Hand Sanitizer
PUBLISHED: 2024 ID: SMRC26301
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Hand Sanitizer

Hand Sanitizer Market Forecasts to 2030 - Global Analysis By Product (Gel, Foam, Spray, Liquid, Wipes and Other Products), Ingredient, Packaging, Fragrance, End User and By Geography

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5.0 (20 reviews)
Published: 2024 ID: SMRC26301

This report covers the impact of COVID-19 on this global market
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"According to Stratistics MRC, the Global Hand Sanitizer Market is accounted for $6.27 billion in 2024 and is expected to reach $11.32 billion by 2030 growing at a CAGR of 7.8% during the forecast period. Hand sanitizer is a liquid, gel, or foam containing alcohol or other antimicrobial agents used to kill or inhibit the growth of microorganisms on the hands. Its primary purpose is to reduce the risk of transmitting infectious diseases by hand contact, especially in situations where hand washing with soap and water is unavailable or inconvenient. When applied to the hands and rubbed thoroughly, hand sanitizer effectively kills bacteria and viruses, making it a convenient and portable option for maintaining hand hygiene.

According to an article published by Consumer News and Business Channel (CNBC), in March 2020, hand sanitizer sales in the U.S. went up by 300% as compared to the same week in the year 2019.

Market Dynamics: 

Driver: 

Rising concerns about infectious diseases

Growing concerns about infectious diseases, especially in light of recent global health crises, have significantly driven the expansion of the hand sanitizer market. This heightened awareness of hygiene and the importance of hand sanitization have led to increased demand for hand sanitizer products worldwide. Consumers are increasingly prioritizing preventative measures to protect against germs and viruses, leading to a surge in the adoption of hand sanitizers across various settings such as households, healthcare facilities, and public spaces, thereby fueling market growth.

Restraint:

Environmental hazards

Hand sanitizers, while effective in killing germs, pose environmental hazards due to their chemical composition and disposal. Ingredients like triclosan and alcohol can contaminate water sources, harming aquatic life and ecosystems. Improper disposal contributes to pollution and landfill accumulation. Additionally, the production process often involves high energy consumption and carbon emissions. Regulatory measures addressing sustainability concerns may also restrict certain formulations or packaging, further impeding market expansion.

Opportunity:

Adoption of corporate hygiene initiatives

The adoption of corporate hygiene initiatives plays a pivotal role in driving the growth of the hand sanitizer market. As companies prioritize employee health and safety, there's a surge in demand for hand sanitizers in workplaces. This trend not only fosters a cleaner and healthier environment but also underscores the importance of preventive measures against contagious illnesses. Consequently, the hand sanitizer market experiences significant expansion, fuelled by the corporate sector's commitment to maintaining hygiene standards and safeguarding employee well-being.

Threat:

Competition from alternative hygiene products

Alternative hygiene products to hand sanitizers include soap and water, disinfectant wipes, and antimicrobial hand lotions. These alternatives offer varying levels of effectiveness in killing germs while potentially being gentler on the skin and less harmful to the environment. Their availability and ease of use can divert consumers away from hand sanitizers, particularly in settings where traditional hygiene practices are preferred or mandated. As a result, the hand sanitizer market face challenges in maintaining market share and growth.

Covid-19 Impact

The covid-19 pandemic drastically increased demand for hand sanitizers, leading to a surge in the hand sanitizer market. Consumers prioritized hygiene practices, causing a significant uptick in sales and production. Manufacturers ramped up production to meet the heightened demand, resulting in shortages in some regions. The market also witnessed innovations such as touchless dispensers and new formulations. However, as the pandemic wanes and vaccination rates rise, the market may experience a slowdown in growth, albeit remaining higher than pre-pandemic levels due to heightened awareness of hygiene practices.

