Ice Cream Market
Ice Cream Market Forecasts to 2030 - Global Analysis By Product (Bars & Cones, Cups & Sticks and Other Products), Type (Dairy & Water-based and Vegan), Flavor, Distribution Channel and By Geography
According to Stratistics MRC, the Global Ice Cream Market is accounted for $89.10 billion in 2023 and is expected to reach $135.80 billion by 2030 growing at a CAGR of 6.21% during the forecast period. Ice cream is a beloved frozen dessert enjoyed worldwide for its creamy texture and indulgent flavors. Typically made from dairy milk or alternative bases like coconut or almond milk, it's churned with sugar and flavorings, and then frozen to perfection. The invention of modern ice cream is often credited to Italy in the 16th century, although variations existed in various cultures. From classic vanilla to exotic fruit flavors, ice cream offers a wide range of tastes to tantalize the palate. Whether served in a cone, cup, or sandwiched between cookies, ice cream remains a timeless treat cherished by people of all ages.
According to a survey published in Dairy Reporter in January 2020, 84% of the consumers in the U.K. preferred the vanilla flavor over all the flavors. According to a report published in The Times of India in May 2020, 60% to 65% of the population in India was lactose intolerant. Such a high prevalence of milk intolerance is expected to contribute to the demand for vegan alternatives to conventional foods, including ice creams.
Market Dynamics:
Driver:
Marketing and advertising
In the ice cream market, marketing and advertising play pivotal roles in driving consumer engagement and brand recognition. Through strategic campaigns highlighting product innovation, flavor variety, and quality ingredients, companies capture consumer interest and stimulate demand. Effective marketing communicates the unique selling propositions of different brands, such as premium ingredients, artisanal craftsmanship, or health-conscious options, influencing purchasing decisions. Advertising channels, including digital platforms, television, and experiential marketing, create brand visibility and reinforce emotional connections with consumers.
Restraint:
Health concerns
Health concerns regarding the consumption of ice cream primarily revolve around its high sugar and fat content. Excessive intake of these ingredients can contribute to obesity, diabetes, and heart disease. Additionally, ice cream may contain additives, preservatives, and artificial flavors that raise concerns about their impact on overall health. The prevalence of lactose intolerance and dairy allergies further limits its consumption for certain individuals. Moreover, the association of ice cream with increased calorie intake and decreased nutrient consumption adds to its health concerns. As a result, consumers are increasingly seeking healthier alternatives or consuming ice cream in moderation to mitigate these risks.
Opportunity:
Premium and artisanal offerings
The premium and artisanal offerings in the ice cream market present a lucrative opportunity for businesses to cater to discerning consumers seeking high-quality, unique frozen treats. These offerings often feature superior ingredients, innovative flavors, and artisanal craftsmanship, setting them apart from mass-produced options. Consumers are increasingly willing to pay a premium for indulgent experiences and gourmet flavors, driving demand for artisanal ice cream brands. By tapping into this niche market segment, businesses can differentiate themselves, foster brand loyalty, and capitalize on the growing trend towards premiumization in the food industry.
Threat:
Seasonality
The seasonality threats are basically fluctuations in demand and sales that occur due to changing seasons and weather conditions. During warmer months, demand for ice cream typically surges, leading to higher sales and revenue. However, during colder seasons, demand dwindles, resulting in decreased sales and potential revenue loss. This cyclic pattern poses a challenge for ice cream businesses, requiring them to manage inventory, production, and marketing strategies effectively to mitigate the impact of seasonal fluctuations and maintain profitability throughout the year.
Covid-19 Impact:
The COVID-19 pandemic significantly impacted the ice cream market in several ways. Initially, there was a surge in demand for ice cream as people sought comfort foods during lockdowns. However, as the pandemic progressed, restrictions on dining out and economic uncertainties led to reduced consumption. Many ice cream shops and parlors faced closures or decreased foot traffic, affecting sales. Supply chain disruptions and logistical challenges impacted production and distribution. Additionally, shifts in consumer behaviour towards health-conscious choices and home-based activities also influenced purchasing patterns, with a growing demand for healthier or artisanal options.
The bars & cones segment is expected to be the largest during the forecast period
The Bars & Cones segment in the ice cream market has experienced significant growth due to their convenience and portability, appealing to consumers seeking on-the-go treats. The segment has witnessed innovation in flavors, textures, and packaging, attracting a wider demographic range. The versatility of bars and cones allows for creative customization and novelty, further driving consumer interest. The rising demand for premium and indulgent ice cream experiences has propelled the growth of this segment.
