Helicopter Market
Helicopter Market Forecasts to 2028 - Global Analysis By Component (Engine, Airframe and Other Components), Type (Commercial, Military and Civil and Other Types), Sales Channel (Maintenance, Repair and Operation (MEO), Original Equipment Manufacturer (OEM) and Other Sales Channels), Application and By Geography
|
Years Covered |
2020-2028 |
|
Estimated Year Value (2022) |
US $48.74 BN |
|
Projected Year Value (2028) |
US $78.38 BN |
|
CAGR (2022 - 2028) |
8.2% |
|
Regions Covered |
North America, Europe, Asia Pacific, South America, and Middle East & Africa |
|
Countries Covered |
US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa |
|
Largest Market |
Asia Pacific |
|
Highest Growing Market |
Europe |
According to Stratistics MRC, the Global Helicopter Market is accounted for $48.74 billion in 2022 and is expected to reach $78.38 billion by 2028 growing at a CAGR of 8.2% during the forecast period. A helicopter is a type of rotorcraft with horizontally spinning rotors that provide lift and thrust. These rotors enable Vertical Takeoff and Landing (VTOL) and allow the aircraft to hover in place for an extended period of time. These rotorcrafts are intended to perform various operations and flights in congested or isolated areas where fixed-wing aircraft cannot fulfil mission requirements. In terms of efficiency and dependability, these aircraft have evolved significantly over the last two decades. They have several applications, namely, military, commercial, and general. In recent years, the general aviation sector has exhibited the most air traffic growth by rotorcraft aviation, including emergency medical services.
According to Helicopter Association International (HAI), sales of military helicopters were approximately 29.2 billion USD and civil helicopters accounted for 17.82 billion USD in terms of sales.
Market Dynamics:
Driver:
Increasing Demand for Emergency Medical Service Helicopters
The use of helicopters is growing for emergency medical services as they offer specialized crew and necessary equipment for emergency situations. In remote locations helicopter emergency medical services play a fundamental role in saving lives. This has led the governments in various countries to support the implementation of helicopters as air ambulances. Technological developments in air ambulance services are projected to boost the growth of the market. Hence, the use of helicopters for Emergency Medical Service is expected to drive market growth of the market.
Restraint:
High Manufacturing Costs
The integration of new and advanced electronics is increasing with a focus on enhancing functionality. These factors result in high manufacturing costs. The manufacturing of helicopters for specialized applications requires specific equipment to test calibration. In addition, manufacturers are also using 3D printing to create lightweight airframes and other components, which further increases costs. Likewise, the increasing use of composite materials for helicopter airframe also tends to increase the overall cost of helicopter. Therefore, the high costs involved in manufacturing the helicopter is expected to hinder market growth.
Opportunity:
Replacement of aging helicopter fleets
The development of next-generation compound and tilt helicopters is expected to drive the growth of the market and result in a significant number of helicopter replacements and capability extensions. Traditional surveillance systems are being replaced with active electronically scanned arrays on combat helicopters, owing to their ability to spread signal emissions across a wide range of frequencies. Emerging economies are investing in the development of electronically scanned array radar systems for combat helicopters. These countries have allocated substantial shares of their defence budgets to augment their existing defence power, which involves upgrading their helicopter fleet.
Threat:
Increased demand for drones and UAVs
Before the drone era, helicopters were used for various applications, including media, entertainment. After that same operations can be performed by using drones instead of a helicopter with reduced maintenance costs. Although drones are not capable of covering distances of hundreds of miles and long flight hours, they are capable of entering high-risk or restricted zones where helicopters cannot otherwise fly. Other than commercial applications, UAVs and drones have replaced helicopters in surveillance and aerial imaging applications for military and other security organizations. Hence, increased demand for drones and UAVs is anticipated to affect the helicopter market share negatively.
Covid-19 Impact
COVID-19 pandemic and lockdowns have resulted in several countries shutting down airports, ports, and commercial and domestic transportation. The majority of significant aircraft assembly plants had to shut down or scale back operations. The helicopter industry as a whole was less impacted than commercial airlines and even gained prominence in several nations by helping to efficiently distribute patients among overburdened medical institutions. However, the helicopter sector has been severely impacted and will likely face challenging times. Supply impacts were further compounded due to challenges on the demand-side owing to reduced disposable income, depleting savings, and increased concerns and uncertainties.
