Instant Coffee Market

Instant Coffee Market

Instant Coffee Market Forecasts to 2030 - Global Analysis By Type (Powdered, Freeze-dried and Granules), Flavour (Regular, Decaffeinated and Flavoured), Price Range, Packaging, Distribution Channel, Application and By Geography

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4.8 (73 reviews)
Published: 2024 ID: SMRC25535

This report covers the impact of COVID-19 on this global market

Years Covered


Estimated Year Value (2023)

US $10.52 BN

Projected Year Value (2030)

US $26.18 BN

CAGR (2023 - 2030)


Regions Covered

North America, Europe, Asia Pacific, South America, and Middle East & Africa

Countries Covered

US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa

Largest Market

Asia Pacific

Highest Growing Market

North America

According to Stratistics MRC, the Global Instant Coffee Market is accounted for $10.52 billion in 2023 and is expected to reach $26.18 billion by 2030 growing at a CAGR of 13.8% during the forecast period. Instant coffee, a popular beverage, offers convenience and quick preparation. Made from brewed coffee that has been freeze-dried or spray-dried into a soluble powder, it dissolves rapidly in hot water. This process preserves the flavor and aroma of coffee, providing a consistent taste experience. Instant coffee caters to busy lifestyles, allowing people to enjoy a cup of coffee almost instantly without the need for brewing equipment. Its long shelf life and portability make it a favourite choice for travellers and office workers.

According to International Coffee Organization, in 2015, China produced more coffee than Kenya and Tanzania combined, and consumed more than Australia, owing to increasing disposal income of consumers.

Market Dynamics: 


Mounting trend towards functional beverages

As consumers increasingly prioritize health and wellness, they seek beverages that offer not only convenience but also added functional benefits. Instant coffee, with its versatility and widespread acceptance, presents an ideal platform for incorporating functional ingredients such as collagen, adaptogens, or probiotics. These enhancements cater to the evolving preferences of health-conscious consumers, offering a convenient way to incorporate wellness into their daily routines. As a result, the integration of functional ingredients in instant coffee products opens up new avenues for market growth.


Quality concerns

Quality concerns in instant coffee primarily revolve around flavor, aroma, and overall sensory experience. Inferior processing methods or poor-quality beans can result in a bland or bitter taste, detracting from consumer satisfaction. Additionally, issues like inconsistent particle size during grinding or improper packaging leading to staleness can affect the coffee's quality. Negative experiences with low-quality instant coffee may deter consumers from repurchasing, damaging brand reputation and market trust.


Growing popularity in e-commerce platforms

With the increasing preference for online shopping and the convenience it offers, consumers are turning to e-commerce channels to purchase their favourite instant coffee brands. E-commerce platforms provide a broader reach, enabling instant coffee manufacturers to target a wider audience and expand their market presence. Direct-to-consumer sales through online platforms facilitate convenient purchasing experiences, personalized marketing strategies, and the ability to showcase product innovations. This trend underscores the importance of digital strategies and online presence for instant coffee brands to capitalize on the evolving consumer preferences and shopping habits.


Competition from coffee alternatives

Increasing availability and popularity of alternative beverages like ready-to-drink cold brews, energy drinks, and tea-based beverages offer consumers diverse options beyond traditional coffee. Health-focused alternatives such as herbal teas or functional beverages also compete for market share, particularly among health-conscious consumers. These alternatives cater to evolving consumer preferences and offer unique flavor profiles and health benefits, potentially diverting consumers away from instant coffee.

Covid-19 Impact

The covid-19 pandemic significantly benefitted the instant coffee market. Lockdowns and social distancing measures led to a surge in demand for at-home coffee consumption. With cafes and restaurants closed or operating at limited capacity, consumers turned to instant coffee for their caffeine fix. This increased demand prompted manufacturers to ramp up production to meet the surge in orders. Additionally, the convenience and long shelf life of instant coffee appealed to consumers looking for pantry staples during uncertain times. As a result, the instant coffee market experienced notable growth amidst the pandemic-driven changes in consumer behaviour.

The powdered segment is expected to be the largest during the forecast period

The powdered segment is estimated to have a lucrative growth. Powdered instant coffee is a convenient and quick alternative to brewed coffee. It is made from coffee beans that are roasted, ground, and then brewed into a concentrated liquid. The liquid is then dried into a powder form, which preserves the flavor and aroma. To prepare, simply mix the powder with hot water, and you have a cup of coffee ready to drink. Powdered instant coffee is popular for its ease of use, long shelf life, and ability to be easily transported. It comes in various flavours and strengths, catering to different preferences. 

