Horticulture And Floriculture Market
Horticulture & Floriculture Market Forecasts to 2032 – Global Analysis By Product Type (Horticulture Crops and Floriculture Crops), Cultivation Type (Greenhouse Cultivation, Open-Field Cultivation, Vertical Farming, and Other Cultivation Types), Technology, Distribution Channel, Application, End User, and By Geography
According to Stratistics MRC, the Global Horticulture & Floriculture Market is accounted for $110.8 billion in 2025 and is expected to reach $173.4 billion by 2032 growing at a CAGR of 6.6% during the forecast period. Horticulture & floriculture encompass the cultivation, production, and commercialization of fruits, vegetables, ornamental plants, and flowers. Rising consumer awareness of healthy diets, urban landscaping projects, and aesthetic preferences are fueling market demand. Technological advancements in controlled environment agriculture, hydroponics, and greenhouse cultivation are enhancing productivity and quality. Additionally, government support and export opportunities are driving growth. Increasing urbanization, disposable income, and interest in sustainable and specialty horticulture practices are key factors contributing to the sector’s expansion globally.
According to the National Horticulture Board (India), India produced 2284 thousand tonnes of loose flowers and 947 thousand tonnes of cut flowers in 2023–24, cultivated across 285 thousand hectares.
Market Dynamics:
Driver:
Urbanization & Aesthetic Preferences
Urbanization and changing lifestyles are significantly influencing the horticulture and floriculture markets. As urban spaces expand, there's a growing inclination towards home gardening and indoor plants, driven by aesthetic preferences and the desire to enhance living environments. This trend is particularly evident among millennials and Gen Z consumers, who prioritize greenery for its aesthetic appeal and mental well-being benefits. Additionally, increased disposable incomes enable consumers to invest in high-quality ornamental plants and flowers, further propelling market growth.
Restraint:
Climate Dependency
The horticulture and floriculture sectors are highly susceptible to climatic conditions, posing significant challenges to production stability. Extreme weather events such as floods, heatwaves, and storms can disrupt transportation infrastructure and delay shipments, rendering perishable products like cut flowers unsellable. Moreover, climate change affects flowering patterns and productivity, leading to reduced yields and altered market values of ornamental crops.
Opportunity:
E-commerce Growth
The rise of e-commerce presents a substantial opportunity for the horticulture and floriculture industries. Online platforms facilitate direct access to a broader customer base, enabling consumers to purchase plants, flowers, and gardening supplies conveniently. This shift is particularly advantageous for small and medium-sized enterprises, allowing them to reach urban dwellers and gardening enthusiasts who prefer online shopping. The growing trend of online gardening communities and social media platforms also contributes to increased consumer engagement and market expansion.
Threat:
Pest and Disease Outbreaks
Pest and disease outbreaks pose significant threats to the horticulture and floriculture industries, impacting crop yields and quality. Excessive use of fertilizers and irrigation can create conditions that favor pest and disease proliferation, such as rapid plant growth and moist environments conducive to fungal diseases. Additionally, the emergence and re-emergence of pests and pathogens, coupled with rapid resistance development to available pesticides, exacerbate the challenges of pest and disease control.
Covid-19 Impact:
The COVID-19 pandemic had a profound impact on the horticulture and floriculture industries. Disruptions in supply chains led to significant financial losses, particularly for perishable items like cut flowers. For instance, Dutch flower growers destroyed approximately 400 million unsold flowers during the early months of the lockdown. However, the pandemic also spurred interest in home gardening and indoor plants, leading to a surge in consumer demand for horticultural products.
The floriculture crops segment is expected to be the largest during the forecast period
The floriculture crops segment is expected to account for the largest market share during the forecast period. This growth is driven by the increasing demand for ornamental plants and flowers for various applications, including decoration, gifting, and events. Cultural significance and aesthetic preferences further bolster the demand for floriculture products. Additionally, advancements in cultivation techniques and sustainable practices contribute to enhanced production efficiency and product quality, supporting the segment's expansion.
The vertical farming segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the vertical farming segment is predicted to witness the highest growth rate. This growth is attributed to the increasing adoption of innovative farming techniques that optimize space and resource utilization. Vertical farming allows for year-round production of crops, including floriculture products, in urban environments with limited land availability. Technological advancements such as hydroponics and aeroponics further enhance productivity and sustainability, making vertical farming an attractive option for future horticultural practices.
Region with largest share:
During the forecast period, the Europe region is expected to hold the largest market share. The Netherlands is particularly influential, leading the continent with a 40% share of global flower exports. The Royal FloraHolland auction in Aalsmeer, the world's largest flower auction, processes over 100,000 transactions daily, underscoring the Netherlands' pivotal role in the global floriculture trade. Additionally, 80% of Dutch flower farms have adopted eco-friendly practices, reinforcing the country's commitment to sustainable flower production which further fuelling the region’s growth.
Region with highest CAGR:
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR. Countries like China, India, Japan, and South Korea are driving this growth through increasing demand for cut flowers, ornamental plants, and foliage. The region's diverse agro-climatic conditions, expanding middle-class population, and rising disposable incomes contribute to the burgeoning market potential. Government initiatives and investments in floriculture infrastructure further support sector growth.