The commercial segment is expected to be the largest during the forecast period
The commercial segment is estimated to have a lucrative growth, due to increasing adoption of commercial helicopters in tourism, offshore, and transportation helicopter services. The market is primarily driven by the rapid utilization of helicopters in public safety, law enforcement, training, tourism, search and rescue, emergency medical services and fire fighting. The expansion of low-noise and environmentally friendly helicopter systems focusing on sustainable development are also providing an impulsion to the market. The commercial helicopters will see surging demand from oil & gas and offshore segments led by the varied usage of these helicopters in inspection and maintenance of offshore oil rigs.
The medical services segment is expected to have the highest CAGR during the forecast period
The medical services segment is anticipated to witness the fastest CAGR growth during the forecast period, due to the rising demand for air ambulance services. Airborne medical services can travel more rapidly and operate in a broader area than a global ambulance, making them especially useful in low populated rural areas. An air ambulance is a specially equipped aircraft transporting sick or injured people in a medical emergency or long distances or something impossible with a standard ground ambulance. These ambulances are equipped with medical equipment essential for the care and treatment of injured or sick patients, like ground ambulances.
Region with highest share:
Asia Pacific is projected to hold the largest market share during the forecast period owing to the easing of space rules and the rise of the regional aviation sector, increasing spending by governments of developing nations on the development of their fleet. Factors such as increasing demand for rotorcraft from the tourism industry, relaxation in airspace restrictions, investment in the indigenous aviation industry, and development of infrastructure in emerging economies are projected to fuel the growth.
Region with highest CAGR:
Europe is projected to have the highest CAGR over the forecast period, owing to the replacement of aging helicopters. The Clean Sky initiative in the region involving a public-private partnership between the European Commission and the European aeronautics industry is developing sophisticated technologies to manufacture environmentally friendly and quieter rotorcraft. Therefore, these factors are boosting the growth of the market.
Key players in the market
Some of the key players profiled in the Helicopter Market include Columbia Helicopters, Enstrom Helicopter Corp., Hindustan Aeronautics Limited, Robinson Helicopter Company., Airbus S.A.S., Lockheed Martin Corporation, Boeing Rotorcraft Systems, Bell Helicopter Textron Inc., Aviation Industry Corporation of China, MD Helicopters, Inc., Korea Aerospace Industries, Leonardo S.P.A., Carlson Helicopter Inc., Russian Helicopters, Kaman Aerospace, Mitsubishi Heavy Industries Ltd., Bristow Group Inc., Sikorsky Aircraft Corporation, Kawasaki Heavy Industries, Ltd and Schweizer Aircraft Corp.
Key Developments:
In August 2022, Airbus signed a contract with the Brazil government that will involve the delivery of ACH160 helicopters for the annual Latin America business aviation conference and exhibition.
In December 2021, Textron Inc. announced a contract with the US government for building the AH-1Z flight training devices for Czech Republic’s new helicopter fleet.
In April 2020, Leonardo acquired Kopter Group AG, a Switzerland-based helicopter manufacturing company. The acquisition strengthened the company's position in the global helicopter market.
Components Covered:
• Engine
• Airframe
• Other Components
Types Covered:
• Commercial
• Military and Civil
• Other Types
Sales Channels Covered:
• Maintenance, Repair and Operation (MEO)
• Original Equipment Manufacturer (OEM)
• Other Sales Channels
Applications Covered:
• Law Enforcement & Public Safety
• Transport
• Medical Services
• Oil & Gas
• Other Applications
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2020, 2021, 2022, 2025, and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Application Analysis
3.7 Emerging Markets
3.8 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Helicopter Market, By Component
