Jerky Snacks Market
Jerky Snacks Market Forecasts to 2030 - Global Analysis By Product (Poultry, Pork, Beef and Other Products), Flavor (Maple, Babanero, Pepper, Barbecue, Sriracha, Pineapple and Teriyaki), Distribution Channel (Online and Offline) and By Geography
|
Years Covered |
2021-2030 |
|
Estimated Year Value (2023) |
US $5.1 BN |
|
Projected Year Value (2030) |
US $9.3 BN |
|
CAGR (2023 - 2030) |
8.7% |
|
Regions Covered |
North America, Europe, Asia Pacific, South America, and Middle East & Africa |
|
Countries Covered |
US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa |
|
Largest Market |
North America |
|
Highest Growing Market |
Asia Pacific |
According to Stratistics MRC, the Global Jerky Snacks Market is accounted for $5.1 billion in 2023 and is expected to reach $9.3 billion by 2030 growing at a CAGR of 8.7% during the forecast period. A meat snack known as jerky is made from meat that has been marinated in spices, thinly sliced, and dried or smoked. Beef, turkey, and pork are just a few of the meats that can be used to make jerky. Other, more exotic meats can also be used. After being dried or smoked to remove moisture, the strips are then packaged to create a shelf-stable, protein-rich snack. In recent years, jerky snacks have become increasingly popular as a healthier substitute for other types of snacks that are high in sugar, salt, and bad fats.
According to the Simmons National Consumer Survey (NHCS) and the US Census, approximately 50.0% of the US population, or nearly 160 million people, consume meat snacks and beef jerky on a regular basis.
Market Dynamics:
Driver:
Shifting consumer preferences toward healthier snacks
Consumer preferences are shifting away from nutrient-rich snacks high in carbohydrates and toward snacks higher in protein. Rather to eating a sit-down meal, snacking is more common. Growing consumer demand for snacks that are nutrient-dense, that are high in healthy fats, iron, and B vitamins, is driving businesses in the food industry to produce nutrient-dense meat snacks. Demand for healthy substitutes like jerky snacks will rise as meat-related ailments become more prevalent and as customers' awareness of their own health increases.
Restraint:
Rising vegan popularity
The growing acceptance of vegan and vegetarian diets is anticipated to restrain market expansion. For people with dietary restrictions or medical issues, some jerky snacks may contain more sodium than others, which might be a worry. Some nations, particularly India, may experience market growth obstructions due to ethical issues. Consumers are becoming more and more interested in plant-based beef alternatives, which will likely slow industry expansion.
Opportunity:
Ease of use and portability
Jerky snacks are popular among busy people who want a quick and tasty snack since they are convenient for on-the-go consumption. A large amount of jerky is now consumed thanks to advances in packaging technology, the availability of goods with various flavors, and affordable prices. Numerous flavors and meat options, including beef, chicken, turkey, and hog, are readily available, appealing to a variety of client preferences. The market has expanded because to the decreasing cost of red meat and the consistent per-person consumption of jerky.
Threat:
Higher price compared to traditional snacks
Jerky snacks frequently cost more than regular snacks, which can prevent price-conscious consumers from embracing them. Manufacturers of goods that affect consumers' purchase decisions have challenges from volatile costs for raw materials including cattle, pork, and chicken. People with dietary restrictions or medical problems may be concerned about the higher salt level of some jerky snacks. As a result, high costs are a substantial impediment to market growth.
Covid-19 Impact:
The COVID-19 epidemic has accelerated the trend among consumers away from meat. Although livestock meat is not the cause of disease transmission, the widespread apprehension caused by social media influence and unfounded rumours surrounding the consumption of meat and meat products may encourage consumers to choose meat substitutes like jerky snacks, which are thought to be more hygienic and nutritious options. The intake of meat snacks during the pandemic is very slightly increased by these circumstances.
