Intelligent Pigging Market
Intelligent Pigging Market Forecasts to 2030 - Global Analysis By Pipeline Type (Gas and Liquid), By Technology (Magnetic Flux Leakage, Caliper, Ultrasonic Testing and Other Technologies), Application, End User and By Geography
According to Stratistics MRC, the Global Intelligent Pigging Market is accounted for $799.28 million in 2023 and is expected to reach $1250.26 million by 2030 growing at a CAGR of 6.6% during the forecast period. Intelligent pigs are robotic devices sent through pipelines to inspect their health. These high-tech tools use methods like magnets and sound waves to identify corrosion, cracks, and other threats. Data collected during the inspection helps operators identify potential issues, prioritize maintenance, and ensure safe and efficient pipeline operations.
According to the data released by Global Gas Flaring Reduction Partnership (GGFR)), a World Bank-led organization comprising oil companies, governments, and international institutions working to reduce gas flaring, the global gas flaring in 2016 was 149.4 bcm, an increase of 2% from the previous year.
Market Dynamics:
Driver:
Increasing demand for pipeline integrity inspection
As aging pipeline infrastructure becomes a global concern, there is a heightened emphasis on ensuring the safety and reliability of pipelines. Regulatory mandates and industry standards further compel pipeline operators to implement rigorous inspection protocols. Intelligent pigging offers a comprehensive solution by providing accurate and efficient inspection of pipelines, enabling early detection of defects, corrosion, and other anomalies, thus mitigating the risk of costly failures and ensuring operational integrity.
Restraint:
High initial investment
Implementing intelligent pigging systems requires substantial upfront capital expenditure for procuring specialized inspection equipment, training personnel, and establishing infrastructure. This financial barrier can deter some organizations, particularly smaller operators or those with limited budgets, from adopting intelligent pigging technology. Additionally, the complexity of integration with existing pipeline systems and the need for ongoing maintenance further hinder the market.
Opportunity:
Growing adoption of smart pigging technologies
Smart pigging offers advanced capabilities, including real-time data collection, high-resolution imaging, and predictive analytics, enabling more accurate and efficient pipeline inspections. This technology allows operators to detect defects early, optimize maintenance schedules, and minimize downtime, ultimately improving operational efficiency and safety. As industries increasingly prioritize asset integrity and regulatory compliance, the demand for smart pigging solutions is expected to rise, driving market growth.
Threat:
Cybersecurity attacks
Cybersecurity attacks pose a significant threat to the intelligent pigging market due to the sensitive nature of the data involved in pipeline inspections. Hackers could target the communication systems or data storage facilities associated with intelligent pigging operations, compromising the integrity and confidentiality of inspection data. This could lead to unauthorized access to critical infrastructure information, sabotage, or data manipulation, potentially resulting in severe safety risks or environmental hazards.
Covid-19 Impact:
The COVID-19 pandemic has impacted the intelligent pigging market by causing delays or cancellations in pipeline maintenance projects due to workforce disruptions, travel restrictions, and supply chain challenges. However, the market has also seen increased demand for remote monitoring and inspection solutions to ensure pipeline integrity while adhering to social distancing measures, driving innovation in the industry.
The liquid segment is expected to be the largest during the forecast period
In the intelligent pigging market, the liquid segment is anticipated to be the largest during the forecast period owing to the expansion of liquid pipeline networks, particularly in the oil and gas industry, to meet growing demand for transportation of crude oil, refined products, and chemicals, which drives the demand for intelligent pigging services. Moreover, stringent regulations regarding pipeline safety and environmental protection further propel the adoption of advanced inspection technologies like intelligent pigging in liquid pipelines.
The ultrasonic testing segment is expected to have the highest CAGR during the forecast period
The ultrasonic testing segment is anticipated to exhibit significant growth in the intelligent pigging market during the forecast period. This growth can be attributed to the superior capabilities of ultrasonic testing in detecting smaller defects and providing accurate thickness measurements in various pipeline materials. Additionally, advancements in ultrasonic sensor technology and data analytics are enhancing the efficiency and reliability of ultrasonic testing, driving its adoption for pipeline inspection applications.
Region with largest share:
Over the forecast period, North America is positioned to dominate the intelligent pigging market due to extensive pipeline networks, stringent regulatory requirements mandating pipeline integrity inspections, and a mature oil and gas industry. Moreover, increasing investments in pipeline infrastructure maintenance and technological advancements in intelligent pigging solutions further bolster market growth. Additionally, the region's proactive approach to pipeline safety and maintenance drives the adoption of advanced inspection technologies, solidifying its leadership in the intelligent pigging market.
