Maternal Supplement Market
Maternal Supplement Market Forecasts to 2030 - Global Analysis By Product (Vitamins, Minerals, Herbal Supplements, Protein Supplements, Probiotics, Omega Fatty Acids and Other Products), Formulation, Distribution Channel, Application, End User and By Geography
|
Years Covered |
2022-2030 |
|
Estimated Year Value (2024) |
US $22.85 BN |
|
Projected Year Value (2030) |
US $35.69 BN |
|
CAGR (2024 - 2030) |
9.8% |
|
Regions Covered |
North America, Europe, Asia Pacific, South America, and Middle East & Africa |
|
Countries Covered |
US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa |
|
Largest Market |
Asia Pacific |
|
Highest Growing Market |
North America |
According to Stratistics MRC, the Global Maternal Supplement Market is accounted for $22.85 billion in 2024 and is expected to reach $35.69 billion by 2030 growing at a CAGR of 9.8% during the forecast period. Maternal supplements are nutritional products specifically designed for pregnant and breastfeeding women to support their health and the development of their babies. They help address increased nutritional needs during pregnancy and lactation, promoting fetal growth, reducing the risk of birth defects, and enhancing maternal health.
According to the WHO, more than 50,000 women in the United States experienced severe birth defects in 2015.
Market Dynamics:
Driver:
Increased prevalence of nutritional deficiencies
As healthcare professionals emphasize the importance of adequate nutrient intake for fetal development and maternal health, more women are seeking supplements to address deficiencies in essential vitamins and minerals, such as folic acid, iron, and calcium. Public health initiatives and educational campaigns highlight the risks associated with inadequate nutrition, further encouraging the use of supplements. This heightened awareness drives demand for a variety of products, including specialized formulations tailored to specific needs, ultimately expanding the maternal supplement market.
Restraint:
Strict regulations and guidelines
Strict regulations and guidelines in the maternal supplement are primarily in place to ensure consumer safety, product efficacy, and quality standards. Regulatory bodies mandate comprehensive testing, labeling, and manufacturing practices to prevent harmful ingredients and misinformation. While these measures protect consumers, they can hamper market growth by increasing compliance costs and extending product development timelines. Manufacturers may face challenges in navigating complex regulations, leading to delays in bringing new products to market.
Opportunity:
Expansion of online retail platforms
The expansion of online retail platforms significantly enhances accessibility and convenience for consumers. Pregnant and breastfeeding women can easily browse a wide range of products from various brands, comparing ingredients and prices from the comfort of their homes. Online platforms often provide detailed product information, customer reviews, and recommendations, helping consumers make informed choices. Additionally, e-commerce offers subscription services and direct-to-consumer options, ensuring regular supply and promoting brand loyalty. This growth in online retail not only increases market reach but also caters to the evolving preferences of tech-savvy consumers seeking efficient shopping experiences.
Threat:
High competition
High competition in the maternal supplement market arises from the presence of numerous brands offering similar products, leading to a crowded landscape. This saturation can result in price wars, which pressure profit margins and compel companies to spend more on marketing to differentiate themselves. The constant need for product innovation and effective branding strategies diverts resources, potentially hampering overall market growth as companies strive to stay relevant and competitive.
Covid-19 Impact
The covid-19 pandemic significantly impacted the maternal supplement market by increasing awareness of maternal health and nutrition among pregnant women. Concerns about nutritional deficiencies and immune support heightened demand for supplements. Disruptions in supply chains and manufacturing posed challenges, leading to product shortages in some regions. Additionally, the rise of e-commerce facilitated access to maternal supplements. However, economic uncertainties and shifts in consumer priorities during the pandemic also affected purchasing behaviour, influencing market dynamics.
The gummies segment is expected to be the largest during the forecast period
The gummies segment is predicted to secure the largest market share throughout the forecast period. Maternal supplements in gummy form have gained popularity due to their appealing taste and chewable texture, making them an attractive option for pregnant and breastfeeding women. The convenience of gummies enhances adherence to daily supplementation, especially for those who struggle with traditional pills. Their colourful and fun designs also appeal to consumers, promoting a positive experience while ensuring essential nutrient intake during pregnancy and lactation.
