Gut Health And Probiotic Supplements Market
Gut Health & Probiotic Supplements Market Forecasts to 2032 – Global Analysis By Product (Dietary Supplements, Functional Foods, Functional Beverages and Other Products), Ingredient, Distribution Channel, End User and By Geography
According to Stratistics MRC, the Global Gut Health & Probiotic Supplements Market is accounted for $9.1 billion in 2025 and is expected to reach $17.3 billion by 2032 growing at a CAGR of 9.5% during the forecast period. Gut Health & Probiotic Supplements refer to the balance and proper functioning of the gastrointestinal system, which plays a crucial role in digestion, nutrient absorption, and immune defense. A healthy gut contains a diverse community of beneficial microorganisms that support metabolic and immune functions. Probiotic supplements are live bacteria and yeasts that help restore and maintain this balance by replenishing beneficial microbes. They aid in improving digestion, enhancing immunity, and preventing gastrointestinal disorders. Regular consumption of probiotics contributes to overall wellness by promoting a healthy microbiome, reducing inflammation, and supporting the body’s natural defense mechanisms.
Market Dynamics:
Driver:
Consumer demand for preventive healthcare and wellness products
Preventive healthcare and wellness demand is boosting adoption of probiotic supplements globally. Rising awareness of digestive health, immunity, and overall well-being is propelling consumers toward daily probiotic intake. Functional foods and supplements are increasingly marketed as part of holistic wellness routines. Healthcare professionals are recommending probiotics as adjuncts to conventional treatments, further strengthening credibility. This driver continues to anchor growth by aligning consumer health priorities with preventive nutrition.
Restraint:
High R&D costs and regulatory hurdles for health claims
R&D costs and regulatory hurdles are limiting scalability for probiotic manufacturers. Developing clinically validated strains requires significant investment in trials and formulation. Regulatory bodies impose strict guidelines on health claims, delaying product launches and increasing compliance costs. Smaller companies face barriers in competing with established players due to limited resources. This restraint continues to constrain innovation and market expansion despite rising demand.
Opportunity:
Integration with personalized nutrition and DNA-based wellness
Personalized nutrition and DNA-based wellness are enhancing consumer engagement and product differentiation. Companies are increasingly offering microbiome testing kits linked to tailored probiotic formulations. AI-driven platforms are enabling personalized recommendations based on genetic and lifestyle data. Partnerships between nutraceutical firms and digital health startups are accelerating innovation. This opportunity is unlocking new revenue streams and strengthening consumer loyalty in the probiotic sector.
Threat:
Shelf-life stability and cold-chain requirements
Shelf-life stability and cold-chain requirements are constraining distribution and affordability. Live probiotic strains require controlled storage conditions to maintain efficacy. Inadequate infrastructure in emerging markets limits product availability and consistency. High logistics costs reduce competitiveness compared to conventional supplements. This threat continues to challenge global expansion and long-term adoption of probiotics.
Covid-19 Impact:
Covid-19 accelerated demand for probiotics as consumers prioritized immunity and preventive health. Covid-19 boosted probiotic supplement adoption across both developed and emerging markets. Lockdowns disrupted supply chains and distribution, but online channels compensated with rapid growth. Brands leveraged immunity-focused marketing to position probiotics as essential wellness products. Post-pandemic recovery is fostering hybrid distribution models combining retail and e-commerce. This impact continues to reshape consumer behavior and strengthen probiotics’ role in preventive healthcare.
The dietary supplements segment is expected to be the largest during the forecast period
The dietary supplements segment is expected to account for the largest market share during the forecast period owing to rising demand for convenient, daily probiotic intake. Dietary supplements are driving adoption of probiotics across capsules, tablets, and powders. Consumers favor supplements for their portability, dosage accuracy, and ease of integration into routines. Healthcare professionals increasingly recommend supplements for digestive and immune health. Expanding retail and online availability is accelerating adoption. This segment continues to dominate due to its accessibility and broad consumer appeal.
