Interactive Display Market

Interactive Display Market Forecasts to 2028 - Global Analysis By Product (Interactive Table, Interactive Kiosk, Interactive Video Wall, Interactive Whiteboard, Interactive Monitor and Other Products), Panel Type (Flat, Transparent and Flexible), Technology, End User and By Geography

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Published: 2023 ID: SMRC23101

This report covers the impact of COVID-19 on this global market

Years Covered


Estimated Year Value (2022)

US $10.16 BN

Projected Year Value (2028)

US $17.14 BN

CAGR (2022 - 2028)


Regions Covered

North America, Europe, Asia Pacific, South America, and Middle East & Africa

Countries Covered

US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa

Largest Market

North America

Highest Growing Market

Asia Pacific

According to Stratistics MRC, the Global Interactive Display Market is accounted for $10.16 billion in 2022 and is expected to reach $17.14 billion by 2028 growing at a CAGR of 9.1% during the forecast period. Interactive displays are display units that accept the user’s input with the help of fingers, styli, or gestures as opposed to peripheral devices and help in providing easy and reliable interaction between humans and machines. These screens can be used independently as stand-alone touch-screen computers to carry out tasks or as connectable touch-pad devices to control computing systems. It is founded on an advantageous technology. Interactive displays are applicable in numerous sectors, including consumer electronics, manufacturing, education, healthcare, and automotive.

According to reports published by the United States Department of Education, it can be stated that around 75 percent of the teachers in the United States utilize new learning techniques based on games to enhance the quality of the lessons they teach.

Market Dynamics:


Digital transformation in the educational sector

The use of contemporary technologies in education, such as touch screen tables and whiteboards, projectors, kiosks, smart phones, and tablets in the classroom, encourages engagement and motivation and makes learning more interactive, which results in higher levels of learning retention. It makes it simpler for teachers and students to communicate. These exhibits encourage participation, creativity, and group learning in the classroom. Both the educational sector and the industry for interactive displays are being driven forward by these developments.


High cost

The majority of clients desire that their work surfaces be customized to meet the needs of their unique industry and environments. Every time, creating a single bespoke touch table becomes exceedingly time-consuming and expensive. The educational and hospitality industries employ interactive display products extensively. This increased consumer demand for the goods and lead to limited availability. This factor drove up costs, which has diminished the market demand.


Raising demand in healthcare and entertainment sectors

The interactive display industry offers expanding opportunities for the healthcare and entertainment sectors for uses including science observatories, museums, theaters, and game zones. To provide customers the finest experience possible, both in terms of improved displays and engagement, several large corporations are developing cutting-edge video games and consoles. Players in the interactive display market may expect development possibilities from these two rapidly expanding sectors—healthcare and entertainment.


Low implementation of interactive whiteboards

Through the use of interactive whiteboards, technology has significantly improved teaching. The system's intricacy is the product's biggest flaw. Its technological issue led to a lack of enthusiasm for IWBs. The market's expansion was also constrained by the rising popularity of interactive flat displays.

Covid-19 Impact

The market for interactive displays has been significantly influenced by the widespread adoption of COVID-19. Lockdowns have been implemented across a number of nations as a result of the epidemic, disrupting supply lines and closing several manufacturing facilities. The development of end-use industries has been significantly hampered by the slowdown in interactive display manufacturing. After the epidemic, the growth has been restored and strengthened.

The LCD segment is expected to be the largest during the forecast period

The LCD segment is estimated to have a lucrative growth. LCD is a widely used technology in interactive display products. There are several sizes of interactive LCD screens that are suitable for collaborative situations, from small preschool classrooms to large corporate boardrooms. Many commercial sectors, including retail, corporate offices, and banking, now use LCD-based devices. One of the key elements influencing the widespread adoption of LCD interactive displays is the decline in LCD production prices.

The education segment is expected to have the highest CAGR during the forecast period

The education segment is anticipated to witness the fastest CAGR growth during the forecast period, due to its enhanced visualization. The interactive features of the displays aid toward improving pupils' capacity for learning. An interactive display enhances product perception and visualization. The market segment is expanding due to the rising popularity of interactive learning and e-learning.

