Mobility As A Service Market
Mobility as a Service Market Forecasts to 2030 - Global Analysis By Propulsion Type (Internal Combustion Engine (ICE), Electric and Other Propulsion Types), Service (Car Sharing, Bus Sharing and Other Services), Solution, Requirement, Operating System, Transportation, Business Model, Organization Size, Application and By Geography
According to Stratistics MRC, the Global Mobility as a Service Market is accounted for $271.98 billion in 2023 and is expected to reach $1,003.33 billion by 2030 growing at a CAGR of 20.5% during the forecast period. Mobility as a Service (MaaS) is a paradigm shift in transportation, revolutionizing the way people move within urban environments. It integrates various modes of transportation, such as public transit, ride-sharing, bike-sharing, and even micromobility options like scooters, into a single, accessible platform. Through MaaS, users can plan, book, and pay for their entire journey seamlessly, often via a smartphone app. This approach promotes efficiency, sustainability, and convenience, offering commuters more flexibility and reducing congestion and emissions in cities.
According to an analysis by MaaS organization Survey, 2023, Android's market share is estimated at 64.3% and is projected to reach 65.0% by 2030.
Market Dynamics:
Driver:
Rise of sharing economy
The rise of the sharing economy has been a significant driver for the mobility as a service (MaaS) market. By enabling individuals to access transportation services on-demand through platforms like Uber, Lyft, and Airbnb, the sharing economy has fundamentally changed how people perceive and utilize transportation. This shift towards shared mobility aligns perfectly with the MaaS concept, which aims to provide seamless, integrated transportation solutions. The sharing economy's emphasis on access over ownership has spurred innovation in MaaS platforms, offering users more choices and flexibility in their transportation options.
Restraint:
Interoperability issues
Interoperability issues pose a significant restraint on the Mobility as a Service (MaaS) market, hindering its seamless integration and scalability. These issues arise when different transportation services, such as ride-sharing, public transit, and bike rentals, operate on separate platforms or lack standardized communication protocols. As a result, users face difficulties in accessing and switching between services, leading to a fragmented and inefficient experience. Additionally, interoperability challenges can deter service providers from collaborating and sharing data, limiting the expansion and effectiveness of MaaS solutions.
Opportunity:
Urbanization and congestion management
Urbanization has led to increased congestion in cities worldwide, prompting the need for efficient mobility solutions. Mobility as a Service (MaaS) presents a significant opportunity for managing congestion by offering integrated, multi-modal transportation options. By providing seamless access to various modes of transportation, such as public transit, ride-sharing, bike-sharing, and more, MaaS reduces reliance on individual car ownership and promotes sustainable mobility. This shift can alleviate traffic congestion, decrease emissions, and improve overall urban livability. Moreover, MaaS platforms can optimize routes, promote carpooling, and incentivize off-peak travel, further contributing to congestion management efforts in rapidly urbanizing areas.
Threat:
Infrastructure limitations
The Infrastructure Limitations Threat pertains to challenges in developing and maintaining the necessary physical and digital infrastructure to support seamless transportation services. This includes issues such as insufficient public transportation networks, inadequate charging or refueling stations for electric or alternative fuel vehicles, and outdated or incompatible technology platforms. These limitations can hinder the scalability and efficiency of MaaS solutions, impacting the user experience and adoption rates. Addressing infrastructure gaps requires significant investment and coordination among various stakeholders, including government bodies, transportation providers, and technology companies.
Covid-19 Impact:
The COVID-19 pandemic significantly impacted the mobility as a service (MaaS) market. Lockdowns and travel restrictions led to a sharp decline in demand for shared mobility services like ride-sharing, bike-sharing, and public transportation. Many MaaS providers faced financial strain and had to adapt their business models to survive. However, the pandemic also accelerated digital transformation and highlighted the importance of flexible, on-demand mobility solutions. As restrictions ease and vaccination rates increase, the MaaS market is expected to rebound, albeit with changes in consumer behavior and preferences, such as increased emphasis on hygiene and safety measures.
The navigation solutions segment is expected to be the largest during the forecast period
The Navigation Solutions segment's growth in the Mobility as a Service (MaaS) market is driven by its pivotal role in enhancing user experience and optimizing route efficiency. As MaaS gains traction, consumers increasingly rely on seamless navigation services for their transportation needs. Navigation solutions offer real-time updates, alternative routes, and integration with various modes of transportation, aligning perfectly with the diverse and dynamic nature of MaaS offerings. Moreover, the integration of advanced technologies like AI and machine learning enables these solutions to personalize recommendations and anticipate user preferences, further fueling their adoption.