Region with highest CAGR:
The Asia Pacific region is poised for rapid expansion in the intelligent pigging market during the forecast period. This growth is propelled by increasing investments in oil and gas infrastructure, rising demand for energy, and stringent regulations promoting pipeline safety. Additionally, economic development and urbanization in countries like China, India, and Southeast Asian nations are driving the need for pipeline inspection and maintenance solutions, fueling the adoption of intelligent pigging technologies in the region.
Key players in the market
Some of the key players in Intelligent Pigging Market include Applus+, Baker Hughes, CDI Engineering Solutions, Diakont, Enduro Pipeline Services, Inc., GE Inspection Robotics, Halliburton, Intertek Group plc, Kalpataru Power Transmission Limited (KPTL), LIN SCAN, NDT Global, Onstream Pipeline Inspection, Penspen, PII Pipeline Solutions, Quest Integrity Group, Romstar Group, ROSEN Group and T.D. Williamson, Inc.
Key Developments:
In January 2023, CDI introduced the Qube, a groundbreaking device transforming the pipeline pig tracking approach. The Qube is an innovative, compact, and robust above-ground monitoring (AGM) solution specifically designed for the oil and gas industry. Its primary function is to detect the presence of pipeline pigs as they traverse the pipelines. Equipped with GPS and magnetic data sensors, the Qube offers remarkable capabilities, allowing it to identify up to eight frequencies of magnetic transmitters attached to the pipeline pigs.
In September 2022, Baker Hughes Incorporated, an oil field services company, announced that it is restructuring and simplifying its organization and accelerating its strategic transformation. These changes will simplify operations, enhance profitability, and drive growth, meeting customer needs and producing solutions in the rapidly evolving energy and industrial markets.
In January 2022, KPTL secured a contract from JSW Utkal Steel Ltd. to install an iron ore slurry pipeline (Spread I) in Odisha Mines. The scope of work includes the laying, testing, pre-commissioning, and commissioning of a 32"" x 131 km slurry pipeline. The project also involves the construction of five Pressure Monitoring Stations and two Intermediate Pigging Stations along the pipeline route.
Pipeline Types Covered:
• Gas
• Liquid
Technologies Covered:
• Magnetic Flux Leakage
• Caliper
• Ultrasonic Testing
• Other Technologies
Applications Covered:
• Metal Loss/Corrosion Detection
• Crack & Leak Detection
• Geometry Measurement & Bend Detection
• Other Applications
End User Covered:
• Oil & Gas
• Petrochemical
• Water & Wastewater
• Other End Users
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Technology Analysis
3.7 Application Analysis
3.8 End User Analysis
3.9 Emerging Markets
3.10 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Intelligent Pigging Market, By Pipeline Type