The bacillus segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the bacillus segment is predicted to witness the highest growth rate due to its stability and versatility. Bacillus strains are driving growth in probiotic formulations across supplements and functional foods. Unlike other strains, bacillus can withstand harsh processing and storage conditions, reducing cold-chain dependency. Their spore-forming nature enhances shelf-life and global distribution potential. Rising research on bacillus efficacy in gut health and immunity is accelerating adoption. This segment is expected to outpace others due to its scalability and resilience.
Region with largest share:
During the forecast period, the North America region is expected to hold the largest market share due to advanced infrastructure and high consumer awareness. North America is driving probiotic adoption through strong demand for preventive healthcare and functional foods. Leading nutraceutical companies are investing in R&D and expanding product portfolios. Regulatory clarity and high disposable incomes are fostering market maturity. E-commerce penetration and wellness-focused marketing are accelerating adoption. North America continues to dominate in both revenue and innovation leadership.
Region with highest CAGR:
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR owing to rapid urbanization and rising health consciousness. Asia Pacific is driving probiotic growth through strong demand in China, Japan, India, and Southeast Asia. Local startups and global players are scaling affordable and culturally tailored probiotic products. Rising middle-class incomes and digital adoption are accelerating market penetration. Government support for preventive healthcare and nutrition is fostering long-term growth.
Key players in the market
Some of the key players in Gut Health & Probiotic Supplements Market include Nestlé Health Science, Danone S.A., Chr. Hansen Holding A/S, DuPont de Nemours Inc., Kerry Group plc, Yakult Honsha Co. Ltd., Amway Corporation, Bayer AG, BioGaia AB, DSM-Firmenich AG, Probi AB, Arla Foods amba, General Mills Inc., NOW Foods and Garden of Life LLC.
Key Developments:
In June 2025, Danone acquired The Akkermansia Company (TAC), a Belgian biotech pioneer specializing in next-generation biotics, for approximately $200 million. TAC’s patented strain Akkermansia muciniphila MucT™ has been clinically validated to support gut barrier function, reduce inflammation, and address metabolic disorders such as obesity and diabetes.
In April 2024, Nestlé India and Dr. Reddy’s Laboratories formed a joint venture to bring nutraceutical and probiotic brands to consumers across India and agreed territories. This collaboration strengthens Nestlé’s presence in gut health by combining its global nutrition expertise with Dr. Reddy’s pharmaceutical distribution network.
Products Covered:
• Dietary Supplements
• Functional Foods
• Functional Beverages
• Animal Feed Probiotics
• Infant & Child Nutrition Products
• Clinical Nutrition Products
• Pet Nutrition & Companion Animal Products
• Other Products
Ingredients Covered:
• Lactobacillus
• Bifidobacterium
• Saccharomyces
• Streptococcus
• Bacillus
• Enterococcus
• Other Ingredients
Distribution Channels Covered:
• Pharmacies & Drug Stores
• Supermarkets & Hypermarkets
• Online Platforms
• Specialty Health Stores
• Convenience & Grocery Retailers
• Other Distribution Channels
End Users Covered:
• Adults
• Children
• Geriatric Population
• Veterinary Applications
• Pregnant & Lactating Women
• Other End Users
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Product Analysis
3.7 End User Analysis
3.8 Emerging Markets
3.9 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Gut Health & Probiotic Supplements Market, By Product
5.1 Introduction
5.2 Dietary Supplements
5.3 Functional Foods
5.4 Functional Beverages
5.5 Animal Feed Probiotics
5.6 Infant & Child Nutrition Products
5.7 Clinical Nutrition Products
5.8 Pet Nutrition & Companion Animal Products