Key players in the market
Some of the key players in Horticulture & Floriculture Market include Dümmen Orange, Ball Horticultural Company, Sakata Seed Corporation, Takii & Co., Ltd., Florensis, Beekenkamp Group, Syngenta Flowers, Selecta One, Vilmorin & Cie, DLF Group, Costa Farms, Royal Van Zanten, Rijk Zwaan, Enza Zaden, and Greenyard.
Key Developments:
In June 2025, Syngenta Flowers has announced the launch of its redesigned website, delivering a tailored digital experience focused on customer needs and powered by innovative technology.The new platform addresses a critical industry need by providing region-specific product access across the Americas, Europe, Africa, the Middle East and Asia-Pacific regions, ensuring customers only see products available in their specific market, eliminating confusion and streamlining the selection process.
In April 2025, Dümmen Orange consolidated its 2025 Flower Trials at its De Kwakel location to showcase its full product range with indoor and outdoor plant displays. They also launched a digital app providing growers worldwide with cultivation knowledge and support for their varieties, improving grower planning and product quality.
Product Types Covered:
• Horticulture Crops
• Horticulture Crops
Cultivation Types Covered:
• Greenhouse Cultivation
• Open-Field Cultivation
• Vertical Farming
• Other Cultivation Types
Technologies Covered:
• Precision Agriculture Technologies
• Sensor-based Monitoring Systems
• Automated Greenhouses
• Smart Irrigation & Climate Control Systems
• Artificial Intelligence & Data Analytics Applications
Distribution Channel Covered:
• Direct Sales (Grower to Buyer)
• Retail Stores & Garden Centers
• Online & E-commerce Platforms
• Wholesale Markets
Applications Covered:
• Food & Beverage Industry
• Cosmetics & Pharmaceuticals
• Landscaping & Urban Greening
• Decoration & Events
• Export-Oriented Production
End Users Covered:
• Commercial Growers
• Horticultural Cooperatives
• Landscaping Companies
• Retail Consumers
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Product Analysis
3.7 Technology Analysis
3.8 Application Analysis
3.9 End User Analysis
3.10 Emerging Markets
3.11 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Horticulture & Floriculture Market, By Product Type