The flexible payments & transactions segment is expected to have the highest CAGR during the forecast period
The growth in the Flexible Payments & Transactions segment within the Mobility as a Service (MaaS) market is driven by several key factors. Consumer preferences are shifting towards pay-as-you-go models, preferring flexibility over long-term commitments. Advancements in digital payment technologies have made transactions smoother and more convenient, encouraging adoption. Additionally, the rise of integrated platforms offering various transportation options under one umbrella incentivizes users to opt for flexible payment solutions. Furthermore, the partnerships between MaaS providers and financial institutions contribute to the expansion of innovative payment solutions tailored to users' needs.
Region with largest share:
The North American region has experienced significant growth in the Mobility as a Service (MaaS) market due to the widespread adoption of smartphones and advanced digital infrastructure, which has facilitated the seamless integration of various transportation services into unified platforms. Additionally, urbanization trends have increased the demand for efficient and convenient transportation solutions, driving the popularity of MaaS among city dwellers. Furthermore, regulatory support and investments in smart city initiatives have encouraged the development and deployment of MaaS solutions across the region. This growth trajectory is further propelled by the emergence of innovative startups and partnerships between established transportation companies and technology firms, fostering competition and innovation in the market.
Region with highest CAGR:
The Asia-Pacific region has witnessed significant growth in the Mobility as a Service (MaaS) market due to rapid urbanization, a burgeoning middle-class population, and increasing congestion issues that have fuelled the demand for efficient transportation solutions. Governments' initiatives to promote sustainable mobility, coupled with advancements in technology and digital infrastructure, have further propelled the adoption of MaaS platforms. Additionally, the region's diverse transportation landscape and densely populated cities create fertile ground for MaaS operators to offer integrated, multi-modal services, catering to diverse consumer needs. This results the Asia-Pacific MaaS market to continue its expansion, offering convenience, affordability, and sustainability to millions of commuters across the region.
Key players in the market
Some of the key players in Mobility as a Service market include Aptiv, Avis budget group, Bayerische Motoren Werke AG, Bird, BlaBlaCar, Bolt Technology OÜ, Careem, Curb Mobility, DiDi Global, Europcar, Gett, HERTZ , Lime, Lyft, Inc., Mercedes-Benz Mobility, Mobiag, movmi Shared Transportation Services Inc. , Ola Cabs, Share Now, The Crawford Group, Inc, Uber Technologies Inc., Wingz and Itochu Corporation.
Key Developments:
In April 2024, Digital wallet and FinTech platform Careem Pay has expanded its international remittance services to include ‘Faster Payments’ to the UK for UAE residents. Careem Pay enables customers, Captains, and business owners to manage their money, settle bills, and make seamless transactions both within and beyond the app. The Careem Pay international remittance service to India and Pakistan has been adopted by expats across the UAE.
In February 2024, Mercedes-Benz India has introduced the avant-garde Mercedes-AMG GT6 concept car at the NMACC in Mumbai. This visionary super sports concept car, named Mercedes-Benz AMG Vision Gran Turismo, exemplifies extreme proportions, sensuous contours, and intelligently integrated high-tech features, embodying a visually striking combination of design and performance. This marks the third conceptual masterpiece from Mercedes-Benz showcased in India, following the Vision Maybach 6
and the Concept EQG.
