Meal Kit Delivery Services Market
PUBLISHED: 2025 ID: SMRC28666
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Meal Kit Delivery Services Market

Meal Kit Delivery Services Market Forecasts to 2030 - Global Analysis By Type (Economic Meal Kit and Premium Meal Kit), Food Type, Delivery Model, Meal Type, Channel, End User and By Geography

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4.6 (40 reviews)
Published: 2025 ID: SMRC28666

This report covers the impact of COVID-19 on this global market
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According to Stratistics MRC, the Global Meal Kit Delivery Services Market is accounted for $31.92 billion in 2024 and is expected to reach $72.77 billion by 2030 growing at a CAGR of 14.72% during the forecast period. Meal kit delivery services are businesses that give their clients pre-portioned supplies and cooking instructions so they may prepare meals at home. By removing the need for grocery shopping, meal planning, and ingredient procurement, these services provide convenience. Consumers usually sign up to get fresh, pre-measured ingredients for a range of recipes once a week or twice a week. Meal kits accommodate a range of dietary requirements and are made to make cooking easier while still enabling consumers to enjoy a variety of home-cooked meals.

Market Dynamics: 

Driver: 

Health and wellness trends

Meal kits are a desirable alternative since the demand for organic, wholesome, and well-balanced meals has increased due to people's increased health consciousness. Convenient solutions to keep up a balanced diet without investing time in meal planning and preparation are becoming more and more popular among consumers. This is addressed by meal kit services, which provide specialised alternatives such as plant-based, gluten-free, and low-carb meals. Furthermore, these services frequently include comprehensive nutritional data, assisting clients in making wise food selections. The popularity of meal kit delivery services is further increased by the growing interest in sustainable eating habits and personal wellbeing.

Restraint:

Sustainability concerns

Waste and pollution are exacerbated by the overuse of plastic and non-recyclable materials in packaging. Carbon footprints are also a problem due to transportation emissions from long-distance meal kit deliveries. Furthermore, the procurement of components, which frequently come from different places, may lead to food waste and unsustainable agricultural methods. Customers are calling for more environmentally friendly solutions as a result of their growing awareness of these environmental challenges. Meal kit providers must thus adjust by putting in place more environmentally friendly sourcing and packaging methods in order to satisfy customer demands.

Opportunity:

Partnerships with grocery chains

Meal kit suppliers may use the established distribution networks of supermarket chains by forming partnerships with them. They increase the effectiveness of the supply chain, guaranteeing that customers receive fresher ingredients. Additionally, grocery chains increase market penetration by fostering consumer trust and brand familiarity. These collaborations frequently result in unique meal kit offers that draw devoted clients. These partnerships can also aid meal kit providers in reaching a wider audience, especially in regions with a high concentration of supermarket chains.

Threat:

Shifts in consumer preferences

Ready-to-eat meals or supermarket delivery may be preferred by many consumers over meal kits that need to be prepared as convenience becomes increasingly important. Customers may pick fresher, more customisable alternatives as a result of the increased emphasis on eating healthily. Additionally, meal kits may not be as cost-effective as other options for buyers on a tight budget. The industry may also be impacted by growing demand in home cooking without the commitment of subscription models. In the end, shifting consumer preferences and habits may compel businesses to make ongoing adjustments or risk losing market share.

Covid-19 Impact

The Covid-19 pandemic significantly impacted the meal kit delivery services market. With lockdowns and social distancing measures in place, demand for convenient, home-delivered meal solutions surged as consumers sought safer, time-saving alternatives to grocery shopping and dining out. The market witnessed rapid growth due to increased consumer interest in cooking at home, combined with concerns over food safety. The pandemic also accelerated the adoption of online meal kit subscriptions, prompting companies to expand their offerings, improve delivery logistics, and introduce new, healthier meal options.

The ready-to-cook segment is expected to be the largest during the forecast period 

The ready-to-cook segment is expected to account for the largest market share during the forecast period, due to the time-saving benefits for consumers. As busy lifestyles continue to grow, consumers are increasingly seeking meal solutions that require minimal preparation but offer fresh ingredients and variety. Ready-to-cook kits also cater to health-conscious individuals by offering portion-controlled, nutritious meal options. This segment taps into the demand for home-cooked meals without the hassle of grocery shopping or meal planning. As a result, the growing preference for quick, easy, and customizable meal solutions is accelerating the market's expansion.

The commercial segment is expected to have the highest CAGR during the forecast period 

Over the forecast period, the commercial segment is predicted to witness the highest growth rate, due to the growing demand for convenience among busy consumers. Companies in this industry provide customised meal packages that are convenient and flexible for large gatherings, families, and individuals. They increase client loyalty and generate consistent income streams by collaborating with well-known companies and providing subscription models. Improvements in logistics also help the business sector by facilitating quicker and more effective delivery services. These elements work together to broaden the market and propel the meal kit delivery sector's rapid expansion.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share due to rising urbanization, busy lifestyles, and increasing demand for convenient and healthy meal solutions. Countries like China, Japan, South Korea, and India are key contributors, driven by tech-savvy consumers and expanding e-commerce platforms. The market benefits from increasing disposable incomes, a growing preference for home-cooked meals with minimal preparation, and a surge in online food delivery trends. Companies are focusing on personalized meal plans, sustainable packaging, and diverse cuisine options to attract customers. 

