Healthy Snacks Market

According to Stratistics MRC, the Global Healthy Snacks Market is accounted for $103.45 billion in 2024 and is expected to reach $165.99 billion by 2030 growing at a CAGR of 8.2% during the forecast period. Snacking healthily is crucial for sustaining energy levels and promoting general wellbeing. These are the perfect between-meal snacks because they satisfy cravings while maintaining a healthy balance of nutrients and being low in sugar and fat. Vitamins, minerals, and fiber are provided by foods like whole-grain crackers, nuts, yogurt, and fresh fruits. Moreover, these foods also help maintain a healthy diet. Including these snacks in your diet not only encourages better health but also aids in weight management and keeps your energy levels stable throughout the day.

According to the American Heart Association, Maintaining a balanced diet rich in fruits, vegetables, and whole grains is crucial for heart health and overall well-being.

Market Dynamics: 

Driver: 

Raising awareness of health

There is a growing global awareness about the importance of healthy eating habits in preventing lifestyle-related diseases such as obesity and diabetes. Consumers are increasingly seeking snacks that offer nutritional benefits, such as high protein content, low sugar, and added vitamins or minerals. Additionally, this trend is supported by health campaigns, dietary guidelines, and a shift towards more mindful eating practices.

Restraint:

Low level of education and awareness

There is still a portion of the consumer population that is ignorant of the availability or advantages of healthy snacks, despite rising health consciousness. Market expansion may be hampered by low nutrition education, false beliefs about eating healthily, and disparate cultural perspectives on snacking. Furthermore, to increase market appeal and promote adoption, consumer education about the health benefits, novel tastes, and practicality of healthy snacks is crucial.

Opportunity:

Innovation in components and mixtures

Technological developments in food science and ingredient sourcing enable ongoing innovation in the creation of nutritious snack combinations. Due to their superior nutritional value and appealing taste, ingredients like plant-based proteins, ancient grains, super foods, and natural sweeteners are becoming more and more popular. Moreover, flavor profiles, textures, and packaging designs are being innovated to meet the changing needs of consumers, who seek novelty and variety.

Threat:

Disruptions to the supply chain

Brands are vulnerable to risks like shortages of raw materials, delays in transportation, and geopolitical tensions when they rely on intricate supply chains for the sourcing of ingredients, manufacturing, and distribution. Additionally, supply chains can be disrupted by natural disasters, pandemics, trade disputes, or regulatory changes, which can have an impact on product availability, operational effectiveness, and profitability.

Covid-19 Impact: 

The market for healthy snacks was greatly impacted by the COVID-19 pandemic, which at first caused problems with manufacturing, supply chains, and retail distribution systems. Consumer behaviour changed to reflect the increased demand for shelf-stable, immune-boosting snacks that were viewed as healthy, as lockdowns and social distancing measures were implemented globally. Online sales and direct-to-consumer business models increased as a result, and traditional retail channels encountered difficulties. Furthermore, the demand for wholesome snacks that provided convenience, immune support, and perceived health benefits increased as health and wellness trends quickened.

The Bars and Confectionery segment is expected to be the largest during the forecast period

The bars and confectionery segment usually holds the largest share in the healthy snack market. A wide range of goods, including protein bars, granola bars, and sugar-free and higher-cocoa-content dark chocolate, are included in this category. Due to their portability, ease of use, and perceived health benefits, bars are very popular. They are frequently marketed with attributes like being high in protein, low in sugar, or made of natural ingredients. Moreover, the market is helped by consumers increasing desire for healthy and indulgent on-the-go snack options, which appeal to a wide range of consumers looking for healthier substitutes for conventional snacks.

The Gluten-Free segment is expected to have the highest CAGR during the forecast period

In the healthy snack market, the gluten-free segment usually shows the highest CAGR. The rise in demand for gluten-free options can be attributed to rising awareness and the diagnosis of celiac disease and gluten intolerance. The market includes a broad variety of goods, such as baked goods produced with tapioca, rice, or almond flour, as well as snacks like chips, bars, and crackers without gluten. Furthermore, manufacturers frequently draw attention to the health advantages of gluten-free diets, including better digestion and general health benefits for those who follow them. 

Region with largest share:

North America holds the largest regional share of the healthy snack market. Numerous factors contribute to this dominance, such as a strong snacking culture, high disposable incomes that support the purchase of premium products, and widespread health consciousness. Convenience is becoming more important to North American consumers than health, which has increased demand for a range of snacks, including protein bars, almonds, fruit snacks, and gluten-free options. Additionally, major companies' aggressive marketing strategies and creative product formulations support the region's market growth.

Region with highest CAGR:

In the healthy snack market, the Asia-Pacific region typically shows the highest CAGR. Rising disposable incomes, urbanization, shifting dietary preferences toward healthier options, and growing knowledge of the advantages of wholesome snacking are the main drivers of this growth. As consumers in nations like China, India, and Japan embrace healthier lifestyles, there is an increasing need for snacks that are convenient, nutrient-dense, and flavorful. Moreover, the Asia-Pacific healthy snack market is growing quickly due to a number of factors, including the influence of Western dietary trends, the development of e-commerce platforms, and the expansion of retail infrastructure.

Key players in the market

Some of the key players in Healthy Snacks market include Nestlé S.A., Britannia, Kellogg Company, The Hershey Company, Annie's Homegrown, Inc., Del Monte Foods, Inc, PepsiCo, Inc., Burton's Foods Ltd, Unilever PLC, Danone S.A., Tyson Foods, Inc., B & G Foods, Inc., The Kraft Heinz Company, Hormel Foods Corporation and SunOpta Inc.

Key Developments:

In July 2024, B&G Foods, in collaboration with Made by Alex, announced the exciting launch of the B&G® Pickleball Bag x Made by Alex, a pickleball bag designed for handbag, pickle and pickleball enthusiasts alike. The B&G® brand, originally known as Bloch & Guggenheimer®, originated in the streets of New York City in 1889, and its pickles, peppers, relishes, olives, sauerkraut and other specialty items have set the standard for New York taste for more than 135 years.

In February 2024, Nestlé, in a move to streamline its operations, has entered into a slump sale agreement for its Nestlé Business Services (NBS) Division with Purina PetCare India, a wholly-owned subsidiary of Nestlé S.A. The deal, valued at ₹798 million, is set to be effective from July 1, 2024, subject to customary closing conditions. Notably, the consideration, deemed at an arm's length basis, will be adjusted for the net working capital transferred by Nestlé. 

In February 2024, The Kraft Heinz Company has signed an agreement with Carlton Power, the UK energy infrastructure development company, to study the development of a renewable green hydrogen plant at its Kitt Green manufacturing plant in Wigan, Greater Manchester. Kitt Green is one of the largest food processing plants in Europe and one of the largest Kraft Heinz facilities in the world, producing a quarter of a million tons of food annually and employing approximately 850 people.

Products Covered:
• Frozen and Refrigerated
• Meat Snacks
• Fruit, Nuts and Seeds
• Bakery
• Savory
• Bars and Confectionery
• Dairy
• Other Products 
 
Claims Covered:
• Gluten-Free
• Low/No Sugar
• Low/No Fat
• Other Claims 

Packagings Covered:
• Bag and Pouches
• Boxes
• Cans
• Jars
• Other Packagings 

Distribution Channels Covered:
• Supermarkets & Hypermarkets
• Convenience Stores
• Online Retail
• Specialty Stores
• Other Distribution Channels

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan        
o China        
o India        
o Australia  
o New Zealand
o South Korea
o Rest of Asia Pacific    
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa 
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings: 
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances