Lactation Support Supplements Market
Lactation Support Supplements Market Forecasts to 2030 - Global Analysis By Product Type (Capsules/Tablets, Powders, Liquids/Extracts and Other Product Types), Ingredient Type (Herbal/Botanical, Vitamins & Minerals, Omega Fatty Acids and Other Ingredient Types), Formulation, Distribution Channel, End User and By Geography
According to Stratistics MRC, the Global Lactation Support Supplements Market is accounted for $664.6 million in 2024 and is expected to reach $1054.6 million by 2030 growing at a CAGR of 8.0% during the forecast period. Lactation support supplements are products designed to help breastfeeding mothers enhance milk production, improve milk quality, and support their overall well-being. These supplements typically contain natural ingredients like fenugreek, fennel, blessed thistle, or moringa, which are traditionally known as galactagogues substances that promote lactation. They may also include essential vitamins, minerals, and herbal extracts to address nutritional gaps and support postpartum recovery.
According to data from the U.S. National Health and Nutrition Examination Survey (NHANES), 64.4% of lactating women use dietary supplements, including multivitamins and minerals, to support their nutritional needs during breastfeeding.
Market Dynamics:
Driver:
Growing prevalence of lactation issues
The increasing prevalence of lactation challenges, such as low milk supply and delayed lactogenesis, is a significant driver for the market. Factors like maternal age, hormonal imbalances, and stress contribute to these issues, prompting mothers to seek effective solutions. Lactation support supplements provide a natural and accessible way to enhance milk production, addressing the needs of nursing mothers. This growing awareness and demand for breastfeeding support are fueling the market's expansion globally.
Restraint:
High cost of premium lactation supplements
The high cost of premium lactation support supplements is a significant restraint in the market, limiting accessibility for a broad range of consumers. Many premium supplements are formulated with high-quality, organic, or rare ingredients, driving up production costs and, subsequently, retail prices. For mothers in low- to middle-income segments, these products may be financially out of reach, reducing their adoption. Additionally, the availability of more affordable alternatives or natural home remedies further discourages consumers from investing in expensive premium options, slowing market growth in price-sensitive regions.
Opportunity:
Focus on personalized nutrition
The rising focus on personalized nutrition presents a significant opportunity for the market. Tailored lactation supplements address specific challenges faced by nursing mothers, such as low milk supply or mastitis. By incorporating traditional herbs and modern scientific formulations, these products cater to individual needs. The growing demand for customized health solutions aligns with this trend, driving innovation and fostering deeper consumer engagement in the lactation support segment.
Threat:
Potential side effects and allergic reactions
The market faces restraints due to potential side effects and allergic reactions associated with their use. Ingredients like fenugreek, fennel, or blessed thistle may cause adverse effects such as gastrointestinal discomfort, diarrhea, or bloating in mothers or babies. Allergic reactions, though rare, can include skin rashes, swelling, or breathing difficulties. Additionally, variations in individual health conditions, medication interactions, and unregulated product quality may exacerbate risks. These concerns can deter consumers and healthcare professionals, limiting the market's growth despite the increasing demand for breastfeeding support products.
Covid-19 Impact:
The COVID-19 pandemic positively influenced the lactation support supplements market as more mothers turned to breastfeeding due to health concerns. Lockdowns increased reliance on e-commerce platforms for purchasing these products, while telehealth consultations facilitated healthcare professionals' recommendations. The heightened focus on maternal and infant health during the pandemic further boosted demand for effective lactation support solutions.
The capsules/tablets segment is expected to be the largest during the forecast period
The capsules/tablets segment is expected to dominate the market due to its convenience and precise dosing capabilities. These formulations mask the strong taste and smell of herbal ingredients, improving consumer acceptance. Additionally, their portability and ease of administration make them a preferred choice among nursing mothers seeking reliable lactation support solutions.
The organic segment is expected to have the highest CAGR during the forecast period
The organic segment is expected to grow at the highest CAGR due to increasing consumer preference for natural and chemical-free products. Organic lactation supplements are perceived as safer alternatives, aligning with trends toward holistic health and wellness. This segment's growth is further driven by rising awareness of sustainable practices and the benefits of organic ingredients for both mother and child.
Region with largest share:
The Asia Pacific region is anticipated to dominate the lactation support supplements market during the forecast period. This is due to its large population, high birth rates, and increasing awareness of maternal and infant health. Rising disposable incomes and urbanization have led to greater adoption of dietary supplements, including those targeting lactation. Additionally, traditional reliance on herbal remedies, coupled with growing consumer preference for natural and organic products, boosts market growth.