The ice-cream parlor segment is expected to have the highest CAGR during the forecast period
The Ice-cream Parlor segment has experienced substantial growth due to increasing demand for premium and artisanal ice cream flavors, prompting consumers to seek out specialized parlors offering unique and high-quality offerings. The rise of experiential dining has led to a surge in popularity for ice cream parlors as social destinations, where patrons can enjoy not just ice cream but also ambiance and interaction. Moreover, the customization trend has fueled growth, with parlors allowing customers to create their own flavor combinations and toppings.
Region with largest share:
North America has experienced significant growth, driven by changing consumer preferences towards premium and artisanal ice cream flavors. The rising trend of indulgence and desire for healthier options has led to the introduction of low-fat, dairy-free, and organic ice cream varieties, appealing to a broader customer base. The growing popularity of novel dessert experiences such as gourmet ice cream sandwiches and customizable sundae bars has boosted sales and heightened competition among manufacturers. Furthermore, increased disposable incomes and the emergence of online delivery services have also contributed to the market's expansion, making it more convenient for consumers to access a wide range of ice cream options.
Region with highest CAGR:
The Asia-Pacific region has witnessed notable growth in the ice cream market in recent years. This expansion can be attributed to various factors, such as increasing disposable incomes, changing consumer preferences, and a burgeoning population. Moreover, the introduction of innovative flavors and formats tailored to local tastes and, the emergence of traditional favorites and novel offerings has catered to the evolving preferences of consumers seeking high-quality products.
Key players in the market
Some of the key players in Ice Cream market include Amul, Blue Bell Creameries LP, CAMAL Ltd Company, Cold Stone Creamery , Dairy Farmers of America Inc, Dairy Queen, Dunkin Brands , General Mills , Inner Mongolia Yili Industrial Group Co. Ltd, Lotte Corporation, Nestlé SA, Smith Foods Inc, Unilever PLC and Wells Enterprises Inc.
Key Developments:
In February 2024, Cold Stone Creamery, in a refreshing collaboration with JELL-O, introduces two new spring flavors, infusing the season with a unique twist on ice cream delights. Among the exciting offerings, the Banana Cream Pudding flavor stands out, featuring real JELL-O pudding mixed with creamy ice cream, ripe bananas, whipped topping, and Nilla Wafers.
In November 2023, General Mills India, a division of Minneapolis-based General Mills, Inc., earlier broke ground on a new $12 million baking plant in Nashik, Maharashtra. According to General Mills, the facility will serve as the epicenter for manufacturing the company’s Pillsbury baking mixes for the Indian market.
Products Covered:
• Bars & Cones
• Cups & Sticks
• Pops & Tubes
• Brick
• Other Products
Types Covered:
• Dairy & Water-based
• Vegan
Flavors Covered:
• Vanilla
• Chocolate
• Fruit
• Cookies n Cream
• Other Flavors
Distribution Channels Covered:
• Retail
• Hypermarket/Supermarket
• Ice-cream Parlor
• Online
• Other Distribution Channels
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Product Analysis
3.7 Emerging Markets
3.8 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Ice Cream Market, By Product
