Mood Enhancing Functional Foods Market
Mood-Enhancing Functional Foods Market Forecasts to 2032 – Global Analysis By Product (Functional Bars & Bites, Beverages (RTD, Powders), Dairy & Alternatives, and Cereals & Granolas), Type, Nature, Packaging, Application, End User and By Geography
According to Stratistics MRC, the Global Mood-Enhancing Functional Foods Market is accounted for $13.6 billion in 2025 and is expected to reach $24.1 billion by 2032 growing at a CAGR of 8.5% during the forecast period. Mood-enhancing functional foods are dietary products specifically formulated with bioactive compounds, nutrients, or natural ingredients that influence neurotransmitter activity and support emotional well-being. These foods often contain omega-3 fatty acids, probiotics, amino acids, vitamins, or plant-based adaptogens that modulate serotonin and dopamine pathways. Designed to alleviate stress, anxiety, or mild depression, they merge nutrition with psychology. They form part of the broader functional food category, targeting mental wellness by offering scientifically supported benefits through everyday consumption.
According to the APA, interest in nutritional psychiatry is growing, with studies on how nutrients like omega-3s and probiotics can support mental well-being alongside traditional therapies.
Market Dynamics:
Driver:
Rising mental health awareness globally
The market is strongly driven by increasing global awareness of mental health and emotional well-being. Consumers are turning to functional foods that naturally support mood regulation, stress relief, and cognitive balance. Public health campaigns, workplace wellness initiatives, and digital platforms highlighting mental health are fueling demand. Younger demographics, particularly millennials and Gen Z, are embracing functional nutrition as part of preventive care. Consequently, rising awareness is creating a broad consumer base for mood-supportive food products worldwide.
Restraint:
High product development costs
A major restraint for the market is the high investment required for R&D, testing, and formulation of mood-enhancing functional foods. Creating effective products demands scientific validation, clinical trials, and regulatory approvals, raising costs for manufacturers. Specialized ingredients such as adaptogens, nootropics, and probiotics further add to expenses. Smaller companies often struggle to meet these requirements, limiting innovation and scalability. Consequently, while consumer demand grows, the cost-intensive nature of developing credible, efficacious mood-enhancing foods can hinder faster market penetration.
Opportunity:
Innovative delivery formats and products
The market offers substantial opportunities in developing innovative product formats that enhance accessibility and consumer engagement. Functional beverages, gummies, snackable formats, and ready-to-eat foods are increasingly popular among busy consumers seeking convenient mood support. Personalization through microbiome-based and AI-driven solutions further strengthens appeal. Brands introducing novel combinations of adaptogens, botanicals, and nutrients can differentiate themselves. As consumers seek variety beyond traditional supplements, innovative delivery formats present a high-growth pathway, driving future expansion in mood-enhancing functional nutrition offerings globally.
Threat:
Competition from pharmaceuticals and supplements
The market faces significant threat from established pharmaceuticals and dietary supplements that already dominate mood-enhancement and mental wellness solutions. Antidepressants, stress-relief medications, and herbal supplements often offer quicker results, attracting consumers. Functional foods must compete on efficacy, cost, and consumer trust. Additionally, supplements enjoy a mature distribution network and strong credibility backed by clinical evidence. Without consistent scientific validation, functional foods risk being overshadowed by these alternatives, slowing adoption rates among consumers seeking proven mental wellness solutions.
Covid-19 Impact:
The COVID-19 pandemic had a dual effect on the market, initially disrupting supply chains but simultaneously accelerating consumer demand for mood-enhancing nutrition. Heightened stress, anxiety, and isolation during lockdowns increased the need for foods promoting mental balance and resilience. Functional snacks, teas, and beverages with calming and adaptogenic ingredients saw heightened demand. E-commerce became a primary sales channel, boosting product accessibility. Post-pandemic, the emphasis on mental wellness has become ingrained in consumer behavior, securing long-term growth prospects for the market.
