Kids E Scooter Market
Kids E-Scooter Market Forecasts to 2030 - Global Analysis By Product Type (Electric Kick Scooters, Electric Standing Scooters, Electric Foldable Scooters and Other Product Types), Age Group (2-5 Years, 6-10 Years and 11-14 Years), Material (Plastic, Metal and Other Materials), Distribution Channel and By Geography
|
Years Covered |
2022-2030 |
|
Estimated Year Value (2024) |
US $318.6 MN |
|
Projected Year Value (2030) |
US $400.9 MN |
|
CAGR (2024-2030) |
3.9% |
|
Regions Covered |
North America, Europe, Asia Pacific, South America, and Middle East & Africa |
|
Countries Covered |
US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa |
|
Largest Market |
Europe |
|
Highest Growing Market |
Asia Pacific |
According to Stratistics MRC, the Global Kids E-Scooter Market is accounted for $318.6 million in 2024 and is expected to reach $400.9 million by 2030 growing at a CAGR of 3.9% during the forecast period. A Kids E-Scooter is a compact, battery-powered personal transportation device designed specifically for children. It features a platform to stand on, handlebars for steering, and an electric motor for propulsion. These scooters are used for short-distance travel, outdoor play, and recreational activities. They offer an eco-friendly way for kids to move around neighborhoods, parks, or school grounds while developing balance and coordination skills.
According to a report by the United Nations Department of Economic and Social Affairs, it's projected that by 2050, 68% of the world's population will live in urban areas. This trend towards denser cities fuels the need for convenient and space-saving modes of transportation, making micro mobility solutions like e-scooters increasingly attractive.
Market Dynamics:
Driver:
Growing interest in active play
The increasing interest in active play is a significant driver for the kids E-Scooter market. Parents are becoming more aware of the importance of physical activity for their children's health and development. E-scooters provide a fun and engaging way for kids to be active outdoors, promoting balance, coordination, and motor skills. This trend aligns with the growing emphasis on experiential parenting, where parents seek products that enhance their children's growth and experiences. The popularity of e-scooters among children also contributes to their adoption.
Restraint:
Regulation and laws
Many jurisdictions have implemented or are considering restrictions on e-scooter use, particularly for children. These regulations may include age limits, helmet requirements, speed restrictions, or limitations on where e-scooters can be ridden. Such legal constraints can impact market growth by limiting the potential customer base and creating barriers to adoption. Additionally, varying regulations across different regions can complicate product development and marketing strategies for manufacturers, potentially increasing costs and slowing market expansion.
Opportunity:
Focus on safety features
As parents become more safety-conscious, manufacturers can differentiate their products by incorporating advanced safety technologies. This may include improved braking systems, speed limiters, LED lights for visibility, and sturdy construction materials. Developing smart features like GPS tracking or parental control apps can also address safety concerns. By emphasizing safety innovations, companies can attract safety-conscious parents and potentially command premium prices. This focus on safety can also help in navigating regulatory challenges and building trust with consumers, ultimately driving market growth.
Threat:
Product liability concerns
Owing to the growing popularity of e-scooters among children, the risk of accidents and injuries increases, potentially leading to lawsuits against manufacturers. These legal challenges can result in financial losses, damage to brand reputation, and increased insurance costs. The threat of liability may also lead to more stringent safety regulations, potentially increasing production costs and limiting design flexibility.
Covid-19 Impact:
The COVID-19 pandemic initially disrupted the Kids E-Scooter market due to supply chain issues and retail closures. However, it also accelerated demand as families sought outdoor activities during lockdowns. The pandemic heightened interest in personal mobility solutions, benefiting e-scooter sales. Long-term impacts include increased focus on hygiene features and a shift towards online sales channels, reshaping market strategies and consumer preferences.
The plastic segment is expected to be the largest during the forecast period
The plastic segment dominates the Kids E-Scooter market due to its versatility, durability, and cost-effectiveness. Plastic components allow for lightweight designs, crucial for children's ease of use. They offer flexibility in color and shape, enabling attractive designs that appeal to young users. Plastic materials also provide good impact resistance, enhancing safety. The segment's growth is further driven by advancements in eco-friendly plastics, addressing sustainability concerns. Manufacturers prefer plastic for its ease of production and ability to meet various safety standards, contributing to its market dominance.
