Kefir Market

Kefir Market Forecasts to 2028 - Global Analysis By Product (Organic Kefir, Low Fat Kefir, Greek Style Kefir), Source (Soy milk, Coconut milk), Flavors (Regular, Flavoured) and By Geography

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Published: 2022 ID: SMRC21685

This report covers the impact of COVID-19 on this global market

Years Covered


Estimated Year Value (2022)

US $1,912.76 BN

Projected Year Value (2028)

US $3,103.38 BN

CAGR (2022 - 2028)


Regions Covered

North America, Europe, Asia Pacific, South America, and Middle East & Africa

Countries Covered

US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa

Largest Market


Highest Growing Market

Asia Pacific

According to Stratistics MRC, the Global Kefir Market is accounted for $1,912.76 million in 2022 and is expected to reach $3,103.38 million by 2028 growing at a CAGR of 8.4% during the forecast period. Kefir is a fermented milk drink. The name kefir comes from the Turkish word “keyif,” which refers to the “good feeling” a person gets after drinking it. The drink is a combination of milk and kefir grains and contains live bacteria and yeast. The kefir products include kefir milk, kefir smoothie, kefir probiotic drink, kefir yogurt, and organic kefir drinks.

According to the data from CLAL, around 2,429.6 thousand tons of soured milk, yoghurt, kefir, mixed milk product has been consumed in Germany, in 2020. For Instance, according to Statistics Denmark In 2020, the import value of buttermilk, kefir and other fermented or acidified milk or cream into Denmark amounted to almost DKK 137 million. Adding on, kefir is consumed as breakfast, lunch, or dinner in these regions depending on consumer’s choice. Russia is the largest producer of kefir globally, followed by Poland.

Market Dynamics:


Health Benefits

Kefir is an excellent source of probiotics. It contains high concentrations of vitamins and minerals and is also one of the major sources of protein. It is also a good source of vitamin K, calcium, vitamin B12, biotin, enzymes, vitamin B9, and other nutritive contents necessary for proper body functioning. It comprises adequate amounts of bacteria, which aid in the proper functioning of the digestive system. Kefir helps in stimulating the immune system and lowering cholesterol levels. It also aids in controlling the level of blood sugar and reduction of body weight. Due to its health benefits, it is increasingly being used in the dairy, pharmaceuticals, and dietary supplements industry.


High in sugar

Kefir is high in sugar. Some of the sugar content in kefir milk is natural sugar from the fruit juice or is that it tends to be milk, though manufacturers often add sugar and other flavorings to make the drink taste sweeter. Kefir is made from fermenting milk, which contains naturally occurring sugar. The fermentation process does not remove all the sugars in it. Hence it acts as one of the restraints for market growth.


Rise demand for probiotics drinks

Kefir has gained popularity in health-conscious communities, but a lot of them are vegans. The market is responding with non-dairy products to appeal to vegans. Kefir can be consumed daily by people of all age groups. Rising health concerns across the province coupled with the efficacy of probiotics in addressing health concerns are expected to be create ample opportunity for the market.


Side Effects

Kefir can cause an allergic reaction. If people allergic are to milk, kefir is made from dairy milk as it can cause a serious, life-threatening allergic reaction. Kefir is also made from substitute “milk”, such as rice milk. Cancer patients generally have weakened immune systems and can be affected by probiotics, which are living bacteria. This means that the bacteria can spread to other parts of the body and lead to other health problems, such as infection or sepsis.

The Flavoured segment is expected to be the largest during the forecast period

The Flavoured segment is expected to be the largest during the forecast period. The growth is attributed to the, flavored kefir products have a wide range of flavors and are famous among adults and kids as well. The popularity of flavored beverages across the world mainly contributes to the growth of the segment. The increased demand for flavored drinks has necessitated manufacturers to develop kefir with novel flavors.

The Milk Kefir segment is expected to have the highest CAGR during the forecast period

The Milk Kefir holds the highest market share, as it can be prepared easily with cow milk, goat milk, coconut milk, and other non-dairy-based milk. It is made by adding kefir grains to milk. Kefir milk has several health benefits such as it boosts immunity, fighting cancer, builds bone strength, supports digestion, improving allergies, healing skin, and improving lactose intolerance symptoms. Additionally, Kefir manufacturers are inventing products with new flavors such as watermelon and pumpkin spice which in turn makes kefir the most preferred fermented drink.