The functional bars & bites segment is expected to be the largest during the forecast period
The functional bars & bites segment is expected to account for the largest market share during the forecast period, owing to their convenience, portability, and nutritional density. Consumers prefer these products as on-the-go solutions for stress relief and mood support during hectic lifestyles. Enhanced with adaptogens, amino acids, or botanicals, these snacks align with both wellness and indulgence. Busy professionals and younger consumers especially drive this demand. The segment’s versatility across flavors and formats further enhances adoption, making it the largest revenue contributor during the forecast period.
The nutraceutical-enriched segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the nutraceutical-enriched segment is predicted to witness the highest growth rate, reinforced by growing consumer trust in scientifically validated formulations. Foods infused with nootropics, adaptogens, omega-3s, and vitamins are gaining traction as credible mood-supportive options. Enhanced bioavailability and personalized formulations further expand appeal. Consumers increasingly prefer fortified functional foods over synthetic supplements, viewing them as natural yet potent solutions. With rising investment in nutraceutical integration, this segment is expected to outpace others, emerging as the fastest-growing category within the market.
Region with largest share:
During the forecast period, the Asia Pacific region is expected to hold the largest market share, ascribed to strong cultural alignment with herbal remedies, traditional nutrition practices, and plant-based wellness. Countries such as China, India, and Japan have a long history of incorporating botanicals, teas, and adaptogenic foods into daily diets. Rising disposable incomes and urban health-conscious consumers further accelerate adoption. Regional players innovating with Ayurvedic, TCM, and Japanese wellness traditions reinforce growth. Consequently, Asia Pacific secures its position as the largest revenue contributor to this market.
Region with highest CAGR:
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR associated with strong consumer awareness of functional nutrition and mental health. The region’s fast-paced lifestyle drives demand for convenient, mood-supportive food formats like bars, beverages, and gummies. Growing investment from nutraceutical companies and startups enhances innovation pipelines. High prevalence of stress and anxiety across the U.S. and Canada further boosts adoption. Supported by a strong retail and e-commerce ecosystem, North America emerges as the fastest-growing regional hub for this market.
Key players in the market
Some of the key players in Mood-Enhancing Functional Foods Market include Nestlé, Danone S.A., PepsiCo, Inc., Unilever PLC, Yakult Honsha Co., Ltd., Kellogg Company, General Mills, Inc., Mondelēz International, Inc., Abbott Laboratories, Glanbia plc (Glanbia Nutritionals), International Flavors & Fragrances (IFF), dsm-firmenich (DSM-Firmenich), Kerry Group plc, Ingredion Incorporated, Archer-Daniels-Midland Company (ADM), Cargill, Incorporated, Chr. Hansen A/S, and Lonza Group AG.
Key Developments:
In Aug 2025, Danone S.A. introduced ""Activia Mood+"", a probiotic yogurt drink featuring a unique blend of Bifidobacterium and prebiotic fibers specifically designed to support the gut-brain axis and improve overall emotional well-being.
In July 2025, PepsiCo, Inc. (under the Rockstar Energy brand) announced ""Unwind CBD"", a new line of sparkling waters containing broad-spectrum hemp extract and adaptogens, targeting consumers seeking stress relief and relaxation in a non-alcoholic format.
In June 2025, dsm-firmenich commercialized ""Microbiome+ Mood"", a new proprietary, shelf-stable probiotic strain that can be incorporated into baked goods, demonstrating a significant link to reduced stress markers in clinical trials.
