Hummus

According to Stratistics MRC, the Global Hummus Market is accounted for $3.89 billion in 2023 and is expected to reach $9.85 billion by 2030 growing at a CAGR of 14.17% during the forecast period. Hummus is a popular Middle Eastern food made by mashing cooked chickpeas and blending them with tahini, lemon juice, garlic, and spices. It has a creamy and slightly textured consistency and is commonly served as a dip or spread with items like pita bread and vegetables. Hummus is renowned for its savory, nutty, and tangy taste and is a fundamental part of Middle Eastern and Mediterranean culinary traditions. It is flavorful and also nutritious, offering a rich source of protein, fiber, and essential vitamins and minerals.

According to Journal of Nutrition & Food Sciences survey, people who regularly consumed chickpeas or hummus were 53% less likely to have obesity.

Market Dynamics: 

Driver: 

Increasing consumption owing to various health benefits

Rising consumption of hummus is being propelled by the increasing recognition of its numerous health benefits. As consumers prioritize their well-being, they are embracing hummus for its reputation as a nourishing and flavorful choice. Hummus offers a valuable source of plant-based protein, dietary fiber, and essential nutrients. Its alignment with a well-rounded diet and its role as a healthier substitute for conventional spreads and dips are making it an attractive option for a broad demographic. Additionally, expanding awareness of its nutritional advantages and the ongoing shift towards healthier dietary preferences are driving the surge in hummus demand within the market.

Restraint:

Fluctuation of raw material prices

The hummus market faces a significant challenge due to the fluctuation of raw material prices. Variability in the costs of key ingredients such as chickpeas, sesame seeds, and olive oil can impact production expenses. This volatility can lead to increased manufacturing costs, affecting the overall pricing of hummus products and potentially reducing profit margins. Additionally, it can disrupt supply chains and lead to inconsistent product quality, which may deter both producers and consumers, potentially limiting market demand and growth.

Opportunity:

Rising popularity of various flavor combinations

Consumers are increasingly drawn to unique and innovative hummus flavors, such as roasted red pepper, garlic, jalapeño, and sundried tomato variations. This trend allows producers to cater to a broader range of tastes and preferences, enhancing their product offerings and attracting a wider customer base. Additionally, the development of novel flavor profiles provides a chance for differentiation and branding in a competitive market. As a result, the rising interest in various flavor combinations creates scope for creativity and expansion in the market.

Threat:

Increasing product adulteration to impede growth  

A significant threat to the hummus market is the increasing incidence of product adulteration. As the demand for hummus rises, some unscrupulous actors may resort to diluting or substituting key ingredients with lower-quality alternatives, compromising the authenticity and quality of the product. This adulteration not only deceives consumers but also poses health risks. It can erode trust in brands and the overall market, potentially leading to consumer skepticism and reduced consumption.

Covid-19 Impact: 

The COVID-19 pandemic significantly impacted the hummus market. During the initial phases of the pandemic, there was a surge in demand for shelf-stable and comfort foods, including hummus, as consumers stockpiled essential items. However, the foodservice industry suffered due to lockdowns and restrictions, leading to decreased sales. Supply chain disruptions and labor shortages also affected production. As the pandemic continued, health-conscious consumers increasingly sought nutritious options, benefiting the hummus market.

The classic hummus segment is expected to be the largest during the forecast period

During the forecast period, classic hummus is projected to dominate the market due to its enduring popularity and widespread appeal. It serves as the foundation of the hummus category and is appreciated for its traditional, well-balanced flavor and versatility. Classic hummus is familiar, making it a staple in households and restaurants. Moreover, as innovative flavor variations gain ground, the timeless appeal of classic hummus continues to resonate with a broad consumer base, contributing to its sustained market growth.