Region with highest CAGR:
The Asia Pacific region is anticipated to exhibit the highest growth rate in the lactation support supplements market during the forecast period. This growth is driven by increasing awareness of maternal and infant health, rising breastfeeding rates, and a growing preference for natural and herbal products. Rapid urbanization, improving healthcare infrastructure, and higher disposable incomes further contribute to market expansion. Additionally, government initiatives promoting breastfeeding and the growing availability of lactation supplements through e-commerce platforms are boosting regional demand.
Key players in the market
Some of the key players in Lactation Support Supplements Market include Nestlé S.A., New Chapter, Inc., Pink Stork, ACTIF USA, Anya Labs, Inc., Motherlove Herbal Company, Mommy Knows Best, Rumina Naturals, Inc., Mommy's Bliss, Inc., Fairhaven Health, LLC, Zenwise Health, Nature's Way Products, LLC, NutraMarks, Inc., Herbaland USA, UpSpring Baby, Earth Mama Organics and Boobie Bar.
Key Developments:
In April 2024, Mommy's Bliss, a premier wellness company that has been a leader in bringing innovative, high-quality products to families across the country announced the addition of Mommy's Bliss Lactation Hydration Drink Tablets to their Lactation Support Collection of products for moms.
In February 2024, Anya is due to receive a £500,000 award from NHS England in February 2024, following a successful SBRI Healthcare Phase 1 pilot. This will be allocated to a groundbreaking SBRI Healthcare phase-2 initiative aimed at combating health inequalities in maternity care.
In April 2022, Fort Collins, CO—Motherlove Herbal Company is getting a refresh, with new product packaging that will debut in stores in the coming weeks. The new packaging reiterates Motherlove’s values of supporting new and expecting moms through updated design to stand out on store shelves.
Product Types Covered:
• Capsules/Tablets
• Powders
• Liquids/Extracts
• Teas/Infusions
• Other Product Types
Ingredient Types Covered:
• Herbal/Botanical
• Vitamins & Minerals
• Omega Fatty Acids
• Galactagogues
• Other Ingredient Types
Formulation Covered:
• Organic
• Non-organic
Distribution Channels Covered:
• Online Retail
• Offline Retail
• Direct Sales
End Users Covered:
• Hospitals and Clinics
• Individuals (Direct Consumption)
• Healthcare Professionals
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Product Analysis
3.7 End User Analysis
3.8 Emerging Markets
3.9 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Lactation Support Supplements Market, By Product Type