The beef segment is expected to be the largest during the forecast period
The beef segment is expected to be the largest during the forecast period. These foods are rich sources of protein, minerals, and vitamins. It has a lengthy shelf life and is offered in several varieties. At petrol stations and convenience stores, it was typically offered as a cheap, handy, and tasty snack. It contains a lot of iron, which is necessary for the formation of red blood cells and their function as the body's oxygen carrier. Grass-fed beef is becoming more and more popular among consumers.
The offline segment is expected to have the highest CAGR during the forecast period
The offline segment is expected to have the highest CAGR during the forecast period. The huge customer reliance on offline retailers for grocery purchases is anticipated to have a substantial impact on the expansion of jerky snacks. The accessibility of a wide range of brands and purchasing alternatives draws customers to traditional brick and mortar retailers. Offline sales are growing as a result of quick service and simple payment options.
Region with largest share:
North America is projected to hold the largest market share during the forecast period. Jerky is a popular beef appetizer in the United States. A healthy lifestyle is becoming more and more popular, which is fueling the market's expansion and increasing demand for nutritious protein-rich snacks. After chips and almonds, jerky snacks rank fourth in terms of popularity among American snack foods. The easy availability of different brands of jerky snacks in convenience stores attracts consumers to jerky snacks. A further factor driving market expansion in Canada is rising consumer demand.
Region with highest CAGR:
Asia Pacific is projected to hold the highest CAGR over the forecast period, due to the growing popularity of meat sausages. Due to the expanding populations in emerging nations, the demand for meat snacks is predicted to increase, leading to market expansion. Long working hours and the rising demand for nutritious snacks to counteract the harmful health consequences of junk food are some of the factors projected to propel market expansion. A surge in health consciousness, altered lifestyles, and the advantages of protein-rich foods all contribute to the market's expansion.
Key players in the market
Some of the key players in Jerky Snacks market include Old Trapper Beef Jerky, PepsiCo, Inc., General Mills Inc., Bridgford Foods Corporation, The Hershey Company, Oberto Snacks Inc., Chef?s Cut Real Jerky, Werner Gourmet Meat Snacks, OmahaSteaks.com, Inc., Hi-Country Snack Foods Inc., Conagra Brands, Tillamook Country Smoker, Kubisch Sausage Co., The Meatsnacks Group, New Braunfels Smokehouse, Jack Link?s, LLC, Nature Gnaws by Torito Brands LLC, Meatsnacks Group and Beyond Meat, Inc.
Key Developments:
In April 2023, PepsiCo’s has announced that its Doritos brand is moving into jerky with a new product launch as part of its partnership with Jack Link’s. The offering includes two flavors, Jack Link’s Doritos Spicy Sweet Chili and Flamin’ Hot flavored Original beef jerky and meat sticks.
In January 2023, Næra® award winning, innovative dairy snacks were showcased and their newest line of sustainable fish jerky snacks were launched at the show. Næra® has developed the gold standard for cheese snacks with the highest protein content and the first popped crunchy skyr snack on the market. Fish Jerky Crunch is the first dried fish snack to contain real butter, cheese and sustainable seafood.
In March 2022, Beyond Meat, Inc., a plant-based meat company, and PepsiCo, Inc. announced the invention of the first plant-based jerky in their joint venture. This step aims to expand the product portfolio and increase its reach among consumers.
