Hand Sanitizer Market

Hand Sanitizer Market

Hand Sanitizer Market Forecasts to 2028 - Global Analysis By Ingredient (Natural, Organic, Synthetic and Other Ingredients), Content (Alcohol Based, Non Alcohol Based and Other Contents), Product, Pack Size, Distribution Channel, End User and By Geography

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4.9 (50 reviews)
Published: 2023 ID: SMRC22527

This report covers the impact of COVID-19 on this global market

Years Covered


Estimated Year Value (2022)

US $2.9 BN

Projected Year Value (2028)

US $3.9 BN

CAGR (2022 - 2028)


Regions Covered

North America, Europe, Asia Pacific, South America, and Middle East & Africa

Countries Covered

US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa

Largest Market


Highest Growing Market

Asia Pacific

According to Stratistics MRC, the Global Hand Sanitizer Market is accounted for $2.9 billion in 2022 and is expected to reach $3.9 billion by 2028 growing at a CAGR of 5.1% during the forecast period. Hand Sanitizer is an antiseptic solution made to clean the palms and fingers from bacteria and viruses. It effectively prevents bacterial infections and illnesses. It is an alternative to soap and water. It prevents hand transmission infections and several diseases such as nosocomial food-borne illness and others. It was used in many sectors such as hospitals, offices, industries, public places and so on.

According to the ‘Wash in Schools’ report published by WHO/UNICEF, the various joint monitoring activities for sanitation and hygiene are taking place through the WASH program and have expanded among schools and colleges in rural and urban areas across nations.

Market Dynamics:


Rising government initiatives

The governments across the globe have initiated a number of campaigns to raise consumer awareness of the value of practising basic hygiene. Unsanitary conditions, which are a primary factor in their transmission, have an impact on many infectious illnesses. Government regulations have raised people's awareness of cleanliness, which has boosted the demand for hand sanitizer market.


Existence of substitutes

The demand for hand sanitizers increased as a result of their widespread use. The manufacturers are providing a wide range of items in different colours, flavours, and forms. The market's expansion is being constrained by the abundance of alternatives available. The factors such as large availability of solutions and many key players are hindering the market growth.


High usage in multiple sectors

The rise in worries about preventive measures and health safety for wellness and the changes in people's lifestyles are fostering favourable chances for the hand sanitizer market. Hand sanitizers are used in almost all sectors such as hospitals, manufacturing units, households, restaurants, government offices, educational institute, and entertainment centers to prevent the widespread of virus. The heavy usage in multiple sectors is propelling the market growth.


Environmental hazards

There are several harmful chemical hand sanitizers in the market. It poses a threat to human health and harms the environment if it is let loose. The availability of alternative hand sanitizers and the health and environmental risks connected with hand sanitizers provide a significant challenge. Ignorance of the proper usage of conventional hand sanitizers constraints the market growth.

Covid-19 Impact

The covid pandemic affected each and every industry across the globe. The hand sanitizer market has witnessed positive impact. The widespread of virus around the world increased the usage of sanitizers drastically. The pandemic crisis created awareness among people regarding personal hygiene. This made the market to witness lucrative profits even during the crisis.

The gel segment is expected to be the largest during the forecast period

The gel segment is estimated to have a lucrative growth, due to its easy penetration. Because of its spread ability, typical light and watery composition, gel sanitizer quickly pierces into the skin and effectively destroys the majority of germs. These are available in sachets and mini plastic bottles. They are easy to use and very convenient to carry anywhere. All these factors are fuelling the segment growth.

The supermarkets segment is expected to have the highest CAGR during the forecast period

The supermarkets segment is anticipated to witness the fastest CAGR growth during the forecast period, due to the availability of wide range of hand sanitizing products. Supermarkets consists sanitizers of different brands, sizes and flavours. It also avails offers and discounts during the bulk purchase. They maintain up to time stock and therefore witnessing lucrative growth of the market.

Region with largest share:

Europe is projected to hold the largest market share during the forecast period owing to the presence of huge hospitals. This region provides high quality medical facilities. This region got hugely affected by the covid pandemic which increased the market of hand sanitizers. Alcohol based sanitizers are mostly used here. Several drug stores and chemical manufacturers have been producing sanitizers in large base to meet the demand which is driving its market growth.

Region with highest CAGR:

Asia Pacific is projected to have the highest CAGR over the forecast period, owing to growing demand for personal care products. This region has the huge population growth and awareness among people grown regarding the personal hygiene and care. Government is also undertaking initiatives and implementing programs to alert people. Even this region is having many key players and they are launching products with cost efficiency. All these aspects are fuelling the market’s growth in this region.

