Mhealth Apps Market
mHealth Apps Market Forecasts to 2030 - Global Analysis By Product Type (Medical Apps, Fitness Apps and Other Product Types), Platform, Device, Technology, Application, End User and By Geography
According to Stratistics MRC, the Global mHealth Apps Market is accounted for $37.8 billion in 2024 and is expected to reach $96.6 billion by 2030 growing at a CAGR of 16.9% during the forecast period. mHealth Apps are mobile applications that support healthcare services and information. They offer various health-related functionalities, such as health data collection, disease management, health education, telemedicine, and health monitoring. Benefits of mHealth apps include increased accessibility, improved patient engagement, enhanced convenience, and cost-effectiveness. These apps help manage chronic conditions, provide health education, enable remote consultations, and track fitness goals. They also reduce the need for in-person healthcare visits.
According to the Mobile Economy 2023 report, smartphone penetration was at 76% in 2022 and is predicted to reach 92% by 2030.
Market Dynamics:
Driver:
Increased demand for health monitoring
The increasing prevalence of chronic diseases like diabetes, hypertension, and heart disease necessitates continuous health monitoring through mHealth apps. These tools help patients track vital signs, manage symptoms, and manage treatment more effectively. Preventive healthcare is also gaining importance, with mHealth apps tracking fitness, nutrition, sleep, and overall wellness.
Restraint:
Attractive targets for cyber threats
mHealth apps are vulnerable to cybercriminals, leading to unauthorized access to personal health information (PHI), identity theft, financial loss, and privacy violations. Cyberattacks can compromise health data integrity, causing manipulated clinical measurements, misdiagnoses, and inappropriate treatments. Victims may experience anxiety, trauma, and vulnerability, which can exacerbate existing mental health conditions. Therefore, mHealth apps must be vigilant to protect sensitive health data.
Opportunity:
Increase in mobile subscriptions and internet penetration
mHealth apps have expanded their reach, reaching underserved populations in rural areas. This accessibility allows for real-time remote patient monitoring, improving care quality and facilitating timely interventions. The proliferation of smartphones and internet access has led to a surge in mHealth app downloads, reaching 3.7 billion, indicating significant revenue growth in the digital health sector. This growth in usage is particularly beneficial for chronic disease management.
Threat:
Technological barriers in developing regions
The digital divide and unequal distribution of devices and connectivity in developing regions hinder the widespread use of mobile health apps, limiting their potential user base and market growth. This raises concerns about equitable healthcare delivery. Additionally, inadequate health system readiness and lack of interoperability between mHealth apps and existing healthcare systems further hinder adoption. These challenges contribute to the digital divide and hinder the effectiveness and scalability of mHealth solutions.
Covid-19 Impact
The pandemic led to a surge in demand for remote healthcare, with mHealth apps becoming crucial for symptom tracking, telemedicine consultations, and managing chronic conditions. Governments and health organizations promoted these apps to raise awareness and encourage public adoption. The crisis altered perceptions of digital health technologies, making them more acceptable and necessary for healthcare providers and patients, potentially impacting future healthcare delivery models.
The medical apps segment is expected to be the largest during the forecast period
The medical apps is expected to be the largest during the forecast period as they aid in chronic disease management through remote monitoring, medication reminders, and health tracking. The rise in chronic conditions drives demand for mHealth solutions. Medical apps also boost user engagement by empowering users to take control of their health, leading to better health outcomes through features like telemedicine consultations and health tracking.
The chronic disease management segment is expected to have the highest CAGR during the forecast period
The chronic disease management segment is expected to have the highest CAGR during the forecast period as chronic diseases demand self-management tools like medication reminders, symptom tracking, and health data logging, leading to increased app usage and market growth. mHealth apps have expanded to include diseases like diabetes, hypertension, and cardiovascular issues, with nearly half of available apps designed for these conditions.