Region with highest share:

Europe is projected to hold the largest market share during the forecast period, as it is a popular drink and the consumption is also high in the European countries due to the rising health awareness is captivating the growth of the market in this province. The focus of international brands to cater to the requirements of health-conscious consumers in this region also propels the market growth. Moreover, the popularity of probiotic foods and beverages and on-the-go snacks fuels the market growth in Europe. Fermented milk originates from the Near East and subsequently became popular in Eastern and Central Europe.

Region with highest CAGR:

Asia Pacific is projected to have the highest CAGR over the forecast period. This attributes to the fact that the manufacturers have a great opportunity to expand their business due to less number of competitors in this province. Consequently, the manufacturers have started setting their kefir businesses in this region. Countries including Japan, Australia, and New Zealand are expected to propel the regional market growth as a result of increasing awareness among consumers regarding fermented milk products over the past few years.

Key players in the market

Some of the key players profiled in the Kefir Market include Hain Celestial, Groupe Danone, Döhler Group, Archer Daniels Midland, Fresh Made Inc , Koninklijke DSM N.V., Nestle S.A, Lifeway Foods Inc, Helios Ingredients, Danlac Canada Inc, Nestle, E. I. Du Pont De Nemours and Company, Nourish Kefir , Kerry Group, Krasnystaw OSM, Biotiful Dairy Ltd, Yogurmet Canada, The Greek Gods.

Key Developments:

In July 2021: Lifeway Foods, Inc, announced the brand's first expansion into the French market for kefir distribution with a listing at Costco France

In May 2021: Biotiful Dairy Ltd, launched a new kefir coffee product line in the United Kingdom. The kefir cold brew coffee is made with British Milk with no added sugar and is gut-friendly. Biotiful Kefir Coffee on-the-go is the perfect drink for natural energy uplift with immunity support. The new Kefir coffee range was launched in two varieties: mocha and latte.

In Sep 2021: Biotiful launched oat kefir drink in original, mango and strawberry flavor; each 250ml bottle contains billions of live cultures as well as vitamins B12 and B2 to help support immunity. Made in the United Kingdom, they contain no sugar added or artificial ingredients

Products Covered:
• Organic Kefir
• Low Fat Kefir
• Greek Style Kefir
• Frozen Kefir

Sources Covered:
• Soy milk
• Coconut milk
• Animal milk

Flavor’s Covered:
• Regular
• Flavoured

Compositions Covered:
• Water Kefir
• Milk Kefir

Applications Covered:
• Sauces
• Pharmaceuticals
• Drinks and Smoothies
• Dips & Dressings
• Dietary Supplements
• Dairy Products
• Cosmetics

Distribution Channels Covered:
• Convenience Stores
• Grocery Stores
• Online
• Supermarkets/ Hypermarkets
• Melanoma
• Ovarian Cancer
• Pancreatic Cancer

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2020, 2021, 2022, 2025 and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions

3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Product Analysis
3.7 Application Analysis
3.8 Emerging Markets
3.9 Impact of Covid-19

4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry

5 Global Kefir Market, By Product
5.1 Introduction
5.2 Organic Kefir
5.3 Low Fat Kefir
5.4 Greek Style Kefir
5.5 Frozen Kefir

6 Global Kefir Market, By Source
6.1 Introduction
6.2 Soy milk
6.3 Coconut milk
6.4 Animal milk

7 Global Kefir Market, By Flavour
7.1 Introduction
7.2 Regular
7.3 Flavoured

8 Global Kefir Market, By Composition
8.1 Introduction
8.2 Water Kefir
8.3 Milk Kefir
8.3.1 Dairy Based
8.3.2 Non-Dairy Based

9 Global Kefir Market, By Application
9.1 Introduction
9.2 Sauces
9.3 Pharmaceuticals
9.4 Drinks and Smoothies
9.5 Dips & Dressings
9.6 Dietary Supplements
9.7 Dairy Products
9.8 Cosmetics

10 Global Kefir Market, By Distribution Channel
10.1 Introduction
10.2 Convenience Stores
10.3 Grocery Stores
10.4 Online
10.5 Supermarkets/ Hypermarkets