Region with highest CAGR:

Over the forecast period, the Europe region is anticipated to exhibit the highest CAGR, owing to increasing consumer demand for convenient, time-saving meal solutions. Factors such as rising disposable income, urbanization, and a growing preference for home-cooked meals with minimal preparation are fuelling market expansion. Companies are innovating with diverse dietary options, including vegan, organic, and gourmet meals, to cater to evolving consumer preferences. The market is also benefiting from advancements in food packaging and cold chain logistics. Countries like Germany, the UK, and France are key players, with online platforms and subscription-based models gaining significant traction.

Key players in the market

Some of the key players profiled in the Meal Kit Delivery Services Market include Blue Apron, HelloFresh, Sun Basket, Green Chef, Home Chef, EveryPlate, Gobble, Dinnerly, Snap Kitchen, Territory Foods, Martha & Marley Spoon, Purple Carrot, Trifecta, Fresh n' Lean, The Good Kitchen, Freshly, Snap Kitchen and CookUnity.

Key Developments:

In August 2024, Home Chef collaborated with the popular children's series ""PAW Patrol"" to introduce themed meal kits. This partnership aimed to engage younger audiences and their families in cooking activities.

In May 2024, HelloFresh collaborated with Whirlpool Corporation and Total Quality Logistics (TQL) to expand the ""Feel Good Fridge"" program. This initiative provides refurbished refrigerators to food pantries and nonprofit organizations across the U.S., aiming to combat food insecurity.

In September 2024, Blue Apron announced a definitive merger agreement to be acquired by Wonder Group, a food tech company founded by former Walmart e-commerce executive Marc Lore. The acquisition was valued at approximately $103 million, with Blue Apron's stockholders set to receive $13 per share in cash.

Types Covered:
• Economic Meal Kit
• Premium Meal Kit          

Food Types Covered:
• Ready-to-cook
• Ready-to-eat          

Delivery Models Covered:
• Heat & Eat
• Cook & Eat

Meal Types Covered:
• Vegetarian
• Vegan
• Non-vegetarian
• Gluten-free
• Organic
• Other Meal Types

Channels Covered:
• Online
• Offline

End Users Covered:
• Residential
• Commercial
• Corporate
• Healthcare and Assisted Living
• Fitness and Wellness Centers
• Educational Institutions
• Other End Users

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan        
o China        
o India        
o Australia  
o New Zealand
o South Korea
o Rest of Asia Pacific    
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa 
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings: 
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary         
           
2 Preface          
 2.1 Abstract         
 2.2 Stake Holders        
 2.3 Research Scope        
 2.4 Research Methodology       
  2.4.1 Data Mining       
  2.4.2 Data Analysis       
  2.4.3 Data Validation       
  2.4.4 Research Approach       
 2.5 Research Sources        
  2.5.1 Primary Research Sources      
  2.5.2 Secondary Research Sources      
  2.5.3 Assumptions       
           
3 Market Trend Analysis        
 3.1 Introduction        
 3.2 Drivers         
 3.3 Restraints        
 3.4 Opportunities        
 3.5 Threats         
 3.6 End User Analysis        
 3.7 Emerging Markets        
 3.8 Impact of Covid-19        
           
4 Porters Five Force Analysis        
 4.1 Bargaining power of suppliers       
 4.2 Bargaining power of buyers       
 4.3 Threat of substitutes       
 4.4 Threat of new entrants       
 4.5 Competitive rivalry        
           
5 Global Meal Kit Delivery Services Market, By Type      
 5.1 Introduction        
 5.2 Economic Meal Kit        
 5.3 Premium Meal Kit        
           
6 Global Meal Kit Delivery Services Market, By Food Type     
 6.1 Introduction        
 6.2 Ready-to-cook        
 6.3 Ready-to-eat        
           
7 Global Meal Kit Delivery Services Market, By Delivery Model     
 7.1 Introduction        
 7.2 Heat & Eat        
 7.3 Cook & Eat        
           
8 Global Meal Kit Delivery Services Market, By Meal Type     
 8.1 Introduction        
 8.2 Vegetarian        
 8.3 Vegan         
 8.4 Non-vegetarian        
 8.5 Gluten-free        
 8.6 Organic         
 8.7 Other Meal Types        
           
9 Global Meal Kit Delivery Services Market, By Channel     
 9.1 Introduction        
 9.2 Online         
 9.3 Offline         
           
10 Global Meal Kit Delivery Services Market, By End User     
 10.1 Introduction        
 10.2 Residential        
 10.3 Commercial        
 10.4 Corporate        
 10.5 Healthcare and Assisted Living       
 10.6 Fitness and Wellness Centers       
 10.7 Educational Institutions       
 10.8 Other End Users        
           
