Instant Soup Market
Instant Soup Market Forecasts to 2030 - Global Analysis By Type (Liquid, Dry and Other Types), Nature, Source, Distribution Channel and By Geography
According to Stratistics MRC, the Global Instant Soup Market is accounted for $19.06 billion in 2023 and is expected to reach $28.09 billion by 2030 growing at a CAGR of 5.7% during the forecast period. Instant soup refers to dehydrated soup ingredients packaged in a convenient form for quick preparation. Typically sold as packets or cups, it often contains a powdered or dried base of broth or bouillon, along with dehydrated vegetables, noodles, and sometimes meat or seafood. Instant soup offers convenience and portability, making it a popular choice for quick meals or snacks, especially in situations where traditional cooking isn't feasible.
According to the Vegan Society Organization, 40% of people worldwide will eat conventional meat by 2040, 35% will eat clean-label meat, and 25% will eat vegan meat substitutes.
Market Dynamics:
Driver:
Health and wellness trends
As consumers increasingly prioritize healthier lifestyles, there is a growing demand for convenient yet nutritious food options, including instant soups. This includes reducing sodium content, eliminating artificial additives, and incorporating organic and natural ingredients. Moreover, there's a rising demand for plant-based and gluten-free instant soups to cater to specific dietary requirements, which is driving market growth.
Restraint:
High competition
With multiple brands vying for market share, price becomes a crucial factor in consumer decision-making. This can lead to price wars and thin profit margins, making it challenging for companies to maintain profitability while offering competitive pricing. Additionally, high competition drives the need for innovation and differentiation. Brand loyalty is another aspect affected by high competition, which is impeding this market further.
Opportunity:
Product innovation
Manufacturers continuously strive to introduce new and improved instant soup products to meet evolving consumer preferences and market demands. This innovation encompasses various aspects, including flavors, ingredients, packaging, and nutritional profiles. Furthermore, these innovations not only improve the consumer experience but also align with environmental sustainability goals, attracting environmentally conscious consumers and thereby propelling this market range.
Threat:
Limited expertise
Consumers may lack the expertise to enhance the flavors of instant soups through the addition of complementary ingredients or seasonings. Without this expertise, consumers may not fully appreciate the potential of instant soups or may be dissatisfied with the overall taste experience. Moreover, limited expertise may also lead to misconceptions about the versatility and potential uses of instant soups, which is hampering this market expansion.
Covid-19 Impact
The COVID-19 pandemic has brought about several negative impacts on the instant soup market. Disruptions in the global supply chain have led to challenges in sourcing ingredients, packaging materials, and distribution, resulting in potential shortages and higher production costs for manufacturers. Economic uncertainties and widespread job losses have constrained consumer spending. Moreover, the closure of foodservice establishments such as restaurants and cafes has reduced the demand for pre-packaged soups served in these outlets, further affecting the market.
The liquid segment is expected to be the largest during the forecast period
The liquid segment is estimated to hold the largest share due to a variety of options, ranging from traditional chicken noodle soups to exotic flavors like miso or tom yum. Consumers often prefer liquid instant soups for their convenience and perceived freshness, as they require minimal preparation—simply heating on a stovetop or in a microwave. Furthermore, manufacturers have introduced ethnic flavors and premium ingredients to cater to diverse tastes and preferences, which are driving this segment’s expansion.
The plant-based segment is expected to have the highest CAGR during the forecast period
The plant-based segment is anticipated to have highest CAGR during the forecast period due to consumers seeking vegetarian, vegan, or plant-forward dietary options. These soups typically feature a variety of plant-based ingredients, such as vegetables, legumes, grains, and plant-based proteins like tofu or tempeh. Moreover, many plant-based instant soups are fortified with vitamins, minerals, and other nutrients to provide a nutritious and balanced meal option, which significantly boosts this segment’s growth.
Region with largest share:
North America commanded the largest market share during the extrapolated period owing to an increasing demand for quick and convenient meal options, instant soups have become a popular choice for consumers across the continent. Countries such as the United States, Canada, and Mexico have led to the introduction of organic, non-GMO, and plant-based instant soups to meet the evolving preferences of health-conscious consumers. Additionally, technological advancements in packaging have enabled manufacturers to offer more convenient and environmentally friendly options, which are propelling this region’s size.
Region with highest CAGR:
Europe is expected to witness highest CAGR over the projection period. European consumers increasingly value convenience without compromising on taste or quality. There is a growing demand for premium and gourmet instant soups in Europe, with consumers willing to pay a higher price for superior taste and quality. Furthermore, this has led to innovations such as reduced-sodium options, organic varieties, and soups made with natural ingredients, thereby gradually driving this region’s growth.