5.1 Introduction
5.2 Bars & Cones
5.3 Cups & Sticks
5.4 Pops & Tubes
5.5 Brick
5.6 Other Products
6 Global Ice Cream Market, By Type
6.1 Introduction
6.2 Dairy & Water-based
6.3 Vegan
7 Global Ice Cream Market, By Flavor
7.1 Introduction
7.2 Vanilla
7.3 Chocolate
7.4 Fruit
7.5 Cookies n Cream
7.6 Other Flavors
8 Global Ice Cream Market, By Distribution Channel
8.1 Introduction
8.2 Retail
8.3 Hypermarket/Supermarket
8.4 Ice-cream Parlor
8.5 Online
8.6 Other Distribution Channels
9 Global Ice Cream Market, By Geography
9.1 Introduction
9.2 North America
9.2.1 US
9.2.2 Canada
9.2.3 Mexico
9.3 Europe
9.3.1 Germany
9.3.2 UK
9.3.3 Italy
9.3.4 France
9.3.5 Spain
9.3.6 Rest of Europe
9.4 Asia Pacific
9.4.1 Japan
9.4.2 China
9.4.3 India
9.4.4 Australia
9.4.5 New Zealand
9.4.6 South Korea
9.4.7 Rest of Asia Pacific
9.5 South America
9.5.1 Argentina
9.5.2 Brazil
9.5.3 Chile
9.5.4 Rest of South America
9.6 Middle East & Africa
9.6.1 Saudi Arabia
9.6.2 UAE
9.6.3 Qatar
9.6.4 South Africa
9.6.5 Rest of Middle East & Africa
10 Key Developments
10.1 Agreements, Partnerships, Collaborations and Joint Ventures
10.2 Acquisitions & Mergers
10.3 New Product Launch
10.4 Expansions
10.5 Other Key Strategies
11 Company Profiling
11.1 Amul
11.2 Blue Bell Creameries LP
11.3 CAMAL Ltd Company
11.4 Cold Stone Creamery
11.5 Dairy Farmers of America Inc.
11.6 Dairy Queen
11.7 Dunkin Brands
11.8 General Mills
11.9 Inner Mongolia Yili Industrial Group Co. Ltd
11.10 Lotte Corporation
11.11 Nestlé SA
11.12 Smith Foods Inc.
11.13 Unilever PLC
11.14 Wells Enterprises Inc.
List of Tables
1 Global Ice Cream Market Outlook, By Region (2021-2030) ($MN)
2 Global Ice Cream Market Outlook, By Product (2021-2030) ($MN)
3 Global Ice Cream Market Outlook, By Bars & Cones (2021-2030) ($MN)
4 Global Ice Cream Market Outlook, By Cups & Sticks (2021-2030) ($MN)
5 Global Ice Cream Market Outlook, By Pops & Tubes (2021-2030) ($MN)
6 Global Ice Cream Market Outlook, By Brick (2021-2030) ($MN)
7 Global Ice Cream Market Outlook, By Other Products (2021-2030) ($MN)
8 Global Ice Cream Market Outlook, By Type (2021-2030) ($MN)
9 Global Ice Cream Market Outlook, By Dairy & Water-based (2021-2030) ($MN)
10 Global Ice Cream Market Outlook, By Vegan (2021-2030) ($MN)
11 Global Ice Cream Market Outlook, By Flavor (2021-2030) ($MN)
12 Global Ice Cream Market Outlook, By Vanilla (2021-2030) ($MN)
13 Global Ice Cream Market Outlook, By Chocolate (2021-2030) ($MN)
14 Global Ice Cream Market Outlook, By Fruit (2021-2030) ($MN)
15 Global Ice Cream Market Outlook, By Cookies n Cream (2021-2030) ($MN)
16 Global Ice Cream Market Outlook, By Other Flavors (2021-2030) ($MN)
17 Global Ice Cream Market Outlook, By Distribution Channel (2021-2030) ($MN)
18 Global Ice Cream Market Outlook, By Retail (2021-2030) ($MN)
19 Global Ice Cream Market Outlook, By Hypermarket/Supermarket (2021-2030) ($MN)
20 Global Ice Cream Market Outlook, By Ice-cream Parlor (2021-2030) ($MN)
21 Global Ice Cream Market Outlook, By Online (2021-2030) ($MN)
22 Global Ice Cream Market Outlook, By Other Distribution Channels (2021-2030) ($MN)
23 North America Ice Cream Market Outlook, By Country (2021-2030) ($MN)
24 North America Ice Cream Market Outlook, By Product (2021-2030) ($MN)
25 North America Ice Cream Market Outlook, By Bars & Cones (2021-2030) ($MN)
26 North America Ice Cream Market Outlook, By Cups & Sticks (2021-2030) ($MN)
27 North America Ice Cream Market Outlook, By Pops & Tubes (2021-2030) ($MN)
28 North America Ice Cream Market Outlook, By Brick (2021-2030) ($MN)
29 North America Ice Cream Market Outlook, By Other Products (2021-2030) ($MN)
30 North America Ice Cream Market Outlook, By Type (2021-2030) ($MN)
31 North America Ice Cream Market Outlook, By Dairy & Water-based (2021-2030) ($MN)
32 North America Ice Cream Market Outlook, By Vegan (2021-2030) ($MN)
33 North America Ice Cream Market Outlook, By Flavor (2021-2030) ($MN)
