Marine Port Services Market
PUBLISHED: 2024 ID: SMRC25583
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Marine Port Services Market

Marine Port Services Market Forecasts to 2030 - Global Analysis By Port Type (Dry Ports, Bulk Cargo Ports, Passenger Ports, Fishing Ports and Other Port Types), Service Type, End User and By Geography

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4.4 (77 reviews)
Published: 2024 ID: SMRC25583

This report covers the impact of COVID-19 on this global market
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According to Stratistics MRC, the Global Marine Port Services Market is accounted for $91.2 billion in 2023 and is expected to reach $141.8 billion by 2030 growing at a CAGR 6.5% during the forecast period. Marine port services encompass a range of logistical and operational activities vital for the efficient functioning of ports. These services include vessel berthing and unberthing, cargo handling, storage, customs clearance, and vessel maintenance. Additionally, port services extend to administrative tasks such as documentation processing and security operations. Efficient port services are crucial for facilitating international trade, ensuring timely delivery of goods, and optimizing overall port performance while adhering to safety and regulatory standards.

According to the plan, the Phase 1 operation of the Port of Tuas will include 21 deepwater berths capable of handling 20 million TEU per year when fully operational.

Market Dynamics: 

Driver: 

Increasing global trade

Ports serve as vital hubs facilitating the exchange of goods across borders, with increased demand for services such as cargo handling, vessel servicing, and logistics management. This surge in global trade underscores the need for efficient and scalable port infrastructure, spurring investments in port modernization and expansion projects worldwide. As trade volumes continue to grow, the market is poised for further expansion, offering ample opportunities for stakeholders to capitalize on this trend.

Restraint:

Cybersecurity threats

The market faces a myriad of cybersecurity threats, including but not limited to, ransomware attacks targeting critical infrastructure and supply chain vulnerabilities leading to potential breaches. With increasing digitization and interconnectedness, ports are exposed to cyber-attacks on their operational technology (OT) systems, risking disruptions to port operations, cargo handling, and vessel traffic management. Vigilant cybersecurity measures are imperative to safeguard against these evolving threats and ensure the resilience of marine port services.

Opportunity:

Infrastructure development

Infrastructure development in the market is crucial for enhancing operational efficiency and accommodating larger vessels. Investments in modernizing port facilities, such as deepening channels, expanding berths, and deploying advanced cargo handling equipment, facilitate smoother cargo movement and turnaround times. Additionally, upgrading terminal infrastructure for improved connectivity and implementing digital solutions for better logistics management are key trends driving innovation in this sector. These developments ultimately bolster port competitiveness and support the growth of global trade.

Threat:

Environmental concerns

Operations such as shipping, cargo handling, and vessel maintenance contribute to air and water pollution, habitat destruction, and species endangerment. Port authorities and operators are under pressure to adopt sustainable practices, including shore power for vessels, emission control technologies, and waste management systems. Regulations governing ballast water discharge, fuel emissions, and noise pollution are becoming increasingly stringent. Therefore, this is the major factor restraining the growth of the market.

Covid-19 Impact: 

The COVID-19 pandemic significantly impacted the Marine Port Services market, causing disruptions in global trade and supply chains. Port operations faced challenges due to reduced shipping traffic, workforce shortages, and logistical bottlenecks. Lockdown measures and restrictions on travel further hampered port activities, leading to decreased cargo volumes and revenue losses for port operators. Despite gradual recovery, uncertainty lingers, prompting port authorities to adapt with enhanced safety measures and digitalization to mitigate future disruptions.

The passenger ports segment is expected to be the largest during the forecast period

The passenger ports segment is expected to be the largest during the forecast period due to increasing demand for travel and tourism activities globally. With advancements in infrastructure and technology, passenger ports are enhancing their capacity and efficiency to accommodate larger vessels and cater to growing passenger traffic. Furthermore, the integration of digital solutions is streamlining operations and improving the overall passenger experience, contributing to the positive trajectory of the passenger ports sector within the market.

