Micromotor Market
Micromotor Market Forecasts to 2028 - Global Analysis By Type (AC Motor and DC Motor), Power Consumption (<11V, 12-24V, 25-48V and >48 KW), Technology (Brushed Micromotor and Brushless Micromotor), Application and By Geography
|
Years Covered |
2020-2028 |
|
Estimated Year Value (2022) |
US $40.43 BN |
|
Projected Year Value (2028) |
US $74.81 BN |
|
CAGR (2022 - 2028) |
10.8% |
|
Regions Covered |
North America, Europe, Asia Pacific, South America, and Middle East & Africa |
|
Countries Covered |
US, Canada, Mexico, Germany, UK, Italy, France, Spain, Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific, South America, Argentina, Brazil, Chile, Middle East & Africa, Saudi Arabia, UAE, Qatar, and South Africa |
|
Largest Market |
Asia Pacific |
|
Highest Growing Market |
Europe |
According to Stratistics MRC, the Global Micromotor Market is accounted for $40.43 billion in 2022 and is expected to reach $74.81 billion by 2028 growing at a CAGR of 10.8% during the forecast period. Small electrical motors known as micro motors transform electrical energy into mechanical energy. Either direct current or alternative current sources are used to power these motors. They operate on the same principle as an electric generator, but in the opposite direction. For instance, in an electric generator, mechanical energy is transformed into electrical energy and then supplied to electrical appliances and motors, whereas in electric motors, this electrical energy received from the electric generators is transformed into mechanical energy to operate the appliance they are installed upon. A variety of industries and market segments, rising technological advancements and demand from developing nations and regions, rising applicability of micro motor with the advent of technology, and rising demand for micro motor is on a steady upturn.
According to the China Association of Automobile Manufacturers, the largest car market in the world, i.e., China, grew by 3.8% Y-o-Y after a monthly sales of 2.7 million vehicles in December Q4 FY21 and brought total sales to 26.2 million.
Market Dynamics:
Driver:
Increasing industrial automation
The rising trend of automation in many industrial processes is what is driving the need for micro motors. Industries with poor profitability, such oil and gas, metal, and packing, now require industrial management and factory automation. For the automobile sector to minimise production flaws that cause significant losses, accurate assembly is also necessary. This is accomplished by the use of multiple micromotors in industrial automation devices and equipment including robotic welding, automated testing probes, specialised conveyor belts, and 5-axis CNC systems. Considering that micromotors offer the speed, accuracy, and control necessary for contemporary production processes, the trend towards automation in various industrial processes is anticipated to fuel the need for them throughout the projected period.
Restraint:
High expenses of cutting-edge services and technology used in micromotor manufacture
Micromotor manufacture requires the use of cutting-edge technology and specialised manufacturing techniques, which can be expensive to create and maintain. The industry also mandates the use of cutting-edge materials, which raises expenses even further. In addition, the demand for them is frequently lower than that of other industrial goods, making it difficult to achieve economies of scale and maintain low prices. This is particularly true for specialised micromotors designed for specialised applications, where extensive customisation and development are required, driving up costs even more.
Opportunity:
Accelerating modifications in medical technology
A number of reasons, including the rapid improvement of technology in medical equipment, are driving the micromotor industry. There is a rising need for modern medical technologies that are more precise and accurate as chronic illness rates and healthcare expenses rise. Since they are utilised in many medical equipment, including surgical robots, implantable technologies, dental hand pieces, and diagnostic instruments, they are essential to addressing this need. Their rising demand in the medical industry is also partly due to their potential to be incorporated into small, portable medical equipment creating wide range of opportunities in the growth of the market.
Threat:
Availability of subpar goods
Organised suppliers are growing more worried about the market's availability of cheap, locally built micromotors. Although these micromotors are less expensive, they could not fulfil the necessary OEM criteria, which might result in a number of problems like decreased durability, subpar performance, and even possible health hazards. Raising issues with dishonest manufacturing techniques such copying or modifying the original product or giving it false information regarding its qualities is significantly challenged by this circumstance, which has an effect on market share and profitability.
Covid-19 Impact
The COVID-19 pandemic has had a detrimental impact on the worldwide micro motor market principally as a result of the suspension of international commerce, extended lockdowns, and stopped production processes in the electronics and manufacturing industries. The COVID-19 pandemic has also had a detrimental impact on the worldwide micro motor industry as a result of the suspension of international commerce, protracted lockdowns, and stopped manufacturing processes in the electronics and manufacturing sectors. However, developments in this industry started to pick up speed in the post-COVID environment.
