Natural Household Cleaners Market
PUBLISHED: 2020 ID: SMRC19737
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Natural Household Cleaners Market

Natural Household Cleaners - Global Market Outlook (2019-2027)

4.3 (32 reviews)
4.3 (32 reviews)
Published: 2020 ID: SMRC19737

This report covers the impact of COVID-19 on this global market

According to Stratistics MRC, the Global Natural Household Cleaners Market is accounted for $3.73 billion in 2019 and is expected to reach $9.98 billion by 2027 growing at a CAGR of 13.1% during the forecast period. Rising awareness related to health & hygiene and environmental effects related with the harmful chemicals present in the cleaning products are the major factors driving the market growth. However, high cost cleaning products is restraining the market growth.

Natural Household Cleaners are cleaning products for household purpose that consists of natural products such as baking soda, vinegar, and lemons to clean the home surfaces such as floors, walls, windows, rugs.  They are cheaper options.

Based on distribution channel, the online segment is likely to have a huge demand due to ease of shopping, rising penetration of high-speed internet and smart phone users. Additionally, social media and goggle ads have played an important role in influencing consumer preferences for purchasing products through e-commerce platforms, such as Walmart and Amazon.

By geography, Asia Pacific is going to have a lucrative growth during the forecast period as the major as well as domestic manufacturers are launching new products in order to cater to the significant demand from the region owing to increasing focus on cleanliness and hygiene. China and India are the two most populous countries in the region.

Some of the key players profiled in the Natural Household Cleaners Market include AlEn USA, Henkel Ag & Co, Kgaa, Netsurf Network, Reckitt Benckiser Group Plc, Saje Natural Business and The Procter & Gamble Company and Unilever, Godrej Consumer Products Limited, Liby, Midea Group, S. C. Johnson & Son, Inc, The Clorox Company, The Honest Company and White Cat.

Distribution Channels Covered:
• Convenience Stores
• Online
• Supermarkets/Hypermarkets

Products Covered:
• Fabric Cleaners
• Glass Cleaners
• Surface Cleaners
• Toilet Bowl Cleaner   

Applications Covered:
• Kitchen
• Bathroom   

Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan       
o China       
o India       
o Australia 
o New Zealand
o South Korea
o Rest of Asia Pacific   
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2018, 2019, 2020, 2024 and 2027
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic analysis: Drivers and Constraints, Product/Technology Analysis, Porter’s five forces analysis, SWOT analysis, etc.
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary       
        
2 Preface   
    
 2.1 Abstract      
 2.2 Stake Holders      
 2.3 Research Scope      
 2.4 Research Methodology      
  2.4.1 Data Mining     
  2.4.2 Data Analysis     
  2.4.3 Data Validation     
  2.4.4 Research Approach     
 2.5 Research Sources      
  2.5.1 Primary Research Sources     
  2.5.2 Secondary Research Sources     
  2.5.3 Assumptions     
        
3 Market Trend Analysis       
 3.1 Introduction      
 3.2 Drivers       
 3.3 Restraints      
 3.4 Opportunities      
 3.5 Threats      
 3.6 Product Analysis      
 3.7 Application Analysis      
 3.8 Emerging Markets      
 3.9 Impact of Covid-19      
        
4 Porters Five Force Analysis       
 4.1 Bargaining power of suppliers      
 4.2 Bargaining power of buyers      
 4.3 Threat of substitutes      
 4.4 Threat of new entrants      
 4.5 Competitive rivalry      
        
5 Global Natural Household Cleaners Market, By Distribution Channel       
 5.1 Introduction      
 5.2 Convenience Stores      
 5.3 Online      
 5.4 Supermarkets/Hypermarkets      
        
6 Global Natural Household Cleaners Market, By Product        
 6.1 Introduction      
 6.2 Fabric Cleaners      
 6.3 Glass Cleaners      
 6.4 Surface Cleaners      
 6.5 Toilet Bowl Cleaner      
        
7 Global Natural Household Cleaners Market, By Application        
 7.1 Introduction      
 7.2 Kitchen      
 7.3 Bathroom      
        
8 Global Natural Household Cleaners Market, By Geography       
 8.1 Introduction      
 8.2 North America      
  8.2.1 US     
  8.2.2 Canada     
  8.2.3 Mexico     
 8.3 Europe      
  8.3.1 Germany     
  8.3.2 UK     
  8.3.3 Italy     
  8.3.4 France     
  8.3.5 Spain     
  8.3.6 Rest of Europe     
 8.4 Asia Pacific      
  8.4.1 Japan     
  8.4.2 China     
  8.4.3 India     
  8.4.4 Australia     
  8.4.5 New Zealand     
  8.4.6 South Korea     
  8.4.7 Rest of Asia Pacific     
 8.5 South America       
  8.5.1 Argentina     
  8.5.2 Brazil     
  8.5.3 Chile     
  8.5.4 Rest of South America     
 8.6 Middle East & Africa      
  8.6.1 Saudi Arabia     
  8.6.2 UAE     
  8.6.3 Qatar     
  8.6.4 South Africa     
  8.6.5 Rest of Middle East & Africa     
        