Propulsion Types Covered:
• Internal Combustion Engine (ICE)
• Electric
• Other Propulsion Types
Services Covered:
• Car Sharing
• Bus Sharing
• Ride Hailing
• Micro Mobility
• Train services
• Other Services
Solutions Covered:
• Technology Platforms
• Navigation Solutions
• Insurance Solutions
• Payment Engines
• Telecom Connectivity Providers
• Other Solutions
Requirements Covered:
• Inter-City Trips
• Daily Commuter
• First & Last Mile Connectivity
• Airport or Mass Transit Stations Trips
• Off-Peak & Shift Work Commute
• Other Requirements
Operating Systems Covered:
• Android
• iOS
• Other Operating Systems
Transportations Covered:
• Public
• Private
Business Models Covered:
• Business to Customer
• Peer to Peer
• Business to Business
Organization Sizes Covered:
• Small and Medium Enterprises
• Large Enterprises
Applications Covered:
• Journey Management
• Flexible Payments & Transactions
• Personalized Application Services
• Journey Planning
• Other Applications
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Application Analysis
3.7 Emerging Markets
3.8 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Mobility as a Service Market, By Propulsion Type
5.1 Introduction
5.2 Internal Combustion Engine (ICE)
5.3 Electric
5.4 Other Propulsion Types
6 Global Mobility as a Service Market, By Service
6.1 Introduction
6.2 Car Sharing
6.3 Bus Sharing
6.4 Ride Hailing
6.5 Micro Mobility
6.6 Train services
6.7 Other Services
7 Global Mobility as a Service Market, By Solution
7.1 Introduction
7.2 Technology Platforms
7.3 Navigation Solutions
7.4 Insurance Solutions
7.5 Payment Engines
7.6 Telecom Connectivity Providers
7.7 Other Solutions
8 Global Mobility as a Service Market, By Requirement
8.1 Introduction
8.2 Inter-City Trips
8.3 Daily Commuter
8.4 First & Last Mile Connectivity
8.5 Airport or Mass Transit Stations Trips
8.6 Off-Peak & Shift Work Commute
8.7 Other RequirementS
9 Global Mobility as a Service Market, By Operating System
9.1 Introduction
9.2 Android
9.3 IOS
9.4 Other Operating Systems
10 Global Mobility as a Service Market, By Transportation
10.1 Introduction
10.2 Public
10.3 Private
11 Global Mobility as a Service Market, By Business Model
11.1 Introduction
11.2 Business to Customer
11.3 Peer to Peer
11.4 Business to Business
12 Global Mobility as a Service Market, By Organization Size
12.1 Introduction
12.2 Small and Medium Enterprises
12.3 Large Enterprises
13 Global Mobility as a Service Market, By Application
13.1 Introduction
13.2 Journey Management
13.3 Flexible Payments & Transactions
13.4 Personalized Application Services
13.5 Journey Planning
13.6 Other Applications
14 Global Mobility as a Service Market, By Geography
14.1 Introduction
14.2 North America
14.2.1 US
14.2.2 Canada
14.2.3 Mexico
14.3 Europe
14.3.1 Germany
14.3.2 UK
14.3.3 Italy
14.3.4 France
14.3.5 Spain
14.3.6 Rest of Europe
14.4 Asia Pacific
14.4.1 Japan
14.4.2 China
14.4.3 India
14.4.4 Australia
14.4.5 New Zealand
14.4.6 South Korea
14.4.7 Rest of Asia Pacific
14.5 South America
14.5.1 Argentina
14.5.2 Brazil
14.5.3 Chile
14.5.4 Rest of South America
14.6 Middle East & Africa
14.6.1 Saudi Arabia
14.6.2 UAE
14.6.3 Qatar
14.6.4 South Africa
14.6.5 Rest of Middle East & Africa
15 Key Developments
15.1 Agreements, Partnerships, Collaborations and Joint Ventures
15.2 Acquisitions & Mergers
15.3 New Product Launch
15.4 Expansions
15.5 Other Key Strategies
16 Company Profiling
16.1 Aptiv
16.2 Avis budget group
16.3 Bayerische Motoren Werke AG
16.4 Bird
16.5 BlaBlaCar
16.6 Bolt Technology OÜ
16.7 Careem
16.8 Curb Mobility
16.9 DiDi Global
16.10 Europcar
16.11 Gett
16.12 HERTZ
16.13 Lime
16.14 Lyft, Inc.
16.15 Mercedes-Benz Mobility
16.16 Mobiag,
16.17 movmi Shared Transportation Services Inc.