Products Covered:
• Poultry
• Pork
• Beef
• Other Products
Flavors Covered:
• Maple
• Babanero
• Pepper
• Barbecue
• Sriracha
• Pineapple
• Teriyaki
Distribution Channels Covered:
• Online
• Offline
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Product Analysis
3.7 Emerging Markets
3.8 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Jerky Snacks Market, By Product
5.1 Introduction
5.2 Poultry
5.3 Pork
5.4 Beef
5.5 Other Products
6 Global Jerky Snacks Market, By Flavor
6.1 Introduction
6.2 Maple
6.3 Babanero
6.4 Pepper
6.5 Barbecue
6.6 Sriracha
6.7 Pineapple
6.8 Teriyaki
7 Global Jerky Snacks Market, By Distribution Channel
7.1 Introduction
7.2 Online
7.3 Offline
8 Global Jerky Snacks Market, By Geography
8.1 Introduction
8.2 North America
8.2.1 US
8.2.2 Canada
8.2.3 Mexico
8.3 Europe
8.3.1 Germany
8.3.2 UK
8.3.3 Italy
8.3.4 France
8.3.5 Spain
8.3.6 Rest of Europe
8.4 Asia Pacific
8.4.1 Japan
8.4.2 China
8.4.3 India
8.4.4 Australia
8.4.5 New Zealand
8.4.6 South Korea
8.4.7 Rest of Asia Pacific
8.5 South America
8.5.1 Argentina
8.5.2 Brazil
8.5.3 Chile
8.5.4 Rest of South America
8.6 Middle East & Africa
8.6.1 Saudi Arabia
8.6.2 UAE
8.6.3 Qatar
8.6.4 South Africa
8.6.5 Rest of Middle East & Africa
9 Key Developments
9.1 Agreements, Partnerships, Collaborations and Joint Ventures
9.2 Acquisitions & Mergers
9.3 New Product Launch
9.4 Expansions
9.5 Other Key Strategies
10 Company Profiling
10.1 Old Trapper Beef Jerky
10.2 PepsiCo, Inc.
10.3 General Mills Inc.
10.4 Bridgford Foods Corporation
10.5 The Hershey Company
10.6 Oberto Snacks Inc.
10.7 Chef?s Cut Real Jerky
10.8 Werner Gourmet Meat Snacks
10.9 OmahaSteaks.com, Inc.
10.10 Hi-Country Snack Foods Inc.
10.11 Conagra Brands
10.12 Tillamook Country Smoker
10.13 Kubisch Sausage Co.
10.14 The Meatsnacks Group
10.15 New Braunfels Smokehouse
10.16 Jack Link?s, LLC
10.17 Nature Gnaws by Torito Brands LLC
10.18 Meatsnacks Group
10.19 Beyond Meat, Inc
List of Tables
1 Global Jerky Snacks Market Outlook, By Region (2021-2030) ($MN)
2 Global Jerky Snacks Market Outlook, By Product (2021-2030) ($MN)
3 Global Jerky Snacks Market Outlook, By Poultry (2021-2030) ($MN)
4 Global Jerky Snacks Market Outlook, By Pork (2021-2030) ($MN)
5 Global Jerky Snacks Market Outlook, By Beef (2021-2030) ($MN)
6 Global Jerky Snacks Market Outlook, By Other Products (2021-2030) ($MN)
7 Global Jerky Snacks Market Outlook, By Flavor (2021-2030) ($MN)
8 Global Jerky Snacks Market Outlook, By Maple (2021-2030) ($MN)
9 Global Jerky Snacks Market Outlook, By Babanero (2021-2030) ($MN)
10 Global Jerky Snacks Market Outlook, By Pepper (2021-2030) ($MN)
11 Global Jerky Snacks Market Outlook, By Barbecue (2021-2030) ($MN)
12 Global Jerky Snacks Market Outlook, By Sriracha (2021-2030) ($MN)
13 Global Jerky Snacks Market Outlook, By Pineapple (2021-2030) ($MN)
14 Global Jerky Snacks Market Outlook, By Teriyaki (2021-2030) ($MN)
15 Global Jerky Snacks Market Outlook, By Distribution Channel (2021-2030) ($MN)
16 Global Jerky Snacks Market Outlook, By Online (2021-2030) ($MN)
17 Global Jerky Snacks Market Outlook, By Offline (2021-2030) ($MN)
18 North America Jerky Snacks Market Outlook, By Country (2021-2030) ($MN)
19 North America Jerky Snacks Market Outlook, By Product (2021-2030) ($MN)