The online segment is expected to have the highest CAGR during the forecast period
The online segment is experiencing the highest CAGR in the Kids E-Scooter market, driven by the increasing preference for e-commerce platforms. Online channels offer convenience, a wider product selection, and competitive pricing, attracting tech-savvy parents. The COVID-19 pandemic accelerated this trend, shifting consumer behavior towards online shopping. E-commerce platforms provide detailed product information, customer reviews, and easy comparison tools, aiding purchase decisions. Additionally, the growth of mobile shopping and social media marketing further propels the online segment's rapid expansion.
Region with largest share:
The European region is expected to dominate the Market due to its strong focus on sustainable urban mobility and child-friendly transportation options. European cities' well-developed infrastructure and bike-friendly culture provide an ideal environment for e-scooter adoption. Stringent safety regulations in the region have led to the development of high-quality, safe products, increasing consumer trust. Additionally, Europe's emphasis on reducing carbon emissions and promoting active lifestyles among children aligns well with e-scooter usage. The region's early adoption of e-mobility trends and supportive government initiatives further solidify its market leadership.
Region with highest CAGR:
The Asia Pacific region anticipates rapid growth in the kids E-Scooter Market, driven by urbanization, rising disposable incomes, and increasing awareness of eco-friendly transportation options. The region's large youth population and growing emphasis on outdoor activities for children contribute to market expansion. Countries like China and India are seeing a surge in demand for personal mobility solutions, including kids' e-scooters. Additionally, the region's manufacturing capabilities and cost-effective production are attracting investments from global e-scooter brands. Government initiatives promoting electric vehicles and smart city concepts further accelerate market growth in Asia Pacific.
Key players in the market
Some of the key players in Kids E-Scooter market include Razor USA LLC, Segway Inc., Xiaomi Corporation, Bird Rides Inc., Micro Mobility Systems AG, Swagtron, Gotrax, Globber, Jetson Electric Bike, Anker Innovations, Glion Electric Scooters, Puzey Motor Corporation, IconBIT, Hover-1, Yvolution, and Inokim.
Key Developments:
In December 2023, Segway-Ninebot, a leading provider of innovative mobility solutions, is pleased to announce that its children's electric scooter, the Ninebot e-KickScooter C2 Pro, has received the prestigious Tick Mark certification from Intertek, making it the world's first children's electric scooter to achieve this distinction.
In August 2023, Razor USA, the leading innovator of scooters and wheeled goods, announced the introduction of the all-new Ground Force Rad Rod, a small-sized electric-powered go kart for younger riders (6+) and the latest product in Razor’s Ground Force line. The Rad Rod is the smallest addition to the line-up, joining the mid-size Ground Force and larger Ground Force Elite. Its peak performance, agile drifting ability and parental speed control switch make it a perfect introduction to powered play for kids.
In May 2023, Razor USA LLC, maker of the Hovertrax line of self-balancing scooters often referred to as “hoverboards,” together with inventor Mr. Shane Chen and DGL Group, Ltd., maker of the Hover-1 line of hoverboard products, announced a confidential settlement of the patent infringement case Razor and Mr. Chen brought against DGL.
