Health Supplements Market
Health Supplements Market Forecasts to 2030 - Global Analysis By Product (Vitamins & Minerals, Proteins & Amino Acids, Herbal Supplements, Fatty Acids & Omega-3, Probiotics & Prebiotics, Antioxidants, Weight Loss Supplements, Fiber Supplements and Other Products), Form, Distribution Channel, Application, End User and By Geography
|
Years Covered |
2022-2030 |
|
Estimated Year Value (2024) |
US $8.72 BN |
|
Projected Year Value (2030) |
US $15.97 BN |
|
CAGR (2024 - 2030) |
11.3% |
|
Regions Covered |
North America, Europe, Asia Pacific, South America, and Middle East & Africa |
|
Countries Covered |
US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa |
|
Largest Market |
Asia Pacific |
|
Highest Growing Market |
North America |
According to Stratistics MRC, the Global Health Supplements Market is accounted for $8.72 billion in 2024 and is expected to reach $15.97 billion by 2030 growing at a CAGR of 11.3% during the forecast period. Health supplements are products designed to enhance overall health or address specific nutritional needs. They typically contain vitamins, minerals, herbs, amino acids, enzymes, or other dietary components that may support the body's normal functions. They are often used to complement a balanced diet or to fill nutritional gaps. Health supplements are not intended to diagnose, treat, or prevent diseases but can help maintain or improve health, especially when dietary intake is insufficient.
According to a consensus by the Consumer Health Division of Bayer, more than two billion people suffer from MiND (micronutrient deficiencies) globally with nearly half living in India and people in their 50s, 60s, and 70s are the top consumers of nutritional supplementation products in the market.
Market Dynamics:
Driver:
Increasing awareness about healthy living and proper nutrition
As consumers become more informed about the benefits of a balanced diet, they are seeking additional ways to meet their nutritional needs. This has led to a surge in demand for supplements like vitamins, minerals, protein, and herbal products that complement their dietary intake. Furthermore, with a growing focus on disease prevention and overall well-being, consumers are turning to supplements to boost immunity, improve energy levels, and maintain a healthy lifestyle, thus expanding the market and fostering innovation in supplement products.
Restraint:
Side effects and health risks
Side effects and health risks in health supplements occur due to improper usage, unregulated ingredients, or interactions with medications. Some supplements may cause adverse reactions, including allergies, digestive issues, or toxicity, especially if consumed in excess or without professional guidance. Lack of standardization and quality control in manufacturing can exacerbate these issues. As a result, the market faces slow growth due to skepticism, regulatory challenges, and the need for clearer labeling, safety standards, and more reliable scientific evidence.
Opportunity:
Increasing prevalence of chronic diseases
The increasing prevalence of chronic diseases such as diabetes, heart disease, arthritis, and obesity are a major driver of the health supplements. As these conditions often lead to nutrient deficiencies or require additional nutritional support, consumers turn to supplements to help manage or alleviate symptoms. Supplements like omega-3, antioxidants, probiotics, and multivitamins are commonly sought to improve cardiovascular health, boost immunity, and manage inflammation. Furthermore, people with chronic illnesses are more proactive in seeking preventative care, which encourages the use of supplements, thus driving market demand.
Threat:
Saturated market
The health supplements market is saturated due to the large number of brands and products available, resulting in intense competition. This oversupply makes it difficult for new entrants to gain visibility and establish a market presence. Consumer choice can be overwhelming, leading to confusion about product efficacy and quality. As a result, brand loyalty is harder to build, and companies must invest heavily in marketing to stand out. Additionally, price wars and the presence of low-quality or counterfeit products can erode consumer trust, ultimately hampering the market's sustainable growth.
Covid-19 Impact:
The covid-19 pandemic significantly boosted the health supplements market as consumers became more focused on enhancing their immunity and overall health. With increased awareness of the importance of vitamins, minerals, and immune-boosting supplements, demand surged, especially for products like vitamin C, vitamin D, and zinc. The pandemic also accelerated the adoption of online shopping, making supplements more accessible. However, supply chain disruptions and concerns over counterfeit products posed challenges to the market during the peak of the crisis.