The military segment is expected to have the highest CAGR during the forecast period

The military segment is expected to have the highest CAGR during the forecast period. Military presence often includes surveillance, vessel inspections, and protection against threats such as piracy or terrorism. Additionally, they facilitate the movement of military personnel and equipment, coordinate with port authorities, and may conduct joint exercises with allied forces. This integration enhances port efficiency, resilience, and readiness, vital for national defense and global maritime operations.

Region with largest share:

North America is projected to hold the largest market share during the forecast period. The marine port services market in the region is highly competitive, with ports vying for market share and striving to attract shipping lines and cargo owners through competitive pricing, efficient services, and strategic partnerships. The adoption of digital technologies, automation, and data analytics is transforming port operations in the region, driving efficiency gains, reducing costs, and improving decision-making processes.

Region with highest CAGR:

Asia Pacific is projected to hold the highest CAGR over the forecast period. The rapid economic growth in countries like China and India has led to increased demand for raw materials, manufactured goods, and energy resources, all of which are transported through maritime routes. Many countries in the region have been investing heavily in port infrastructure to accommodate larger vessels and improve efficiency. The increasing volume of imports and exports has been driving the demand for marine port services.

Key players in the market

Some of the key players in Marine Port Services market include International Container Terminal Services Inc., Mediterranean Shipping Company, COSCO Shipping Ports Limited, Ningbo Zhoushan Port Company Limited, Hamburger Hafen Und Logistik AG, DP World Limited, Tianjin Port Development Holdings Ltd, Hutchison Port Holdings, PSA International, China Merchants Port Holdings Company Limited, Shanghai International Port, Nippon Yusen Kaisha, Mitsui O.S.K. Lines and Evergreen Marine.

Key Developments:

In September 2023, International Container Terminal Services, Inc. (ICTSI) announced the ICTSI App to give port users and businesses real-time cargo visibility. The ICTSI App is a secure operative tool that enables port users and cargo owners to monitor the status of their shipments loaded and offloaded from a vessel and those hauled in or out of the port, according to ICTSI.

In July 2023, International Container Terminal Services Inc. (ICTSI) received a 25-year contract to operate and develop a South African terminal handling Durban Container Terminal (DCT) Pier 2 in the Port of Durban. 

In May 2023, Ningbo Zhoushan Port and Zhejiang Seaport signed a MoU with DP World, located in Dubai's Jebel Ali Free Trade Zone, to jointly develop comprehensive strategic cooperation in automotive logistics and services for the entire automotive industry chain.

Port Types Covered:
• Dry Ports
• Bulk Cargo Ports
• Passenger Ports
• Fishing Ports
• Other Port Types 

Service Types Covered:
• Container Handling Services
• Warehousing and Storage Services
• Ship Repair and Maintenance Services
• Vessel Agency Services
• Marine Equipment Rental Services
• Other Service Types 

End Users Covered:
• Tourism 
• Military
• Logistics 
• Oil and Gas
• Other End Users 

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan        
o China        
o India        
o Australia  
o New Zealand
o South Korea
o Rest of Asia Pacific    
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa 
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings: 
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary    
      
2 Preface     
 2.1 Abstract    
 2.2 Stake Holders   
 2.3 Research Scope   
 2.4 Research Methodology  
  2.4.1 Data Mining  
  2.4.2 Data Analysis  
  2.4.3 Data Validation  
  2.4.4 Research Approach  
 2.5 Research Sources   
  2.5.1 Primary Research Sources 
  2.5.2 Secondary Research Sources 
  2.5.3 Assumptions  
      
3 Market Trend Analysis   
 3.1 Introduction   
 3.2 Drivers    
 3.3 Restraints   
 3.4 Opportunities   
 3.5 Threats    
 3.6 End User Analysis   
 3.7 Emerging Markets   
 3.8 Impact of Covid-19   
      