The pregnant women segment is expected to have the highest CAGR during the forecast period
The pregnant women segment is anticipated to witness the highest CAGR during the forecast period. Maternal supplements for pregnant women are specifically formulated to meet the increased nutritional demands during pregnancy. These supplements typically contain essential vitamins and minerals, which support fetal development and reduce the risk of complications. They help prevent deficiencies that can affect both maternal and infant health. Regular intake of these supplements ensures optimal health outcomes for both mother and baby throughout the pregnancy journey.
Region with largest share:
Asia Pacific is expected to register the largest market share during the forecast period driven by increasing awareness of maternal health and nutrition among women. Rising birth rates and a growing emphasis on prenatal care are propelling demand for essential vitamins and minerals, such as folic acid, iron, and calcium. The region's diverse dietary preferences have led to innovations in product formulations, including plant-based and organic options. Additionally, expanding e-commerce platforms and retail channels are enhancing accessibility, allowing more women to obtain these vital supplements during pregnancy and lactation.
Region with highest CAGR:
North America is projected to witness the highest CAGR over the forecast period fuelled by heightened awareness of the importance of nutrition during pregnancy and breastfeeding. The region benefits from strong healthcare systems and professional recommendations, driving demand for high-quality products. Additionally, innovations in product formulations, including gummy and plant-based supplements, cater to consumer preferences, while e-commerce growth enhances accessibility and convenience for expectant mothers.
Key players in the market
Some of the key players profiled in the Maternal Supplement Market include Bayer AG, Nature Made, New Chapter, Rainbow Light, MegaFood, Actavis, SmartyPants, Prenatal DHA, One A Day, Pink Stork, TheraNatal, Zahler, Solgar, NutraBlast, Motherlove, Garden of Life, Danone India and Centrum.
Key Developments:
In August 2024, Centrum has launched a new maternal vitamin range designed to support women throughout their entire motherhood journey. This comprehensive range addresses the unique nutritional needs of women at various stages, including preconception, pregnancy, and postpartum recovery.
In January 2024, Danone India has launched a first-of-its-kind tool, AptaGrow Growth Chakra, to help mothers measure and understand their child's holistic growth needs. This tool measures the child's height, weight, immunity, brain development, and overall well-being. Mothers will receive a personalised diet plan to meet their child's specific growth needs, free of charge.
Products Covered:
• Vitamins
• Minerals
• Herbal Supplements
• Protein Supplements
• Probiotics
• Omega Fatty Acids
• Other Products
Formulations Covered:
• Tablets
• Powders
• Liquids
• Gummies
• Other Formulations
Distribution Channels Covered:
• Pharmacies
• Online Retail
• Health Food Stores
• Other Distribution Channels
Applications Covered:
• Pregnant Women
• Postnatal Women
• Lactating Mothers
• Other Applications
End Users Covered:
• Hospitals
• Homecare
• Maternity Clinics
• Other End Users
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Product Analysis
3.7 Application Analysis
3.8 End User Analysis
3.9 Emerging Markets
3.10 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Maternal Supplement Market, By Product
5.1 Introduction
5.2 Vitamins
5.3 Minerals
5.4 Herbal Supplements
5.5 Protein Supplements
5.6 Probiotics
5.7 Omega Fatty Acids
5.8 Other Products
6 Global Maternal Supplement Market, By Formulation
6.1 Introduction
6.2 Tablets
6.3 Powders
6.4 Liquids
6.5 Gummies
6.6 Other Formulations
7 Global Maternal Supplement Market, By Distribution Channel
7.1 Introduction
7.2 Pharmacies
7.3 Online Retail
7.4 Health Food Stores
7.5 Other Distribution Channels