5.1 Introduction
5.2 Gas
5.3 Liquid
6 Global Intelligent Pigging Market, By Technology
6.1 Introduction
6.2 Magnetic Flux Leakage
6.3 Caliper
6.4 Ultrasonic Testing
6.5 Other Technologies
7 Global Intelligent Pigging Market, By Application
7.1 Introduction
7.2 Metal Loss/Corrosion Detection
7.3 Crack & Leak Detection
7.4 Geometry Measurement & Bend Detection
7.5 Other Applications
8 Global Intelligent Pigging Market, By End User
8.1 Introduction
8.2 Oil & Gas
8.3 Petrochemical
8.4 Water & Wastewater
8.5 Other End Users
9 Global Intelligent Pigging Market, By Geography
9.1 Introduction
9.2 North America
9.2.1 US
9.2.2 Canada
9.2.3 Mexico
9.3 Europe
9.3.1 Germany
9.3.2 UK
9.3.3 Italy
9.3.4 France
9.3.5 Spain
9.3.6 Rest of Europe
9.4 Asia Pacific
9.4.1 Japan
9.4.2 China
9.4.3 India
9.4.4 Australia
9.4.5 New Zealand
9.4.6 South Korea
9.4.7 Rest of Asia Pacific
9.5 South America
9.5.1 Argentina
9.5.2 Brazil
9.5.3 Chile
9.5.4 Rest of South America
9.6 Middle East & Africa
9.6.1 Saudi Arabia
9.6.2 UAE
9.6.3 Qatar
9.6.4 South Africa
9.6.5 Rest of Middle East & Africa
10 Key Developments
10.1 Agreements, Partnerships, Collaborations and Joint Ventures
10.2 Acquisitions & Mergers
10.3 New Product Launch
10.4 Expansions
10.5 Other Key Strategies
11 Company Profiling
11.1 Applus+
11.2 Baker Hughes
11.3 CDI Engineering Solutions
11.4 Diakont
11.5 Enduro Pipeline Services, Inc.
11.6 GE Inspection Robotics
11.7 Halliburton
11.8 Intertek Group plc
11.9 Kalpataru Power Transmission Limited (KPTL)
11.10 LIN SCAN
11.11 NDT Global
11.12 Onstream Pipeline Inspection
11.13 Penspen
11.14 PII Pipeline Solutions
11.15 Quest Integrity Group
11.16 Romstar Group
11.17 ROSEN Group
11.18 T.D. Williamson, Inc.
List of Tables
1 Global Intelligent Pigging Market Outlook, By Region (2021-2030) ($MN)
2 Global Intelligent Pigging Market Outlook, By Pipeline Type (2021-2030) ($MN)
3 Global Intelligent Pigging Market Outlook, By Gas (2021-2030) ($MN)
4 Global Intelligent Pigging Market Outlook, By Liquid (2021-2030) ($MN)
5 Global Intelligent Pigging Market Outlook, By Technology (2021-2030) ($MN)
6 Global Intelligent Pigging Market Outlook, By Magnetic Flux Leakage (2021-2030) ($MN)
7 Global Intelligent Pigging Market Outlook, By Caliper (2021-2030) ($MN)
8 Global Intelligent Pigging Market Outlook, By Ultrasonic Testing (2021-2030) ($MN)
9 Global Intelligent Pigging Market Outlook, By Other Technologies (2021-2030) ($MN)
10 Global Intelligent Pigging Market Outlook, By Application (2021-2030) ($MN)
11 Global Intelligent Pigging Market Outlook, By Metal Loss/Corrosion Detection (2021-2030) ($MN)
12 Global Intelligent Pigging Market Outlook, By Crack & Leak Detection (2021-2030) ($MN)
13 Global Intelligent Pigging Market Outlook, By Geometry Measurement & Bend Detection (2021-2030) ($MN)
14 Global Intelligent Pigging Market Outlook, By Other Applications (2021-2030) ($MN)
15 Global Intelligent Pigging Market Outlook, By End User (2021-2030) ($MN)
16 Global Intelligent Pigging Market Outlook, By Oil & Gas (2021-2030) ($MN)
17 Global Intelligent Pigging Market Outlook, By Petrochemical (2021-2030) ($MN)
18 Global Intelligent Pigging Market Outlook, By Water & Wastewater (2021-2030) ($MN)
19 Global Intelligent Pigging Market Outlook, By Other End Users (2021-2030) ($MN)
20 North America Intelligent Pigging Market Outlook, By Country (2021-2030) ($MN)
21 North America Intelligent Pigging Market Outlook, By Pipeline Type (2021-2030) ($MN)
22 North America Intelligent Pigging Market Outlook, By Gas (2021-2030) ($MN)
23 North America Intelligent Pigging Market Outlook, By Liquid (2021-2030) ($MN)
24 North America Intelligent Pigging Market Outlook, By Technology (2021-2030) ($MN)
25 North America Intelligent Pigging Market Outlook, By Magnetic Flux Leakage (2021-2030) ($MN)
26 North America Intelligent Pigging Market Outlook, By Caliper (2021-2030) ($MN)
27 North America Intelligent Pigging Market Outlook, By Ultrasonic Testing (2021-2030) ($MN)
28 North America Intelligent Pigging Market Outlook, By Other Technologies (2021-2030) ($MN)