The AC motor segment is expected to be the largest during the forecast period
The AC motor segment is estimated to have a lucrative growth, due to their higher performance and energy economy, and they are more trustworthy and long-lasting than DC motors, they have simpler designs and fewer moving components. Additionally, AC motors have the ability to run at faster speeds and with less power consumption, which is crucial for applications that need precise control and low energy use and work more effectively and consistently in industrial and commercial environments where they may be used in HVAC systems, pumps, and compressors which are propelling the growth of the market.
The medical equipment system segment is expected to have the highest CAGR during the forecast period
The medical equipment system segment is anticipated to witness the highest CAGR growth during the forecast period. Micromotors have transformed surgical techniques by enabling surgeons to more precisely manipulate surgical tools, resulting in less invasive and more efficient treatments. Medical instruments and equipment that may be moved and utilised in a variety of locations, including ambulances, clinics, residences, and isolated areas are known as portable medical devices. For drug administration, surgery, and diagnostics, portable medical devices are increasingly using micromotors thereby driving the market.
Region with highest share:
Asia Pacific is projected to hold the highest market share during the forecast period owing to the rising demand brought on by growing industrial process automation, an increase in the manufacturing of medical equipment, and an increase in automotive sales. Additionally, the region's need for micromotors is being fuelled by the growing use of Industry 4.0 and automation. The need for effective and accurate micromotors is rising as automation and robots become more widely used in sectors including manufacturing, automotive, and electronics.
Region with highest CAGR:
Europe is projected to have the highest CAGR over the forecast period, owing to expanding technological breakthroughs and rising end-user demand with the development of technology, the use of micro motors has increased, and automation processes are being adopted more frequently in this area. This region in terms of growth and because of the area's desire for high-efficiency motors and developing incredible design advancements has increased use of micro motors in industries.
Key players in the market
Some of the key players profiled in the Micromotor Market include ASMO CO Ltd, Johnson Electric Holdings Limited, Buhler Motor GmbH, Mabuchi Motors, NIDEC Corporation, Wellings Holding Ltd, Mitsuba Corporation, Constar Motor, Maxon Motors AG, Arc Systems Inc, ABB Group, Siemens AG, ABShot Tecnics S.L., New Guanlian Motor, Shinano Kenshi Co.Ltd, Precision Microdrives Limited and Printed Motor Work.
Key Developments:
In March 2023, Mabuchi Motors announced the completion of the acquisition of all the share of Oken Seiko. Co. Ltd, the company will acquire and utilize Oken Seikos technology and product line up of rolling pumps and promote sale of unit operations.
In October 2022, Johnson Electric acquires a majority stake in Pendix GmbH, a German-based provider of electric drives and e-bikes, with Johnson Electric’s industrial scale and global reach together with Pendix’s expertise in the e-bike sector, are positioning themselves into a fast-growing and innovative industry.
In September 2022, Johnson Electric launches LuMEMS (leveling using MEMS), With LuMEMS, vehicle pitch sensing is achieved through an electronic chip, removing the need for traditional mechanical sensors.