Region with largest share:
North America is projected to hold the largest market share during the forecast period owing to increasing mobile usage & healthcare expenditure, growing 5G networks, and rising number of government initiatives & funding are driving the regional market growth. As per the World Bank statistics, the per capita national health expenditure in North America in 2022 was about USD 11,076.74. Furthermore, rising chronic disease prevalence and increasing geriatric population in the region are expected to support market growth.
Region with highest CAGR:
Asia Pacific is projected to witness the highest CAGR over the forecast period owing to increasing incidence of chronic & infectious diseases, rising healthcare expenditure, ineffective hospital service management, and a growing elderly population, are compelling governments & healthcare providers to develop new healthcare delivery models. For instance, in January 2024, JD Health introduced a new elderly care channel on its app to provide a comprehensive platform for the various healthcare needs of China's aging population.
Key players in the market
Some of the key players in mHealth Apps market include Abbott, AirStrip Technologies, Inc., Apple Inc, AstraZeneca, AT&T, Boston Scientific Corporation, Fitbit Inc, Google Inc., Johnson & Johnson Services, Inc., Livongo Health, Novartis AG, Omada Health, Inc., Omron Healthcare, Inc, Orange, Pfizer Inc., Qualcomm Technologies, Inc., Samsung Electronics Co. Ltd., Sanofi, Teladoc Health, Inc. and Veradigm LLC
Key Developments:
In September 2024, Abbott announced U.S. availability of Lingo™, the company's first continuous glucose monitoring system available without a prescription. Lingo is based on Abbott's world-leading FreeStyle Libre® continuous glucose monitoring technology1, now used by more than 6 million people with diabetes globally1.
In August 2024, Abbott announced the expansion of its Pure Bliss™ by Similac® line of organic, and European-made infant formulas that give parents a variety of products to meet specific formula preferences.
In June 2024, Boston Scientific Corporation announced it has entered into a definitive agreement to acquire Silk Road Medical, Inc. (Nasdaq: SILK), a medical device company that has developed an innovative platform of products to prevent stroke in patients
Product Types Covered:
• Medical Apps
• Fitness Apps
• Other Product Types
Platforms Covered:
• iOS
• Android
• Cross-Platform
• Other Platforms
Devices Covered:
• Smartphones
• Tablets
• Wearables
• Health Monitoring Devices
• Computers and Laptops
• Other Devices
Technologies Covered:
• Artificial Intelligence (AI) & Machine Learning
• Big Data Analytics
• Wearable Technology Integration
• Internet of Things (IoT)
• Natural Language Processing (NLP)
• Biometric Sensors
• Other Technologies
Applications Covered:
• Fitness & Wellness
• Chronic Disease Management
• Mental Health
• Medication Adherence
• Health Records Management
• Healthcare Provider Integration
• Rehabilitation & Physical Therapy
• Other Applications
End Users Covered:
• Chronic Disease Patients
• Healthcare Providers
• Healthcare Institutions
• Elderly Care Providers
• Other End Users
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Product Analysis
3.7 Technology Analysis
3.8 Application Analysis
3.9 End User Analysis
3.10 Emerging Markets
3.11 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global mHealth Apps Market, By Product Type