29 North America Intelligent Pigging Market Outlook, By Application (2021-2030) ($MN)
30 North America Intelligent Pigging Market Outlook, By Metal Loss/Corrosion Detection (2021-2030) ($MN)
31 North America Intelligent Pigging Market Outlook, By Crack & Leak Detection (2021-2030) ($MN)
32 North America Intelligent Pigging Market Outlook, By Geometry Measurement & Bend Detection (2021-2030) ($MN)
33 North America Intelligent Pigging Market Outlook, By Other Applications (2021-2030) ($MN)
34 North America Intelligent Pigging Market Outlook, By End User (2021-2030) ($MN)
35 North America Intelligent Pigging Market Outlook, By Oil & Gas (2021-2030) ($MN)
36 North America Intelligent Pigging Market Outlook, By Petrochemical (2021-2030) ($MN)
37 North America Intelligent Pigging Market Outlook, By Water & Wastewater (2021-2030) ($MN)
38 North America Intelligent Pigging Market Outlook, By Other End Users (2021-2030) ($MN)
39 Europe Intelligent Pigging Market Outlook, By Country (2021-2030) ($MN)
40 Europe Intelligent Pigging Market Outlook, By Pipeline Type (2021-2030) ($MN)
41 Europe Intelligent Pigging Market Outlook, By Gas (2021-2030) ($MN)
42 Europe Intelligent Pigging Market Outlook, By Liquid (2021-2030) ($MN)
43 Europe Intelligent Pigging Market Outlook, By Technology (2021-2030) ($MN)
44 Europe Intelligent Pigging Market Outlook, By Magnetic Flux Leakage (2021-2030) ($MN)
45 Europe Intelligent Pigging Market Outlook, By Caliper (2021-2030) ($MN)
46 Europe Intelligent Pigging Market Outlook, By Ultrasonic Testing (2021-2030) ($MN)
47 Europe Intelligent Pigging Market Outlook, By Other Technologies (2021-2030) ($MN)
48 Europe Intelligent Pigging Market Outlook, By Application (2021-2030) ($MN)
49 Europe Intelligent Pigging Market Outlook, By Metal Loss/Corrosion Detection (2021-2030) ($MN)
50 Europe Intelligent Pigging Market Outlook, By Crack & Leak Detection (2021-2030) ($MN)
51 Europe Intelligent Pigging Market Outlook, By Geometry Measurement & Bend Detection (2021-2030) ($MN)
52 Europe Intelligent Pigging Market Outlook, By Other Applications (2021-2030) ($MN)
53 Europe Intelligent Pigging Market Outlook, By End User (2021-2030) ($MN)
54 Europe Intelligent Pigging Market Outlook, By Oil & Gas (2021-2030) ($MN)
55 Europe Intelligent Pigging Market Outlook, By Petrochemical (2021-2030) ($MN)
56 Europe Intelligent Pigging Market Outlook, By Water & Wastewater (2021-2030) ($MN)
57 Europe Intelligent Pigging Market Outlook, By Other End Users (2021-2030) ($MN)
58 Asia Pacific Intelligent Pigging Market Outlook, By Country (2021-2030) ($MN)
59 Asia Pacific Intelligent Pigging Market Outlook, By Pipeline Type (2021-2030) ($MN)
60 Asia Pacific Intelligent Pigging Market Outlook, By Gas (2021-2030) ($MN)
61 Asia Pacific Intelligent Pigging Market Outlook, By Liquid (2021-2030) ($MN)
62 Asia Pacific Intelligent Pigging Market Outlook, By Technology (2021-2030) ($MN)
63 Asia Pacific Intelligent Pigging Market Outlook, By Magnetic Flux Leakage (2021-2030) ($MN)
64 Asia Pacific Intelligent Pigging Market Outlook, By Caliper (2021-2030) ($MN)
65 Asia Pacific Intelligent Pigging Market Outlook, By Ultrasonic Testing (2021-2030) ($MN)
66 Asia Pacific Intelligent Pigging Market Outlook, By Other Technologies (2021-2030) ($MN)
67 Asia Pacific Intelligent Pigging Market Outlook, By Application (2021-2030) ($MN)
68 Asia Pacific Intelligent Pigging Market Outlook, By Metal Loss/Corrosion Detection (2021-2030) ($MN)
69 Asia Pacific Intelligent Pigging Market Outlook, By Crack & Leak Detection (2021-2030) ($MN)
70 Asia Pacific Intelligent Pigging Market Outlook, By Geometry Measurement & Bend Detection (2021-2030) ($MN)
71 Asia Pacific Intelligent Pigging Market Outlook, By Other Applications (2021-2030) ($MN)
72 Asia Pacific Intelligent Pigging Market Outlook, By End User (2021-2030) ($MN)
73 Asia Pacific Intelligent Pigging Market Outlook, By Oil & Gas (2021-2030) ($MN)
74 Asia Pacific Intelligent Pigging Market Outlook, By Petrochemical (2021-2030) ($MN)