5.1 Introduction
5.2 Capsules/Tablets
5.3 Powders
5.4 Liquids/Extracts
5.5 Teas/Infusions
5.6 Other Product Types
5.6.1 Gummies
5.6.2 Lactation Cookies
6 Global Lactation Support Supplements Market, By Ingredient Type
6.1 Introduction
6.2 Herbal/Botanical
6.3 Vitamins & Minerals
6.4 Omega Fatty Acids
6.5 Galactagogues
6.6 Other Ingredient Types
7 Global Lactation Support Supplements Market, By Formulation
7.1 Introduction
7.2 Organic
7.3 Non-organic
8 Global Lactation Support Supplements Market, By Distribution Channel
8.1 Introduction
8.2 Online Retail
8.3 Offline Retail
8.3.1 Pharmacies/Drugstores
8.3.2 Supermarkets/Hypermarkets
8.3.3 Health Food Stores/Specialty Stores
8.4 Direct Sales
9 Global Lactation Support Supplements Market, By End User
9.1 Introduction
9.2 Hospitals and Clinics
9.3 Individuals (Direct Consumption)
9.4 Healthcare Professionals
10 Global Lactation Support Supplements Market, By Geography
10.1 Introduction
10.2 North America
10.2.1 US
10.2.2 Canada
10.2.3 Mexico
10.3 Europe
10.3.1 Germany
10.3.2 UK
10.3.3 Italy
10.3.4 France
10.3.5 Spain
10.3.6 Rest of Europe
10.4 Asia Pacific
10.4.1 Japan
10.4.2 China
10.4.3 India
10.4.4 Australia
10.4.5 New Zealand
10.4.6 South Korea
10.4.7 Rest of Asia Pacific
10.5 South America
10.5.1 Argentina
10.5.2 Brazil
10.5.3 Chile
10.5.4 Rest of South America
10.6 Middle East & Africa
10.6.1 Saudi Arabia
10.6.2 UAE
10.6.3 Qatar
10.6.4 South Africa
10.6.5 Rest of Middle East & Africa
11 Key Developments
11.1 Agreements, Partnerships, Collaborations and Joint Ventures
11.2 Acquisitions & Mergers
11.3 New Product Launch
11.4 Expansions
11.5 Other Key Strategies
12 Company Profiling
12.1 Nestlé S.A.
12.2 New Chapter, Inc.
12.3 Pink Stork
12.4 ACTIF USA
12.5 Anya Labs, Inc.
12.6 Motherlove Herbal Company
12.7 Mommy Knows Best
12.8 Rumina Naturals, Inc.
12.9 Mommy's Bliss, Inc.
12.10 Fairhaven Health, LLC
12.11 Zenwise Health
12.12 Nature's Way Products, LLC
12.13 NutraMarks, Inc.
12.14 Herbaland USA
12.15 UpSpring Baby
12.16 Earth Mama Organics
12.17 Boobie Bar
List of Tables
1 Global Lactation Support Supplements Market Outlook, By Region (2022-2030) ($MN)
2 Global Lactation Support Supplements Market Outlook, By Product Type (2022-2030) ($MN)
3 Global Lactation Support Supplements Market Outlook, By Capsules/Tablets (2022-2030) ($MN)
4 Global Lactation Support Supplements Market Outlook, By Powders (2022-2030) ($MN)
5 Global Lactation Support Supplements Market Outlook, By Liquids/Extracts (2022-2030) ($MN)
6 Global Lactation Support Supplements Market Outlook, By Teas/Infusions (2022-2030) ($MN)
7 Global Lactation Support Supplements Market Outlook, By Other Product Types (2022-2030) ($MN)
8 Global Lactation Support Supplements Market Outlook, By Gummies (2022-2030) ($MN)
9 Global Lactation Support Supplements Market Outlook, By Lactation Cookies (2022-2030) ($MN)
10 Global Lactation Support Supplements Market Outlook, By Ingredient Type (2022-2030) ($MN)
11 Global Lactation Support Supplements Market Outlook, By Herbal/Botanical (2022-2030) ($MN)
12 Global Lactation Support Supplements Market Outlook, By Vitamins & Minerals (2022-2030) ($MN)
13 Global Lactation Support Supplements Market Outlook, By Omega Fatty Acids (2022-2030) ($MN)
14 Global Lactation Support Supplements Market Outlook, By Galactagogues (2022-2030) ($MN)
15 Global Lactation Support Supplements Market Outlook, By Other Ingredient Types (2022-2030) ($MN)
16 Global Lactation Support Supplements Market Outlook, By Formulation (2022-2030) ($MN)
17 Global Lactation Support Supplements Market Outlook, By Organic (2022-2030) ($MN)
18 Global Lactation Support Supplements Market Outlook, By Non-organic (2022-2030) ($MN)
19 Global Lactation Support Supplements Market Outlook, By Distribution Channel (2022-2030) ($MN)
20 Global Lactation Support Supplements Market Outlook, By Online Retail (2022-2030) ($MN)
21 Global Lactation Support Supplements Market Outlook, By Offline Retail (2022-2030) ($MN)
22 Global Lactation Support Supplements Market Outlook, By Pharmacies/Drugstores (2022-2030) ($MN)
23 Global Lactation Support Supplements Market Outlook, By Supermarkets/Hypermarkets (2022-2030) ($MN)
24 Global Lactation Support Supplements Market Outlook, By Health Food Stores/Specialty Stores (2022-2030) ($MN)
25 Global Lactation Support Supplements Market Outlook, By Direct Sales (2022-2030) ($MN)
26 Global Lactation Support Supplements Market Outlook, By End User (2022-2030) ($MN)
27 Global Lactation Support Supplements Market Outlook, By Hospitals and Clinics (2022-2030) ($MN)
28 Global Lactation Support Supplements Market Outlook, By Individuals (Direct Consumption) (2022-2030) ($MN)
29 Global Lactation Support Supplements Market Outlook, By Healthcare Professionals (2022-2030) ($MN)
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.
List of Figures
RESEARCH METHODOLOGY
We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
For more details about research methodology, kindly write to us at info@strategymrc.com
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