5.1 Introduction
5.2 Medical Apps
5.2.1 Women's Health Apps
5.2.2 Personal Health Record Apps
5.2.3 Medication Management Apps
5.2.4 Diagnostic Apps
5.2.5 Remote Monitoring Apps
5.2.6 Disease Management Apps
5.2.7 Other Medical Apps
5.3 Fitness Apps
5.3.1 Diet & Nutrition
5.3.2 Exercise & Fitness
5.3.3 Lifestyle & Stress Management
5.4 Other Product Types
6 Global mHealth Apps Market, By Platform
6.1 Introduction
6.2 iOS
6.3 Android
6.4 Cross-Platform
6.5 Other Platforms
7 Global mHealth Apps Market, By Device
7.1 Introduction
7.2 Smartphones
7.3 Tablets
7.4 Wearables
7.5 Health Monitoring Devices
7.6 Computers and Laptops
7.7 Other Devices
8 Global mHealth Apps Market, By Technology
8.1 Introduction
8.2 Artificial Intelligence (AI) & Machine Learning
8.3 Big Data Analytics
8.4 Wearable Technology Integration
8.5 Internet of Things (IoT)
8.6 Natural Language Processing (NLP)
8.7 Biometric Sensors
8.8 Other Technologies
9 Global mHealth Apps Market, By Application
9.1 Introduction
9.2 Fitness & Wellness
9.3 Chronic Disease Management
9.4 Mental Health
9.5 Medication Adherence
9.6 Health Records Management
9.7 Healthcare Provider Integration
9.9 Rehabilitation & Physical Therapy
9.9 Other Applications
10 Global mHealth Apps Market, By End User
10.1 Introduction
10.2 Chronic Disease Patients
10.3 Healthcare Providers
10.4 Healthcare Institutions
10.5 Elderly Care Providers
10.6 Other End Users
11 Global mHealth Apps Market, By Geography
11.1 Introduction
11.2 North America
11.2.1 US
11.2.2 Canada
11.2.3 Mexico
11.3 Europe
11.3.1 Germany
11.3.2 UK
11.3.3 Italy
11.3.4 France
11.3.5 Spain
11.3.6 Rest of Europe
11.4 Asia Pacific
11.4.1 Japan
11.4.2 China
11.4.3 India
11.4.4 Australia
11.4.5 New Zealand
11.4.6 South Korea
11.4.7 Rest of Asia Pacific
11.5 South America
11.5.1 Argentina
11.5.2 Brazil
11.5.3 Chile
11.5.4 Rest of South America
11.6 Middle East & Africa
11.6.1 Saudi Arabia
11.6.2 UAE
11.6.3 Qatar
11.6.4 South Africa
11.6.5 Rest of Middle East & Africa
12 Key Developments
12.1 Agreements, Partnerships, Collaborations and Joint Ventures
12.2 Acquisitions & Mergers
12.3 New Product Launch
12.4 Expansions
12.5 Other Key Strategies
13 Company Profiling
13.1 Abbott
13.2 AirStrip Technologies, Inc.
13.3 Apple Inc.
13.4 AstraZeneca
13.5 AT&T
13.6 Boston Scientific Corporation
13.7 Fitbit Inc
13.8 Google Inc.
13.9 Johnson & Johnson Services, Inc.
13.10 Livongo Health
13.11 Novartis AG
13.12 Omada Health, Inc.
13.13 Omron Healthcare, Inc.
13.14 Orange
13.15 Pfizer Inc.
13.16 Qualcomm Technologies, Inc.
13.17 Samsung Electronics Co. Ltd.
13.18 Sanofi
13.19 Teladoc Health, Inc.
13.20 Veradigm LLC
List of Tables
1 Global mHealth Apps Market Outlook, By Region (2022-2030) ($MN)
2 Global mHealth Apps Market Outlook, By Product Type (2022-2030) ($MN)
3 Global mHealth Apps Market Outlook, By Medical Apps (2022-2030) ($MN)
4 Global mHealth Apps Market Outlook, By Women's Health Apps (2022-2030) ($MN)
5 Global mHealth Apps Market Outlook, By Personal Health Record Apps (2022-2030) ($MN)
6 Global mHealth Apps Market Outlook, By Medication Management Apps (2022-2030) ($MN)
7 Global mHealth Apps Market Outlook, By Diagnostic Apps (2022-2030) ($MN)
8 Global mHealth Apps Market Outlook, By Remote Monitoring Apps (2022-2030) ($MN)
9 Global mHealth Apps Market Outlook, By Disease Management Apps (2022-2030) ($MN)
10 Global mHealth Apps Market Outlook, By Other Medical Apps (2022-2030) ($MN)