5.9 Other Products
6 Global Gut Health & Probiotic Supplements Market, By Ingredient
6.1 Introduction
6.2 Lactobacillus
6.3 Bifidobacterium
6.4 Saccharomyces
6.5 Streptococcus
6.6 Bacillus
6.7 Enterococcus
6.8 Other Ingredients
7 Global Gut Health & Probiotic Supplements Market, By Distribution Channel
7.1 Introduction
7.2 Pharmacies & Drug Stores
7.3 Supermarkets & Hypermarkets
7.4 Online Platforms
7.5 Specialty Health Stores
7.6 Convenience & Grocery Retailers
7.7 Other Distribution Channels
8 Global Gut Health & Probiotic Supplements Market, By End User
8.1 Introduction
8.2 Adults
8.3 Children
8.4 Geriatric Population
8.5 Veterinary Applications
8.6 Pregnant & Lactating Women
8.7 Other End Users
9 Global Gut Health & Probiotic Supplements Market, By Geography
9.1 Introduction
9.2 North America
9.2.1 US
9.2.2 Canada
9.2.3 Mexico
9.3 Europe
9.3.1 Germany
9.3.2 UK
9.3.3 Italy
9.3.4 France
9.3.5 Spain
9.3.6 Rest of Europe
9.4 Asia Pacific
9.4.1 Japan
9.4.2 China
9.4.3 India
9.4.4 Australia
9.4.5 New Zealand
9.4.6 South Korea
9.4.7 Rest of Asia Pacific
9.5 South America
9.5.1 Argentina
9.5.2 Brazil
9.5.3 Chile
9.5.4 Rest of South America
9.6 Middle East & Africa
9.6.1 Saudi Arabia
9.6.2 UAE
9.6.3 Qatar
9.6.4 South Africa
9.6.5 Rest of Middle East & Africa
10 Key Developments
10.1 Agreements, Partnerships, Collaborations and Joint Ventures
10.2 Acquisitions & Mergers
10.3 New Product Launch
10.4 Expansions
10.5 Other Key Strategies
11 Company Profiling
11.1 Nestlé Health Science
11.2 Danone S.A.
11.3 Chr. Hansen Holding A/S
11.4 DuPont de Nemours Inc.
11.5 Kerry Group plc
11.6 Yakult Honsha Co. Ltd.
11.7 Amway Corporation
11.8 Bayer AG
11.9 BioGaia AB
11.10 DSM-Firmenich AG
11.11 Probi AB
11.12 Arla Foods amba
11.13 General Mills Inc.
11.14 NOW Foods
11.15 Garden of Life LLC
List of Tables
1 Global Gut Health & Probiotic Supplements Market Outlook, By Region (2024-2032) ($MN)
2 Global Gut Health & Probiotic Supplements Market Outlook, By Product (2024-2032) ($MN)
3 Global Gut Health & Probiotic Supplements Market Outlook, By Dietary Supplements (2024-2032) ($MN)
4 Global Gut Health & Probiotic Supplements Market Outlook, By Functional Foods (2024-2032) ($MN)
5 Global Gut Health & Probiotic Supplements Market Outlook, By Functional Beverages (2024-2032) ($MN)
6 Global Gut Health & Probiotic Supplements Market Outlook, By Animal Feed Probiotics (2024-2032) ($MN)
7 Global Gut Health & Probiotic Supplements Market Outlook, By Infant & Child Nutrition Products (2024-2032) ($MN)
8 Global Gut Health & Probiotic Supplements Market Outlook, By Clinical Nutrition Products (2024-2032) ($MN)
9 Global Gut Health & Probiotic Supplements Market Outlook, By Pet Nutrition & Companion Animal Products (2024-2032) ($MN)
10 Global Gut Health & Probiotic Supplements Market Outlook, By Other Products (2024-2032) ($MN)
11 Global Gut Health & Probiotic Supplements Market Outlook, By Ingredient (2024-2032) ($MN)
12 Global Gut Health & Probiotic Supplements Market Outlook, By Lactobacillus (2024-2032) ($MN)
13 Global Gut Health & Probiotic Supplements Market Outlook, By Bifidobacterium (2024-2032) ($MN)
14 Global Gut Health & Probiotic Supplements Market Outlook, By Saccharomyces (2024-2032) ($MN)
15 Global Gut Health & Probiotic Supplements Market Outlook, By Streptococcus (2024-2032) ($MN)
16 Global Gut Health & Probiotic Supplements Market Outlook, By Bacillus (2024-2032) ($MN)
17 Global Gut Health & Probiotic Supplements Market Outlook, By Enterococcus (2024-2032) ($MN)
18 Global Gut Health & Probiotic Supplements Market Outlook, By Other Ingredients (2024-2032) ($MN)
19 Global Gut Health & Probiotic Supplements Market Outlook, By Distribution Channel (2024-2032) ($MN)
20 Global Gut Health & Probiotic Supplements Market Outlook, By Pharmacies & Drug Stores (2024-2032) ($MN)
21 Global Gut Health & Probiotic Supplements Market Outlook, By Supermarkets & Hypermarkets (2024-2032) ($MN)
22 Global Gut Health & Probiotic Supplements Market Outlook, By Online Platforms (2024-2032) ($MN)