4 Porters Five Force Analysis   
 4.1 Bargaining power of suppliers  
 4.2 Bargaining power of buyers  
 4.3 Threat of substitutes  
 4.4 Threat of new entrants  
 4.5 Competitive rivalry   
      
5 Global Marine Port Services Market, By Port Type 
 5.1 Introduction   
 5.2 Dry Ports    
 5.3 Bulk Cargo Ports   
 5.4 Passenger Ports   
 5.5 Fishing Ports   
 5.6 Other Port Types   
      
6 Global Marine Port Services Market, By Service Type
 6.1 Introduction   
 6.2 Container Handling Services  
 6.3 Warehousing and Storage Services 
 6.4 Ship Repair and Maintenance Services 
 6.5 Vessel Agency Services  
 6.6 Marine Equipment Rental Services 
 6.7 Other Service Types   
      
7 Global Marine Port Services Market, By End User 
 7.1 Introduction   
 7.2 Tourism     
 7.3 Military    
 7.4 Logistics     
 7.5 Oil and Gas   
 7.6 Other End Users   
      
8 Global Marine Port Services Market, By Geography 
 8.1 Introduction   
 8.2 North America   
  8.2.1 US   
  8.2.2 Canada   
  8.2.3 Mexico   
 8.3 Europe    
  8.3.1 Germany   
  8.3.2 UK   
  8.3.3 Italy   
  8.3.4 France   
  8.3.5 Spain   
  8.3.6 Rest of Europe  
 8.4 Asia Pacific   
  8.4.1 Japan   
  8.4.2 China   
  8.4.3 India   
  8.4.4 Australia   
  8.4.5 New Zealand  
  8.4.6 South Korea  
  8.4.7 Rest of Asia Pacific  
 8.5 South America   
  8.5.1 Argentina  
  8.5.2 Brazil   
  8.5.3 Chile   
  8.5.4 Rest of South America 
 8.6 Middle East & Africa  
  8.6.1 Saudi Arabia  
  8.6.2 UAE   
  8.6.3 Qatar   
  8.6.4 South Africa  
  8.6.5 Rest of Middle East & Africa 
      
9 Key Developments    
 9.1 Agreements, Partnerships, Collaborations and Joint Ventures
 9.2 Acquisitions & Mergers  
 9.3 New Product Launch  
 9.4 Expansions   
 9.5 Other Key Strategies  
      
10 Company Profiling    
 10.1 International Container Terminal Services Inc.
 10.2 Mediterranean Shipping Company 
 10.3 COSCO Shipping Ports Limited  
 10.4 Ningbo Zhoushan Port Company Limited 
 10.5 Hamburger Hafen Und Logistik AG 
 10.6 DP World Limited   
 10.7 Tianjin Port Development Holdings Ltd 
 10.8 Hutchison Port Holdings  
 10.9 PSA International   
 10.10 China Merchants Port Holdings Company Limited
 10.11 Shanghai International Port  
 10.12 Nippon Yusen Kaisha  
 10.13 Mitsui O.S.K. Lines   
 10.14 Evergreen Marine   
      
