Hard Seltzer Market
Hard Seltzer Market Forecasts to 2028 - Global Analysis By Contents (Monitor Less Than 5%, More Than 5% and Other Contents), Packaging (Glass Bottles, Plastic Bottles and Metal Cans) and By Geography
|
Years Covered |
2020-2028 |
|
Estimated Year Value (2022) |
US $23.8 BN |
|
Projected Year Value (2028) |
US $49.2 BN |
|
CAGR (2022 - 2028) |
12.8% |
|
Regions Covered |
North America, Europe, Asia Pacific, South America, and Middle East & Africa |
|
Countries Covered |
US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa |
|
Largest Market |
Asia Pacific |
|
Highest Growing Market |
North America |
According to Stratistics MRC, the Global Hard Seltzer Market is accounted for $23.8 billion in 2022 and is expected to reach $49.2 billion by 2028 growing at a CAGR of 12.8% during the forecast period. Hard seltzer is essentially fruit-flavored, alcoholic, carbonated water. Hard Seltzer, commonly referred to as spiked seltzer or hard sparkling alcohol water, is a beverage made of carbonated water, alcohol, and sometimes open fruit flavours as a result of the fermentation of cane sugar or malted barley. Hard Seltzer is the finest alcohol substitute because it has the least amount of calories and only contains about 5% alcohol. Hard Seltzer is a low-calorie, low-carb, sugar-free alcoholic beverage with a 5% or slightly higher alcohol concentration that is clear, frothy, and minimally flavoured.
According to the National Family Health Survey-4 (NFHS-4), alcohol consumption is widespread throughout India across all states and union territories (UT), with a projected 160 million people consuming alcohol, including 29.2 % of men and 1.2% of women.
Market Dynamics:
Driver:
Growth in urbanization
The expanding influence of modernization on individuals, changing buyer attitudes of alcoholic beverage usage, quickly growing urbanisation, and shifting consumer preferences in emerging regions are expected to fuel the growth. The rising trend of alcoholic beverage consumption among the young generation as a result of changing user preferences, rising disposable income, and consumer peer influence are the key components projected to propel market demand.
Restraint:
Adverse health effects
Over time, hard seltzer addiction can develop from hard seltzer misuse. Physical dependence and tolerance are further symptoms of hard seltzer addiction. Tolerance involves consuming larger or more frequent amounts of alcohol to have the intended result. Furthermore, they are more likely to have alcohol poisoning, a serious and perhaps fatal side effect of taking too much alcohol quickly. Hence, these factors are restraining the market growth.
Opportunity:
Rising adoption of new flavors among consumers
The flavor profiles vary by brand and range from primary flavors like black cherry, lime, and ruby grapefruit to much more elevated flavors like melon basil, lemon agave hibiscus, and cucumber peach. The consumption of alcohol is on the rise among both the older and younger generations as a result of shifting consumer preferences and peer pressure, which further propels the growth of the market.
Threat:
Carbonation in hard seltzer
Gas and bloating may result from the carbonation. In addition, a lot of people think hard seltzer tastes overly sugary. They are frequently more expensive than other alcoholic beverages as well. Physical dependence occurs when the body requires hard seltzer to function. The alcohol percentage of hard seltzer is frequently too low for individuals to feel buzzed, which is one of the major factors impeding expansion.
Covid-19 Impact
The COVID-19 epidemic had a negative influence on the hard seltzer market, since assembling tasks were suspended throughout major assembling centres, resulting in a substantial production workload. The alcoholic beverage sector has not yet looked into the potential hard seltzer market. The hardest obstacle for hard seltzer manufacturers and dealers to overcome in extending their business into undeveloped regions was the implementation of lockdowns by many nations to control the spread of the corona virus. The pandemic outbreak has drastically modified the consumption style of alcoholic beverages from high content to lower due to the increased health consciousness among consumers.
The more than 5% segment is expected to be the largest during the forecast period
The more than 5% segment is estimated to have a lucrative growth, due to the growing trend of moderation among consumers. With increased awareness of general well-being, people of all ages are attempting to minimise their alcohol usage. The shift in drinking habits, the increased focus on health and wellbeing, and the rising number of customers looking to cut back on alcohol have all increased demand for the market.