20 North America Jerky Snacks Market Outlook, By Poultry (2021-2030) ($MN)
21 North America Jerky Snacks Market Outlook, By Pork (2021-2030) ($MN)
22 North America Jerky Snacks Market Outlook, By Beef (2021-2030) ($MN)
23 North America Jerky Snacks Market Outlook, By Other Products (2021-2030) ($MN)
24 North America Jerky Snacks Market Outlook, By Flavor (2021-2030) ($MN)
25 North America Jerky Snacks Market Outlook, By Maple (2021-2030) ($MN)
26 North America Jerky Snacks Market Outlook, By Babanero (2021-2030) ($MN)
27 North America Jerky Snacks Market Outlook, By Pepper (2021-2030) ($MN)
28 North America Jerky Snacks Market Outlook, By Barbecue (2021-2030) ($MN)
29 North America Jerky Snacks Market Outlook, By Sriracha (2021-2030) ($MN)
30 North America Jerky Snacks Market Outlook, By Pineapple (2021-2030) ($MN)
31 North America Jerky Snacks Market Outlook, By Teriyaki (2021-2030) ($MN)
32 North America Jerky Snacks Market Outlook, By Distribution Channel (2021-2030) ($MN)
33 North America Jerky Snacks Market Outlook, By Online (2021-2030) ($MN)
34 North America Jerky Snacks Market Outlook, By Offline (2021-2030) ($MN)
35 Europe Jerky Snacks Market Outlook, By Country (2021-2030) ($MN)
36 Europe Jerky Snacks Market Outlook, By Product (2021-2030) ($MN)
37 Europe Jerky Snacks Market Outlook, By Poultry (2021-2030) ($MN)
38 Europe Jerky Snacks Market Outlook, By Pork (2021-2030) ($MN)
39 Europe Jerky Snacks Market Outlook, By Beef (2021-2030) ($MN)
40 Europe Jerky Snacks Market Outlook, By Other Products (2021-2030) ($MN)
41 Europe Jerky Snacks Market Outlook, By Flavor (2021-2030) ($MN)
42 Europe Jerky Snacks Market Outlook, By Maple (2021-2030) ($MN)
43 Europe Jerky Snacks Market Outlook, By Babanero (2021-2030) ($MN)
44 Europe Jerky Snacks Market Outlook, By Pepper (2021-2030) ($MN)
45 Europe Jerky Snacks Market Outlook, By Barbecue (2021-2030) ($MN)
46 Europe Jerky Snacks Market Outlook, By Sriracha (2021-2030) ($MN)
47 Europe Jerky Snacks Market Outlook, By Pineapple (2021-2030) ($MN)
48 Europe Jerky Snacks Market Outlook, By Teriyaki (2021-2030) ($MN)
49 Europe Jerky Snacks Market Outlook, By Distribution Channel (2021-2030) ($MN)
50 Europe Jerky Snacks Market Outlook, By Online (2021-2030) ($MN)
51 Europe Jerky Snacks Market Outlook, By Offline (2021-2030) ($MN)
52 Asia Pacific Jerky Snacks Market Outlook, By Country (2021-2030) ($MN)
53 Asia Pacific Jerky Snacks Market Outlook, By Product (2021-2030) ($MN)
54 Asia Pacific Jerky Snacks Market Outlook, By Poultry (2021-2030) ($MN)
55 Asia Pacific Jerky Snacks Market Outlook, By Pork (2021-2030) ($MN)
56 Asia Pacific Jerky Snacks Market Outlook, By Beef (2021-2030) ($MN)
57 Asia Pacific Jerky Snacks Market Outlook, By Other Products (2021-2030) ($MN)
58 Asia Pacific Jerky Snacks Market Outlook, By Flavor (2021-2030) ($MN)
59 Asia Pacific Jerky Snacks Market Outlook, By Maple (2021-2030) ($MN)
60 Asia Pacific Jerky Snacks Market Outlook, By Babanero (2021-2030) ($MN)
61 Asia Pacific Jerky Snacks Market Outlook, By Pepper (2021-2030) ($MN)
62 Asia Pacific Jerky Snacks Market Outlook, By Barbecue (2021-2030) ($MN)
63 Asia Pacific Jerky Snacks Market Outlook, By Sriracha (2021-2030) ($MN)
64 Asia Pacific Jerky Snacks Market Outlook, By Pineapple (2021-2030) ($MN)