Key players in the market
Some of the key players in the Instant Soup Market include The Kraft Heinz Company, Nissin Foods Holdings Co., Ltd., Campbell Soup Company, Nongshim Co., Ltd., Maruchan, Inc., Vedan International (Holdings) Limited, General Mills, Inc., Unilever, KOKA, Nestlé, Nissin Foods Holdings Co., Ltd., Ottogi Corporation, Vifon and Batchelors.
Key Developments:
In December 2023, Unilever announced it has signed an agreement to acquire the premium biotech haircare brand K18. This marks another step in the optimisation of Unilever’s portfolio towards higher growth areas.
In September 2023, Nestlé has announced an agreement with Advent International to acquire a majority stake in Grupo CRM, a premium chocolate player in Brazil.
Types Covered:
• Liquid
• Dry
• Other Types
Nature Covered:
• Conventional
• Organic
Source Covered:
• Plant-Based
• Animal-Based
Distribution Channels Covered:
• Convenience Stores
• Online Retail
• Supermarkets/Hypermarkets
• Specialty Stores
• Foodservice/Hospitality
• Other Distribution Channels
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Emerging Markets
3.7 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Instant Soup Market, By Type
5.1 Introduction
5.2 Liquid
5.3 Dry
5.4 Other Types
6 Global Instant Soup Market, By Nature
6.1 Introduction
6.2 Conventional
6.3 Organic
7 Global Instant Soup Market, By Source
7.1 Introduction
7.2 Plant-Based
7.3 Animal-Based
8 Global Instant Soup Market, By Distribution Channel
8.1 Introduction
8.2 Convenience Stores
8.3 Online Retail
8.4 Supermarkets/Hypermarkets
8.5 Specialty Stores
8.6 Foodservice/Hospitality
8.7 Other Distribution Channels
9 Global Instant Soup Market, By Geography
9.1 Introduction
9.2 North America
9.2.1 US
9.2.2 Canada
9.2.3 Mexico
9.3 Europe
9.3.1 Germany
9.3.2 UK
9.3.3 Italy
9.3.4 France
9.3.5 Spain
9.3.6 Rest of Europe
9.4 Asia Pacific
9.4.1 Japan
9.4.2 China
9.4.3 India
9.4.4 Australia
9.4.5 New Zealand
9.4.6 South Korea
9.4.7 Rest of Asia Pacific
9.5 South America
9.5.1 Argentina
9.5.2 Brazil
9.5.3 Chile
9.5.4 Rest of South America
9.6 Middle East & Africa
9.6.1 Saudi Arabia
9.6.2 UAE
9.6.3 Qatar
9.6.4 South Africa
9.6.5 Rest of Middle East & Africa
10 Key Developments
10.1 Agreements, Partnerships, Collaborations and Joint Ventures
10.2 Acquisitions & Mergers
10.3 New Product Launch
10.4 Expansions
10.5 Other Key Strategies
11 Company Profiling
11.1 The Kraft Heinz Company
11.2 Nissin Foods Holdings Co., Ltd.
11.3 Campbell Soup Company
11.4 Nongshim Co., Ltd.
11.5 Maruchan, Inc.
11.6 Vedan International (Holdings) Limited
11.7 General Mills, Inc.
11.8 Unilever
11.9 KOKA
11.10 Nestlé
11.11 Nissin Foods Holdings Co., Ltd.
11.12 Ottogi Corporation
11.13 Vifon
11.14 Batchelors
List of Tables
1 Global Instant Soup Market Outlook, By Region (2021-2030) ($MN)
2 Global Instant Soup Market Outlook, By Type (2021-2030) ($MN)
3 Global Instant Soup Market Outlook, By Liquid (2021-2030) ($MN)
4 Global Instant Soup Market Outlook, By Dry (2021-2030) ($MN)
5 Global Instant Soup Market Outlook, By Other Types (2021-2030) ($MN)
6 Global Instant Soup Market Outlook, By Nature (2021-2030) ($MN)
7 Global Instant Soup Market Outlook, By Conventional (2021-2030) ($MN)
8 Global Instant Soup Market Outlook, By Organic (2021-2030) ($MN)
9 Global Instant Soup Market Outlook, By Source (2021-2030) ($MN)
10 Global Instant Soup Market Outlook, By Plant-Based (2021-2030) ($MN)
11 Global Instant Soup Market Outlook, By Animal-Based (2021-2030) ($MN)
12 Global Instant Soup Market Outlook, By Distribution Channel (2021-2030) ($MN)
13 Global Instant Soup Market Outlook, By Convenience Stores (2021-2030) ($MN)
14 Global Instant Soup Market Outlook, By Online Retail (2021-2030) ($MN)
15 Global Instant Soup Market Outlook, By Supermarkets/Hypermarkets (2021-2030) ($MN)