23 Global Gut Health & Probiotic Supplements Market Outlook, By Specialty Health Stores (2024-2032) ($MN)
24 Global Gut Health & Probiotic Supplements Market Outlook, By Convenience & Grocery Retailers (2024-2032) ($MN)
25 Global Gut Health & Probiotic Supplements Market Outlook, By Other Distribution Channels (2024-2032) ($MN)
26 Global Gut Health & Probiotic Supplements Market Outlook, By End User (2024-2032) ($MN)
27 Global Gut Health & Probiotic Supplements Market Outlook, By Adults (2024-2032) ($MN)
28 Global Gut Health & Probiotic Supplements Market Outlook, By Children (2024-2032) ($MN)
29 Global Gut Health & Probiotic Supplements Market Outlook, By Geriatric Population (2024-2032) ($MN)
30 Global Gut Health & Probiotic Supplements Market Outlook, By Veterinary Applications (2024-2032) ($MN)
31 Global Gut Health & Probiotic Supplements Market Outlook, By Pregnant & Lactating Women (2024-2032) ($MN)
32 Global Gut Health & Probiotic Supplements Market Outlook, By Other End Users (2024-2032) ($MN)
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.
List of Figures
RESEARCH METHODOLOGY
We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
For more details about research methodology, kindly write to us at info@strategymrc.com
Frequently Asked Questions
In case of any queries regarding this report, you can contact the customer service by filing the “Inquiry Before Buy” form available on the right hand side. You may also contact us through email: info@strategymrc.com or phone: +1-301-202-5929
Yes, the samples are available for all the published reports. You can request them by filling the “Request Sample” option available in this page.
Yes, you can request a sample with your specific requirements. All the customized samples will be provided as per the requirement with the real data masked.
All our reports are available in Digital PDF format. In case if you require them in any other formats, such as PPT, Excel etc you can submit a request through “Inquiry Before Buy” form available on the right hand side. You may also contact us through email: info@strategymrc.com or phone: +1-301-202-5929
We offer a free 15% customization with every purchase. This requirement can be fulfilled for both pre and post sale. You may send your customization requirements through email at info@strategymrc.com or call us on +1-301-202-5929.
We have 3 different licensing options available in electronic format.
- Single User Licence: Allows one person, typically the buyer, to have access to the ordered product. The ordered product cannot be distributed to anyone else.
- 2-5 User Licence: Allows the ordered product to be shared among a maximum of 5 people within your organisation.
- Corporate License: Allows the product to be shared among all employees of your organisation regardless of their geographical location.
All our reports are typically be emailed to you as an attachment.
To order any available report you need to register on our website. The payment can be made either through CCAvenue or PayPal payments gateways which accept all international cards.
We extend our support to 6 months post sale. A post sale customization is also provided to cover your unmet needs in the report.
Request Customization
We offer complimentary customization of up to 15% with every purchase. To share your customization requirements, feel free to email us at info@strategymrc.com or call us on +1-301-202-5929. .
Please Note: Customization within the 15% threshold is entirely free of charge. If your request exceeds this limit, we will conduct a feasibility assessment. Following that, a detailed quote and timeline will be provided.
WHY CHOOSE US ?
Assured Quality
Best in class reports with high standard of research integrity
24X7 Research Support
Continuous support to ensure the best customer experience.
Free Customization
Adding more values to your product of interest.
Safe & Secure Access
Providing a secured environment for all online transactions.
Trusted by 600+ Brands
Serving the most reputed brands across the world.