Product Types Covered:
• Electric Kick Scooters
• Electric Standing Scooters
• Electric Foldable Scooters
• Other Product Types
Age Groups Covered:
• 2-5 Years
• 6-10 Years
• 11-14 Years
Materials Covered:
• Plastic
• Metal
• Other Materials
Distribution Channels Covered:
• Online
• Offline
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Product Analysis
3.7 Emerging Markets
3.8 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Kids E-Scooter Market, By Product Type
5.1 Introduction
5.2 Electric Kick Scooters
5.3 Electric Standing Scooters
5.4 Electric Foldable Scooters
5.5 Other Product Types
6 Global Kids E-Scooter Market, By Age Group
6.1 Introduction
6.2 2-5 Years
6.3 6-10 Years
6.4 11-14 Years
7 Global Kids E-Scooter Market, By Material
7.1 Introduction
7.2 Plastic
7.3 Metal
7.4 Other Materials
8 Global Kids E-Scooter Market, By Distribution Channel
8.1 Introduction
8.2 Online
8.2.1 E-commerce Websites
8.2.2 Company-owned Websites
8.3 Offline
8.3.1 Specialty Stores
8.3.2 Supermarkets/Hypermarkets
8.3.3 Other Offline Channels
9 Global Kids E-Scooter Market, By Geography
9.1 Introduction
9.2 North America
9.2.1 US
9.2.2 Canada
9.2.3 Mexico
9.3 Europe
9.3.1 Germany
9.3.2 UK
9.3.3 Italy
9.3.4 France
9.3.5 Spain
9.3.6 Rest of Europe
9.4 Asia Pacific
9.4.1 Japan
9.4.2 China
9.4.3 India
9.4.4 Australia
9.4.5 New Zealand
9.4.6 South Korea
9.4.7 Rest of Asia Pacific
9.5 South America
9.5.1 Argentina
9.5.2 Brazil
9.5.3 Chile
9.5.4 Rest of South America
9.6 Middle East & Africa
9.6.1 Saudi Arabia
9.6.2 UAE
9.6.3 Qatar
9.6.4 South Africa
9.6.5 Rest of Middle East & Africa
10 Key Developments
10.1 Agreements, Partnerships, Collaborations and Joint Ventures
10.2 Acquisitions & Mergers
10.3 New Product Launch
10.4 Expansions
10.5 Other Key Strategies
11 Company Profiling
11.1 Razor USA LLC
11.2 Segway Inc.
11.3 Xiaomi Corporation
11.4 Bird Rides Inc.
11.5 Micro Mobility Systems AG
11.6 Swagtron
11.7 Gotrax
11.8 Globber
11.9 Jetson Electric Bike
11.10 Anker Innovations
11.11 Glion Electric Scooters
11.12 Puzey Motor Corporation
11.13 IconBIT
11.14 Hover-1
11.15 Yvolution
11.16 Inokim
List of Tables
1 Global Kids E-Scooter Market Outlook, By Region (2022-2030) ($MN)
2 Global Kids E-Scooter Market Outlook, By Product Type (2022-2030) ($MN)
3 Global Kids E-Scooter Market Outlook, By Electric Kick Scooters (2022-2030) ($MN)
4 Global Kids E-Scooter Market Outlook, By Electric Standing Scooters (2022-2030) ($MN)
5 Global Kids E-Scooter Market Outlook, By Electric Foldable Scooters (2022-2030) ($MN)
6 Global Kids E-Scooter Market Outlook, By Other Product Types (2022-2030) ($MN)
7 Global Kids E-Scooter Market Outlook, By Age Group (2022-2030) ($MN)
8 Global Kids E-Scooter Market Outlook, By 2-5 Years (2022-2030) ($MN)
9 Global Kids E-Scooter Market Outlook, By 6-10 Years (2022-2030) ($MN)
10 Global Kids E-Scooter Market Outlook, By 11-14 Years (2022-2030) ($MN)
11 Global Kids E-Scooter Market Outlook, By Material (2022-2030) ($MN)
12 Global Kids E-Scooter Market Outlook, By Plastic (2022-2030) ($MN)
13 Global Kids E-Scooter Market Outlook, By Metal (2022-2030) ($MN)
14 Global Kids E-Scooter Market Outlook, By Other Materials (2022-2030) ($MN)
15 Global Kids E-Scooter Market Outlook, By Distribution Channel (2022-2030) ($MN)
16 Global Kids E-Scooter Market Outlook, By Online (2022-2030) ($MN)
17 Global Kids E-Scooter Market Outlook, By E-commerce Websites (2022-2030) ($MN)
18 Global Kids E-Scooter Market Outlook, By Company-owned Websites (2022-2030) ($MN)
19 Global Kids E-Scooter Market Outlook, By Offline (2022-2030) ($MN)
20 Global Kids E-Scooter Market Outlook, By Specialty Stores (2022-2030) ($MN)
21 Global Kids E-Scooter Market Outlook, By Supermarkets/Hypermarkets (2022-2030) ($MN)
22 Global Kids E-Scooter Market Outlook, By Other Offline Channels (2022-2030) ($MN)
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.
List of Figures
RESEARCH METHODOLOGY
We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
For more details about research methodology, kindly write to us at info@strategymrc.com
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