The gel segment is expected to be the largest during the forecast period

The gel segment is estimated to have a lucrative growth. Hand sanitizer in gel form is a convenient, portable solution for hand hygiene. Typically containing alcohol, it effectively kills germs and bacteria when soap and water aren't readily available. Its gel consistency ensures easy application, spreading evenly across the hands for thorough coverage. Ideal for on-the-go use, it dries quickly without leaving a sticky residue. With its compact packaging, it's a must-have for maintaining cleanliness and preventing the spread of illness. 

The hospitals & clinics segment is expected to have the highest CAGR during the forecast period

The hospitals & clinics segment is anticipated to witness the highest CAGR growth during the forecast period. Hand sanitizer is crucial in hospitals and clinics for infection control. Healthcare workers use it to sanitize their hands before and after patient contact to prevent the spread of germs, including bacteria and viruses. It's strategically placed in various locations for easy access, such as near patient beds, in corridors, and at entrances. Proper hand hygiene, including frequent use of hand sanitizer, is an essential measure in healthcare settings to reduce the risk of healthcare-associated infections.

Region with largest share:

Asia Pacific is projected to hold the largest market share during the forecast period due to public health concerns such as the COVID-19 pandemic. Key factors contributing to market growth include urbanization, population density, and stringent hygiene regulations. Additionally, the proliferation of e-commerce platforms has facilitated product accessibility. Manufacturers are focusing on product innovation and marketing strategies to capitalize on this growing market, which is expected to continue its upward trajectory in the foreseeable future.

Region with highest CAGR:

North America is projected to have the highest CAGR over the forecast period, owing to increased consumer focus on health and sanitation, coupled with stringent regulations. The region's advanced healthcare infrastructure and widespread adoption of hand sanitizing practices have further propelled market demand. Manufacturers are emphasizing product innovation, including eco-friendly and skin-friendly formulations, to cater to evolving consumer preferences. With sustained emphasis on hygiene, the North American Hand sanitizer market is poised for continued growth.

Key players in the market

Some of the key players profiled in the Hand Sanitizer Market include Unilever PLC, Henkel AG and Company, The Himalaya Drug Company, Procter and Gamble, Bacardi Limited, Reckitt Benckiser Group, CVS Health, The 3M Company, Sanofi S.A., Godrej Consumer Products Limited, SC Johnson, Ecolab, GOJO Industries, L Brands, Vi-Jon, Clorox, Cadila Pharmaceuticals, Marico Limited, Dukes India and Zydus Wellness.

Key Developments:

In March 2022, The GOJO Industries brand PURELL® launched its latest innovative solutions for consumers – PURELL® Advanced Hand Sanitizer Naturals Foam and PURELL® Advanced Hand Sanitizer 2in1 Moisturizing Foam. These new formulas are perfect enough to kill 99.99% of most common germs that may cause illness while being gentle on skin – even clinically proven to maintain skin health.

In June 2020, Cadila Pharmaceuticals has launched a range of hand sanitizers, the first batch of the sanitizers will be distributed to health workers, government officials and local community in order to promote safety precautions required in the new normal.

Products Covered:
• Gel
• Foam
• Spray
• Liquid
• Wipes
• Other Products

Ingredients Covered:
• Alcohol-Based
• Non-Alcohol-Based

Packagings Covered:
• Bottles
• Tubes
• Cans
• Packets
• Other Packagings

Fragrances Covered:
• Floral Scents
• Citrus Scents
• Fruity Scents
• Herbal Scents
• Oceanic & Fresh Scents
• Unscented
• Other Fragrances

End Users Covered:
• Hospitals & Clinics
• Household
• Educational Institutions
• Restaurants & Hotels
• Workplaces
• Public Places
• Other End Users

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan        
o China        
o India        
o Australia  
o New Zealand
o South Korea
o Rest of Asia Pacific    
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa 
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings: 
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

"1 Executive Summary   
     
2 Preface    
 2.1 Abstract   
 2.2 Stake Holders  
 2.3 Research Scope  
 2.4 Research Methodology 
  2.4.1 Data Mining 
  2.4.2 Data Analysis 
  2.4.3 Data Validation 
  2.4.4 Research Approach 
 2.5 Research Sources  
  2.5.1 Primary Research Sources
  2.5.2 Secondary Research Sources
  2.5.3 Assumptions 
     
