Non Potato Veggie Chips Market
Non-Potato Veggie Chips Market Forecasts to 2030 - Global Analysis By Source (Leafy Vegetable Chips, Root Vegetable Chips and Other Sources), Flavour, Processing Method, Distribution Channel, End User and By Geography
According to Stratistics MRC, the Global Non-Potato Veggie Chips Market is accounted for $4.3 billion in 2023 and is expected to reach $6.7 billion by 2030 growing at a CAGR of 6.7% during the forecast period. Non-Potato Veggie Chips are savory, crispy snacks made from a variety of vegetables other than potatoes. These chips undergo a process of slicing, seasoning, and often baking or frying to achieve their crunchy texture. Popular alternatives include kale, beets, carrots, and parsnips. These chips offer a healthier option compared to traditional potato chips, as they often retain more nutrients and can cater to diverse dietary preferences, providing a flavorful and satisfying snack with a range of vibrant, natural colors and unique vegetable flavors.
According to the State of Obesity 2022, Better Policies for a Healthier America report released by the Trust for America's Health (TFAH), 4 in 10 American adults suffer from obesity, and this is projected to continue in the next few years.
Market Dynamics:
Driver:
Growing awareness about healthy snacks
Consumers are increasingly recognizing the nutritional benefits of veggie chips, leading to a growing demand for non-potato alternatives. These snacks offer a tasty and wholesome alternative, incorporating various vegetables to cater to health-conscious individuals. As the awareness of the importance of mindful eating continues to rise, the market is poised for further expansion, driven by the preference for nutritious and flavourful snack choices. The growing emphasis on health and wellness is driving the demand for snacks that offer both taste and nutritional benefits.
Restraint:
Limited shelf life
Non-potato veggie chips face a challenge in the market due to their limited shelf life. Unlike traditional potato chips, non-potato veggie chips often contain higher moisture content and natural oils, making them prone to quicker spoilage. This limitation poses a logistical challenge for retailers and distributors in managing inventory to prevent product expiration. Consumers, expecting freshness and quality, may be deterred by the short shelf life, impacting repeat purchases.
Opportunity:
Growing vegetarian population
The market is experiencing a surge in growth driven by the expanding vegetarian population seeking innovative snack options. As more consumers adopt plant-based lifestyles, the demand for alternative snacks has intensified, propelling the market forward. This trend aligns with the growing awareness of health and sustainability, attracting a diverse consumer base. Food manufacturers are capitalizing on this shift, introducing a variety of non-potato veggie chips to cater to the evolving preferences of a health-conscious and environmentally aware market.
Threat:
Perceived higher cost
The premium pricing is attributed to the use of diverse vegetables, innovative preparation methods, and health-conscious positioning. While these alternatives boast nutritional benefits and cater to evolving dietary preferences, the price point can act as a deterrent for budget-conscious shoppers. Manufacturers face the challenge of justifying the added expense through transparent communication of nutritional value and unique selling propositions. These are the factors hampering the growth of the market.
Covid-19 Impact:
The COVID-19 pandemic significantly impacted market as lockdowns and restrictions led to supply chain disruptions and reduced consumer spending. The shift towards healthier snacking options was hindered by economic uncertainties. However, as consumer preferences evolved towards wellness and immunity-boosting products, the market witnessed a gradual recovery. Companies adapted by introducing innovative flavors and packaging to meet changing demands.
The root vegetable chips segment is expected to be the largest during the forecast period
The root vegetable chips segment is expected to be the largest during the forecast period. Root vegetable chips have surged in popularity, diversifying the non-potato veggie chips market. Consumers seeking healthier snack alternatives are drawn to the rich flavors and nutritional benefits of root vegetables. These chips often boast a vibrant color palette and unique textures, providing a satisfying crunch. As health-conscious trends persist, the root vegetable chip segment continues to carve a niche in the snack industry, offering a tasty and nutritious option for those looking beyond traditional potato chips.
The baked segment is expected to have the highest CAGR during the forecast period
The baked segment is expected to have the highest CAGR during the forecast period. With a focus on diverse vegetable ingredients, these chips offer a crunchy and flavourful alternative to traditional potato chips. Health-conscious consumers are drawn to the natural, gluten-free, and often organic qualities of these snacks. As a result, the market is witnessing growth as more brands introduce innovative and unique vegetable chip varieties, catering to the evolving preferences of the health-conscious consumer base.