5.1 Introduction
5.2 Engine
5.3 Airframe
5.4 Other Components
6 Global Helicopter Market, By Type
6.1 Introduction
6.2 Commercial
6.3 Military and Civil
6.4 Other Types
7 Global Helicopter Market, By Sales Channel
7.1 Introduction
7.2 Maintenance, Repair and Operation (MEO)
7.3 Original Equipment Manufacturer (OEM)
7.4 Other Sales Channels
8 Global Helicopter Market, By Application
8.1 Introduction
8.2 Law Enforcement & Public Safety
8.3 Transport
8.4 Medical Services
8.5 Oil & Gas
8.6 Other Applications
9 Global Helicopter Market, By Geography
9.1 Introduction
9.2 North America
9.2.1 US
9.2.2 Canada
9.2.3 Mexico
9.3 Europe
9.3.1 Germany
9.3.2 UK
9.3.3 Italy
9.3.4 France
9.3.5 Spain
9.3.6 Rest of Europe
9.4 Asia Pacific
9.4.1 Japan
9.4.2 China
9.4.3 India
9.4.4 Australia
9.4.5 New Zealand
9.4.6 South Korea
9.4.7 Rest of Asia Pacific
9.5 South America
9.5.1 Argentina
9.5.2 Brazil
9.5.3 Chile
9.5.4 Rest of South America
9.6 Middle East & Africa
9.6.1 Saudi Arabia
9.6.2 UAE
9.6.3 Qatar
9.6.4 South Africa
9.6.5 Rest of Middle East & Africa
10 Key Developments
10.1 Agreements, Partnerships, Collaborations and Joint Ventures
10.2 Acquisitions & Mergers
10.3 New Product Launch
10.4 Expansions
10.5 Other Key Strategies
11 Company Profiling
11.1 Columbia Helicopters
11.2 Enstrom Helicopter Corp.
11.3 Hindustan Aeronautics Limited,
11.4 Robinson Helicopter Company
11.5 Airbus S.A.S.
11.6 Lockheed Martin Corporation
11.7 Boeing Rotorcraft Systems
11.8 Bell Helicopter Textron Inc.
11.9 Aviation Industry Corporation of China
11.10 MD Helicopters, Inc.
11.11 Korea Aerospace Industries
11.12 Leonardo S.P.A.
11.13 Carlson Helicopter Inc.
11.14 Russian Helicopters
11.15 Kaman Aerospace
11.16 Mitsubishi Heavy Industries Ltd.
11.17 Bristow Group Inc.
11.18 Sikorsky Aircraft Corporation
11.19 Kawasaki Heavy Industries, Ltd
11.20 Schweizer Aircraft Corp.
List of Tables
1 Global Helicopter Market Outlook, By Region (2020-2028) ($MN)
2 Global Helicopter Market Outlook, By Component (2020-2028) ($MN)
3 Global Helicopter Market Outlook, By Engine (2020-2028) ($MN)
4 Global Helicopter Market Outlook, By Airframe (2020-2028) ($MN)
5 Global Helicopter Market Outlook, By Other Components (2020-2028) ($MN)
6 Global Helicopter Market Outlook, By Type (2020-2028) ($MN)
7 Global Helicopter Market Outlook, By Commercial (2020-2028) ($MN)
8 Global Helicopter Market Outlook, By Military and Civil (2020-2028) ($MN)
9 Global Helicopter Market Outlook, By Other Types (2020-2028) ($MN)
10 Global Helicopter Market Outlook, By Sales Channel (2020-2028) ($MN)
11 Global Helicopter Market Outlook, By Maintenance, Repair and Operation (MEO) (2020-2028) ($MN)
12 Global Helicopter Market Outlook, By Original Equipment Manufacturer (OEM) (2020-2028) ($MN)
13 Global Helicopter Market Outlook, By Other Sales Channels (2020-2028) ($MN)
14 Global Helicopter Market Outlook, By Application (2020-2028) ($MN)
15 Global Helicopter Market Outlook, By Law Enforcement & Public Safety (2020-2028) ($MN)
16 Global Helicopter Market Outlook, By Transport (2020-2028) ($MN)
17 Global Helicopter Market Outlook, By Medical Services (2020-2028) ($MN)
18 Global Helicopter Market Outlook, By Oil & Gas (2020-2028) ($MN)
19 Global Helicopter Market Outlook, By Other Applications (2020-2028) ($MN)
20 North America Helicopter Market Outlook, By Country (2020-2028) ($MN)
21 North America Helicopter Market Outlook, By Component (2020-2028) ($MN)
22 North America Helicopter Market Outlook, By Engine (2020-2028) ($MN)
23 North America Helicopter Market Outlook, By Airframe (2020-2028) ($MN)
24 North America Helicopter Market Outlook, By Other Components (2020-2028) ($MN)
25 North America Helicopter Market Outlook, By Type (2020-2028) ($MN)