3 Market Trend Analysis  
 3.1 Introduction  
 3.2 Drivers   
 3.3 Restraints  
 3.4 Opportunities  
 3.5 Threats   
 3.6 Product Analysis  
 3.7 End User Analysis  
 3.8 Emerging Markets  
 3.9 Impact of Covid-19  
     
4 Porters Five Force Analysis  
 4.1 Bargaining power of suppliers 
 4.2 Bargaining power of buyers 
 4.3 Threat of substitutes 
 4.4 Threat of new entrants 
 4.5 Competitive rivalry  
     
5 Global Hand Sanitizer Market, By Product
 5.1 Introduction  
 5.2 Gel   
 5.3 Foam   
 5.4 Spray   
 5.5 Liquid   
 5.6 Wipes   
 5.7 Other Products  
     
6 Global Hand Sanitizer Market, By Ingredient
 6.1 Introduction  
 6.2 Alcohol-Based  
  6.2.1 Ethanol  
  6.2.2 Isopropanol 
 6.3 Non-Alcohol-Based  
  6.3.1 Benzalkonium Chloride
  6.3.2 Triclosan  
     
7 Global Hand Sanitizer Market, By Packaging
 7.1 Introduction  
 7.2 Bottles   
 7.3 Tubes   
 7.4 Cans   
 7.5 Packets   
 7.6 Other Packagings  
     
8 Global Hand Sanitizer Market, By Fragrance
 8.1 Introduction  
 8.2 Floral Scents  
 8.3 Citrus Scents  
 8.4 Fruity Scents  
 8.5 Herbal Scents  
 8.6 Oceanic & Fresh Scents 
 8.7 Unscented  
 8.8 Other Fragrances  
     
9 Global Hand Sanitizer Market, By End User
 9.1 Introduction  
 9.2 Hospitals & Clinics  
 9.3 Household  
 9.4 Educational Institutions 
 9.5 Restaurants & Hotels 
 9.6 Workplaces  
 9.7 Public Places  
 9.8 Other End Users  
     
10 Global Hand Sanitizer Market, By Geography
 10.1 Introduction  
 10.2 North America  
  10.2.1 US  
  10.2.2 Canada  
  10.2.3 Mexico  
 10.3 Europe   
  10.3.1 Germany  
  10.3.2 UK  
  10.3.3 Italy  
  10.3.4 France  
  10.3.5 Spain  
  10.3.6 Rest of Europe 
 10.4 Asia Pacific  
  10.4.1 Japan  
  10.4.2 China  
  10.4.3 India  
  10.4.4 Australia  
  10.4.5 New Zealand 
  10.4.6 South Korea 
  10.4.7 Rest of Asia Pacific 
 10.5 South America  
  10.5.1 Argentina 
  10.5.2 Brazil  
  10.5.3 Chile  
  10.5.4 Rest of South America
 10.6 Middle East & Africa 
  10.6.1 Saudi Arabia 
  10.6.2 UAE  
  10.6.3 Qatar  
  10.6.4 South Africa 
  10.6.5 Rest of Middle East & Africa
     
11 Key Developments   
 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
 11.2 Acquisitions & Mergers 
 11.3 New Product Launch 
 11.4 Expansions  
 11.5 Other Key Strategies 
     
12 Company Profiling   
 12.1 Unilever PLC  
 12.2 Henkel AG and Company 
 12.3 The Himalaya Drug Company 
 12.4 Procter and Gamble  
 12.5 Bacardi Limited  
 12.6 Reckitt Benckiser Group 
 12.7 CVS Health  
 12.8 The 3M Company  
 12.9 Sanofi S.A.  
 12.10 Godrej Consumer Products Limited
 12.11 SC Johnson  
 12.12 Ecolab   
 12.13 GOJO Industries  
 12.14 L Brands   
 12.15 Vi-Jon   
 12.16 Clorox   
 12.17 Cadila Pharmaceuticals 
 12.18 Marico Limited  
 12.19 Dukes India  
 12.20 Zydus Wellness  
     
