film Market Outlook, By Film Type (2019-2028) ($MN)    
3 Global Graphic Film Market Outlook, By Transparent Films (2019-2028) ($MN)   
4 Global Graphic Film Market Outlook, By Translucent Films (2019-2028) ($MN)   
5 Global Graphic Film Market Outlook, By Reflective Films (2019-2028) ($MN)   
6 Global Graphic Film Market Outlook, By Opaque Films (2019-2028) ($MN)   
7 Global Graphic Film Market Outlook, By Polymer (2019-2028) ($MN)    
8 Global Graphic Film Market Outlook, By Polyvinyl Chloride (PVC) (2019-2028) ($MN)  
9 Global Graphic Film Market Outlook, By Polypropylene (PP) (2019-2028) ($MN)   
10 Global Graphic Film Market Outlook, By Polyethylene (PE) (2019-2028) ($MN)   
11 Global Graphic Film Market Outlook, By Other Polymers (2019-2028) ($MN)   
12 Global Graphic Film Market Outlook, By Polystyrene (2019-2028) ($MN)    
13 Global Graphic Film Market Outlook, By Polyolefin (2019-2028) ($MN)    
14 Global Graphic Film Market Outlook, By Polycarbonate (2019-2028) ($MN)   
15 Global Graphic Film Market Outlook, By Printing Technology (2019-2028) ($MN)   
16 Global Graphic Film Market Outlook, By Rotogravure (2019-2028) ($MN)    
17 Global Graphic Film Market Outlook, By Offset Lithography (2019-2028) ($MN)   
18 Global Graphic Film Market Outlook, By Flexography (2019-2028) ($MN)    
19 Global Graphic Film Market Outlook, By Digital (2019-2028) ($MN)    
20 Global Graphic Film Market Outlook, By End User (2019-2028) ($MN)    
21 Global Graphic Film Market Outlook, By Promotional & Advertisement (2019-2028) ($MN)  
22 Global Graphic Film Market Outlook, By Industrial (2019-2028) ($MN)    
23 Global Graphic Film Market Outlook, By Branding (2019-2028) ($MN)    
24 Global Graphic Film Market Outlook, By Automotive (2019-2028) ($MN)    
25 Global Graphic Film Market Outlook, By Other End Users  (2019-2028) ($MN)   
26 Global Graphic Film Market Outlook, By Textile (2019-2028) ($MN)    
27 Global Graphic Film Market Outlook, By Pharmaceutical (2019-2028) ($MN)   
28 Global Graphic Film Market Outlook, By Electronic (2019-2028) ($MN)    
29 Global Graphic Film Market Outlook, By Construction (2019-2028) ($MN)    
30 Global Graphic Film Market Outlook, By Distribution Channel (2019-2028) ($MN)   
31 Global Graphic Film Market Outlook, By Offline (2019-2028) ($MN)    
32 Global Graphic Film Market Outlook, By Online (2019-2028) ($MN)    
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.


List of Figures


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.

Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.

For more details about research methodology, kindly write to us at

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