11 Global Kefir Market, By Geography
11.1 Introduction
11.2 North America
11.2.1 US
11.2.2 Canada
11.2.3 Mexico
11.3 Europe
11.3.1 Germany
11.3.2 UK
11.3.3 Italy
11.3.4 France
11.3.5 Spain
11.3.6 Rest of Europe
11.4 Asia Pacific
11.4.1 Japan
11.4.2 China
11.4.3 India
11.4.4 Australia
11.4.5 New Zealand
11.4.6 South Korea
11.4.7 Rest of Asia Pacific
11.5 South America
11.5.1 Argentina
11.5.2 Brazil
11.5.3 Chile
11.5.4 Rest of South America
11.6 Middle East & Africa
11.6.1 Saudi Arabia
11.6.2 UAE
11.6.3 Qatar
11.6.4 South Africa
11.6.5 Rest of Middle East & Africa

12 Key Developments
12.1 Agreements, Partnerships, Collaborations and Joint Ventures
12.2 Acquisitions & Mergers
12.3 New Product Launch
12.4 Expansions
12.5 Other Key Strategies

13 Company Profiling
13.1 Hain Celestial
13.2 Groupe Danone
13.3 Döhler Group
13.4 Archer Daniels Midland
13.5 Fresh Made Inc
13.6 Koninklijke DSM N.V.
13.7 Nestle S.A.
13.8 Lifeway Foods Inc.
13.9 Helios Ingredients
13.10 Danlac Canada Inc
13.11 Nestle
13.12 E. I. Du Pont De Nemours and Company
13.13 Nourish Kefir
13.14 Kerry Group
13.15 Krasnystaw OSM
13.16 Biotiful Dairy Ltd
13.17 Yogurmet Canada
13.18 The Greek Gods

List of Tables
1 Global Kefir Market Outlook, By Region (2020-2028) (US $MN)
2 Global Kefir Market Outlook, By Product (2020-2028) (US $MN)
3 Global Kefir Market Outlook, By Organic Kefir (2020-2028) (US $MN)
4 Global Kefir Market Outlook, By Low Fat Kefir (2020-2028) (US $MN)
5 Global Kefir Market Outlook, By Greek Style Kefir (2020-2028) (US $MN)
6 Global Kefir Market Outlook, By Frozen Kefir (2020-2028) (US $MN)
7 Global Kefir Market Outlook, By Source (2020-2028) (US $MN)
8 Global Kefir Market Outlook, By Soy milk (2020-2028) (US $MN)
9 Global Kefir Market Outlook, By Coconut milk (2020-2028) (US $MN)
10 Global Kefir Market Outlook, By Animal milk (2020-2028) (US $MN)
11 Global Kefir Market Outlook, By Flavour (2020-2028) (US $MN)
12 Global Kefir Market Outlook, By Regular (2020-2028) (US $MN)
13 Global Kefir Market Outlook, By Flavoured (2020-2028) (US $MN)
14 Global Kefir Market Outlook, By Composition (2020-2028) (US $MN)
15 Global Kefir Market Outlook, By Water Kefir (2020-2028) (US $MN)
16 Global Kefir Market Outlook, By Milk Kefir (2020-2028) (US $MN)
17 Global Kefir Market Outlook, By Dairy Based (2020-2028) (US $MN)
18 Global Kefir Market Outlook, By Non-Dairy Based (2020-2028) (US $MN)
19 Global Kefir Market Outlook, By Application (2020-2028) (US $MN)
20 Global Kefir Market Outlook, By Sauces (2020-2028) (US $MN)
21 Global Kefir Market Outlook, By Pharmaceuticals (2020-2028) (US $MN)
22 Global Kefir Market Outlook, By Drinks and Smoothies (2020-2028) (US $MN)
23 Global Kefir Market Outlook, By Dips & Dressings (2020-2028) (US $MN)
24 Global Kefir Market Outlook, By Dietary Supplements (2020-2028) (US $MN)
25 Global Kefir Market Outlook, By Dairy Products (2020-2028) (US $MN)
26 Global Kefir Market Outlook, By Cosmetics (2020-2028) (US $MN)
27 Global Kefir Market Outlook, By Distribution Channel (2020-2028) (US $MN)
28 Global Kefir Market Outlook, By Convenience Stores (2020-2028) (US $MN)
29 Global Kefir Market Outlook, By Grocery Stores (2020-2028) (US $MN)
30 Global Kefir Market Outlook, By Online (2020-2028) (US $MN)
31 Global Kefir Market Outlook, By Supermarkets/ Hypermarkets (2020-2028) (US $MN)

Note- Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.

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