The chickpeas segment is expected to have the highest CAGR during the forecast period

The chickpeas segment is projected to exhibit the highest CAGR during the forecast period. Chickpeas are the primary ingredient in hummus, and their popularity is growing as a plant-based protein source. With the increasing consumer demand for healthier and meatless food options, chickpeas align with these trends, making them a crucial component of hummus products. Additionally, their versatility in creating various hummus flavors and their nutritional benefits further drive the growth of this segment in the hummus market.

Region with largest share:

North America is poised to dominate the hummus market, primarily due to the region's strong inclination toward healthier eating habits, which is increasingly embracing hummus as a nutritious snack. Moreover, hummus has gained popularity as a versatile and convenient option for a variety of dietary preferences, including vegan and gluten-free diets, which are prevalent in the region. Additionally, the presence of established hummus manufacturers and a wide range of flavor innovations further solidify the market's prominence in the region.

Region with highest CAGR:

The Asia-Pacific region is anticipated to experience substantial growth in the hummus market. As consumer awareness of healthier food options increases, the demand for hummus, recognized for its nutritional attributes, is rising. Moreover, changing dietary preferences, a growing interest in Middle Eastern and Mediterranean cuisines, and a trend toward plant-based diets contribute to the increasing popularity of hummus. Manufacturers are also introducing a variety of flavors to cater to diverse tastes, further stimulating demand. These factors collectively position the Asia Pacific region with significant growth potential.

Key players in the market

Some of the key players in Hummus market include Abraham's Natural Foods, Bakkavor Group plc, Boar's Head Brand, Cedar's Mediterranean Foods Inc., Haliburton International Foods Inc., Hope Foods, LLC., Ithaca Hummus, Krinos Foods LLC, Lancaster Colony Corporation, Lantana Foods, Mezeh Mediterranean Grill LLC, Nestle SA, PELOPAC INC., PepsiCo Inc., Roots Hummus, Sabra Dipping Co. LLC, Savencia Fromage & Dairy, Strauss Group Ltd., The Kraft Heinz Company and Tribe Hummus.

Key Developments:

In June 2023, Cedar's Foods, the family-owned Mediterranean brand that's #1 in the natural and organic grocery space, has unveiled a brand-new look and feel for their labels, bringing modernity and brightness to the Mediterranean food aisle. The new look remains true to the brand's Mediterranean roots, drawing inspiration from the region's vibrant landscapes, glimmering seas and bright sun. The product line features Cedar's signature green lid, and reimagined designs that feature bolder colors, fresh ingredient photography and updated typography across its entire product portfolio.

In June 2023, Ithaca Hummus, the crave-worthy hummus brand known for its fresh ingredients and bold flavors, announced its plan to update its Hummus and Salsa packaging to better serve both consumers and retailers. Rolling out in stores this fall, the Ithaca Salsa line will shift to clear tubs, allowing consumers to get a sneak peek of the dip’s real chopped, diced and squeezed ingredients prior to purchasing. The Ithaca Hummus line will experience a subtle yet bolder update as well.

In October 2022, Fresh Cravings, a US-based brand that makes snacks, announced the launch of 3 new hummus flavors; Mediterranean, Lemon Garlic, and Jalapeno Cilantro. With this, the company has managed to expand its existing product portfolio and the items will be available for sale at all Walmart stores.

Types Covered:
• Avocado Hummus
• Black Bean Hummus
• Black Olive Hummus
• Cilantro Lime Hummus
• Classic Hummus
• Olive Hummus
• Roasted Garlic Hummus
• Roasted Red Pepper Hummus
• Spinach and Artichoke Hummus
• White Bean Hummus
• Other Types
 
Raw Materials Covered:
• Chickpeas
• Garlic
• Olive Oil
• Tahini
• Other Raw Materials
 
Packagings Covered:
• Tubs
• Bottles
• Cups
• Jar
• Other Packaging

Distribution Channels Covered:
• Supermarkets/Hypermarkets
• Grocery Stores
• E-commerce

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan        
o China        
o India        
o Australia  
o New Zealand
o South Korea
o Rest of Asia Pacific    
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa 
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings: 
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances