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Matcha Tea Market

Matcha Tea - Global Market Outlook (2019-2027)

4.3 (26 reviews)
Published: September 2020 ID: SMRC19883
4.3 (26 reviews)
Published: September 2020 ID: SMRC19883

This report covers the impact of COVID-19 on this global market

According to Stratistics MRC, the Global Matcha Tea Market is accounted for $1.71 billion in 2019 and is expected to reach $2.87 billion by 2027 growing at a CAGR of 6.7% during the forecast period. Some of the key factors propelling the growth of the market are rising demand for organic products, growth in tea production & consumption, and increasing health awareness among consumers. However, high product cost is the restraining factor for the growth of the market.
 

Matcha Tea - Global Market Outlook (2019 -2027)


Matcha is a high-grade green tea obtained from tencha leaves that is grounded into a fine powder. It contains 137 times more antioxidants than other tea and is, therefore, it has more health benefits for the health-conscious people. Due to high antioxidant content matcha tea also helps in boosting metabolism and also in burning more calories.

By product, the powder segment is expected to grow at a significant market share during the forecast period due to its smooth texture, clean taste and good flavours. Based on geography, Asia Pacific is anticipated to hold considerable market share during the forecast period which can be attributed to the high consumption of matcha tea in countries such as Japan and China.

Some of the key players in Matcha Tea Market include Unilever, Tata Global Beverages Ltd, Nestlé, DoMatcha, Kissa Tea, Ippodo Tea, AOI Seicha, Ujimatcha, Sun Time, Yanoen, Midori Spring, Mizuba Tea, Encha, Marushichi Seicha, ShaoXing Royal Tea, and Marukyu Koyamaen.

Grades Covered:
• Ceremonial
• Culinary
• Classic

Products Covered:
• Ready-To-Drink Beverage
• Powder
• Instant Premixes
• Matcha Green Tea Beers
• Liqueurs

Raw Materials Covered:
• Conventional
• Organic

Production Technologies Covered:
• Steamed
• Pan-Fried

Types Covered:
• Traditional
• Sweetened
• Flavoured
• Unsweetened

Distribution Channels Covered:
• Specialty Stores
• Supermarket/ Hypermarket
• Departmental Stores
• Retail Stores
• Online Sales
• Modern Trade
• Convenience Stores

Applications Covered:
• Food & Beverages
• Personal Care & Cosmetics
• Nutraceutical

Packagings Covered:
• Tins
• Stand Up Pouches
• Sachets
• Cartons
• Bulk Bags

Usages Covered:
• Additive-use
• Drinking-use

Flavours Covered:
• Spices
• Herbs
• Flowers

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o France
o Italy
o UK 
o Spain
o Rest of Europe      
• Asia Pacific
o Japan       
o China       
o India       
o Australia       
o New Zealand      
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2018, 2019, 2020, 2024 and 2027
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic analysis: Drivers and Constraints, Product/Technology Analysis, Porter’s five forces analysis, SWOT analysis, etc.
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

1 Executive Summary      
        
2 Preface      
 
 2.1 Abstract      
 2.2 Stake Holders     
 2.3 Research Scope     
 2.4 Research Methodology    
  2.4.1 Data Mining    
  2.4.2 Data Analysis    
  2.4.3 Data Validation    
  2.4.4 Research Approach    
 2.5 Research Sources     
  2.5.1 Primary Research Sources   
  2.5.2 Secondary Research Sources   
  2.5.3 Assumptions    
        
3 Market Trend Analysis     
 3.1 Introduction     
 3.2 Drivers      
 3.3 Restraints      
 3.4 Opportunities     
 3.5 Threats      
 3.6 Product Analysis     
 3.7 Technology Analysis     
 3.8 Application Analysis      
 3.9 Emerging Markets     
 3.10 Impact of Covid-19     
        
4 Porters Five Force Analysis     
 4.1 Bargaining power of suppliers    
 4.2 Bargaining power of buyers    
 4.3 Threat of substitutes     
 4.4 Threat of new entrants    
 4.5 Competitive rivalry     
        
5 Global Matcha Tea Market, By Grade    
 5.1 Introduction     
 5.2 Ceremonial     
 5.3 Culinary      
 5.4 Classic      
        
6 Global Matcha Tea Market, By Product    
 6.1 Introduction     
 6.2 Ready-To-Drink Beverage    
 6.3 Powder      
 6.4 Instant Premixes     
  6.4.1 Ice Drinks     
  6.4.2 Milk Shakes    
  6.4.3 Lattes     
  6.4.4 Smoothies    
  6.4.5 Alcoholic Beverages    
 6.5 Matcha Green Tea Beers    
 6.6 Liqueurs      
         
7 Global Matcha Tea Market, By Nature of Raw Material  
 7.1 Introduction     
 7.2 Conventional     
 7.3 Organic      
        
8 Global Matcha Tea Market, By Production Technology  
 8.1 Introduction     
 8.2 Steamed      
 8.3 Pan-Fried       
        
9 Global Matcha Tea Market, By Type    
 9.1 Introduction     
 9.2 Traditional     
 9.3 Sweetened     
 9.4 Flavoured      
 9.5 Unsweetened     
        
10 Global Matcha Tea Market, By Distribution Channel   
 10.1 Introduction      
 10.2 Specialty Stores     
 10.3 Supermarket/ Hypermarket    
 10.4 Departmental Stores     
 10.5 Retail Stores     
 10.6 Online Sales     
 10.7 Modern Trade     
 10.8 Convenience Stores     
        
11 Global Matcha Tea Market, By Application   
 11.1 Introduction     
 11.2 Food & Beverages     
  11.2.1 Matcha Beverages    
  11.2.2 Drinking Tea    
  11.2.3 Pastry     
  11.2.4 Ice Cream    
 11.3 Personal Care & Cosmetics    
 11.4 Nutraceutical     
        
12 Global Matcha Tea Market, By Packaging    
 12.1 Introduction     
 12.2 Tins      
 12.3 Stand Up Pouches     
 12.4 Sachets      
 12.5 Cartons      
 12.6 Bulk Bags      
        
13 Global Matcha Tea Market, By Usage    
 13.1 Introduction     
 13.2 Additive-use     
 13.3 Drinking-use     
        
14 Global Matcha Tea Market, By Flavours    
 14.1 Introduction     
 14.2 Spices      
 14.3 Herbs      
 14.4 Flowers      
        
15 Global Matcha Tea Market, By Geography   
 15.1 Introduction      
 15.2 North America     
  15.2.1 US     
  15.2.2 Canada     
  15.2.3 Mexico     
 15.3 Europe      
  15.3.1 Germany     
  15.3.2 UK     
  15.3.3 Italy     
  15.3.4 France     
  15.3.5 Spain     
  15.3.6 Rest of Europe    
 15.4 Asia Pacific     
  15.4.1 Japan     
  15.4.2 China     
  15.4.3 India     
  15.4.4 Australia     
  15.4.5 New Zealand    
  15.4.6 South Korea    
  15.4.7 Rest of Asia Pacific    
 15.5 South America     
  15.5.1 Argentina     
  15.5.2 Brazil     
  15.5.3 Chile     
  15.5.4 Rest of South America   
 15.6 Middle East & Africa     
  15.6.1 Saudi Arabia    
  15.6.2 UAE     
  15.6.3 Qatar     
  15.6.4 South Africa    
  15.6.5 Rest of Middle East & Africa   
        
16 Key Developments      
 16.1 Agreements, Partnerships, Collaborations and Joint Ventures 
 16.2 Acquisitions & Mergers    
 16.3 New Product Launch     
 16.4 Expansions     
 16.5 Other Key Strategies     
        
17 Company Profiling      
 17.1 Unilever      
 17.2 Tata Global Beverages Ltd    
 17.3 Nestlé      
 17.4 DoMatcha     
 17.5 Kissa Tea      
 17.6 Ippodo Tea     
 17.7 AOI Seicha     
 17.8 Ujimatcha     
 17.9 Sun Time      
 17.10 Yanoen      
 17.11 Midori Spring     
 17.12 Mizuba Tea     
 17.13 Encha      
 17.14 Marushichi Seicha     
 17.15 ShaoXing Royal Tea     
 17.16 Marukyu Koyamaen     