34 North America Ice Cream Market Outlook, By Vanilla (2021-2030) ($MN)
35 North America Ice Cream Market Outlook, By Chocolate (2021-2030) ($MN)
36 North America Ice Cream Market Outlook, By Fruit (2021-2030) ($MN)
37 North America Ice Cream Market Outlook, By Cookies n Cream (2021-2030) ($MN)
38 North America Ice Cream Market Outlook, By Other Flavors (2021-2030) ($MN)
39 North America Ice Cream Market Outlook, By Distribution Channel (2021-2030) ($MN)
40 North America Ice Cream Market Outlook, By Retail (2021-2030) ($MN)
41 North America Ice Cream Market Outlook, By Hypermarket/Supermarket (2021-2030) ($MN)
42 North America Ice Cream Market Outlook, By Ice-cream Parlor (2021-2030) ($MN)
43 North America Ice Cream Market Outlook, By Online (2021-2030) ($MN)
44 North America Ice Cream Market Outlook, By Other Distribution Channels (2021-2030) ($MN)
45 Europe Ice Cream Market Outlook, By Country (2021-2030) ($MN)
46 Europe Ice Cream Market Outlook, By Product (2021-2030) ($MN)
47 Europe Ice Cream Market Outlook, By Bars & Cones (2021-2030) ($MN)
48 Europe Ice Cream Market Outlook, By Cups & Sticks (2021-2030) ($MN)
49 Europe Ice Cream Market Outlook, By Pops & Tubes (2021-2030) ($MN)
50 Europe Ice Cream Market Outlook, By Brick (2021-2030) ($MN)
51 Europe Ice Cream Market Outlook, By Other Products (2021-2030) ($MN)
52 Europe Ice Cream Market Outlook, By Type (2021-2030) ($MN)
53 Europe Ice Cream Market Outlook, By Dairy & Water-based (2021-2030) ($MN)
54 Europe Ice Cream Market Outlook, By Vegan (2021-2030) ($MN)
55 Europe Ice Cream Market Outlook, By Flavor (2021-2030) ($MN)
56 Europe Ice Cream Market Outlook, By Vanilla (2021-2030) ($MN)
57 Europe Ice Cream Market Outlook, By Chocolate (2021-2030) ($MN)
58 Europe Ice Cream Market Outlook, By Fruit (2021-2030) ($MN)
59 Europe Ice Cream Market Outlook, By Cookies n Cream (2021-2030) ($MN)
60 Europe Ice Cream Market Outlook, By Other Flavors (2021-2030) ($MN)
61 Europe Ice Cream Market Outlook, By Distribution Channel (2021-2030) ($MN)
62 Europe Ice Cream Market Outlook, By Retail (2021-2030) ($MN)
63 Europe Ice Cream Market Outlook, By Hypermarket/Supermarket (2021-2030) ($MN)
64 Europe Ice Cream Market Outlook, By Ice-cream Parlor (2021-2030) ($MN)
65 Europe Ice Cream Market Outlook, By Online (2021-2030) ($MN)
66 Europe Ice Cream Market Outlook, By Other Distribution Channels (2021-2030) ($MN)
67 Asia Pacific Ice Cream Market Outlook, By Country (2021-2030) ($MN)
68 Asia Pacific Ice Cream Market Outlook, By Product (2021-2030) ($MN)
69 Asia Pacific Ice Cream Market Outlook, By Bars & Cones (2021-2030) ($MN)
70 Asia Pacific Ice Cream Market Outlook, By Cups & Sticks (2021-2030) ($MN)
71 Asia Pacific Ice Cream Market Outlook, By Pops & Tubes (2021-2030) ($MN)
72 Asia Pacific Ice Cream Market Outlook, By Brick (2021-2030) ($MN)
73 Asia Pacific Ice Cream Market Outlook, By Other Products (2021-2030) ($MN)
74 Asia Pacific Ice Cream Market Outlook, By Type (2021-2030) ($MN)
75 Asia Pacific Ice Cream Market Outlook, By Dairy & Water-based (2021-2030) ($MN)
76 Asia Pacific Ice Cream Market Outlook, By Vegan (2021-2030) ($MN)
77 Asia Pacific Ice Cream Market Outlook, By Flavor (2021-2030) ($MN)
78 Asia Pacific Ice Cream Market Outlook, By Vanilla (2021-2030) ($MN)
79 Asia Pacific Ice Cream Market Outlook, By Chocolate (2021-2030) ($MN)
80 Asia Pacific Ice Cream Market Outlook, By Fruit (2021-2030) ($MN)
81 Asia Pacific Ice Cream Market Outlook, By Cookies n Cream (2021-2030) ($MN)
82 Asia Pacific Ice Cream Market Outlook, By Other Flavors (2021-2030) ($MN)
83 Asia Pacific Ice Cream Market Outlook, By Distribution Channel (2021-2030) ($MN)
84 Asia Pacific Ice Cream Market Outlook, By Retail (2021-2030) ($MN)
85 Asia Pacific Ice Cream Market Outlook, By Hypermarket/Supermarket (2021-2030) ($MN)
86 Asia Pacific Ice Cream Market Outlook, By Ice-cream Parlor (2021-2030) ($MN)