The food service segment is expected to have the highest CAGR during the forecast period

The food service segment is anticipated to witness the highest CAGR growth during the forecast period, due to its efficiency and consistency. It's widely used in restaurants, cafes, and catering businesses due to its convenience and quick preparation. This form of coffee allows for rapid service, minimizing wait times for customers. Additionally, it simplifies the coffee-making process for staff, ensuring uniformity in taste across batches. While instant coffee may not match the complexity of freshly brewed alternatives, its reliability and ease of storage make it a practical choice for establishments with high-volume demands or limited resources for coffee preparation.

Region with largest share:

Asia Pacific is projected to hold the largest market share during the forecast period owing to changing consumer preferences, urbanization, and increasing disposable incomes. The region's diverse demographics and cultural influences contribute to a growing acceptance of Western-style coffee consumption. Market players are capitalizing on this trend by introducing innovative products tailored to local tastes and preferences. Furthermore, the expanding e-commerce landscape further facilitates market penetration and accessibility for instant coffee brands in the Asia Pacific region.

Region with highest CAGR:

North America is projected to have the highest CAGR over the forecast period, owing to changing lifestyles, busy routines, and a growing appreciation for convenience. With a strong coffee culture already established, the rise of premium instant coffee products, catering to discerning palates and emphasizing quality and flavor, has further boosted market growth. Additionally, the increasing demand for on-the-go beverages and the expansion of e-commerce platforms contribute to the accessibility and popularity of instant coffee in the North American region.

Key players in the market

Some of the key players profiled in the Instant Coffee Market include Nestlé, The J.M. Smucker Company, Jacobs Douwe Egberts (JDE), Keurig Dr Pepper, Tata Consumer Products, Strauss Group, Unilever, Starbucks Corporation, Tchibo, Lavazza, Vinacafe, Olam International, 3-in-1 Coffee Mix, Trung Nguyen, Giraldo Farms.

Key Developments:

In April 2023, Nestlé launched its first instant coffee designed for iced beverages in response to increasing demand for cold coffee at-home.  Ice Roast gives customers the opportunity to enjoy an even better cup of cold coffee at home and recreate their favourite drinks.

In January 2023, Tata Consumer Products has launched its premium instant coffee ‘Tata Coffee Grand Premium’. The flavour locked decoction crystals of Tata Coffee Grand Premium locks in the taste and aroma. It is a 100 per cent coffee blend with flavour-locked decoction crystals.

Types Covered:
• Powdered
• Freeze-dried
• Granules

Flavours Covered:
• Regular
• Decaffeinated
• Flavoured

Price Ranges Covered:
• Economy
• Mid-Range
• Premium
• Top-tier

Packagings Covered:
• Jars
• Sachets
• Pouches
• Cans
• Other Packagings

Distribution Channels Covered:
• Supermarkets/Hypermarkets
• Convenience Stores
• Online Retail
• Other Distribution Channels

Applications Covered:
• Home Use
• Office Use
• Food Service
• Other Applications