11 Global mHealth Apps Market Outlook, By Fitness Apps (2022-2030) ($MN)
12 Global mHealth Apps Market Outlook, By Diet & Nutrition (2022-2030) ($MN)
13 Global mHealth Apps Market Outlook, By Exercise & Fitness (2022-2030) ($MN)
14 Global mHealth Apps Market Outlook, By Lifestyle & Stress Management (2022-2030) ($MN)
15 Global mHealth Apps Market Outlook, By Other Product Types (2022-2030) ($MN)
16 Global mHealth Apps Market Outlook, By Platform (2022-2030) ($MN)
17 Global mHealth Apps Market Outlook, By iOS (2022-2030) ($MN)
18 Global mHealth Apps Market Outlook, By Android (2022-2030) ($MN)
19 Global mHealth Apps Market Outlook, By Cross-Platform (2022-2030) ($MN)
20 Global mHealth Apps Market Outlook, By Other Platforms (2022-2030) ($MN)
21 Global mHealth Apps Market Outlook, By Device (2022-2030) ($MN)
22 Global mHealth Apps Market Outlook, By Smartphones (2022-2030) ($MN)
23 Global mHealth Apps Market Outlook, By Tablets (2022-2030) ($MN)
24 Global mHealth Apps Market Outlook, By Wearables (2022-2030) ($MN)
25 Global mHealth Apps Market Outlook, By Health Monitoring Devices (2022-2030) ($MN)
26 Global mHealth Apps Market Outlook, By Computers and Laptops (2022-2030) ($MN)
27 Global mHealth Apps Market Outlook, By Other Devices (2022-2030) ($MN)
28 Global mHealth Apps Market Outlook, By Technology (2022-2030) ($MN)
29 Global mHealth Apps Market Outlook, By Artificial Intelligence (AI) & Machine Learning (2022-2030) ($MN)
30 Global mHealth Apps Market Outlook, By Big Data Analytics (2022-2030) ($MN)
31 Global mHealth Apps Market Outlook, By Wearable Technology Integration (2022-2030) ($MN)
32 Global mHealth Apps Market Outlook, By Internet of Things (IoT) (2022-2030) ($MN)
33 Global mHealth Apps Market Outlook, By Natural Language Processing (NLP) (2022-2030) ($MN)
34 Global mHealth Apps Market Outlook, By Biometric Sensors (2022-2030) ($MN)
35 Global mHealth Apps Market Outlook, By Other Technologies (2022-2030) ($MN)
36 Global mHealth Apps Market Outlook, By Application (2022-2030) ($MN)
37 Global mHealth Apps Market Outlook, By Fitness & Wellness (2022-2030) ($MN)
38 Global mHealth Apps Market Outlook, By Chronic Disease Management (2022-2030) ($MN)
39 Global mHealth Apps Market Outlook, By Mental Health (2022-2030) ($MN)
40 Global mHealth Apps Market Outlook, By Medication Adherence (2022-2030) ($MN)
41 Global mHealth Apps Market Outlook, By Health Records Management (2022-2030) ($MN)
42 Global mHealth Apps Market Outlook, By Healthcare Provider Integration (2022-2030) ($MN)
43 Global mHealth Apps Market Outlook, By Rehabilitation & Physical Therapy (2022-2030) ($MN)
44 Global mHealth Apps Market Outlook, By Other Applications (2022-2030) ($MN)
45 Global mHealth Apps Market Outlook, By End User (2022-2030) ($MN)
46 Global mHealth Apps Market Outlook, By Chronic Disease Patients (2022-2030) ($MN)
47 Global mHealth Apps Market Outlook, By Healthcare Providers (2022-2030) ($MN)
48 Global mHealth Apps Market Outlook, By Healthcare Institutions (2022-2030) ($MN)
49 Global mHealth Apps Market Outlook, By Elderly Care Providers (2022-2030) ($MN)
50 Global mHealth Apps Market Outlook, By Other End Users (2022-2030) ($MN)
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.
List of Figures
RESEARCH METHODOLOGY
We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
For more details about research methodology, kindly write to us at info@strategymrc.com
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