Products Covered:
• Functional Bars & Bites
• Beverages (RTD, Powders)
• Dairy & Alternatives
• Cereals & Granolas
Types Covered:
• Nutraceutical-Enriched
• Adaptogen-Infused
• Amino Acid/Formulation-Based
• Botanical Blend Formulations
• Probiotics & Prebiotics
• Natural Sweeteners & Functional Fibers
Natures Covered:
• Organic
• Natural & Non-GMO
• Fortified
• Keto-Friendly
Packagings Covered:
• Single-Serve Sachets
• Multi-Pack Bars
• Bottled RTD Formats
• Bulk Powders (B2B)
Applications Covered:
• Mood Regulation & Stress Reduction
• Cognitive Alertness & Focus
• Pre-Sleep Relaxation Blends
End Users Covered:
• Adults (18–45)
• Seniors (65+)
• Students & Professionals
• Health & Wellness Consumers
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Product Analysis
3.7 Application Analysis
3.8 End User Analysis
3.9 Emerging Markets
3.10 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Mood-Enhancing Functional Foods Market, By Product
5.1 Introduction
5.2 Functional Bars & Bites
5.3 Beverages (RTD, Powders)
5.4 Dairy & Alternatives
5.5 Cereals & Granolas
6 Global Mood-Enhancing Functional Foods Market, By Type
6.1 Introduction
6.2 Nutraceutical-Enriched
6.3 Adaptogen-Infused
6.4 Amino Acid/Formulation-Based
6.5 Botanical Blend Formulations
6.6 Probiotics & Prebiotics
6.7 Natural Sweeteners & Functional Fibers
7 Global Mood-Enhancing Functional Foods Market, By Nature
7.1 Introduction
7.2 Organic
7.3 Natural & Non-GMO
7.4 Fortified
7.5 Keto-Friendly
8 Global Mood-Enhancing Functional Foods Market, By Packaging
8.1 Introduction
8.2 Single-Serve Sachets
8.3 Multi-Pack Bars
8.4 Bottled RTD Formats
8.5 Bulk Powders (B2B)
9 Global Mood-Enhancing Functional Foods Market, By Application
9.1 Introduction
9.2 Mood Regulation & Stress Reduction
9.3 Cognitive Alertness & Focus
9.4 Pre-Sleep Relaxation Blends
10 Global Mood-Enhancing Functional Foods Market, By End User
10.1 Introduction
10.2 Adults (18–45)
10.3 Seniors (65+)
10.4 Students & Professionals
10.5 Health & Wellness Consumers
11 Global Mood-Enhancing Functional Foods Market, By Geography
11.1 Introduction
11.2 North America
11.2.1 US
11.2.2 Canada
11.2.3 Mexico
11.3 Europe
11.3.1 Germany
11.3.2 UK
11.3.3 Italy
11.3.4 France
11.3.5 Spain
11.3.6 Rest of Europe
11.4 Asia Pacific
11.4.1 Japan
11.4.2 China
11.4.3 India
11.4.4 Australia
11.4.5 New Zealand
11.4.6 South Korea
11.4.7 Rest of Asia Pacific
11.5 South America
11.5.1 Argentina
11.5.2 Brazil
11.5.3 Chile
11.5.4 Rest of South America
11.6 Middle East & Africa
11.6.1 Saudi Arabia
11.6.2 UAE
11.6.3 Qatar
11.6.4 South Africa
11.6.5 Rest of Middle East & Africa
12 Key Developments
12.1 Agreements, Partnerships, Collaborations and Joint Ventures
12.2 Acquisitions & Mergers
12.3 New Product Launch
12.4 Expansions
12.5 Other Key Strategies
13 Company Profiling
13.1 Nestlé
13.2 Danone S.A.
13.3 PepsiCo, Inc.
13.4 Unilever PLC
13.5 Yakult Honsha Co., Ltd.
13.6 Kellogg Company
13.7 General Mills, Inc.
13.8 Mondelēz International, Inc.
13.9 Abbott Laboratories
13.10 Glanbia plc (Glanbia Nutritionals)
13.11 International Flavors & Fragrances (IFF)
13.12 dsm-firmenich (DSM-Firmenich)
13.13 Kerry Group plc
13.14 Ingredion Incorporated
13.15 Archer-Daniels-Midland Company (ADM)
13.16 Cargill, Incorporated
13.17 Chr. Hansen A/S
13.18 Lonza Group AG
List of Tables