Types Covered:
• AC Motor
• DC Motor
Power Consumptions Covered:
• <11V
• 12–24V
• 25-48V
• >48 KW
Technologies Covered:
• Brushed Micromotor
• Brushless Micromotor
Applications Covered:
• Medical Equipment System
• Aircraft Systems
• Automotive
• Industrial Automation
• Agriculture Equipment System
• 3D Printer System
• Construction & Mining
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2020, 2021, 2022, 2025, and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Technology Analysis
3.7 Application Analysis
3.8 Emerging Markets
3.9 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Micromotor Market, By Type
5.1 Introduction
5.2 AC Motor
5.3 DC Motor
6 Global Micromotor Market, By Power Consumption
6.1 Introduction
6.2 <11V
6.3 12–24V
6.4 25-48V
6.5 >48 KW
7 Global Micromotor Market, By Technology
7.1 Introduction
7.2 Brushed Micromotor
7.3 Brushless Micromotor
8 Global Micromotor Market, By Application
8.1 Introduction
8.2 Medical Equipment System
8.3 Aircraft Systems
8.4 Automotive
8.5 Industrial Automation
8.6 Agriculture Equipment System
8.7 3D Printer System
8.8 Construction & Mining
9 Global Micromotor Market, By Geography
9.1 Introduction
9.2 North America
9.2.1 US
9.2.2 Canada
9.2.3 Mexico
9.3 Europe
9.3.1 Germany
9.3.2 UK
9.3.3 Italy
9.3.4 France
9.3.5 Spain
9.3.6 Rest of Europe
9.4 Asia Pacific
9.4.1 Japan
9.4.2 China
9.4.3 India
9.4.4 Australia
9.4.5 New Zealand
9.4.6 South Korea
9.4.7 Rest of Asia Pacific
9.5 South America
9.5.1 Argentina
9.5.2 Brazil
9.5.3 Chile
9.5.4 Rest of South America
9.6 Middle East & Africa
9.6.1 Saudi Arabia
9.6.2 UAE
9.6.3 Qatar
9.6.4 South Africa
9.6.5 Rest of Middle East & Africa
10 Key Developments
10.1 Agreements, Partnerships, Collaborations and Joint Ventures
10.2 Acquisitions & Mergers
10.3 New Product Launch
10.4 Expansions
10.5 Other Key Strategies
11 Company Profiling
11.1 ASMO CO Ltd
11.2 Johnson Electric Holdings Limited
11.3 Buhler Motor GmbH
11.4 Mabuchi Motors
11.5 NIDEC Corporation
11.6 Wellings Holding Ltd
11.7 Mitsuba Corporation
11.8 Constar Motor
11.9 Maxon Motors AG
11.10 Arc Systems Inc
11.11 ABB Group
11.12 Siemens AG
11.13 ABShot Tecnics S.L.,
11.14 New Guanlian Motor
11.15 Shinano Kenshi Co.Ltd
11.16 Precision Microdrives Limited
11.17 Printed Motor Works
List of Tables
1 Global Micromotor Market Outlook, By Region (2020-2028) ($MN)
2 Global Micromotor Market Outlook, By Type (2020-2028) ($MN)
3 Global Micromotor Market Outlook, By AC Motor (2020-2028) ($MN)
4 Global Micromotor Market Outlook, By DC Motor (2020-2028) ($MN)
5 Global Micromotor Market Outlook, By Power Consumption (2020-2028) ($MN)
6 Global Micromotor Market Outlook, By <11V (2020-2028) ($MN)
7 Global Micromotor Market Outlook, By 12–24V (2020-2028) ($MN)
8 Global Micromotor Market Outlook, By 25-48V (2020-2028) ($MN)
9 Global Micromotor Market Outlook, By >48 KW (2020-2028) ($MN)
10 Global Micromotor Market Outlook, By Technology (2020-2028) ($MN)
11 Global Micromotor Market Outlook, By Brushed Micromotor (2020-2028) ($MN)
12 Global Micromotor Market Outlook, By Brushless Micromotor (2020-2028) ($MN)
13 Global Micromotor Market Outlook, By Application (2020-2028) ($MN)
14 Global Micromotor Market Outlook, By Medical Equipment System (2020-2028) ($MN)
15 Global Micromotor Market Outlook, By Aircraft Systems (2020-2028) ($MN)
16 Global Micromotor Market Outlook, By Automotive (2020-2028) ($MN)
17 Global Micromotor Market Outlook, By Industrial Automation (2020-2028) ($MN)
18 Global Micromotor Market Outlook, By Agriculture Equipment System (2020-2028) ($MN)
19 Global Micromotor Market Outlook, By 3D Printer System (2020-2028) ($MN)
20 Global Micromotor Market Outlook, By Construction & Mining (2020-2028) ($MN)
21 North America Micromotor Market Outlook, By Country (2020-2028) ($MN)
22 North America Micromotor Market Outlook, By Type (2020-2028) ($MN)
23 North America Micromotor Market Outlook, By AC Motor (2020-2028) ($MN)