9 Key Developments       
 9.1 Agreements, Partnerships, Collaborations and Joint Ventures      
 9.2 Acquisitions & Mergers      
 9.3 New Product Launch      
 9.4 Expansions      
 9.5 Other Key Strategies      
        
10 Company Profiling       
 10.1 AlEn USA      
 10.2 Henkel Ag & Co      
 10.3 Kgaa      
 10.4 Netsurf Network      
 10.5 Reckitt Benckiser Group Plc      
 10.6 Saje Natural Business      
 10.7 The Procter & Gamble Company and Unilever       
 10.8 Godrej Consumer Products Limited      
 10.9 Liby      
 10.10 Midea Group      
 10.11 S. C. Johnson & Son, Inc      
 10.12 The Clorox Company      
 10.13 The Honest Company      
 10.14 White Cat      


List of Tables        
1 Global Natural Household Cleaners Market Outlook, By Region (2018-2027) ($MN)       
2 Global Natural Household Cleaners Market Outlook, By Distribution Channel (2018-2027) ($MN)       
3 Global Natural Household Cleaners Market Outlook, By Convenience Stores (2018-2027) ($MN)       
4 Global Natural Household Cleaners Market Outlook, By Online (2018-2027) ($MN)       
5 Global Natural Household Cleaners Market Outlook, By Supermarkets/Hypermarkets (2018-2027) ($MN)       
6 Global Natural Household Cleaners Market Outlook, By Product (2018-2027) ($MN)       
7 Global Natural Household Cleaners Market Outlook, By Fabric Cleaners (2018-2027) ($MN)       
8 Global Natural Household Cleaners Market Outlook, By Glass Cleaners (2018-2027) ($MN)       
9 Global Natural Household Cleaners Market Outlook, By Surface Cleaners (2018-2027) ($MN)       
10 Global Natural Household Cleaners Market Outlook, By Toilet Bowl Cleaner (2018-2027) ($MN)       
11 Global Natural Household Cleaners Market Outlook, By Application (2018-2027) ($MN)       
12 Global Natural Household Cleaners Market Outlook, By Kitchen (2018-2027) ($MN)       
13 Global Natural Household Cleaners Market Outlook, By Bathroom (2018-2027) ($MN)       
14 North America Natural Household Cleaners Market Outlook, By Country (2018-2027) ($MN)       
15 North America Natural Household Cleaners Market Outlook, By Distribution Channel (2018-2027) ($MN)       
16 North America Natural Household Cleaners Market Outlook, By Convenience Stores (2018-2027) ($MN)       
17 North America Natural Household Cleaners Market Outlook, By Online (2018-2027) ($MN)       
18 North America Natural Household Cleaners Market Outlook, By Supermarkets/Hypermarkets (2018-2027) ($MN)       
19 North America Natural Household Cleaners Market Outlook, By Product (2018-2027) ($MN)       
20 North America Natural Household Cleaners Market Outlook, By Fabric Cleaners (2018-2027) ($MN)       
21 North America Natural Household Cleaners Market Outlook, By Glass Cleaners (2018-2027) ($MN)       
22 North America Natural Household Cleaners Market Outlook, By Surface Cleaners (2018-2027) ($MN)       
23 North America Natural Household Cleaners Market Outlook, By Toilet Bowl Cleaner (2018-2027) ($MN)       
24 North America Natural Household Cleaners Market Outlook, By Application (2018-2027) ($MN)       
25 North America Natural Household Cleaners Market Outlook, By Kitchen (2018-2027) ($MN)       
26 North America Natural Household Cleaners Market Outlook, By Bathroom (2018-2027) ($MN)       
27 Europe Natural Household Cleaners Market Outlook, By Country (2018-2027) ($MN)       
28 Europe Natural Household Cleaners Market Outlook, By Distribution Channel (2018-2027) ($MN)       
29 Europe Natural Household Cleaners Market Outlook, By Convenience Stores (2018-2027) ($MN)       
30 Europe Natural Household Cleaners Market Outlook, By Online (2018-2027) ($MN)       
31 Europe Natural Household Cleaners Market Outlook, By Supermarkets/Hypermarkets (2018-2027) ($MN)        
32 Europe Natural Household Cleaners Market Outlook, By Product (2018-2027) ($MN)       
33 Europe Natural Household Cleaners Market Outlook, By Fabric Cleaners (2018-2027) ($MN)       
34 Europe Natural Household Cleaners Market Outlook, By Glass Cleaners (2018-2027) ($MN)       
35 Europe Natural Household Cleaners Market Outlook, By Surface Cleaners (2018-2027) ($MN)       
36 Europe Natural Household Cleaners Market Outlook, By Toilet Bowl Cleaner (2018-2027) ($MN)       
37 Europe Natural Household Cleaners Market Outlook, By Application (2018-2027) ($MN)       
38 Europe Natural Household Cleaners Market Outlook, By Kitchen (2018-2027) ($MN)       
39 Europe Natural Household Cleaners Market Outlook, By Bathroom (2018-2027) ($MN)       
40 Asia Pacific Natural Household Cleaners Market Outlook, By Country (2018-2027) ($MN)       
41 Asia Pacific Natural Household Cleaners Market Outlook, By Distribution Channel (2018-2027) ($MN)       
42 Asia Pacific Natural Household Cleaners Market Outlook, By Convenience Stores (2018-2027) ($MN)       
43 Asia Pacific Natural Household Cleaners Market Outlook, By Online (2018-2027) ($MN)       