Region with largest share:

North America is projected to hold the largest market share during the forecast period. Interactive screens are widely used in this region's educational sector. The need for interactive displays in the entertainment sector has significantly increased for sporting events, concerts, and museums. Additionally, the market expansion in this area is being driven by the extensive usage of displays in sectors like retail, healthcare, and business.

Region with highest CAGR:

Asia Pacific is projected to have the highest CAGR over the forecast period. Millions of dollars are spent by local governments in this region on interactive learning technologies like iPads and flat panel displays. The development of interactive flat panels to offer interactive content is being driven by the rising popularity of e-learning. In Japan, China, and India, the infrastructure for education is rapidly expanding. The use of touch screen and wide-screen technologies is widespread in many industries, including the automotive, military, and defense sectors.

Key players in the market

Some of the key players profiled in the Interactive Display Market include Samsung Electronics, NEC Corporation, LG Display, Leyard Optoelectronic, Panasonic Corporation, Elo Touch Solutions, Crystal Display Systems, Sharp, ViewSonic, Horizon Display, TableConnect GmbH, Pro Display Group, SMART Technologies, BenQ Corporation and Promethean World Ltd.

Key Developments:

In March 2023, Samsung Electronics unveiled a new interactive display with upgraded features and a powerful software solution at Bett (British Educational Training and Technology) 2023, the world’s largest education technology exhibition, in London.

In January 2023, LG Display unveiled its latest OLED panels for TVs and monitors at CES 2023. These OLED panels, called the third generation by the company, have a maximum luminance, or brightness, of 2,100 nits, which is 60% higher than its previous premium OLED panels.

In August 2022, Panasonic Life Solutions India company has announced 'The Festival of Life' offer for consumers and launched a wide range of 20 new models of LED TVs both 4K and Smart TV portfolio, Smart line-up of Washing Machines powered by Miraie –IoT enabled platform by Panasonic, a 30 Litre Microwave Oven featuring zero oil recipes and Monster Super Mixer Grinders with Double Safety Lock for enhanced safety.

Products Covered:
• Interactive Table
• Interactive Kiosk
• Interactive Video Wall
• Interactive Whiteboard
• Interactive Monitor
• Other Products

Panel Types Covered:
• Flat
• Transparent
• Flexible

Technologies Covered:
• Other Technologies

End Users Covered:
• Retail
• Entertainment
• Government
• Industrial
• Hospitality
• Healthcare
• Corporate
• Sports
• Transportation
• Education
• Other End Users

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2020, 2021, 2022, 2025, and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions

3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Product Analysis
3.7 Technology Analysis
3.8 End User Analysis
3.9 Emerging Markets
3.10 Impact of Covid-19

4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry

5 Global Interactive Display Market, By Product
5.1 Introduction
5.2 Interactive Table
5.3 Interactive Kiosk
5.4 Interactive Video Wall
5.5 Interactive Whiteboard
5.6 Interactive Monitor
5.7 Other Products

6 Global Interactive Display Market, By Panel Type
6.1 Introduction
6.2 Flat
6.3 Transparent
6.4 Flexible

7 Global Interactive Display Market, By Technology
7.1 Introduction
7.2 LCD
7.3 OLED
7.4 LED
7.5 Other Technologies

8 Global Interactive Display Market, By End User
8.1 Introduction
8.2 Retail
8.3 Entertainment
8.4 Government
8.5 Industrial
8.6 BFSI
8.7 Hospitality
8.8 Healthcare
8.9 Corporate
8.10 Sports
8.11 Transportation
8.12 Education
8.13 Other End Users