65 Asia Pacific Jerky Snacks Market Outlook, By Teriyaki (2021-2030) ($MN)
66 Asia Pacific Jerky Snacks Market Outlook, By Distribution Channel (2021-2030) ($MN)
67 Asia Pacific Jerky Snacks Market Outlook, By Online (2021-2030) ($MN)
68 Asia Pacific Jerky Snacks Market Outlook, By Offline (2021-2030) ($MN)
69 South America Jerky Snacks Market Outlook, By Country (2021-2030) ($MN)
70 South America Jerky Snacks Market Outlook, By Product (2021-2030) ($MN)
71 South America Jerky Snacks Market Outlook, By Poultry (2021-2030) ($MN)
72 South America Jerky Snacks Market Outlook, By Pork (2021-2030) ($MN)
73 South America Jerky Snacks Market Outlook, By Beef (2021-2030) ($MN)
74 South America Jerky Snacks Market Outlook, By Other Products (2021-2030) ($MN)
75 South America Jerky Snacks Market Outlook, By Flavor (2021-2030) ($MN)
76 South America Jerky Snacks Market Outlook, By Maple (2021-2030) ($MN)
77 South America Jerky Snacks Market Outlook, By Babanero (2021-2030) ($MN)
78 South America Jerky Snacks Market Outlook, By Pepper (2021-2030) ($MN)
79 South America Jerky Snacks Market Outlook, By Barbecue (2021-2030) ($MN)
80 South America Jerky Snacks Market Outlook, By Sriracha (2021-2030) ($MN)
81 South America Jerky Snacks Market Outlook, By Pineapple (2021-2030) ($MN)
82 South America Jerky Snacks Market Outlook, By Teriyaki (2021-2030) ($MN)
83 South America Jerky Snacks Market Outlook, By Distribution Channel (2021-2030) ($MN)
84 South America Jerky Snacks Market Outlook, By Online (2021-2030) ($MN)
85 South America Jerky Snacks Market Outlook, By Offline (2021-2030) ($MN)
86 South America Jerky Snacks Market Outlook, By Country (2021-2030) ($MN)
87 Middle East & Africa Jerky Snacks Market Outlook, By Product (2021-2030) ($MN)
88 Middle East & Africa Jerky Snacks Market Outlook, By Poultry (2021-2030) ($MN)
89 Middle East & Africa Jerky Snacks Market Outlook, By Pork (2021-2030) ($MN)
90 Middle East & Africa Jerky Snacks Market Outlook, By Beef (2021-2030) ($MN)
91 Middle East & Africa Jerky Snacks Market Outlook, By Other Products (2021-2030) ($MN)
92 Middle East & Africa Jerky Snacks Market Outlook, By Flavor (2021-2030) ($MN)
93 Middle East & Africa Jerky Snacks Market Outlook, By Maple (2021-2030) ($MN)
94 Middle East & Africa Jerky Snacks Market Outlook, By Babanero (2021-2030) ($MN)
95 Middle East & Africa Jerky Snacks Market Outlook, By Pepper (2021-2030) ($MN)
96 Middle East & Africa Jerky Snacks Market Outlook, By Barbecue (2021-2030) ($MN)
97 Middle East & Africa Jerky Snacks Market Outlook, By Sriracha (2021-2030) ($MN)
98 Middle East & Africa Jerky Snacks Market Outlook, By Pineapple (2021-2030) ($MN)
99 Middle East & Africa Jerky Snacks Market Outlook, By Teriyaki (2021-2030) ($MN)
100 Middle East & Africa Jerky Snacks Market Outlook, By Distribution Channel (2021-2030) ($MN)
101 Middle East & Africa Jerky Snacks Market Outlook, By Online (2021-2030) ($MN)
102 Middle East & Africa Jerky Snacks Market Outlook, By Offline (2021-2030) ($MN)
List of Figures
RESEARCH METHODOLOGY
We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
For more details about research methodology, kindly write to us at info@strategymrc.com
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