87 Asia Pacific Ice Cream Market Outlook, By Online (2021-2030) ($MN)
88 Asia Pacific Ice Cream Market Outlook, By Other Distribution Channels (2021-2030) ($MN)
89 South America Ice Cream Market Outlook, By Country (2021-2030) ($MN)
90 South America Ice Cream Market Outlook, By Product (2021-2030) ($MN)
91 South America Ice Cream Market Outlook, By Bars & Cones (2021-2030) ($MN)
92 South America Ice Cream Market Outlook, By Cups & Sticks (2021-2030) ($MN)
93 South America Ice Cream Market Outlook, By Pops & Tubes (2021-2030) ($MN)
94 South America Ice Cream Market Outlook, By Brick (2021-2030) ($MN)
95 South America Ice Cream Market Outlook, By Other Products (2021-2030) ($MN)
96 South America Ice Cream Market Outlook, By Type (2021-2030) ($MN)
97 South America Ice Cream Market Outlook, By Dairy & Water-based (2021-2030) ($MN)
98 South America Ice Cream Market Outlook, By Vegan (2021-2030) ($MN)
99 South America Ice Cream Market Outlook, By Flavor (2021-2030) ($MN)
100 South America Ice Cream Market Outlook, By Vanilla (2021-2030) ($MN)
101 South America Ice Cream Market Outlook, By Chocolate (2021-2030) ($MN)
102 South America Ice Cream Market Outlook, By Fruit (2021-2030) ($MN)
103 South America Ice Cream Market Outlook, By Cookies n Cream (2021-2030) ($MN)
104 South America Ice Cream Market Outlook, By Other Flavors (2021-2030) ($MN)
105 South America Ice Cream Market Outlook, By Distribution Channel (2021-2030) ($MN)
106 South America Ice Cream Market Outlook, By Retail (2021-2030) ($MN)
107 South America Ice Cream Market Outlook, By Hypermarket/Supermarket (2021-2030) ($MN)
108 South America Ice Cream Market Outlook, By Ice-cream Parlor (2021-2030) ($MN)
109 South America Ice Cream Market Outlook, By Online (2021-2030) ($MN)
110 South America Ice Cream Market Outlook, By Other Distribution Channels (2021-2030) ($MN)
111 Middle East & Africa Ice Cream Market Outlook, By Country (2021-2030) ($MN)
112 Middle East & Africa Ice Cream Market Outlook, By Product (2021-2030) ($MN)
113 Middle East & Africa Ice Cream Market Outlook, By Bars & Cones (2021-2030) ($MN)
114 Middle East & Africa Ice Cream Market Outlook, By Cups & Sticks (2021-2030) ($MN)
115 Middle East & Africa Ice Cream Market Outlook, By Pops & Tubes (2021-2030) ($MN)
116 Middle East & Africa Ice Cream Market Outlook, By Brick (2021-2030) ($MN)
117 Middle East & Africa Ice Cream Market Outlook, By Other Products (2021-2030) ($MN)
118 Middle East & Africa Ice Cream Market Outlook, By Type (2021-2030) ($MN)
119 Middle East & Africa Ice Cream Market Outlook, By Dairy & Water-based (2021-2030) ($MN)
120 Middle East & Africa Ice Cream Market Outlook, By Vegan (2021-2030) ($MN)
121 Middle East & Africa Ice Cream Market Outlook, By Flavor (2021-2030) ($MN)
122 Middle East & Africa Ice Cream Market Outlook, By Vanilla (2021-2030) ($MN)
123 Middle East & Africa Ice Cream Market Outlook, By Chocolate (2021-2030) ($MN)
124 Middle East & Africa Ice Cream Market Outlook, By Fruit (2021-2030) ($MN)
125 Middle East & Africa Ice Cream Market Outlook, By Cookies n Cream (2021-2030) ($MN)
126 Middle East & Africa Ice Cream Market Outlook, By Other Flavors (2021-2030) ($MN)
127 Middle East & Africa Ice Cream Market Outlook, By Distribution Channel (2021-2030) ($MN)
128 Middle East & Africa Ice Cream Market Outlook, By Retail (2021-2030) ($MN)
129 Middle East & Africa Ice Cream Market Outlook, By Hypermarket/Supermarket (2021-2030) ($MN)
130 Middle East & Africa Ice Cream Market Outlook, By Ice-cream Parlor (2021-2030) ($MN)
131 Middle East & Africa Ice Cream Market Outlook, By Online (2021-2030) ($MN)
132 Middle East & Africa Ice Cream Market Outlook, By Other Distribution Channels (2021-2030) ($MN)
List of Figures
RESEARCH METHODOLOGY
We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
For more details about research methodology, kindly write to us at info@strategymrc.com
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