24 North America Micromotor Market Outlook, By DC Motor (2020-2028) ($MN)
25 North America Micromotor Market Outlook, By Power Consumption (2020-2028) ($MN)
26 North America Micromotor Market Outlook, By <11V (2020-2028) ($MN)
27 North America Micromotor Market Outlook, By 12–24V (2020-2028) ($MN)
28 North America Micromotor Market Outlook, By 25-48V (2020-2028) ($MN)
29 North America Micromotor Market Outlook, By >48 KW (2020-2028) ($MN)
30 North America Micromotor Market Outlook, By Technology (2020-2028) ($MN)
31 North America Micromotor Market Outlook, By Brushed Micromotor (2020-2028) ($MN)
32 North America Micromotor Market Outlook, By Brushless Micromotor (2020-2028) ($MN)
33 North America Micromotor Market Outlook, By Application (2020-2028) ($MN)
34 North America Micromotor Market Outlook, By Medical Equipment System (2020-2028) ($MN)
35 North America Micromotor Market Outlook, By Aircraft Systems (2020-2028) ($MN)
36 North America Micromotor Market Outlook, By Automotive (2020-2028) ($MN)
37 North America Micromotor Market Outlook, By Industrial Automation (2020-2028) ($MN)
38 North America Micromotor Market Outlook, By Agriculture Equipment System (2020-2028) ($MN)
39 North America Micromotor Market Outlook, By 3D Printer System (2020-2028) ($MN)
40 North America Micromotor Market Outlook, By Construction & Mining (2020-2028) ($MN)
41 Europe Micromotor Market Outlook, By Country (2020-2028) ($MN)
42 Europe Micromotor Market Outlook, By Type (2020-2028) ($MN)
43 Europe Micromotor Market Outlook, By AC Motor (2020-2028) ($MN)
44 Europe Micromotor Market Outlook, By DC Motor (2020-2028) ($MN)
45 Europe Micromotor Market Outlook, By Power Consumption (2020-2028) ($MN)
46 Europe Micromotor Market Outlook, By <11V (2020-2028) ($MN)
47 Europe Micromotor Market Outlook, By 12–24V (2020-2028) ($MN)
48 Europe Micromotor Market Outlook, By 25-48V (2020-2028) ($MN)
49 Europe Micromotor Market Outlook, By >48 KW (2020-2028) ($MN)
50 Europe Micromotor Market Outlook, By Technology (2020-2028) ($MN)
51 Europe Micromotor Market Outlook, By Brushed Micromotor (2020-2028) ($MN)
52 Europe Micromotor Market Outlook, By Brushless Micromotor (2020-2028) ($MN)
53 Europe Micromotor Market Outlook, By Application (2020-2028) ($MN)
54 Europe Micromotor Market Outlook, By Medical Equipment System (2020-2028) ($MN)
55 Europe Micromotor Market Outlook, By Aircraft Systems (2020-2028) ($MN)
56 Europe Micromotor Market Outlook, By Automotive (2020-2028) ($MN)
57 Europe Micromotor Market Outlook, By Industrial Automation (2020-2028) ($MN)
58 Europe Micromotor Market Outlook, By Agriculture Equipment System (2020-2028) ($MN)
59 Europe Micromotor Market Outlook, By 3D Printer System (2020-2028) ($MN)
60 Europe Micromotor Market Outlook, By Construction & Mining (2020-2028) ($MN)
61 Asia Pacific Micromotor Market Outlook, By Country (2020-2028) ($MN)
62 Asia Pacific Micromotor Market Outlook, By Type (2020-2028) ($MN)
63 Asia Pacific Micromotor Market Outlook, By AC Motor (2020-2028) ($MN)
64 Asia Pacific Micromotor Market Outlook, By DC Motor (2020-2028) ($MN)
65 Asia Pacific Micromotor Market Outlook, By Power Consumption (2020-2028) ($MN)
66 Asia Pacific Micromotor Market Outlook, By <11V (2020-2028) ($MN)
67 Asia Pacific Micromotor Market Outlook, By 12–24V (2020-2028) ($MN)
68 Asia Pacific Micromotor Market Outlook, By 25-48V (2020-2028) ($MN)
69 Asia Pacific Micromotor Market Outlook, By >48 KW (2020-2028) ($MN)
70 Asia Pacific Micromotor Market Outlook, By Technology (2020-2028) ($MN)
71 Asia Pacific Micromotor Market Outlook, By Brushed Micromotor (2020-2028) ($MN)
72 Asia Pacific Micromotor Market Outlook, By Brushless Micromotor (2020-2028) ($MN)
73 Asia Pacific Micromotor Market Outlook, By Application (2020-2028) ($MN)
74 Asia Pacific Micromotor Market Outlook, By Medical Equipment System (2020-2028) ($MN)
75 Asia Pacific Micromotor Market Outlook, By Aircraft Systems (2020-2028) ($MN)