List of Tables       
1 Global Matcha Tea Market Outlook, By Region (2018-2027) ($MN) 
2 Global Matcha Tea Market Outlook, By Grade (2018-2027) ($MN) 
3 Global Matcha Tea Market Outlook, By Ceremonial (2018-2027) ($MN) 
4 Global Matcha Tea Market Outlook, By Culinary (2018-2027) ($MN) 
5 Global Matcha Tea Market Outlook, By Classic (2018-2027) ($MN) 
6 Global Matcha Tea Market Outlook, By Product (2018-2027) ($MN) 
7 Global Matcha Tea Market Outlook, By Ready-To-Drink Beverage (2018-2027) ($MN)
8 Global Matcha Tea Market Outlook, By Powder (2018-2027) ($MN) 
9 Global Matcha Tea Market Outlook, By Instant Premixes (2018-2027) ($MN) 
10 Global Matcha Tea Market Outlook, By Ice Drinks (2018-2027) ($MN) 
11 Global Matcha Tea Market Outlook, By Milk Shakes (2018-2027) ($MN) 
12 Global Matcha Tea Market Outlook, By Lattes (2018-2027) ($MN) 
13 Global Matcha Tea Market Outlook, By Smoothies (2018-2027) ($MN) 
14 Global Matcha Tea Market Outlook, By Alcoholic Beverages (2018-2027) ($MN)
15 Global Matcha Tea Market Outlook, By Matcha Green Tea Beers (2018-2027) ($MN)
16 Global Matcha Tea Market Outlook, By Liqueurs (2018-2027) ($MN) 
17 Global Matcha Tea Market Outlook, By Nature of Raw Material (2018-2027) ($MN)
18 Global Matcha Tea Market Outlook, By Conventional (2018-2027) ($MN) 
19 Global Matcha Tea Market Outlook, By Organic (2018-2027) ($MN) 
20 Global Matcha Tea Market Outlook, By Production Technology (2018-2027) ($MN)
21 Global Matcha Tea Market Outlook, By Steamed (2018-2027) ($MN) 
22 Global Matcha Tea Market Outlook, By Pan-Fried (2018-2027) ($MN) 
23 Global Matcha Tea Market Outlook, By Type (2018-2027) ($MN)  
24 Global Matcha Tea Market Outlook, By Traditional (2018-2027) ($MN) 
25 Global Matcha Tea Market Outlook, By Sweetened (2018-2027) ($MN) 
26 Global Matcha Tea Market Outlook, By Flavoured (2018-2027) ($MN) 
27 Global Matcha Tea Market Outlook, By Unsweetened (2018-2027) ($MN) 
28 Global Matcha Tea Market Outlook, By Distribution Channel (2018-2027) ($MN)
29 Global Matcha Tea Market Outlook, By Specialty Stores (2018-2027) ($MN) 
30 Global Matcha Tea Market Outlook, By Supermarket/ Hypermarket (2018-2027) ($MN)
31 Global Matcha Tea Market Outlook, By Departmental Stores (2018-2027) ($MN)
32 Global Matcha Tea Market Outlook, By Retail Stores (2018-2027) ($MN) 
33 Global Matcha Tea Market Outlook, By Online Sales (2018-2027) ($MN) 
34 Global Matcha Tea Market Outlook, By Modern Trade (2018-2027) ($MN) 
35 Global Matcha Tea Market Outlook, By Convenience Stores (2018-2027) ($MN)
36 Global Matcha Tea Market Outlook, By Application (2018-2027) ($MN) 
37 Global Matcha Tea Market Outlook, By Food & Beverages (2018-2027) ($MN)
38 Global Matcha Tea Market Outlook, By Matcha Beverages (2018-2027) ($MN)
39 Global Matcha Tea Market Outlook, By Drinking Tea (2018-2027) ($MN) 
40 Global Matcha Tea Market Outlook, By Pastry (2018-2027) ($MN) 
41 Global Matcha Tea Market Outlook, By Ice Cream (2018-2027) ($MN) 
42 Global Matcha Tea Market Outlook, By Personal Care & Cosmetics (2018-2027) ($MN)
43 Global Matcha Tea Market Outlook, By Nutraceutical (2018-2027) ($MN) 
44 Global Matcha Tea Market Outlook, By Packaging (2018-2027) ($MN) 
45 Global Matcha Tea Market Outlook, By Tins (2018-2027) ($MN)  
46 Global Matcha Tea Market Outlook, By Stand Up Pouches (2018-2027) ($MN)
47 Global Matcha Tea Market Outlook, By Sachets (2018-2027) ($MN) 
48 Global Matcha Tea Market Outlook, By Cartons (2018-2027) ($MN) 
49 Global Matcha Tea Market Outlook, By Bulk Bags (2018-2027) ($MN) 
50 Global Matcha Tea Market Outlook, By Usage (2018-2027) ($MN) 
51 Global Matcha Tea Market Outlook, By Additive-use (2018-2027) ($MN) 
52 Global Matcha Tea Market Outlook, By Drinking-use (2018-2027) ($MN) 
53 Global Matcha Tea Market Outlook, By Flavours (2018-2027) ($MN) 
54 Global Matcha Tea Market Outlook, By Spices (2018-2027) ($MN) 
55 Global Matcha Tea Market Outlook, By Herbs (2018-2027) ($MN)  
56 Global Matcha Tea Market Outlook, By Flowers (2018-2027) ($MN) 
        
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.

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