The vitamins & minerals segment is expected to be the largest during the forecast period
The vitamins & minerals segment is expected to account for the largest market share during the forecast period. Vitamins and minerals are essential nutrients that support various bodily functions. These products provide a convenient way to meet daily nutrient needs, ensuring proper immune function, bone health, energy production, and overall well-being. Common supplements include Vitamin C, D, B-complex, calcium, magnesium, and zinc. They are often used to prevent or address deficiencies in specific nutrients.
The gummies segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the gummies segment is predicted to witness the highest growth rate. Health supplement gummies are chewable vitamins or minerals designed to improve overall wellness. They're an easy and tasty alternative to traditional pills or capsules, often formulated with essential nutrients like vitamins, minerals, and herbal extracts. With a wide range of flavours and benefits, they're especially convenient for those who struggle with swallowing pills, offering a simple way to support daily nutrition and health goals.
Region with largest share:
During the forecast period, the Asia Pacific region is expected to hold the largest market share, due to rising health awareness, changing dietary habits, and an aging population. Countries like China, India, and Japan are major consumers, with increasing demand for vitamins, minerals, herbal products, and protein supplements. The rise in disposable incomes, coupled with a growing focus on wellness and preventive healthcare, is propelling market expansion. Additionally, e-commerce platforms and traditional remedies' popularity contribute to the market's growth.
Region with highest CAGR:
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, driven by the health consciousness, the aging population, and a shift towards preventive healthcare. The U.S. and Canada lead the market, with increasing consumer demand for dietary supplements. Key players in the region include companies like Amway, Herbalife Nutrition, GNC Holdings, Nature’s Bounty, and Abbott Laboratories. These companies dominate the market through extensive product offerings. Awareness of health benefits, coupled with a focus on immunity and mental well-being, has further fuelled growth.
Key players in the market
Some of the key players in Health Supplements market include Nestlé, Abbott Laboratories, Amway Corporation, Bayer AG, Herbalife International, Arkopharma, Haleon Group, BASF SE, Archer Daniels Midland Company, DSM Nutritional Products, Tata Group, American Health, Steadfast Nutrition, International Flavors & Fragrances, Vitaco Health Limited, Blackmores Limited, Otsuka Holdings Corporation, Glanbia PLC and Bionova.
Key Developments:
In June 2024, Steadfast Nutrition has added three exciting new supplements to its product line-up. It has launched two fast-releasing protein supplements, Whey Protein and LIV Raw, and a vegetarian Multivitamin mega pack comprising a whopping 180 tablets to fulfil Indians’ unmet protein and nutrient needs, respectively, catering to health and fitness-conscious people and serious sportspersons.
In September 2022, Tata Group has entered the health supplements segment with the launch of ‘Tata GoFit’, a health supplement range for women who are on their journey to be fitter every day. Tata GoFit plant protein powder is a plant -based easy-to-mix product formulated with the goodness of gut-friendly probiotics. With ingredients like pea and brown rice, it is free from soy, lactose & added sugar.
Products Covered:
• Vitamins & Minerals
• Proteins & Amino Acids
• Herbal Supplements
• Fatty Acids & Omega-3
• Probiotics & Prebiotics
• Antioxidants
• Weight Loss Supplements
• Fiber Supplements
• Other Products
Forms Covered:
• Tablets
• Capsules
• Powders
• Liquids
• Gummies
• Other Forms
Distribution Channels Covered:
• Online Retail
• Pharmacies/Drugstores
• Direct Sales
• Health & Wellness Stores
• Other Distribution Channels
Applications Covered:
• General Health
• Weight Management
• Immune System Health
• Energy & Vitality
• Digestive Health
• Mental Health & Cognitive Function
• Skin, Hair, & Nails
• Other Applications
End Users Covered:
• Adults
• Athletes & Bodybuilders
• Geriatric Population
• Children & Adolescents
• Pregnant Women
• Other End Users