List of Tables    
1 Global Hand Sanitizer Market Outlook, By Region (2022-2030) ($MN)
2 Global Hand Sanitizer Market Outlook, By Product (2022-2030) ($MN)
3 Global Hand Sanitizer Market Outlook, By Gel (2022-2030) ($MN)
4 Global Hand Sanitizer Market Outlook, By Foam (2022-2030) ($MN)
5 Global Hand Sanitizer Market Outlook, By Spray (2022-2030) ($MN)
6 Global Hand Sanitizer Market Outlook, By Liquid (2022-2030) ($MN)
7 Global Hand Sanitizer Market Outlook, By Wipes (2022-2030) ($MN)
8 Global Hand Sanitizer Market Outlook, By Other Products (2022-2030) ($MN)
9 Global Hand Sanitizer Market Outlook, By Ingredient (2022-2030) ($MN)
10 Global Hand Sanitizer Market Outlook, By Alcohol-Based (2022-2030) ($MN)
11 Global Hand Sanitizer Market Outlook, By Ethanol (2022-2030) ($MN)
12 Global Hand Sanitizer Market Outlook, By Isopropanol (2022-2030) ($MN)
13 Global Hand Sanitizer Market Outlook, By Benzalkonium Chloride (2022-2030) ($MN)
14 Global Hand Sanitizer Market Outlook, By Triclosan (2022-2030) ($MN)
15 Global Hand Sanitizer Market Outlook, By Packaging (2022-2030) ($MN)
16 Global Hand Sanitizer Market Outlook, By Bottles (2022-2030) ($MN)
17 Global Hand Sanitizer Market Outlook, By Tubes (2022-2030) ($MN)
18 Global Hand Sanitizer Market Outlook, By Cans (2022-2030) ($MN)
19 Global Hand Sanitizer Market Outlook, By Packets (2022-2030) ($MN)
20 Global Hand Sanitizer Market Outlook, By Other Packagings (2022-2030) ($MN)
21 Global Hand Sanitizer Market Outlook, By Fragrance (2022-2030) ($MN)
22 Global Hand Sanitizer Market Outlook, By Floral Scents (2022-2030) ($MN)
23 Global Hand Sanitizer Market Outlook, By Citrus Scents (2022-2030) ($MN)
24 Global Hand Sanitizer Market Outlook, By Fruity Scents (2022-2030) ($MN)
25 Global Hand Sanitizer Market Outlook, By Herbal Scents (2022-2030) ($MN)
26 Global Hand Sanitizer Market Outlook, By Oceanic & Fresh Scents (2022-2030) ($MN)
27 Global Hand Sanitizer Market Outlook, By Unscented (2022-2030) ($MN)
28 Global Hand Sanitizer Market Outlook, By Other Fragrances (2022-2030) ($MN)
29 Global Hand Sanitizer Market Outlook, By End User (2022-2030) ($MN)
30 Global Hand Sanitizer Market Outlook, By Hospitals & Clinics (2022-2030) ($MN)
31 Global Hand Sanitizer Market Outlook, By Household (2022-2030) ($MN)
32 Global Hand Sanitizer Market Outlook, By Educational Institutions (2022-2030) ($MN)
33 Global Hand Sanitizer Market Outlook, By Restaurants & Hotels (2022-2030) ($MN)
34 Global Hand Sanitizer Market Outlook, By Workplaces (2022-2030) ($MN)
35 Global Hand Sanitizer Market Outlook, By Public Places (2022-2030) ($MN)
36 Global Hand Sanitizer Market Outlook, By Other End Users (2022-2030) ($MN)
     
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.

List of Figures

RESEARCH METHODOLOGY


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.


Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.


For more details about research methodology, kindly write to us at info@strategymrc.com

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