8 Global Maternal Supplement Market, By Application
8.1 Introduction
8.2 Pregnant Women
8.3 Postnatal Women
8.4 Lactating Mothers
8.5 Other Applications
9 Global Maternal Supplement Market, By End User
9.1 Introduction
9.2 Hospitals
9.3 Homecare
9.4 Maternity Clinics
9.5 Other End Users
10 Global Maternal Supplement Market, By Geography
10.1 Introduction
10.2 North America
10.2.1 US
10.2.2 Canada
10.2.3 Mexico
10.3 Europe
10.3.1 Germany
10.3.2 UK
10.3.3 Italy
10.3.4 France
10.3.5 Spain
10.3.6 Rest of Europe
10.4 Asia Pacific
10.4.1 Japan
10.4.2 China
10.4.3 India
10.4.4 Australia
10.4.5 New Zealand
10.4.6 South Korea
10.4.7 Rest of Asia Pacific
10.5 South America
10.5.1 Argentina
10.5.2 Brazil
10.5.3 Chile
10.5.4 Rest of South America
10.6 Middle East & Africa
10.6.1 Saudi Arabia
10.6.2 UAE
10.6.3 Qatar
10.6.4 South Africa
10.6.5 Rest of Middle East & Africa
11 Key Developments
11.1 Agreements, Partnerships, Collaborations and Joint Ventures
11.2 Acquisitions & Mergers
11.3 New Product Launch
11.4 Expansions
11.5 Other Key Strategies
12 Company Profiling
12.1 Bayer AG
12.2 Nature Made
12.3 New Chapter
12.4 Rainbow Light
12.5 MegaFood
12.6 Actavis
12.7 SmartyPants
12.8 Prenatal DHA
12.9 One A Day
12.10 Pink Stork
12.11 TheraNatal
12.12 Zahler
12.13 Solgar
12.14 NutraBlast
12.15 Motherlove
12.16 Garden of Life
12.17 Danone India
12.18 Centrum
List of Tables
1 Global Maternal Supplement Market Outlook, By Region (2022-2030) ($MN)
2 Global Maternal Supplement Market Outlook, By Product (2022-2030) ($MN)
3 Global Maternal Supplement Market Outlook, By Vitamins (2022-2030) ($MN)
4 Global Maternal Supplement Market Outlook, By Minerals (2022-2030) ($MN)
5 Global Maternal Supplement Market Outlook, By Herbal Supplements (2022-2030) ($MN)
6 Global Maternal Supplement Market Outlook, By Protein Supplements (2022-2030) ($MN)
7 Global Maternal Supplement Market Outlook, By Probiotics (2022-2030) ($MN)
8 Global Maternal Supplement Market Outlook, By Omega Fatty Acids (2022-2030) ($MN)
9 Global Maternal Supplement Market Outlook, By Other Products (2022-2030) ($MN)
10 Global Maternal Supplement Market Outlook, By Formulation (2022-2030) ($MN)
11 Global Maternal Supplement Market Outlook, By Tablets (2022-2030) ($MN)
12 Global Maternal Supplement Market Outlook, By Powders (2022-2030) ($MN)
13 Global Maternal Supplement Market Outlook, By Liquids (2022-2030) ($MN)
14 Global Maternal Supplement Market Outlook, By Gummies (2022-2030) ($MN)
15 Global Maternal Supplement Market Outlook, By Other Formulations (2022-2030) ($MN)
16 Global Maternal Supplement Market Outlook, By Distribution Channel (2022-2030) ($MN)
17 Global Maternal Supplement Market Outlook, By Pharmacies (2022-2030) ($MN)
18 Global Maternal Supplement Market Outlook, By Online Retail (2022-2030) ($MN)
19 Global Maternal Supplement Market Outlook, By Health Food Stores (2022-2030) ($MN)
20 Global Maternal Supplement Market Outlook, By Other Distribution Channels (2022-2030) ($MN)
21 Global Maternal Supplement Market Outlook, By Application (2022-2030) ($MN)
22 Global Maternal Supplement Market Outlook, By Pregnant Women (2022-2030) ($MN)
23 Global Maternal Supplement Market Outlook, By Postnatal Women (2022-2030) ($MN)
24 Global Maternal Supplement Market Outlook, By Lactating Mothers (2022-2030) ($MN)
25 Global Maternal Supplement Market Outlook, By Other Applications (2022-2030) ($MN)
26 Global Maternal Supplement Market Outlook, By End User (2022-2030) ($MN)
27 Global Maternal Supplement Market Outlook, By Hospitals (2022-2030) ($MN)
28 Global Maternal Supplement Market Outlook, By Homecare (2022-2030) ($MN)
29 Global Maternal Supplement Market Outlook, By Maternity Clinics (2022-2030) ($MN)
30 Global Maternal Supplement Market Outlook, By Other End Users (2022-2030) ($MN)
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.
List of Figures
RESEARCH METHODOLOGY
We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
For more details about research methodology, kindly write to us at info@strategymrc.com
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