44 Asia Pacific Natural Household Cleaners Market Outlook, By Supermarkets/Hypermarkets (2018-2027) ($MN)        
45 Asia Pacific Natural Household Cleaners Market Outlook, By Product (2018-2027) ($MN)       
46 Asia Pacific Natural Household Cleaners Market Outlook, By Fabric Cleaners (2018-2027) ($MN)       
47 Asia Pacific Natural Household Cleaners Market Outlook, By Glass Cleaners (2018-2027) ($MN)       
48 Asia Pacific Natural Household Cleaners Market Outlook, By Surface Cleaners (2018-2027) ($MN)       
49 Asia Pacific Natural Household Cleaners Market Outlook, By Toilet Bowl Cleaner (2018-2027) ($MN)       
50 Asia Pacific Natural Household Cleaners Market Outlook, By Application (2018-2027) ($MN)       
51 Asia Pacific Natural Household Cleaners Market Outlook, By Kitchen (2018-2027) ($MN)       
52 Asia Pacific Natural Household Cleaners Market Outlook, By Bathroom (2018-2027) ($MN)       
53 South America Natural Household Cleaners Market Outlook, By Country (2018-2027) ($MN)       
54 South America Natural Household Cleaners Market Outlook, By Distribution Channel (2018-2027) ($MN)       
55 South America Natural Household Cleaners Market Outlook, By Convenience Stores (2018-2027) ($MN)       
56 South America Natural Household Cleaners Market Outlook, By Online (2018-2027) ($MN)       
57 South America Natural Household Cleaners Market Outlook, By Supermarkets/Hypermarkets (2018-2027) ($MN)       
58 South America Natural Household Cleaners Market Outlook, By Product (2018-2027) ($MN)       
59 South America Natural Household Cleaners Market Outlook, By Fabric Cleaners (2018-2027) ($MN)        
60 South America Natural Household Cleaners Market Outlook, By Glass Cleaners (2018-2027) ($MN)       
61 South America Natural Household Cleaners Market Outlook, By Surface Cleaners (2018-2027) ($MN)       
62 South America Natural Household Cleaners Market Outlook, By Toilet Bowl Cleaner (2018-2027) ($MN)       
63 South America Natural Household Cleaners Market Outlook, By Application (2018-2027) ($MN)       
64 South America Natural Household Cleaners Market Outlook, By Kitchen (2018-2027) ($MN)       
65 South America Natural Household Cleaners Market Outlook, By Bathroom (2018-2027) ($MN)       
66 Middle East & Africa Natural Household Cleaners Market Outlook, By Country (2018-2027) ($MN)       
67 Middle East & Africa Natural Household Cleaners Market Outlook, By Distribution Channel (2018-2027) ($MN)       
68 Middle East & Africa Natural Household Cleaners Market Outlook, By Convenience Stores (2018-2027) ($MN)       
69 Middle East & Africa Natural Household Cleaners Market Outlook, By Online (2018-2027) ($MN)       
70 Middle East & Africa Natural Household Cleaners Market Outlook, By Supermarkets/Hypermarkets (2018-2027) ($MN)       
71 Middle East & Africa Natural Household Cleaners Market Outlook, By Product (2018-2027) ($MN)        
72 Middle East & Africa Natural Household Cleaners Market Outlook, By Fabric Cleaners (2018-2027) ($MN)       
73 Middle East & Africa Natural Household Cleaners Market Outlook, By Glass Cleaners (2018-2027) ($MN)       
74 Middle East & Africa Natural Household Cleaners Market Outlook, By Surface Cleaners (2018-2027) ($MN)       
75 Middle East & Africa Natural Household Cleaners Market Outlook, By Toilet Bowl Cleaner (2018-2027) ($MN)       
76 Middle East & Africa Natural Household Cleaners Market Outlook, By Application (2018-2027) ($MN)       
77 Middle East & Africa Natural Household Cleaners Market Outlook, By Kitchen (2018-2027) ($MN)       
78 Middle East & Africa Natural Household Cleaners Market Outlook, By Bathroom (2018-2027) ($MN)         

List of Figures

RESEARCH METHODOLOGY


Research Methodology

We at Stratistics opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.

Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.

Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.

Data Mining

The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.

Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.

Data Analysis

From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:

  • Product Lifecycle Analysis
  • Competitor analysis
  • Risk analysis
  • Porters Analysis
  • PESTEL Analysis
  • SWOT Analysis

The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.


Data Validation

The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.

We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.

The data validation involves the primary research from the industry experts belonging to:

  • Leading Companies
  • Suppliers & Distributors
  • Manufacturers
  • Consumers
  • Industry/Strategic Consultants

Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.


For more details about research methodology, kindly write to us at info@strategymrc.com

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