76 Asia Pacific Micromotor Market Outlook, By Automotive (2020-2028) ($MN)
77 Asia Pacific Micromotor Market Outlook, By Industrial Automation (2020-2028) ($MN)
78 Asia Pacific Micromotor Market Outlook, By Agriculture Equipment System (2020-2028) ($MN)
79 Asia Pacific Micromotor Market Outlook, By 3D Printer System (2020-2028) ($MN)
80 Asia Pacific Micromotor Market Outlook, By Construction & Mining (2020-2028) ($MN)
81 South America Micromotor Market Outlook, By Country (2020-2028) ($MN)
82 South America Micromotor Market Outlook, By Type (2020-2028) ($MN)
83 South America Micromotor Market Outlook, By AC Motor (2020-2028) ($MN)
84 South America Micromotor Market Outlook, By DC Motor (2020-2028) ($MN)
85 South America Micromotor Market Outlook, By Power Consumption (2020-2028) ($MN)
86 South America Micromotor Market Outlook, By <11V (2020-2028) ($MN)
87 South America Micromotor Market Outlook, By 12–24V (2020-2028) ($MN)
88 South America Micromotor Market Outlook, By 25-48V (2020-2028) ($MN)
89 South America Micromotor Market Outlook, By >48 KW (2020-2028) ($MN)
90 South America Micromotor Market Outlook, By Technology (2020-2028) ($MN)
91 South America Micromotor Market Outlook, By Brushed Micromotor (2020-2028) ($MN)
92 South America Micromotor Market Outlook, By Brushless Micromotor (2020-2028) ($MN)
93 South America Micromotor Market Outlook, By Application (2020-2028) ($MN)
94 South America Micromotor Market Outlook, By Medical Equipment System (2020-2028) ($MN)
95 South America Micromotor Market Outlook, By Aircraft Systems (2020-2028) ($MN)
96 South America Micromotor Market Outlook, By Automotive (2020-2028) ($MN)
97 South America Micromotor Market Outlook, By Industrial Automation (2020-2028) ($MN)
98 South America Micromotor Market Outlook, By Agriculture Equipment System (2020-2028) ($MN)
99 South America Micromotor Market Outlook, By 3D Printer System (2020-2028) ($MN)
100 South America Micromotor Market Outlook, By Construction & Mining (2020-2028) ($MN)
101 Middle East & Africa Micromotor Market Outlook, By Country (2020-2028) ($MN)
102 Middle East & Africa Micromotor Market Outlook, By Type (2020-2028) ($MN)
103 Middle East & Africa Micromotor Market Outlook, By AC Motor (2020-2028) ($MN)
104 Middle East & Africa Micromotor Market Outlook, By DC Motor (2020-2028) ($MN)
105 Middle East & Africa Micromotor Market Outlook, By Power Consumption (2020-2028) ($MN)
106 Middle East & Africa Micromotor Market Outlook, By <11V (2020-2028) ($MN)
107 Middle East & Africa Micromotor Market Outlook, By 12–24V (2020-2028) ($MN)
108 Middle East & Africa Micromotor Market Outlook, By 25-48V (2020-2028) ($MN)
109 Middle East & Africa Micromotor Market Outlook, By >48 KW (2020-2028) ($MN)
110 Middle East & Africa Micromotor Market Outlook, By Technology (2020-2028) ($MN)
111 Middle East & Africa Micromotor Market Outlook, By Brushed Micromotor (2020-2028) ($MN)
112 Middle East & Africa Micromotor Market Outlook, By Brushless Micromotor (2020-2028) ($MN)
113 Middle East & Africa Micromotor Market Outlook, By Application (2020-2028) ($MN)
114 Middle East & Africa Micromotor Market Outlook, By Medical Equipment System (2020-2028) ($MN)
115 Middle East & Africa Micromotor Market Outlook, By Aircraft Systems (2020-2028) ($MN)
116 Middle East & Africa Micromotor Market Outlook, By Automotive (2020-2028) ($MN)
117 Middle East & Africa Micromotor Market Outlook, By Industrial Automation (2020-2028) ($MN)
118 Middle East & Africa Micromotor Market Outlook, By Agriculture Equipment System (2020-2028) ($MN)
119 Middle East & Africa Micromotor Market Outlook, By 3D Printer System (2020-2028) ($MN)
120 Middle East & Africa Micromotor Market Outlook, By Construction & Mining (2020-2028) ($MN)
List of Figures
RESEARCH METHODOLOGY
We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
For more details about research methodology, kindly write to us at info@strategymrc.com
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