List of Tables     
1 Global Marine Port Services Market Outlook, By Region (2021-2030) ($MN)
2 Global Marine Port Services Market Outlook, By Port Type (2021-2030) ($MN)
3 Global Marine Port Services Market Outlook, By Dry Ports (2021-2030) ($MN)
4 Global Marine Port Services Market Outlook, By Bulk Cargo Ports (2021-2030) ($MN)
5 Global Marine Port Services Market Outlook, By Passenger Ports (2021-2030) ($MN)
6 Global Marine Port Services Market Outlook, By Fishing Ports (2021-2030) ($MN)
7 Global Marine Port Services Market Outlook, By Other Port Types (2021-2030) ($MN)
8 Global Marine Port Services Market Outlook, By Service Type (2021-2030) ($MN)
9 Global Marine Port Services Market Outlook, By Container Handling Services (2021-2030) ($MN)
10 Global Marine Port Services Market Outlook, By Warehousing and Storage Services (2021-2030) ($MN)
11 Global Marine Port Services Market Outlook, By Ship Repair and Maintenance Services (2021-2030) ($MN)
12 Global Marine Port Services Market Outlook, By Vessel Agency Services (2021-2030) ($MN)
13 Global Marine Port Services Market Outlook, By Marine Equipment Rental Services (2021-2030) ($MN)
14 Global Marine Port Services Market Outlook, By Other Service Types (2021-2030) ($MN)
15 Global Marine Port Services Market Outlook, By End User (2021-2030) ($MN)
16 Global Marine Port Services Market Outlook, By Tourism  (2021-2030) ($MN)
17 Global Marine Port Services Market Outlook, By Military (2021-2030) ($MN)
18 Global Marine Port Services Market Outlook, By Logistics  (2021-2030) ($MN)
19 Global Marine Port Services Market Outlook, By Oil and Gas (2021-2030) ($MN)
20 Global Marine Port Services Market Outlook, By Other End Users (2021-2030) ($MN)
21 North America Marine Port Services Market Outlook, By Country (2021-2030) ($MN)
22 North America Marine Port Services Market Outlook, By Port Type (2021-2030) ($MN)
23 North America Marine Port Services Market Outlook, By Dry Ports (2021-2030) ($MN)
24 North America Marine Port Services Market Outlook, By Bulk Cargo Ports (2021-2030) ($MN)
25 North America Marine Port Services Market Outlook, By Passenger Ports (2021-2030) ($MN)
26 North America Marine Port Services Market Outlook, By Fishing Ports (2021-2030) ($MN)
27 North America Marine Port Services Market Outlook, By Other Port Types (2021-2030) ($MN)
28 North America Marine Port Services Market Outlook, By Service Type (2021-2030) ($MN)
29 North America Marine Port Services Market Outlook, By Container Handling Services (2021-2030) ($MN)
30 North America Marine Port Services Market Outlook, By Warehousing and Storage Services (2021-2030) ($MN)
31 North America Marine Port Services Market Outlook, By Ship Repair and Maintenance Services (2021-2030) ($MN)
32 North America Marine Port Services Market Outlook, By Vessel Agency Services (2021-2030) ($MN)
33 North America Marine Port Services Market Outlook, By Marine Equipment Rental Services (2021-2030) ($MN)
34 North America Marine Port Services Market Outlook, By Other Service Types (2021-2030) ($MN)
35 North America Marine Port Services Market Outlook, By End User (2021-2030) ($MN)
36 North America Marine Port Services Market Outlook, By Tourism  (2021-2030) ($MN)
37 North America Marine Port Services Market Outlook, By Military (2021-2030) ($MN)
38 North America Marine Port Services Market Outlook, By Logistics  (2021-2030) ($MN)
39 North America Marine Port Services Market Outlook, By Oil and Gas (2021-2030) ($MN)
40 North America Marine Port Services Market Outlook, By Other End Users (2021-2030) ($MN)
41 Europe Marine Port Services Market Outlook, By Country (2021-2030) ($MN)
42 Europe Marine Port Services Market Outlook, By Port Type (2021-2030) ($MN)