16 Global Instant Soup Market Outlook, By Specialty Stores (2021-2030) ($MN)
17 Global Instant Soup Market Outlook, By Foodservice/Hospitality (2021-2030) ($MN)
18 Global Instant Soup Market Outlook, By Other Distribution Channels (2021-2030) ($MN)
19 North America Instant Soup Market Outlook, By Country (2021-2030) ($MN)
20 North America Instant Soup Market Outlook, By Type (2021-2030) ($MN)
21 North America Instant Soup Market Outlook, By Liquid (2021-2030) ($MN)
22 North America Instant Soup Market Outlook, By Dry (2021-2030) ($MN)
23 North America Instant Soup Market Outlook, By Other Types (2021-2030) ($MN)
24 North America Instant Soup Market Outlook, By Nature (2021-2030) ($MN)
25 North America Instant Soup Market Outlook, By Conventional (2021-2030) ($MN)
26 North America Instant Soup Market Outlook, By Organic (2021-2030) ($MN)
27 North America Instant Soup Market Outlook, By Source (2021-2030) ($MN)
28 North America Instant Soup Market Outlook, By Plant-Based (2021-2030) ($MN)
29 North America Instant Soup Market Outlook, By Animal-Based (2021-2030) ($MN)
30 North America Instant Soup Market Outlook, By Distribution Channel (2021-2030) ($MN)
31 North America Instant Soup Market Outlook, By Convenience Stores (2021-2030) ($MN)
32 North America Instant Soup Market Outlook, By Online Retail (2021-2030) ($MN)
33 North America Instant Soup Market Outlook, By Supermarkets/Hypermarkets (2021-2030) ($MN)
34 North America Instant Soup Market Outlook, By Specialty Stores (2021-2030) ($MN)
35 North America Instant Soup Market Outlook, By Foodservice/Hospitality (2021-2030) ($MN)
36 North America Instant Soup Market Outlook, By Other Distribution Channels (2021-2030) ($MN)
37 Europe Instant Soup Market Outlook, By Country (2021-2030) ($MN)
38 Europe Instant Soup Market Outlook, By Type (2021-2030) ($MN)
39 Europe Instant Soup Market Outlook, By Liquid (2021-2030) ($MN)
40 Europe Instant Soup Market Outlook, By Dry (2021-2030) ($MN)
41 Europe Instant Soup Market Outlook, By Other Types (2021-2030) ($MN)
42 Europe Instant Soup Market Outlook, By Nature (2021-2030) ($MN)
43 Europe Instant Soup Market Outlook, By Conventional (2021-2030) ($MN)
44 Europe Instant Soup Market Outlook, By Organic (2021-2030) ($MN)
45 Europe Instant Soup Market Outlook, By Source (2021-2030) ($MN)
46 Europe Instant Soup Market Outlook, By Plant-Based (2021-2030) ($MN)
47 Europe Instant Soup Market Outlook, By Animal-Based (2021-2030) ($MN)
48 Europe Instant Soup Market Outlook, By Distribution Channel (2021-2030) ($MN)
49 Europe Instant Soup Market Outlook, By Convenience Stores (2021-2030) ($MN)
50 Europe Instant Soup Market Outlook, By Online Retail (2021-2030) ($MN)
51 Europe Instant Soup Market Outlook, By Supermarkets/Hypermarkets (2021-2030) ($MN)
52 Europe Instant Soup Market Outlook, By Specialty Stores (2021-2030) ($MN)
53 Europe Instant Soup Market Outlook, By Foodservice/Hospitality (2021-2030) ($MN)
54 Europe Instant Soup Market Outlook, By Other Distribution Channels (2021-2030) ($MN)
55 Asia Pacific Instant Soup Market Outlook, By Country (2021-2030) ($MN)
56 Asia Pacific Instant Soup Market Outlook, By Type (2021-2030) ($MN)
57 Asia Pacific Instant Soup Market Outlook, By Liquid (2021-2030) ($MN)
58 Asia Pacific Instant Soup Market Outlook, By Dry (2021-2030) ($MN)
59 Asia Pacific Instant Soup Market Outlook, By Other Types (2021-2030) ($MN)
60 Asia Pacific Instant Soup Market Outlook, By Nature (2021-2030) ($MN)
61 Asia Pacific Instant Soup Market Outlook, By Conventional (2021-2030) ($MN)
62 Asia Pacific Instant Soup Market Outlook, By Organic (2021-2030) ($MN)
63 Asia Pacific Instant Soup Market Outlook, By Source (2021-2030) ($MN)
64 Asia Pacific Instant Soup Market Outlook, By Plant-Based (2021-2030) ($MN)
65 Asia Pacific Instant Soup Market Outlook, By Animal-Based (2021-2030) ($MN)