5.1 Introduction
5.2 Horticulture Crops
5.2.1 Fruits
5.2.2 Vegetables
5.2.3 Nursery Crops
5.2.4 Herbs, Spices, and Medicinal Plants
5.3 Floriculture Crops
5.3.1 Cut Flowers
5.3.2 Potted Plants
5.3.3 Bedding Plants
5.3.4 Cut Foliage and Propagative Materials
6 Global Horticulture & Floriculture Market, By Cultivation Type
6.1 Introduction
6.2 Greenhouse Cultivation
6.3 Open-Field Cultivation
6.4 Vertical Farming
6.5 Other Cultivation Types
7 Global Horticulture & Floriculture Market, By Technology
7.1 Introduction
7.2 Precision Agriculture Technologies
7.3 Sensor-based Monitoring Systems
7.4 Automated Greenhouses
7.5 Smart Irrigation & Climate Control Systems
7.6 Artificial Intelligence & Data Analytics Applications
8 Global Horticulture & Floriculture Market, By Distribution Channel
8.1 Introduction
8.2 Direct Sales (Grower to Buyer)
8.3 Retail Stores & Garden Centers
8.4 Online & E-commerce Platforms
8.5 Wholesale Markets
9 Global Horticulture & Floriculture Market, By Application
9.1 Introduction
9.2 Food & Beverage Industry
9.3 Cosmetics & Pharmaceuticals
9.4 Landscaping & Urban Greening
9.5 Decoration & Events
9.6 Export-Oriented Production
10 Global Horticulture & Floriculture Market, By End User
10.1 Introduction
10.2 Commercial Growers
10.3 Horticultural Cooperatives
10.4 Landscaping Companies
10.5 Retail Consumers
11 Global Horticulture & Floriculture Market, By Geography
11.1 Introduction
11.2 North America
11.2.1 US
11.2.2 Canada
11.2.3 Mexico
11.3 Europe
11.3.1 Germany
11.3.2 UK
11.3.3 Italy
11.3.4 France
11.3.5 Spain
11.3.6 Rest of Europe
11.4 Asia Pacific
11.4.1 Japan
11.4.2 China
11.4.3 India
11.4.4 Australia
11.4.5 New Zealand
11.4.6 South Korea
11.4.7 Rest of Asia Pacific
11.5 South America
11.5.1 Argentina
11.5.2 Brazil
11.5.3 Chile
11.5.4 Rest of South America
11.6 Middle East & Africa
11.6.1 Saudi Arabia
11.6.2 UAE
11.6.3 Qatar
11.6.4 South Africa
11.6.5 Rest of Middle East & Africa
12 Key Developments
12.1 Agreements, Partnerships, Collaborations and Joint Ventures
12.2 Acquisitions & Mergers
12.3 New Product Launch
12.4 Expansions
12.5 Other Key Strategies
13 Company Profiling
13.1 Dümmen Orange
13.2 Ball Horticultural Company
13.3 Sakata Seed Corporation
13.4 Takii & Co., Ltd.
13.5 Florensis
13.6 Beekenkamp Group
13.7 Syngenta Flowers
13.8 Selecta One
13.9 Vilmorin & Cie
13.10 DLF Group
13.11 Costa Farms
13.12 Royal Van Zanten
13.13 Rijk Zwaan
13.14 Enza Zaden
13.15 Greenyard
List of Tables
1 Global Horticulture & Floriculture Market Outlook, By Region (2024-2032) ($MN)
2 Global Horticulture & Floriculture Market Outlook, By Product Type (2024-2032) ($MN)
3 Global Horticulture & Floriculture Market Outlook, By Horticulture Crops (2024-2032) ($MN)
4 Global Horticulture & Floriculture Market Outlook, By Fruits (2024-2032) ($MN)
5 Global Horticulture & Floriculture Market Outlook, By Vegetables (2024-2032) ($MN)
6 Global Horticulture & Floriculture Market Outlook, By Nursery Crops (2024-2032) ($MN)
7 Global Horticulture & Floriculture Market Outlook, By Herbs, Spices, and Medicinal Plants (2024-2032) ($MN)
8 Global Horticulture & Floriculture Market Outlook, By Floriculture Crops (2024-2032) ($MN)
9 Global Horticulture & Floriculture Market Outlook, By Cut Flowers (2024-2032) ($MN)
10 Global Horticulture & Floriculture Market Outlook, By Potted Plants (2024-2032) ($MN)
11 Global Horticulture & Floriculture Market Outlook, By Bedding Plants (2024-2032) ($MN)
12 Global Horticulture & Floriculture Market Outlook, By Cut Foliage and Propagative Materials (2024-2032) ($MN)
13 Global Horticulture & Floriculture Market Outlook, By Cultivation Type (2024-2032) ($MN)
14 Global Horticulture & Floriculture Market Outlook, By Greenhouse Cultivation (2024-2032) ($MN)
15 Global Horticulture & Floriculture Market Outlook, By Open-Field Cultivation (2024-2032) ($MN)
16 Global Horticulture & Floriculture Market Outlook, By Vertical Farming (2024-2032) ($MN)
17 Global Horticulture & Floriculture Market Outlook, By Other Cultivation Types (2024-2032) ($MN)
18 Global Horticulture & Floriculture Market Outlook, By Technology (2024-2032) ($MN)
19 Global Horticulture & Floriculture Market Outlook, By Precision Agriculture Technologies (2024-2032) ($MN)
20 Global Horticulture & Floriculture Market Outlook, By Sensor-based Monitoring Systems (2024-2032) ($MN)
21 Global Horticulture & Floriculture Market Outlook, By Automated Greenhouses (2024-2032) ($MN)
22 Global Horticulture & Floriculture Market Outlook, By Smart Irrigation & Climate Control Systems (2024-2032) ($MN)
23 Global Horticulture & Floriculture Market Outlook, By Artificial Intelligence & Data Analytics Applications (2024-2032) ($MN)
24 Global Horticulture & Floriculture Market Outlook, By Distribution Channel (2024-2032) ($MN)
25 Global Horticulture & Floriculture Market Outlook, By Direct Sales (Grower to Buyer) (2024-2032) ($MN)
26 Global Horticulture & Floriculture Market Outlook, By Retail Stores & Garden Centers (2024-2032) ($MN)
27 Global Horticulture & Floriculture Market Outlook, By Online & E-commerce Platforms (2024-2032) ($MN)
28 Global Horticulture & Floriculture Market Outlook, By Wholesale Markets (2024-2032) ($MN)
29 Global Horticulture & Floriculture Market Outlook, By Application (2024-2032) ($MN)
30 Global Horticulture & Floriculture Market Outlook, By Food & Beverage Industry (2024-2032) ($MN)
31 Global Horticulture & Floriculture Market Outlook, By Cosmetics & Pharmaceuticals (2024-2032) ($MN)
32 Global Horticulture & Floriculture Market Outlook, By Landscaping & Urban Greening (2024-2032) ($MN)
33 Global Horticulture & Floriculture Market Outlook, By Decoration & Events (2024-2032) ($MN)
34 Global Horticulture & Floriculture Market Outlook, By Export-Oriented Production (2024-2032) ($MN)
35 Global Horticulture & Floriculture Market Outlook, By End User (2024-2032) ($MN)
36 Global Horticulture & Floriculture Market Outlook, By Commercial Growers (2024-2032) ($MN)
37 Global Horticulture & Floriculture Market Outlook, By Horticultural Cooperatives (2024-2032) ($MN)
38 Global Horticulture & Floriculture Market Outlook, By Landscaping Companies (2024-2032) ($MN)
39 Global Horticulture & Floriculture Market Outlook, By Retail Consumers (2024-2032) ($MN)
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.
List of Figures
RESEARCH METHODOLOGY
We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
For more details about research methodology, kindly write to us at info@strategymrc.com
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