26 North America Helicopter Market Outlook, By Commercial (2020-2028) ($MN)
27 North America Helicopter Market Outlook, By Military and Civil (2020-2028) ($MN)
28 North America Helicopter Market Outlook, By Other Types (2020-2028) ($MN)
29 North America Helicopter Market Outlook, By Sales Channel (2020-2028) ($MN)
30 North America Helicopter Market Outlook, By Maintenance, Repair and Operation (MEO) (2020-2028) ($MN)
31 North America Helicopter Market Outlook, By Original Equipment Manufacturer (OEM) (2020-2028) ($MN)
32 North America Helicopter Market Outlook, By Other Sales Channels (2020-2028) ($MN)
33 North America Helicopter Market Outlook, By Application (2020-2028) ($MN)
34 North America Helicopter Market Outlook, By Law Enforcement & Public Safety (2020-2028) ($MN)
35 North America Helicopter Market Outlook, By Transport (2020-2028) ($MN)
36 North America Helicopter Market Outlook, By Medical Services (2020-2028) ($MN)
37 North America Helicopter Market Outlook, By Oil & Gas (2020-2028) ($MN)
38 North America Helicopter Market Outlook, By Other Applications (2020-2028) ($MN)
39 Europe Helicopter Market Outlook, By Country (2020-2028) ($MN)
40 Europe Helicopter Market Outlook, By Component (2020-2028) ($MN)
41 Europe Helicopter Market Outlook, By Engine (2020-2028) ($MN)
42 Europe Helicopter Market Outlook, By Airframe (2020-2028) ($MN)
43 Europe Helicopter Market Outlook, By Other Components (2020-2028) ($MN)
44 Europe Helicopter Market Outlook, By Type (2020-2028) ($MN)
45 Europe Helicopter Market Outlook, By Commercial (2020-2028) ($MN)
46 Europe Helicopter Market Outlook, By Military and Civil (2020-2028) ($MN)
47 Europe Helicopter Market Outlook, By Other Types (2020-2028) ($MN)
48 Europe Helicopter Market Outlook, By Sales Channel (2020-2028) ($MN)
49 Europe Helicopter Market Outlook, By Maintenance, Repair and Operation (MEO) (2020-2028) ($MN)
50 Europe Helicopter Market Outlook, By Original Equipment Manufacturer (OEM) (2020-2028) ($MN)
51 Europe Helicopter Market Outlook, By Other Sales Channels (2020-2028) ($MN)
52 Europe Helicopter Market Outlook, By Application (2020-2028) ($MN)
53 Europe Helicopter Market Outlook, By Law Enforcement & Public Safety (2020-2028) ($MN)
54 Europe Helicopter Market Outlook, By Transport (2020-2028) ($MN)
55 Europe Helicopter Market Outlook, By Medical Services (2020-2028) ($MN)
56 Europe Helicopter Market Outlook, By Oil & Gas (2020-2028) ($MN)
57 Europe Helicopter Market Outlook, By Other Applications (2020-2028) ($MN)
58 Asia Pacific Helicopter Market Outlook, By Country (2020-2028) ($MN)
59 Asia Pacific Helicopter Market Outlook, By Component (2020-2028) ($MN)
60 Asia Pacific Helicopter Market Outlook, By Engine (2020-2028) ($MN)
61 Asia Pacific Helicopter Market Outlook, By Airframe (2020-2028) ($MN)
62 Asia Pacific Helicopter Market Outlook, By Other Components (2020-2028) ($MN)
63 Asia Pacific Helicopter Market Outlook, By Type (2020-2028) ($MN)
64 Asia Pacific Helicopter Market Outlook, By Commercial (2020-2028) ($MN)
65 Asia Pacific Helicopter Market Outlook, By Military and Civil (2020-2028) ($MN)
66 Asia Pacific Helicopter Market Outlook, By Other Types (2020-2028) ($MN)
67 Asia Pacific Helicopter Market Outlook, By Sales Channel (2020-2028) ($MN)
68 Asia Pacific Helicopter Market Outlook, By Maintenance, Repair and Operation (MEO) (2020-2028) ($MN)
69 Asia Pacific Helicopter Market Outlook, By Original Equipment Manufacturer (OEM) (2020-2028) ($MN)
70 Asia Pacific Helicopter Market Outlook, By Other Sales Channels (2020-2028) ($MN)
71 Asia Pacific Helicopter Market Outlook, By Application (2020-2028) ($MN)
72 Asia Pacific Helicopter Market Outlook, By Law Enforcement & Public Safety (2020-2028) ($MN)
73 Asia Pacific Helicopter Market Outlook, By Transport (2020-2028) ($MN)