9 Global Interactive Display Market, By Geography
9.1 Introduction
9.2 North America
9.2.1 US
9.2.2 Canada
9.2.3 Mexico
9.3 Europe
9.3.1 Germany
9.3.2 UK
9.3.3 Italy
9.3.4 France
9.3.5 Spain
9.3.6 Rest of Europe
9.4 Asia Pacific
9.4.1 Japan
9.4.2 China
9.4.3 India
9.4.4 Australia
9.4.5 New Zealand
9.4.6 South Korea
9.4.7 Rest of Asia Pacific
9.5 South America
9.5.1 Argentina
9.5.2 Brazil
9.5.3 Chile
9.5.4 Rest of South America
9.6 Middle East & Africa
9.6.1 Saudi Arabia
9.6.2 UAE
9.6.3 Qatar
9.6.4 South Africa
9.6.5 Rest of Middle East & Africa

10 Key Developments
10.1 Agreements, Partnerships, Collaborations and Joint Ventures
10.2 Acquisitions & Mergers
10.3 New Product Launch
10.4 Expansions
10.5 Other Key Strategies

11 Company Profiling
11.1 Samsung Electronics
11.2 NEC Corporation
11.3 LG Display
11.4 Leyard Optoelectronic
11.5 Panasonic Corporation
11.6 Elo Touch Solutions
11.7 Crystal Display Systems
11.8 Sharp
11.9 ViewSonic
11.10 Horizon Display
11.11 TableConnect GmbH
11.12 Pro Display Group
11.13 SMART Technologies
11.14 BenQ Corporation
11.15 Promethean World Ltd

List of Tables
1 Global Interactive Display Market Outlook, By Region (2020-2028) ($MN)
2 Global Interactive Display Market Outlook, By Product (2020-2028) ($MN)
3 Global Interactive Display Market Outlook, By Interactive Table (2020-2028) ($MN)
4 Global Interactive Display Market Outlook, By Interactive Kiosk (2020-2028) ($MN)
5 Global Interactive Display Market Outlook, By Interactive Video Wall (2020-2028) ($MN)
6 Global Interactive Display Market Outlook, By Interactive Whiteboard (2020-2028) ($MN)
7 Global Interactive Display Market Outlook, By Interactive Monitor (2020-2028) ($MN)
8 Global Interactive Display Market Outlook, By Other Products (2020-2028) ($MN)
9 Global Interactive Display Market Outlook, By Panel Type (2020-2028) ($MN)
10 Global Interactive Display Market Outlook, By Flat (2020-2028) ($MN)
11 Global Interactive Display Market Outlook, By Transparent (2020-2028) ($MN)
12 Global Interactive Display Market Outlook, By Flexible (2020-2028) ($MN)
13 Global Interactive Display Market Outlook, By Technology (2020-2028) ($MN)
14 Global Interactive Display Market Outlook, By LCD (2020-2028) ($MN)
15 Global Interactive Display Market Outlook, By OLED (2020-2028) ($MN)
16 Global Interactive Display Market Outlook, By LED (2020-2028) ($MN)
17 Global Interactive Display Market Outlook, By Other Technologies (2020-2028) ($MN)
18 Global Interactive Display Market Outlook, By End User (2020-2028) ($MN)
19 Global Interactive Display Market Outlook, By Retail (2020-2028) ($MN)
20 Global Interactive Display Market Outlook, By Entertainment (2020-2028) ($MN)
21 Global Interactive Display Market Outlook, By Government (2020-2028) ($MN)
22 Global Interactive Display Market Outlook, By Industrial (2020-2028) ($MN)
23 Global Interactive Display Market Outlook, By BFSI (2020-2028) ($MN)
24 Global Interactive Display Market Outlook, By Hospitality (2020-2028) ($MN)
25 Global Interactive Display Market Outlook, By Healthcare (2020-2028) ($MN)
26 Global Interactive Display Market Outlook, By Corporate (2020-2028) ($MN)
27 Global Interactive Display Market Outlook, By Sports (2020-2028) ($MN)
28 Global Interactive Display Market Outlook, By Transportation (2020-2028) ($MN)
29 Global Interactive Display Market Outlook, By Education (2020-2028) ($MN)
30 Global Interactive Display Market Outlook, By Other End Users (2020-2028) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.

List of Figures


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.

Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.

For more details about research methodology, kindly write to us at

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