Key players in the market

Some of the key players profiled in the Hand Sanitizer Market include Unilever, GOJO Industries, Inc, Chattem, Inc, Henkel AG and Company, The Himalaya Drug Company, Best Sanitizers, Inc, Procter and Gamble, Vi-Jon, Bacardi Limited, Reckitt Benckiser Group plc, CVS Health, Kutol Products Company, SC Johnson & Son Inc, The 3M Company, Sanofi S.A, Cossmic India Pvt. Ltd, Herbal Strategi, Godrej Consumer Products Limited, Zoic Cosmetic and Zodhita Pvt. Ltd

Key Developments:

In May 2021, 3M India has launched a surface cleaning solution and Covid appropriate signage for global application. The company is investing $1 billion over the next 20 years to accelerate the new environmental stewardship goals.

In May 2020, Godrej Consumer Products Ltd announced its plans to launch several products at affordable price points, most of which would be in personal and home care category. It expects hygiene products to account for around 5 per cent of its total business in this quarter alone as compared to very insignificant contribution in pre-COVID-19 period.

Ingredients Covered:
• Natural
• Organic
• Synthetic
• Other Ingredients

Contents Covered:
• Alcohol Based
• Non Alcohol Based
• Other Contents

Products Covered:
• Gel
• Spray
• Liquid
• Foam
• Other Products

Pack Sizes Covered:
• Below 100 ml
• 101 ml to 300 ml
• 301 ml to 500 ml
• 501 ml & Above
• Other Pack Sizes

Distribution Channels Covered:
• Pharmacy Stores
• Supermarkets
• Online Stores
• Departmental Stores
• Other Distribution Channels

End Users Covered:
• Hospitals
• Manufacturing
• Households
• Restaurants
• Government
• Educational Institutes
• Entertainment Centers
• Commercial Facilities
• Agriculture
• Other End Users

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2020, 2021, 2022, 2025, and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions

3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Product Analysis
3.7 End User Analysis
3.8 Emerging Markets
3.9 Impact of Covid-19

4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry

5 Global Hand Sanitizer Market, By Ingredient
5.1 Introduction
5.2 Natural
5.3 Organic
5.4 Synthetic
5.5 Other Ingredients

6 Global Hand Sanitizer Market, By Content
6.1 Introduction
6.2 Alcohol Based
6.3 Non Alcohol Based
6.4 Other Contents

7 Global Hand Sanitizer Market, By Product
7.1 Introduction
7.2 Gel
7.3 Spray
7.4 Liquid
7.5 Foam
7.6 Other Products

8 Global Hand Sanitizer Market, By Pack Size
8.1 Introduction
8.2 Below 100 ml
8.3 101 ml to 300 ml
8.4 301 ml to 500 ml
8.5 501 ml & Above
8.6 Other Pack Sizes

9 Global Hand Sanitizer Market, By Distribution Channel
9.1 Introduction
9.2 Pharmacy Stores
9.3 Supermarkets
9.4 Online Stores
9.5 Departmental Stores
9.6 Other Distribution Channels

10 Global Hand Sanitizer Market, By End User
10.1 Introduction
10.2 Hospitals
10.3 Manufacturing
10.4 Households
10.5 Restaurants
10.6 Government
10.7 Educational Institutes
10.8 Entertainment Centers
10.9 Commercial Facilities
10.10 Agriculture
10.11 Other End Users

11 Global Hand Sanitizer Market, By Geography
11.1 Introduction
11.2 North America
11.2.1 US
11.2.2 Canada
11.2.3 Mexico
11.3 Europe
11.3.1 Germany
11.3.2 UK
11.3.3 Italy
11.3.4 France
11.3.5 Spain
11.3.6 Rest of Europe
11.4 Asia Pacific
11.4.1 Japan
11.4.2 China
11.4.3 India
11.4.4 Australia
11.4.5 New Zealand
11.4.6 South Korea
11.4.7 Rest of Asia Pacific
11.5 South America
11.5.1 Argentina
11.5.2 Brazil
11.5.3 Chile
11.5.4 Rest of South America
11.6 Middle East & Africa
11.6.1 Saudi Arabia
11.6.2 UAE
11.6.3 Qatar
11.6.4 South Africa
11.6.5 Rest of Middle East & Africa

12 Key Developments
12.1 Agreements, Partnerships, Collaborations and Joint Ventures
12.2 Acquisitions & Mergers
12.3 New Product Launch
12.4 Expansions
12.5 Other Key Strategies