16.18 Ola Cabs
16.19 Share Now
16.20 The Crawford Group, Inc
16.21 Uber Technologies Inc.
16.22 Wingz
16.23 Itochu Corporation
List of Tables
1 Global Mobility as a Service Market Outlook, By Region (2021-2030) ($MN)
2 Global Mobility as a Service Market Outlook, By Propulsion Type (2021-2030) ($MN)
3 Global Mobility as a Service Market Outlook, By Internal Combustion Engine (ICE) (2021-2030) ($MN)
4 Global Mobility as a Service Market Outlook, By Electric (2021-2030) ($MN)
5 Global Mobility as a Service Market Outlook, By Other Propulsion Types (2021-2030) ($MN)
6 Global Mobility as a Service Market Outlook, By Service (2021-2030) ($MN)
7 Global Mobility as a Service Market Outlook, By Car Sharing (2021-2030) ($MN)
8 Global Mobility as a Service Market Outlook, By Bus Sharing (2021-2030) ($MN)
9 Global Mobility as a Service Market Outlook, By Ride Hailing (2021-2030) ($MN)
10 Global Mobility as a Service Market Outlook, By Micro Mobility (2021-2030) ($MN)
11 Global Mobility as a Service Market Outlook, By Train Services (2021-2030) ($MN)
12 Global Mobility as a Service Market Outlook, By Other Services (2021-2030) ($MN)
13 Global Mobility as a Service Market Outlook, By Solution (2021-2030) ($MN)
14 Global Mobility as a Service Market Outlook, By Technology Platforms (2021-2030) ($MN)
15 Global Mobility as a Service Market Outlook, By Navigation Solutions (2021-2030) ($MN)
16 Global Mobility as a Service Market Outlook, By Insurance Services (2021-2030) ($MN)
17 Global Mobility as a Service Market Outlook, By Payment Engines (2021-2030) ($MN)
18 Global Mobility as a Service Market Outlook, By Telecom Connectivity Providers (2021-2030) ($MN)
19 Global Mobility as a Service Market Outlook, By Other Solutions (2021-2030) ($MN)
20 Global Mobility as a Service Market Outlook, By Requirement (2021-2030) ($MN)
21 Global Mobility as a Service Market Outlook, By Inter-City Trips (2021-2030) ($MN)
22 Global Mobility as a Service Market Outlook, By Daily Commuter (2021-2030) ($MN)
23 Global Mobility as a Service Market Outlook, By First & Last Mile Connectivity (2021-2030) ($MN)
24 Global Mobility as a Service Market Outlook, By Airport or Mass Transit stations Ttrips (2021-2030) ($MN)
25 Global Mobility as a Service Market Outlook, By Off-Peak & Shift Work Commute (2021-2030) ($MN)
26 Global Mobility as a Service Market Outlook, By Other RequirementS (2021-2030) ($MN)
27 Global Mobility as a Service Market Outlook, By Operating System (2021-2030) ($MN)
28 Global Mobility as a Service Market Outlook, By Android (2021-2030) ($MN)
29 Global Mobility as a Service Market Outlook, By IOS (2021-2030) ($MN)
30 Global Mobility as a Service Market Outlook, By Other Operating Systems (2021-2030) ($MN)
31 Global Mobility as a Service Market Outlook, By Transportation (2021-2030) ($MN)
32 Global Mobility as a Service Market Outlook, By Public (2021-2030) ($MN)
33 Global Mobility as a Service Market Outlook, By Private (2021-2030) ($MN)
34 Global Mobility as a Service Market Outlook, By Business Model (2021-2030) ($MN)
35 Global Mobility as a Service Market Outlook, By Business to Customer (2021-2030) ($MN)
36 Global Mobility as a Service Market Outlook, By Peer to Peer (2021-2030) ($MN)
37 Global Mobility as a Service Market Outlook, By Business to Business (2021-2030) ($MN)
38 Global Mobility as a Service Market Outlook, By Organization Size (2021-2030) ($MN)
39 Global Mobility as a Service Market Outlook, By Small and Medium Enterprises (2021-2030) ($MN)
40 Global Mobility as a Service Market Outlook, By Large Enterprises (2021-2030) ($MN)
41 Global Mobility as a Service Market Outlook, By Application (2021-2030) ($MN)
42 Global Mobility as a Service Market Outlook, By Journey Management (2021-2030) ($MN)
43 Global Mobility as a Service Market Outlook, By Flexible Payments & Transactions (2021-2030) ($MN)
44 Global Mobility as a Service Market Outlook, By Personalized Application Services (2021-2030) ($MN)
45 Global Mobility as a Service Market Outlook, By Journey Planning (2021-2030) ($MN)
46 Global Mobility as a Service Market Outlook, By Other Applications (2021-2030) ($MN)
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.
List of Figures
RESEARCH METHODOLOGY

We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
For more details about research methodology, kindly write to us at info@strategymrc.com
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