11 Global Meal Kit Delivery Services Market, By Geography     
 11.1 Introduction        
 11.2 North America        
  11.2.1 US        
  11.2.2 Canada        
  11.2.3 Mexico        
 11.3 Europe         
  11.3.1 Germany        
  11.3.2 UK        
  11.3.3 Italy        
  11.3.4 France        
  11.3.5 Spain        
  11.3.6 Rest of Europe       
 11.4 Asia Pacific        
  11.4.1 Japan        
  11.4.2 China        
  11.4.3 India        
  11.4.4 Australia        
  11.4.5 New Zealand       
  11.4.6 South Korea       
  11.4.7 Rest of Asia Pacific       
 11.5 South America        
  11.5.1 Argentina       
  11.5.2 Brazil        
  11.5.3 Chile        
  11.5.4 Rest of South America      
 11.6 Middle East & Africa       
  11.6.1 Saudi Arabia       
  11.6.2 UAE        
  11.6.3 Qatar        
  11.6.4 South Africa       
  11.6.5 Rest of Middle East & Africa      
           
12 Key Developments         
 12.1 Agreements, Partnerships, Collaborations and Joint Ventures    
 12.2 Acquisitions & Mergers       
 12.3 New Product Launch       
 12.4 Expansions        
 12.5 Other Key Strategies       
           
13 Company Profiling         
 13.1 Blue Apron        
 13.2 HelloFresh        
 13.3 Sun Basket        
 13.4 Green Chef        
 13.5 Home Chef        
 13.6 EveryPlate        
 13.7 Gobble         
 13.8 Dinnerly         
 13.9 Snap Kitchen        
 13.10 Territory Foods        
 13.11 Martha & Marley Spoon       
 13.12 Purple Carrot        
 13.13 Trifecta         
 13.14 Fresh n' Lean        
 13.15 The Good Kitchen        
 13.16 Freshly         
 13.17 Snap Kitchen        
 13.18 CookUnity        
           
List of Tables          
1 Global Meal Kit Delivery Services Market Outlook, By Region (2022-2030) ($MN)   
2 Global Meal Kit Delivery Services Market Outlook, By Type (2022-2030) ($MN)   
3 Global Meal Kit Delivery Services Market Outlook, By Economic Meal Kit (2022-2030) ($MN)  
4 Global Meal Kit Delivery Services Market Outlook, By Premium Meal Kit (2022-2030) ($MN)  
5 Global Meal Kit Delivery Services Market Outlook, By Food Type (2022-2030) ($MN)  
6 Global Meal Kit Delivery Services Market Outlook, By Ready-to-cook (2022-2030) ($MN)  
7 Global Meal Kit Delivery Services Market Outlook, By Ready-to-eat (2022-2030) ($MN)  
8 Global Meal Kit Delivery Services Market Outlook, By Delivery Model (2022-2030) ($MN)  
9 Global Meal Kit Delivery Services Market Outlook, By Heat & Eat (2022-2030) ($MN)  
10 Global Meal Kit Delivery Services Market Outlook, By Cook & Eat (2022-2030) ($MN)  
11 Global Meal Kit Delivery Services Market Outlook, By Meal Type (2022-2030) ($MN)  
12 Global Meal Kit Delivery Services Market Outlook, By Vegetarian (2022-2030) ($MN)  
13 Global Meal Kit Delivery Services Market Outlook, By Vegan (2022-2030) ($MN)   
14 Global Meal Kit Delivery Services Market Outlook, By Non-vegetarian (2022-2030) ($MN)  
15 Global Meal Kit Delivery Services Market Outlook, By Gluten-free (2022-2030) ($MN)  
16 Global Meal Kit Delivery Services Market Outlook, By Organic (2022-2030) ($MN)   
17 Global Meal Kit Delivery Services Market Outlook, By Other Meal Types (2022-2030) ($MN)  
18 Global Meal Kit Delivery Services Market Outlook, By Channel (2022-2030) ($MN)   
19 Global Meal Kit Delivery Services Market Outlook, By Online (2022-2030) ($MN)   
20 Global Meal Kit Delivery Services Market Outlook, By Offline (2022-2030) ($MN)   
21 Global Meal Kit Delivery Services Market Outlook, By End User (2022-2030) ($MN)   
22 Global Meal Kit Delivery Services Market Outlook, By Residential (2022-2030) ($MN)  
23 Global Meal Kit Delivery Services Market Outlook, By Commercial (2022-2030) ($MN)  
24 Global Meal Kit Delivery Services Market Outlook, By Corporate (2022-2030) ($MN)   
25 Global Meal Kit Delivery Services Market Outlook, By Healthcare and Assisted Living (2022-2030) ($MN) 
26 Global Meal Kit Delivery Services Market Outlook, By Fitness and Wellness Centers (2022-2030) ($MN) 
27 Global Meal Kit Delivery Services Market Outlook, By Educational Institutions (2022-2030) ($MN) 
28 Global Meal Kit Delivery Services Market Outlook, By Other End Users (2022-2030) ($MN)  
           
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.

List of Figures

RESEARCH METHODOLOGY


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.


Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.


For more details about research methodology, kindly write to us at info@strategymrc.com

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