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Product Analysis
3.7 Application Analysis
3.8 End User Analysis
3.9 Emerging Markets
3.10 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Health Supplements Market, By Product
5.1 Introduction
5.2 Vitamins & Minerals
5.3 Proteins & Amino Acids
5.4 Herbal Supplements
5.5 Fatty Acids & Omega-3
5.6 Probiotics & Prebiotics
5.7 Antioxidants
5.8 Weight Loss Supplements
5.9 Fiber Supplements
5.10 Other Products
6 Global Health Supplements Market, By Form
6.1 Introduction
6.2 Tablets
6.3 Capsules
6.4 Powders
6.5 Liquids
6.6 Gummies
6.7 Other Forms
7 Global Health Supplements Market, By Distribution Channel
7.1 Introduction
7.2 Online Retail
7.3 Pharmacies/Drugstores
7.4 Direct Sales
7.5 Health & Wellness Stores
7.6 Other Distribution Channels
8 Global Health Supplements Market, By Application
8.1 Introduction
8.2 General Health
8.3 Weight Management
8.4 Immune System Health
8.5 Energy & Vitality
8.6 Digestive Health
8.7 Mental Health & Cognitive Function
8.8 Skin, Hair, & Nails
8.9 Other Applications
9 Global Health Supplements Market, By End User
9.1 Introduction
9.2 Adults
9.3 Athletes & Bodybuilders
9.4 Geriatric Population
9.5 Children & Adolescents
9.6 Pregnant Women
9.7 Other End Users
10 Global Health Supplements Market, By Geography
10.1 Introduction
10.2 North America
10.2.1 US
10.2.2 Canada
10.2.3 Mexico
10.3 Europe
10.3.1 Germany
10.3.2 UK
10.3.3 Italy
10.3.4 France
10.3.5 Spain
10.3.10 Rest of Europe
10.4 Asia Pacific
10.4.1 Japan
10.4.2 China
10.4.3 India
10.4.4 Australia
10.4.5 New Zealand
10.4.10 South Korea
10.4.7 Rest of Asia Pacific
10.5 South America
10.5.1 Argentina
10.5.2 Brazil
10.5.3 Chile
10.5.4 Rest of South America
10.1 Middle East & Africa
10.10.1 Saudi Arabia
10.10.2 UAE
10.10.3 Qatar
10.10.4 South Africa
10.10.5 Rest of Middle East & Africa
11 Key Developments
11.1 Agreements, Partnerships, Collaborations and Joint Ventures
11.2 Acquisitions & Mergers
11.3 New Product Launch
11.4 Expansions
11.5 Other Key Strategies
12 Company Profiling
12.1 Nestle
12.2 Abbott Laboratories
12.3 Amway Corporation
12.4 Bayer AG
12.5 Herbalife International
12.6 Arkopharma
12.7 Haleon Group
12.8 BASF SE
12.9 Archer Daniels Midland Company
12.10 DSM Nutritional Products
12.11 Tata Group
12.12 American Health
12.13 Steadfast Nutrition
12.14 International Flavors & Fragrances
12.15 Vitaco Health Limited
12.16 Blackmores Limited
12.17 Otsuka Holdings Corporation
12.18 Glanbia PLC
12.19 Bionova
List of Tables
1 Global Health Supplements Market Outlook, By Region (2022-2030) ($MN)
2 Global Health Supplements Market Outlook, By Product (2022-2030) ($MN)
3 Global Health Supplements Market Outlook, By Vitamins & Minerals (2022-2030) ($MN)
4 Global Health Supplements Market Outlook, By Proteins & Amino Acids (2022-2030) ($MN)
5 Global Health Supplements Market Outlook, By Herbal Supplements (2022-2030) ($MN)
6 Global Health Supplements Market Outlook, By Fatty Acids & Omega-3 (2022-2030) ($MN)
7 Global Health Supplements Market Outlook, By Probiotics & Prebiotics (2022-2030) ($MN)
8 Global Health Supplements Market Outlook, By Antioxidants (2022-2030) ($MN)
9 Global Health Supplements Market Outlook, By Weight Loss Supplements (2022-2030) ($MN)
10 Global Health Supplements Market Outlook, By Fiber Supplements (2022-2030) ($MN)
11 Global Health Supplements Market Outlook, By Other Products (2022-2030) ($MN)
12 Global Health Supplements Market Outlook, By Form (2022-2030) ($MN)
13 Global Health Supplements Market Outlook, By Tablets (2022-2030) ($MN)
14 Global Health Supplements Market Outlook, By Capsules (2022-2030) ($MN)
15 Global Health Supplements Market Outlook, By Powders (2022-2030) ($MN)
16 Global Health Supplements Market Outlook, By Liquids (2022-2030) ($MN)
17 Global Health Supplements Market Outlook, By Gummies (2022-2030) ($MN)
18 Global Health Supplements Market Outlook, By Other Forms (2022-2030) ($MN)
19 Global Health Supplements Market Outlook, By Distribution Channel (2022-2030) ($MN)
20 Global Health Supplements Market Outlook, By Online Retail (2022-2030) ($MN)
21 Global Health Supplements Market Outlook, By Pharmacies/Drugstores (2022-2030) ($MN)
22 Global Health Supplements Market Outlook, By Direct Sales (2022-2030) ($MN)
23 Global Health Supplements Market Outlook, By Health & Wellness Stores (2022-2030) ($MN)
24 Global Health Supplements Market Outlook, By Other Distribution Channels (2022-2030) ($MN)