The metal cans segment is expected to have the highest CAGR during the forecast period
The metal cans segment is anticipated to witness the fastest CAGR growth during the forecast period, due to its usage. The increasing preference for less bulky, lighter packaging, and readily recyclable packaging among manufacturers as well as packaging which also saves transportation costs and saves shelf space is anticipated to boost the demand for the segment in the market.
Region with Largest share:
Asia Pacific is projected to hold the largest market share during the forecast period owing to increased urbanization. Rising investment by market players in their R&D to launch innovative products is a key trend gaining popularity in the market. Major companies in are focusing on R&D investments to develop new products with distinctive qualities and enhance their position.
Region with highest CAGR:
North America is projected to have the highest CAGR over the forecast period, owing to growing consumer preferences for the low alcohol content, calories, and gluten free beverages. Easy availability of international brands of hard seltzer in the region coupled with the increasing number of manufacturers promoting their products and introducing new products in the market is expected to augment the growth of the region.
Key players in the market
Some of the key players profiled in the Hard Seltzer Market include Anheuser-Busch InBev, The Coca-Cola Company, Mark Anthony Brands International, Diageo plc, Molson Coors Beverage Company, The Boston Beer Company, Kopparberg, Constellation Brands, Inc., San Juan Seltzer, Inc., Heineken N.V., Spiked Seltzer, Oskar Blues Brewery, Barefoot Cellars, Blue Marble, Future Proof Brands LLC and Cutwater Spirits.
Key Developments:
In May 2022, White Claw Seltzer launched a new product named White Claw Hard Seltzer REFRSHR Lemonade. The new seltzer lemonade contains striking flavors like Calamansi to Limón and has a distinct taste and comes in fabulous packaging.
In April 2022, Anheuser-Busch InBev invested US$ 50 million in its St. Louis campus to boost the production of seltzer. The company planned to add a new dedicated seltzer building with new equipment and systems for making their popular products like Michelob Ultra Organic Seltzer, Bud Light Seltzer, and others.
Contents Covered:
• Less Than 5%
• More Than 5%
• Other Contents
Packagings Covered:
• Glass Bottles
• Plastic Bottles
• Metal Cans
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2020, 2021, 2022, 2025, and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Emerging Markets
3.7 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Hard Seltzer Market, By Content