1 Global Mood-Enhancing Functional Foods Market Outlook, By Region (2024-2032) ($MN)
2 Global Mood-Enhancing Functional Foods Market Outlook, By Product (2024-2032) ($MN)
3 Global Mood-Enhancing Functional Foods Market Outlook, By Functional Bars & Bites (2024-2032) ($MN)
4 Global Mood-Enhancing Functional Foods Market Outlook, By Beverages (RTD, Powders) (2024-2032) ($MN)
5 Global Mood-Enhancing Functional Foods Market Outlook, By Dairy & Alternatives (2024-2032) ($MN)
6 Global Mood-Enhancing Functional Foods Market Outlook, By Cereals & Granolas (2024-2032) ($MN)
7 Global Mood-Enhancing Functional Foods Market Outlook, By Type (2024-2032) ($MN)
8 Global Mood-Enhancing Functional Foods Market Outlook, By Nutraceutical-Enriched (2024-2032) ($MN)
9 Global Mood-Enhancing Functional Foods Market Outlook, By Adaptogen-Infused (2024-2032) ($MN)
10 Global Mood-Enhancing Functional Foods Market Outlook, By Amino Acid/Formulation-Based (2024-2032) ($MN)
11 Global Mood-Enhancing Functional Foods Market Outlook, By Botanical Blend Formulations (2024-2032) ($MN)
12 Global Mood-Enhancing Functional Foods Market Outlook, By Probiotics & Prebiotics (2024-2032) ($MN)
13 Global Mood-Enhancing Functional Foods Market Outlook, By Natural Sweeteners & Functional Fibers (2024-2032) ($MN)
14 Global Mood-Enhancing Functional Foods Market Outlook, By Nature (2024-2032) ($MN)
15 Global Mood-Enhancing Functional Foods Market Outlook, By Organic (2024-2032) ($MN)
16 Global Mood-Enhancing Functional Foods Market Outlook, By Natural & Non-GMO (2024-2032) ($MN)
17 Global Mood-Enhancing Functional Foods Market Outlook, By Fortified (2024-2032) ($MN)
18 Global Mood-Enhancing Functional Foods Market Outlook, By Keto-Friendly (2024-2032) ($MN)
19 Global Mood-Enhancing Functional Foods Market Outlook, By Packaging (2024-2032) ($MN)
20 Global Mood-Enhancing Functional Foods Market Outlook, By Single-Serve Sachets (2024-2032) ($MN)
21 Global Mood-Enhancing Functional Foods Market Outlook, By Multi-Pack Bars (2024-2032) ($MN)
22 Global Mood-Enhancing Functional Foods Market Outlook, By Bottled RTD Formats (2024-2032) ($MN)
23 Global Mood-Enhancing Functional Foods Market Outlook, By Bulk Powders (B2B) (2024-2032) ($MN)
24 Global Mood-Enhancing Functional Foods Market Outlook, By Application (2024-2032) ($MN)
25 Global Mood-Enhancing Functional Foods Market Outlook, By Mood Regulation & Stress Reduction (2024-2032) ($MN)
26 Global Mood-Enhancing Functional Foods Market Outlook, By Cognitive Alertness & Focus (2024-2032) ($MN)
27 Global Mood-Enhancing Functional Foods Market Outlook, By Pre-Sleep Relaxation Blends (2024-2032) ($MN)
28 Global Mood-Enhancing Functional Foods Market Outlook, By End User (2024-2032) ($MN)
29 Global Mood-Enhancing Functional Foods Market Outlook, By Adults (18–45) (2024-2032) ($MN)
30 Global Mood-Enhancing Functional Foods Market Outlook, By Seniors (65+) (2024-2032) ($MN)
31 Global Mood-Enhancing Functional Foods Market Outlook, By Students & Professionals (2024-2032) ($MN)
32 Global Mood-Enhancing Functional Foods Market Outlook, By Health & Wellness Consumers (2024-2032) ($MN)
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.
List of Figures
RESEARCH METHODOLOGY
We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
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