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan        
o China        
o India        
o Australia  
o New Zealand
o South Korea
o Rest of Asia Pacific    
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa 
o Saudi Arabia
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings: 
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary  
2 Preface   
 2.1 Abstract  
 2.2 Stake Holders 
 2.3 Research Scope 
 2.4 Research Methodology
  2.4.1 Data Mining
  2.4.2 Data Analysis
  2.4.3 Data Validation
  2.4.4 Research Approach
 2.5 Research Sources 
  2.5.1 Primary Research Sources
  2.5.2 Secondary Research Sources
  2.5.3 Assumptions
3 Market Trend Analysis 
 3.1 Introduction 
 3.2 Drivers  
 3.3 Restraints 
 3.4 Opportunities 
 3.5 Threats  
 3.6 Application Analysis
 3.7 Emerging Markets 
 3.8 Impact of Covid-19 
4 Porters Five Force Analysis 
 4.1 Bargaining power of suppliers
 4.2 Bargaining power of buyers
 4.3 Threat of substitutes
 4.4 Threat of new entrants
 4.5 Competitive rivalry 
5 Global Instant Coffee Market, By Type
 5.1 Introduction 
 5.2 Powdered 
 5.3 Freeze-dried 
 5.4 Granules  
6 Global Instant Coffee Market, By Flavour
 6.1 Introduction 
 6.2 Regular  
 6.3 Decaffeinated 
 6.4 Flavoured 
7 Global Instant Coffee Market, By Price Range
 7.1 Introduction 
 7.2 Economy  
 7.3 Mid-Range 
 7.4 Premium  
 7.5 Top-tier  
8 Global Instant Coffee Market, By Packaging
 8.1 Introduction 
 8.2 Jars  
 8.3 Sachets  
 8.4 Pouches  
 8.5 Cans  
 8.6 Other Packagings 
9 Global Instant Coffee Market, By Distribution Channel
 9.1 Introduction 
 9.2 Supermarkets/Hypermarkets
 9.3 Convenience Stores 
 9.4 Online Retail 
 9.5 Other Distribution Channels
10 Global Instant Coffee Market, By Application
 10.1 Introduction 
 10.2 Home Use 
 10.3 Office Use 
 10.4 Food Service 
 10.5 Other Applications 
11 Global Instant Coffee Market, By Geography
 11.1 Introduction 
 11.2 North America 
  11.2.1 US 
  11.2.2 Canada 
  11.2.3 Mexico 
 11.3 Europe  
  11.3.1 Germany 
  11.3.2 UK 
  11.3.3 Italy 
  11.3.4 France 
  11.3.5 Spain 
  11.3.6 Rest of Europe
 11.4 Asia Pacific 
  11.4.1 Japan 
  11.4.2 China 
  11.4.3 India 
  11.4.4 Australia 
  11.4.5 New Zealand
  11.4.6 South Korea
  11.4.7 Rest of Asia Pacific
 11.5 South America 
  11.5.1 Argentina
  11.5.2 Brazil 
  11.5.3 Chile 
  11.5.4 Rest of South America
 11.6 Middle East & Africa
  11.6.1 Saudi Arabia
  11.6.2 UAE 
  11.6.3 Qatar 
  11.6.4 South Africa
  11.6.5 Rest of Middle East & Africa
12 Key Developments  
 12.1 Agreements, Partnerships, Collaborations and Joint Ventures
 12.2 Acquisitions & Mergers
 12.3 New Product Launch
 12.4 Expansions 
 12.5 Other Key Strategies
13 Company Profiling  
 13.1 Nestle  
 13.2 The J.M. Smucker Company
 13.3 Jacobs Douwe Egberts (JDE)
 13.4 Keurig Dr Pepper 
 13.5 Tata Consumer Products
 13.6 Strauss Group 
 13.7 Unilever  
 13.8 Starbucks Corporation
 13.9 Tchibo  
 13.10 Lavazza  
 13.11 Vinacafe  
 13.12 Olam International 
 13.13 3-in-1 Coffee Mix 
 13.14 Trung Nguyen 
 13.15 Giraldo Farms 
List of Tables   
1 Global Instant Coffee Market Outlook, By Region (2021-2030) ($MN)
2 Global Instant Coffee Market Outlook, By Type (2021-2030) ($MN)
3 Global Instant Coffee Market Outlook, By Powdered (2021-2030) ($MN)
4 Global Instant Coffee Market Outlook, By Freeze-dried (2021-2030) ($MN)
5 Global Instant Coffee Market Outlook, By Granules (2021-2030) ($MN)
6 Global Instant Coffee Market Outlook, By Flavour (2021-2030) ($MN)
7 Global Instant Coffee Market Outlook, By Regular (2021-2030) ($MN)
8 Global Instant Coffee Market Outlook, By Decaffeinated (2021-2030) ($MN)
9 Global Instant Coffee Market Outlook, By Flavoured (2021-2030) ($MN)
10 Global Instant Coffee Market Outlook, By Price Range (2021-2030) ($MN)
11 Global Instant Coffee Market Outlook, By Economy (2021-2030) ($MN)
12 Global Instant Coffee Market Outlook, By Mid-Range (2021-2030) ($MN)
13 Global Instant Coffee Market Outlook, By Premium (2021-2030) ($MN)
14 Global Instant Coffee Market Outlook, By Top-tier (2021-2030) ($MN)
15 Global Instant Coffee Market Outlook, By Packaging (2021-2030) ($MN)
16 Global Instant Coffee Market Outlook, By Jars (2021-2030) ($MN)
17 Global Instant Coffee Market Outlook, By Sachets (2021-2030) ($MN)
18 Global Instant Coffee Market Outlook, By Pouches (2021-2030) ($MN)
19 Global Instant Coffee Market Outlook, By Cans (2021-2030) ($MN)
20 Global Instant Coffee Market Outlook, By Other Packagings (2021-2030) ($MN)
21 Global Instant Coffee Market Outlook, By Distribution Channel (2021-2030) ($MN)
22 Global Instant Coffee Market Outlook, By Supermarkets/Hypermarkets (2021-2030) ($MN)
23 Global Instant Coffee Market Outlook, By Convenience Stores (2021-2030) ($MN)
24 Global Instant Coffee Market Outlook, By Online Retail (2021-2030) ($MN)
25 Global Instant Coffee Market Outlook, By Other Distribution Channels (2021-2030) ($MN)
26 Global Instant Coffee Market Outlook, By Application (2021-2030) ($MN)
27 Global Instant Coffee Market Outlook, By Home Use (2021-2030) ($MN)
28 Global Instant Coffee Market Outlook, By Office Use (2021-2030) ($MN)
29 Global Instant Coffee Market Outlook, By Food Service (2021-2030) ($MN)
30 Global Instant Coffee Market Outlook, By Other Applications (2021-2030) ($MN)
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.

List of Figures


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.

Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.

For more details about research methodology, kindly write to us at

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