43 Europe Marine Port Services Market Outlook, By Dry Ports (2021-2030) ($MN)
44 Europe Marine Port Services Market Outlook, By Bulk Cargo Ports (2021-2030) ($MN)
45 Europe Marine Port Services Market Outlook, By Passenger Ports (2021-2030) ($MN)
46 Europe Marine Port Services Market Outlook, By Fishing Ports (2021-2030) ($MN)
47 Europe Marine Port Services Market Outlook, By Other Port Types (2021-2030) ($MN)
48 Europe Marine Port Services Market Outlook, By Service Type (2021-2030) ($MN)
49 Europe Marine Port Services Market Outlook, By Container Handling Services (2021-2030) ($MN)
50 Europe Marine Port Services Market Outlook, By Warehousing and Storage Services (2021-2030) ($MN)
51 Europe Marine Port Services Market Outlook, By Ship Repair and Maintenance Services (2021-2030) ($MN)
52 Europe Marine Port Services Market Outlook, By Vessel Agency Services (2021-2030) ($MN)
53 Europe Marine Port Services Market Outlook, By Marine Equipment Rental Services (2021-2030) ($MN)
54 Europe Marine Port Services Market Outlook, By Other Service Types (2021-2030) ($MN)
55 Europe Marine Port Services Market Outlook, By End User (2021-2030) ($MN)
56 Europe Marine Port Services Market Outlook, By Tourism  (2021-2030) ($MN)
57 Europe Marine Port Services Market Outlook, By Military (2021-2030) ($MN)
58 Europe Marine Port Services Market Outlook, By Logistics  (2021-2030) ($MN)
59 Europe Marine Port Services Market Outlook, By Oil and Gas (2021-2030) ($MN)
60 Europe Marine Port Services Market Outlook, By Other End Users (2021-2030) ($MN)
61 Asia Pacific Marine Port Services Market Outlook, By Country (2021-2030) ($MN)
62 Asia Pacific Marine Port Services Market Outlook, By Port Type (2021-2030) ($MN)
63 Asia Pacific Marine Port Services Market Outlook, By Dry Ports (2021-2030) ($MN)
64 Asia Pacific Marine Port Services Market Outlook, By Bulk Cargo Ports (2021-2030) ($MN)
65 Asia Pacific Marine Port Services Market Outlook, By Passenger Ports (2021-2030) ($MN)
66 Asia Pacific Marine Port Services Market Outlook, By Fishing Ports (2021-2030) ($MN)
67 Asia Pacific Marine Port Services Market Outlook, By Other Port Types (2021-2030) ($MN)
68 Asia Pacific Marine Port Services Market Outlook, By Service Type (2021-2030) ($MN)
69 Asia Pacific Marine Port Services Market Outlook, By Container Handling Services (2021-2030) ($MN)
70 Asia Pacific Marine Port Services Market Outlook, By Warehousing and Storage Services (2021-2030) ($MN)
71 Asia Pacific Marine Port Services Market Outlook, By Ship Repair and Maintenance Services (2021-2030) ($MN)
72 Asia Pacific Marine Port Services Market Outlook, By Vessel Agency Services (2021-2030) ($MN)
73 Asia Pacific Marine Port Services Market Outlook, By Marine Equipment Rental Services (2021-2030) ($MN)
74 Asia Pacific Marine Port Services Market Outlook, By Other Service Types (2021-2030) ($MN)
75 Asia Pacific Marine Port Services Market Outlook, By End User (2021-2030) ($MN)
76 Asia Pacific Marine Port Services Market Outlook, By Tourism  (2021-2030) ($MN)
77 Asia Pacific Marine Port Services Market Outlook, By Military (2021-2030) ($MN)
78 Asia Pacific Marine Port Services Market Outlook, By Logistics  (2021-2030) ($MN)
79 Asia Pacific Marine Port Services Market Outlook, By Oil and Gas (2021-2030) ($MN)
80 Asia Pacific Marine Port Services Market Outlook, By Other End Users (2021-2030) ($MN)
81 South America Marine Port Services Market Outlook, By Country (2021-2030) ($MN)
82 South America Marine Port Services Market Outlook, By Port Type (2021-2030) ($MN)
83 South America Marine Port Services Market Outlook, By Dry Ports (2021-2030) ($MN)
84 South America Marine Port Services Market Outlook, By Bulk Cargo Ports (2021-2030) ($MN)
85 South America Marine Port Services Market Outlook, By Passenger Ports (2021-2030) ($MN)