74 Asia Pacific Helicopter Market Outlook, By Medical Services (2020-2028) ($MN)
75 Asia Pacific Helicopter Market Outlook, By Oil & Gas (2020-2028) ($MN)
76 Asia Pacific Helicopter Market Outlook, By Other Applications (2020-2028) ($MN)
77 South America Helicopter Market Outlook, By Country (2020-2028) ($MN)
78 South America Helicopter Market Outlook, By Component (2020-2028) ($MN)
79 South America Helicopter Market Outlook, By Engine (2020-2028) ($MN)
80 South America Helicopter Market Outlook, By Airframe (2020-2028) ($MN)
81 South America Helicopter Market Outlook, By Other Components (2020-2028) ($MN)
82 South America Helicopter Market Outlook, By Type (2020-2028) ($MN)
83 South America Helicopter Market Outlook, By Commercial (2020-2028) ($MN)
84 South America Helicopter Market Outlook, By Military and Civil (2020-2028) ($MN)
85 South America Helicopter Market Outlook, By Other Types (2020-2028) ($MN)
86 South America Helicopter Market Outlook, By Sales Channel (2020-2028) ($MN)
87 South America Helicopter Market Outlook, By Maintenance, Repair and Operation (MEO) (2020-2028) ($MN)
88 South America Helicopter Market Outlook, By Original Equipment Manufacturer (OEM) (2020-2028) ($MN)
89 South America Helicopter Market Outlook, By Other Sales Channels (2020-2028) ($MN)
90 South America Helicopter Market Outlook, By Application (2020-2028) ($MN)
91 South America Helicopter Market Outlook, By Law Enforcement & Public Safety (2020-2028) ($MN)
92 South America Helicopter Market Outlook, By Transport (2020-2028) ($MN)
93 South America Helicopter Market Outlook, By Medical Services (2020-2028) ($MN)
94 South America Helicopter Market Outlook, By Oil & Gas (2020-2028) ($MN)
95 South America Helicopter Market Outlook, By Other Applications (2020-2028) ($MN)
96 Middle East & Africa Helicopter Market Outlook, By Country (2020-2028) ($MN)
97 Middle East & Africa Helicopter Market Outlook, By Component (2020-2028) ($MN)
98 Middle East & Africa Helicopter Market Outlook, By Engine (2020-2028) ($MN)
99 Middle East & Africa Helicopter Market Outlook, By Airframe (2020-2028) ($MN)
100 Middle East & Africa Helicopter Market Outlook, By Other Components (2020-2028) ($MN)
101 Middle East & Africa Helicopter Market Outlook, By Type (2020-2028) ($MN)
102 Middle East & Africa Helicopter Market Outlook, By Commercial (2020-2028) ($MN)
103 Middle East & Africa Helicopter Market Outlook, By Military and Civil (2020-2028) ($MN)
104 Middle East & Africa Helicopter Market Outlook, By Other Types (2020-2028) ($MN)
105 Middle East & Africa Helicopter Market Outlook, By Sales Channel (2020-2028) ($MN)
106 Middle East & Africa Helicopter Market Outlook, By Maintenance, Repair and Operation (MEO) (2020-2028) ($MN)
107 Middle East & Africa Helicopter Market Outlook, By Original Equipment Manufacturer (OEM) (2020-2028) ($MN)
108 Middle East & Africa Helicopter Market Outlook, By Other Sales Channels (2020-2028) ($MN)
109 Middle East & Africa Helicopter Market Outlook, By Application (2020-2028) ($MN)
110 Middle East & Africa Helicopter Market Outlook, By Law Enforcement & Public Safety (2020-2028) ($MN)
111 Middle East & Africa Helicopter Market Outlook, By Transport (2020-2028) ($MN)
112 Middle East & Africa Helicopter Market Outlook, By Medical Services (2020-2028) ($MN)
113 Middle East & Africa Helicopter Market Outlook, By Oil & Gas (2020-2028) ($MN)
114 Middle East & Africa Helicopter Market Outlook, By Other Applications (2020-2028) ($MN)
List of Figures
RESEARCH METHODOLOGY
We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
For more details about research methodology, kindly write to us at info@strategymrc.com
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