75 Asia Pacific Intelligent Pigging Market Outlook, By Water & Wastewater (2021-2030) ($MN)
76 Asia Pacific Intelligent Pigging Market Outlook, By Other End Users (2021-2030) ($MN)
77 South America Intelligent Pigging Market Outlook, By Country (2021-2030) ($MN)
78 South America Intelligent Pigging Market Outlook, By Pipeline Type (2021-2030) ($MN)
79 South America Intelligent Pigging Market Outlook, By Gas (2021-2030) ($MN)
80 South America Intelligent Pigging Market Outlook, By Liquid (2021-2030) ($MN)
81 South America Intelligent Pigging Market Outlook, By Technology (2021-2030) ($MN)
82 South America Intelligent Pigging Market Outlook, By Magnetic Flux Leakage (2021-2030) ($MN)
83 South America Intelligent Pigging Market Outlook, By Caliper (2021-2030) ($MN)
84 South America Intelligent Pigging Market Outlook, By Ultrasonic Testing (2021-2030) ($MN)
85 South America Intelligent Pigging Market Outlook, By Other Technologies (2021-2030) ($MN)
86 South America Intelligent Pigging Market Outlook, By Application (2021-2030) ($MN)
87 South America Intelligent Pigging Market Outlook, By Metal Loss/Corrosion Detection (2021-2030) ($MN)
88 South America Intelligent Pigging Market Outlook, By Crack & Leak Detection (2021-2030) ($MN)
89 South America Intelligent Pigging Market Outlook, By Geometry Measurement & Bend Detection (2021-2030) ($MN)
90 South America Intelligent Pigging Market Outlook, By Other Applications (2021-2030) ($MN)
91 South America Intelligent Pigging Market Outlook, By End User (2021-2030) ($MN)
92 South America Intelligent Pigging Market Outlook, By Oil & Gas (2021-2030) ($MN)
93 South America Intelligent Pigging Market Outlook, By Petrochemical (2021-2030) ($MN)
94 South America Intelligent Pigging Market Outlook, By Water & Wastewater (2021-2030) ($MN)
95 South America Intelligent Pigging Market Outlook, By Other End Users (2021-2030) ($MN)
96 Middle East & Africa Intelligent Pigging Market Outlook, By Country (2021-2030) ($MN)
97 Middle East & Africa Intelligent Pigging Market Outlook, By Pipeline Type (2021-2030) ($MN)
98 Middle East & Africa Intelligent Pigging Market Outlook, By Gas (2021-2030) ($MN)
99 Middle East & Africa Intelligent Pigging Market Outlook, By Liquid (2021-2030) ($MN)
100 Middle East & Africa Intelligent Pigging Market Outlook, By Technology (2021-2030) ($MN)
101 Middle East & Africa Intelligent Pigging Market Outlook, By Magnetic Flux Leakage (2021-2030) ($MN)
102 Middle East & Africa Intelligent Pigging Market Outlook, By Caliper (2021-2030) ($MN)
103 Middle East & Africa Intelligent Pigging Market Outlook, By Ultrasonic Testing (2021-2030) ($MN)
104 Middle East & Africa Intelligent Pigging Market Outlook, By Other Technologies (2021-2030) ($MN)
105 Middle East & Africa Intelligent Pigging Market Outlook, By Application (2021-2030) ($MN)
106 Middle East & Africa Intelligent Pigging Market Outlook, By Metal Loss/Corrosion Detection (2021-2030) ($MN)
107 Middle East & Africa Intelligent Pigging Market Outlook, By Crack & Leak Detection (2021-2030) ($MN)
108 Middle East & Africa Intelligent Pigging Market Outlook, By Geometry Measurement & Bend Detection (2021-2030) ($MN)
109 Middle East & Africa Intelligent Pigging Market Outlook, By Other Applications (2021-2030) ($MN)
110 Middle East & Africa Intelligent Pigging Market Outlook, By End User (2021-2030) ($MN)
111 Middle East & Africa Intelligent Pigging Market Outlook, By Oil & Gas (2021-2030) ($MN)
112 Middle East & Africa Intelligent Pigging Market Outlook, By Petrochemical (2021-2030) ($MN)
113 Middle East & Africa Intelligent Pigging Market Outlook, By Water & Wastewater (2021-2030) ($MN)
114 Middle East & Africa Intelligent Pigging Market Outlook, By Other End Users (2021-2030) ($MN)
List of Figures
RESEARCH METHODOLOGY
We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
For more details about research methodology, kindly write to us at info@strategymrc.com
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