86 South America Marine Port Services Market Outlook, By Fishing Ports (2021-2030) ($MN)
87 South America Marine Port Services Market Outlook, By Other Port Types (2021-2030) ($MN)
88 South America Marine Port Services Market Outlook, By Service Type (2021-2030) ($MN)
89 South America Marine Port Services Market Outlook, By Container Handling Services (2021-2030) ($MN)
90 South America Marine Port Services Market Outlook, By Warehousing and Storage Services (2021-2030) ($MN)
91 South America Marine Port Services Market Outlook, By Ship Repair and Maintenance Services (2021-2030) ($MN)
92 South America Marine Port Services Market Outlook, By Vessel Agency Services (2021-2030) ($MN)
93 South America Marine Port Services Market Outlook, By Marine Equipment Rental Services (2021-2030) ($MN)
94 South America Marine Port Services Market Outlook, By Other Service Types (2021-2030) ($MN)
95 South America Marine Port Services Market Outlook, By End User (2021-2030) ($MN)
96 South America Marine Port Services Market Outlook, By Tourism  (2021-2030) ($MN)
97 South America Marine Port Services Market Outlook, By Military (2021-2030) ($MN)
98 South America Marine Port Services Market Outlook, By Logistics  (2021-2030) ($MN)
99 South America Marine Port Services Market Outlook, By Oil and Gas (2021-2030) ($MN)
100 South America Marine Port Services Market Outlook, By Other End Users (2021-2030) ($MN)
101 Middle East & Africa Marine Port Services Market Outlook, By Country (2021-2030) ($MN)
102 Middle East & Africa Marine Port Services Market Outlook, By Port Type (2021-2030) ($MN)
103 Middle East & Africa Marine Port Services Market Outlook, By Dry Ports (2021-2030) ($MN)
104 Middle East & Africa Marine Port Services Market Outlook, By Bulk Cargo Ports (2021-2030) ($MN)
105 Middle East & Africa Marine Port Services Market Outlook, By Passenger Ports (2021-2030) ($MN)
106 Middle East & Africa Marine Port Services Market Outlook, By Fishing Ports (2021-2030) ($MN)
107 Middle East & Africa Marine Port Services Market Outlook, By Other Port Types (2021-2030) ($MN)
108 Middle East & Africa Marine Port Services Market Outlook, By Service Type (2021-2030) ($MN)
109 Middle East & Africa Marine Port Services Market Outlook, By Container Handling Services (2021-2030) ($MN)
110 Middle East & Africa Marine Port Services Market Outlook, By Warehousing and Storage Services (2021-2030) ($MN)
111 Middle East & Africa Marine Port Services Market Outlook, By Ship Repair and Maintenance Services (2021-2030) ($MN)
112 Middle East & Africa Marine Port Services Market Outlook, By Vessel Agency Services (2021-2030) ($MN)
113 Middle East & Africa Marine Port Services Market Outlook, By Marine Equipment Rental Services (2021-2030) ($MN)
114 Middle East & Africa Marine Port Services Market Outlook, By Other Service Types (2021-2030) ($MN)
115 Middle East & Africa Marine Port Services Market Outlook, By End User (2021-2030) ($MN)
116 Middle East & Africa Marine Port Services Market Outlook, By Tourism  (2021-2030) ($MN)
117 Middle East & Africa Marine Port Services Market Outlook, By Military (2021-2030) ($MN)
118 Middle East & Africa Marine Port Services Market Outlook, By Logistics  (2021-2030) ($MN)
119 Middle East & Africa Marine Port Services Market Outlook, By Oil and Gas (2021-2030) ($MN)
120 Middle East & Africa Marine Port Services Market Outlook, By Other End Users (2021-2030) ($MN)

List of Figures

RESEARCH METHODOLOGY


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.


Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.


For more details about research methodology, kindly write to us at info@strategymrc.com

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