25 Global Health Supplements Market Outlook, By Application (2022-2030) ($MN)
26 Global Health Supplements Market Outlook, By General Health (2022-2030) ($MN)
27 Global Health Supplements Market Outlook, By Weight Management (2022-2030) ($MN)
28 Global Health Supplements Market Outlook, By Immune System Health (2022-2030) ($MN)
29 Global Health Supplements Market Outlook, By Energy & Vitality (2022-2030) ($MN)
30 Global Health Supplements Market Outlook, By Digestive Health (2022-2030) ($MN)
31 Global Health Supplements Market Outlook, By Mental Health & Cognitive Function (2022-2030) ($MN)
32 Global Health Supplements Market Outlook, By Skin, Hair, & Nails (2022-2030) ($MN)
33 Global Health Supplements Market Outlook, By Other Applications (2022-2030) ($MN)
34 Global Health Supplements Market Outlook, By End User (2022-2030) ($MN)
35 Global Health Supplements Market Outlook, By Adults (2022-2030) ($MN)
36 Global Health Supplements Market Outlook, By Athletes & Bodybuilders (2022-2030) ($MN)
37 Global Health Supplements Market Outlook, By Geriatric Population (2022-2030) ($MN)
38 Global Health Supplements Market Outlook, By Children & Adolescents (2022-2030) ($MN)
39 Global Health Supplements Market Outlook, By Pregnant Women (2022-2030) ($MN)
40 Global Health Supplements Market Outlook, By Other End Users (2022-2030) ($MN)
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.
List of Figures
RESEARCH METHODOLOGY
We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
For more details about research methodology, kindly write to us at info@strategymrc.com
Frequently Asked Questions
In case of any queries regarding this report, you can contact the customer service by filing the “Inquiry Before Buy” form available on the right hand side. You may also contact us through email: info@strategymrc.com or phone: +1-301-202-5929
Yes, the samples are available for all the published reports. You can request them by filling the “Request Sample” option available in this page.
Yes, you can request a sample with your specific requirements. All the customized samples will be provided as per the requirement with the real data masked.
All our reports are available in Digital PDF format. In case if you require them in any other formats, such as PPT, Excel etc you can submit a request through “Inquiry Before Buy” form available on the right hand side. You may also contact us through email: info@strategymrc.com or phone: +1-301-202-5929
We offer a free 15% customization with every purchase. This requirement can be fulfilled for both pre and post sale. You may send your customization requirements through email at info@strategymrc.com or call us on +1-301-202-5929.
We have 3 different licensing options available in electronic format.
- Single User Licence: Allows one person, typically the buyer, to have access to the ordered product. The ordered product cannot be distributed to anyone else.
- 2-5 User Licence: Allows the ordered product to be shared among a maximum of 5 people within your organisation.
- Corporate License: Allows the product to be shared among all employees of your organisation regardless of their geographical location.
All our reports are typically be emailed to you as an attachment.
To order any available report you need to register on our website. The payment can be made either through CCAvenue or PayPal payments gateways which accept all international cards.
We extend our support to 6 months post sale. A post sale customization is also provided to cover your unmet needs in the report.
Request Customization
We provide a free 15% customization on every purchase. This requirement can be fulfilled for both pre and post sale. You may send your customization requirements through email at info@strategymrc.com or call us on +1-301-202-5929.
Note: This customization is absolutely free until it falls under the 15% bracket. If your requirement exceeds this a feasibility check will be performed. Post that, a quote will be provided along with the timelines.
WHY CHOOSE US ?
Assured Quality
Best in class reports with high standard of research integrity
24X7 Research Support
Continuous support to ensure the best customer experience.
Free Customization
Adding more values to your product of interest.
Safe & Secure Access
Providing a secured environment for all online transactions.
Trusted by 600+ Brands
Serving the most reputed brands across the world.