5.1 Introduction
5.2 Less Than 5%
5.3 More Than 5%
5.4 Other Contents
6 Global Hard Seltzer Market, By Packaging
6.1 Introduction
6.2 Glass Bottles
6.3 Plastic Bottles
6.4 Metal Cans
7 Global Hard Seltzer Market, By Geography
7.1 Introduction
7.2 North America
7.2.1 US
7.2.2 Canada
7.2.3 Mexico
7.3 Europe
7.3.1 Germany
7.3.2 UK
7.3.3 Italy
7.3.4 France
7.3.5 Spain
7.3.6 Rest of Europe
7.4 Asia Pacific
7.4.1 Japan
7.4.2 China
7.4.3 India
7.4.4 Australia
7.4.5 New Zealand
7.4.6 South Korea
7.4.7 Rest of Asia Pacific
7.5 South America
7.5.1 Argentina
7.5.2 Brazil
7.5.3 Chile
7.5.4 Rest of South America
7.6 Middle East & Africa
7.6.1 Saudi Arabia
7.6.2 UAE
7.6.3 Qatar
7.6.4 South Africa
7.6.5 Rest of Middle East & Africa
8 Key Developments
8.1 Agreements, Partnerships, Collaborations and Joint Ventures
8.2 Acquisitions & Mergers
8.3 New Product Launch
8.4 Expansions
8.5 Other Key Strategies
9 Company Profiling
9.1 Anheuser-Busch InBev
9.2 The Coca-Cola Company
9.3 Mark Anthony Brands International
9.4 Diageo plc
9.5 Molson Coors Beverage Company
9.6 The Boston Beer Company
9.7 Kopparberg
9.8 Constellation Brands, Inc.
9.9 San Juan Seltzer, Inc.
9.10 Heineken N.V.
9.11 Spiked Seltzer
9.12 Oskar Blues Brewery
9.13 Barefoot Cellars
9.14 Blue Marble
9.15 Future Proof Brands LLC
9.16 Cutwater Spirits
List of Tables
1 Global Hard Seltzer Market Outlook, By Region (2020-2028) ($MN)
2 Global Hard Seltzer Market Outlook, By Content (2020-2028) ($MN)
3 Global Hard Seltzer Market Outlook, By Less Than 5% (2020-2028) ($MN)
4 Global Hard Seltzer Market Outlook, By More Than 5% (2020-2028) ($MN)
5 Global Hard Seltzer Market Outlook, By Other Contents (2020-2028) ($MN)
6 Global Hard Seltzer Market Outlook, By Packaging (2020-2028) ($MN)
7 Global Hard Seltzer Market Outlook, By Glass Bottles (2020-2028) ($MN)
8 Global Hard Seltzer Market Outlook, By Plastic Bottles (2020-2028) ($MN)
9 Global Hard Seltzer Market Outlook, By Metal Cans (2020-2028) ($MN)
10 North America Hard Seltzer Market Outlook, By Country (2020-2028) ($MN)
11 North America Hard Seltzer Market Outlook, By Content (2020-2028) ($MN)
12 North America Hard Seltzer Market Outlook, By Less Than 5% (2020-2028) ($MN)
13 North America Hard Seltzer Market Outlook, By More Than 5% (2020-2028) ($MN)
14 North America Hard Seltzer Market Outlook, By Other Contents (2020-2028) ($MN)
15 North America Hard Seltzer Market Outlook, By Packaging (2020-2028) ($MN)
16 North America Hard Seltzer Market Outlook, By Glass Bottles (2020-2028) ($MN)
17 North America Hard Seltzer Market Outlook, By Plastic Bottles (2020-2028) ($MN)
18 North America Hard Seltzer Market Outlook, By Metal Cans (2020-2028) ($MN)
19 Europe Hard Seltzer Market Outlook, By Country (2020-2028) ($MN)
20 Europe Hard Seltzer Market Outlook, By Content (2020-2028) ($MN)
21 Europe Hard Seltzer Market Outlook, By Less Than 5% (2020-2028) ($MN)
22 Europe Hard Seltzer Market Outlook, By More Than 5% (2020-2028) ($MN)
23 Europe Hard Seltzer Market Outlook, By Other Contents (2020-2028) ($MN)
24 Europe Hard Seltzer Market Outlook, By Packaging (2020-2028) ($MN)
25 Europe Hard Seltzer Market Outlook, By Glass Bottles (2020-2028) ($MN)
26 Europe Hard Seltzer Market Outlook, By Plastic Bottles (2020-2028) ($MN)
27 Europe Hard Seltzer Market Outlook, By Metal Cans (2020-2028) ($MN)
28 South America Hard Seltzer Market Outlook, By Country (2020-2028) ($MN)
29 South America Hard Seltzer Market Outlook, By Content (2020-2028) ($MN)
30 South America Hard Seltzer Market Outlook, By Less Than 5% (2020-2028) ($MN)
31 South America Hard Seltzer Market Outlook, By More Than 5% (2020-2028) ($MN)
32 South America Hard Seltzer Market Outlook, By Other Contents (2020-2028) ($MN)
33 South America Hard Seltzer Market Outlook, By Packaging (2020-2028) ($MN)
34 South America Hard Seltzer Market Outlook, By Glass Bottles (2020-2028) ($MN)
35 South America Hard Seltzer Market Outlook, By Plastic Bottles (2020-2028) ($MN)
36 South America Hard Seltzer Market Outlook, By Metal Cans (2020-2028) ($MN)
37 Middle East & Africa Hard Seltzer Market Outlook, By Country (2020-2028) ($MN)
38 Middle East & Africa Hard Seltzer Market Outlook, By Content (2020-2028) ($MN)
39 Middle East & Africa Hard Seltzer Market Outlook, By Less Than 5% (2020-2028) ($MN)
40 Middle East & Africa Hard Seltzer Market Outlook, By More Than 5% (2020-2028) ($MN)
41 Middle East & Africa Hard Seltzer Market Outlook, By Other Contents (2020-2028) ($MN)
42 Middle East & Africa Hard Seltzer Market Outlook, By Packaging (2020-2028) ($MN)
43 Middle East & Africa Hard Seltzer Market Outlook, By Glass Bottles (2020-2028) ($MN)
44 Middle East & Africa Hard Seltzer Market Outlook, By Plastic Bottles (2020-2028) ($MN)
45 Middle East & Africa Hard Seltzer Market Outlook, By Metal Cans (2020-2028) ($MN)
List of Figures
RESEARCH METHODOLOGY
We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
For more details about research methodology, kindly write to us at info@strategymrc.com
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