66 Asia Pacific Instant Soup Market Outlook, By Distribution Channel (2021-2030) ($MN)
67 Asia Pacific Instant Soup Market Outlook, By Convenience Stores (2021-2030) ($MN)
68 Asia Pacific Instant Soup Market Outlook, By Online Retail (2021-2030) ($MN)
69 Asia Pacific Instant Soup Market Outlook, By Supermarkets/Hypermarkets (2021-2030) ($MN)
70 Asia Pacific Instant Soup Market Outlook, By Specialty Stores (2021-2030) ($MN)
71 Asia Pacific Instant Soup Market Outlook, By Foodservice/Hospitality (2021-2030) ($MN)
72 Asia Pacific Instant Soup Market Outlook, By Other Distribution Channels (2021-2030) ($MN)
73 South America Instant Soup Market Outlook, By Country (2021-2030) ($MN)
74 South America Instant Soup Market Outlook, By Type (2021-2030) ($MN)
75 South America Instant Soup Market Outlook, By Liquid (2021-2030) ($MN)
76 South America Instant Soup Market Outlook, By Dry (2021-2030) ($MN)
77 South America Instant Soup Market Outlook, By Other Types (2021-2030) ($MN)
78 South America Instant Soup Market Outlook, By Nature (2021-2030) ($MN)
79 South America Instant Soup Market Outlook, By Conventional (2021-2030) ($MN)
80 South America Instant Soup Market Outlook, By Organic (2021-2030) ($MN)
81 South America Instant Soup Market Outlook, By Source (2021-2030) ($MN)
82 South America Instant Soup Market Outlook, By Plant-Based (2021-2030) ($MN)
83 South America Instant Soup Market Outlook, By Animal-Based (2021-2030) ($MN)
84 South America Instant Soup Market Outlook, By Distribution Channel (2021-2030) ($MN)
85 South America Instant Soup Market Outlook, By Convenience Stores (2021-2030) ($MN)
86 South America Instant Soup Market Outlook, By Online Retail (2021-2030) ($MN)
87 South America Instant Soup Market Outlook, By Supermarkets/Hypermarkets (2021-2030) ($MN)
88 South America Instant Soup Market Outlook, By Specialty Stores (2021-2030) ($MN)
89 South America Instant Soup Market Outlook, By Foodservice/Hospitality (2021-2030) ($MN)
90 South America Instant Soup Market Outlook, By Other Distribution Channels (2021-2030) ($MN)
91 Middle East & Africa Instant Soup Market Outlook, By Country (2021-2030) ($MN)
92 Middle East & Africa Instant Soup Market Outlook, By Type (2021-2030) ($MN)
93 Middle East & Africa Instant Soup Market Outlook, By Liquid (2021-2030) ($MN)
94 Middle East & Africa Instant Soup Market Outlook, By Dry (2021-2030) ($MN)
95 Middle East & Africa Instant Soup Market Outlook, By Other Types (2021-2030) ($MN)
96 Middle East & Africa Instant Soup Market Outlook, By Nature (2021-2030) ($MN)
97 Middle East & Africa Instant Soup Market Outlook, By Conventional (2021-2030) ($MN)
98 Middle East & Africa Instant Soup Market Outlook, By Organic (2021-2030) ($MN)
99 Middle East & Africa Instant Soup Market Outlook, By Source (2021-2030) ($MN)
100 Middle East & Africa Instant Soup Market Outlook, By Plant-Based (2021-2030) ($MN)
101 Middle East & Africa Instant Soup Market Outlook, By Animal-Based (2021-2030) ($MN)
102 Middle East & Africa Instant Soup Market Outlook, By Distribution Channel (2021-2030) ($MN)
103 Middle East & Africa Instant Soup Market Outlook, By Convenience Stores (2021-2030) ($MN)
104 Middle East & Africa Instant Soup Market Outlook, By Online Retail (2021-2030) ($MN)
105 Middle East & Africa Instant Soup Market Outlook, By Supermarkets/Hypermarkets (2021-2030) ($MN)
106 Middle East & Africa Instant Soup Market Outlook, By Specialty Stores (2021-2030) ($MN)
107 Middle East & Africa Instant Soup Market Outlook, By Foodservice/Hospitality (2021-2030) ($MN)
108 Middle East & Africa Instant Soup Market Outlook, By Other Distribution Channels (2021-2030) ($MN)
List of Figures
RESEARCH METHODOLOGY
We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
For more details about research methodology, kindly write to us at info@strategymrc.com
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