13 Company Profiling
13.1 Unilever
13.2 GOJO Industries, Inc
13.3 Chattem, Inc
13.4 Henkel AG and Company
13.5 The Himalaya Drug Company
13.6 Best Sanitizers, Inc
13.7 Procter and Gamble
13.8 Vi-Jon
13.9 Bacardi Limited
13.10 Reckitt Benckiser Group plc
13.11 CVS Health
13.12 Kutol Products Company
13.13 SC Johnson & Son Inc
13.14 The 3M Company
13.15 Sanofi S.A
13.16 Cossmic India Pvt. Ltd
13.17 Herbal Strategi
13.18 Godrej Consumer Products Limited
13.19 Zoic Cosmetic
13.20 Zodhita Pvt. Ltd

List of Tables
1 Global Hand Sanitizer Market Outlook, By Region (2020-2028) ($MN)
2 Global Hand Sanitizer Market Outlook, By Ingredient (2020-2028) ($MN)
3 Global Hand Sanitizer Market Outlook, By Natural (2020-2028) ($MN)
4 Global Hand Sanitizer Market Outlook, By Organic (2020-2028) ($MN)
5 Global Hand Sanitizer Market Outlook, By Synthetic (2020-2028) ($MN)
6 Global Hand Sanitizer Market Outlook, By Other Ingredients (2020-2028) ($MN)
7 Global Hand Sanitizer Market Outlook, By Content (2020-2028) ($MN)
8 Global Hand Sanitizer Market Outlook, By Alcohol Based (2020-2028) ($MN)
9 Global Hand Sanitizer Market Outlook, By Non Alcohol Based (2020-2028) ($MN)
10 Global Hand Sanitizer Market Outlook, By Other Contents (2020-2028) ($MN)
11 Global Hand Sanitizer Market Outlook, By Product (2020-2028) ($MN)
12 Global Hand Sanitizer Market Outlook, By Gel (2020-2028) ($MN)
13 Global Hand Sanitizer Market Outlook, By Spray (2020-2028) ($MN)
14 Global Hand Sanitizer Market Outlook, By Liquid (2020-2028) ($MN)
15 Global Hand Sanitizer Market Outlook, By Foam (2020-2028) ($MN)
16 Global Hand Sanitizer Market Outlook, By Other Products (2020-2028) ($MN)
17 Global Hand Sanitizer Market Outlook, By Pack Size (2020-2028) ($MN)
18 Global Hand Sanitizer Market Outlook, By Below 100 ml (2020-2028) ($MN)
19 Global Hand Sanitizer Market Outlook, By 101 ml to 300 ml (2020-2028) ($MN)
20 Global Hand Sanitizer Market Outlook, By 301 ml to 500 ml (2020-2028) ($MN)
21 Global Hand Sanitizer Market Outlook, By 501 ml & Above (2020-2028) ($MN)
22 Global Hand Sanitizer Market Outlook, By Other Pack Sizes (2020-2028) ($MN)
23 Global Hand Sanitizer Market Outlook, By Distribution Channel (2020-2028) ($MN)
24 Global Hand Sanitizer Market Outlook, By Pharmacy Stores (2020-2028) ($MN)
25 Global Hand Sanitizer Market Outlook, By Supermarkets (2020-2028) ($MN)
26 Global Hand Sanitizer Market Outlook, By Online Stores (2020-2028) ($MN)
27 Global Hand Sanitizer Market Outlook, By Departmental Stores (2020-2028) ($MN)
28 Global Hand Sanitizer Market Outlook, By Other Distribution Channels (2020-2028) ($MN)
29 Global Hand Sanitizer Market Outlook, By End User (2020-2028) ($MN)
30 Global Hand Sanitizer Market Outlook, By Hospitals (2020-2028) ($MN)
31 Global Hand Sanitizer Market Outlook, By Manufacturing (2020-2028) ($MN)
32 Global Hand Sanitizer Market Outlook, By Households (2020-2028) ($MN)
33 Global Hand Sanitizer Market Outlook, By Restaurants (2020-2028) ($MN)
34 Global Hand Sanitizer Market Outlook, By Government (2020-2028) ($MN)
35 Global Hand Sanitizer Market Outlook, By Educational Institutes (2020-2028) ($MN)
36 Global Hand Sanitizer Market Outlook, By Entertainment Centers (2020-2028) ($MN)
37 Global Hand Sanitizer Market Outlook, By Commercial Facilities (2020-2028) ($MN)
38 Global Hand Sanitizer Market Outlook, By Agriculture (2020-2028) ($MN)
39 Global Hand Sanitizer Market Outlook, By Other End Users (2020-2028) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.

List of Figures


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.

Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.

For more details about research methodology, kindly write to us at info@strategymrc.com

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