Region with largest share:
North America is projected to hold the largest market share during the forecast period. Fueled by a growing awareness of health and wellness, these chips, often made from vegetables like beets, carrots, and kale, offer a tasty and nutritious option. The market is witnessing innovation with diverse flavors and unique combinations, attracting health-conscious consumers. As a result, the non-potato veggie chips are poised for continued growth, reflecting changing consumer preferences towards wholesome and flavourful snack choices.
Region with highest CAGR:
Asia Pacific is projected to hold the highest CAGR over the forecast period. As awareness of health and wellness rises, consumers are gravitating towards vegetable-based chips made from ingredients like beetroot, sweet potato, and kale. This trend is further fuelled by a growing emphasis on natural and organic products. The market's expansion is also attributed to the rising popularity of diverse flavors and textures, offering a flavourful and nutritious snacking option for health-conscious consumers in the region.
Key players in the market
Some of the key players in Non-Potato Veggie Chips market include Sensible Portions Trafo, General Mills Inc., PepsiCo, Yum Yum, Synder’s-Lance, Bare Snacks, Siete Family Foods, Calbee, Kellogg's, Scrubby’s, Bare Snacks, Costco, JicaChips, Kiwa and Beanitos.
Key Developments:
In September 2023, PepsiCo acquired Bare Snacks, a producer of non-potato veggie chips and other healthy snacks, for $2.9 billion. This acquisition is expected to help PepsiCo expand its portfolio of healthy snack options and gain a foothold in the growing non-potato veggie chips market.
In August 2023, General Mills acquired Rhythm Superfoods, a producer of kale chips, for $100 million. This acquisition is expected to help General Mills expand its reach in the non-potato veggie chips market.
In March 2023, Beanitos, a producer of chips and puffs, introduced a new packaging design and upgraded its chips recipe. This product improvement results in lighter and crispier chips than earlier.
Sources Covered:
• Leafy Vegetable Chips
• Root Vegetable Chips
• Other Sources
Flavours Covered:
• Barbecue
• Cheese
• Classic Salty
• Salt & Pepper
• Cheese & Onion
• Jalapeno
Processing Methods Covered:
• Air-Fried
• Baked
• Dehydrated
• Freeze-Dried
Distribution Channels Covered:
• Convenience Stores
• Online Retailers
• Traditional Grocery Stores
• Hypermarkets
• Other Distribution Channels
End Users Covered:
• Foodservice
• Household
• Other End Users
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 End User Analysis
3.7 Emerging Markets
3.8 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Non-Potato Veggie Chips Market, By Source
5.1 Introduction
5.2 Leafy Vegetable Chips
5.2.1 Spinach Chips
5.2.2 Kale Chips
5.3 Root Vegetable Chips
5.3.1 Turnip Chips
5.3.2 Parsnip Chips
5.3.3 Cassava Chips
5.3.4 Jerusalem Artichoke Chips
5.3.5 Zucchini Chips
5.3.6 Carrot Chips
5.3.7 Sweet Potato Chips
5.4 Other Sources
6 Global Non-Potato Veggie Chips Market, By Flavour
6.1 Introduction
6.2 Barbecue
6.3 Cheese
6.4 Classic Salty
6.5 Salt & Pepper
6.6 Cheese & Onion
6.7 Jalapeno
7 Global Non-Potato Veggie Chips Market, By Processing Method
7.1 Introduction
7.2 Air-Fried
7.3 Baked
7.4 Dehydrated
7.5 Freeze-Dried
8 Global Non-Potato Veggie Chips Market, By Distribution Channel
8.1 Introduction
8.2 Convenience Stores
8.3 Online Retailers
8.4 Traditional Grocery Stores
8.5 Hypermarkets
8.6 Other Distribution Channels
9 Global Non-Potato Veggie Chips Market, By End User
9.1 Introduction
9.2 Foodservice
9.2.1 Snack foods
9.2.2 Salads
9.2.3 Soups toppings
9.3 Household
9.4 Other End Users
10 Global Non-Potato Veggie Chips Market, By Geography
10.1 Introduction
10.2 North America
10.2.1 US
10.2.2 Canada
10.2.3 Mexico
10.3 Europe
10.3.1 Germany
10.3.2 UK
10.3.3 Italy
10.3.4 France
10.3.5 Spain
10.3.6 Rest of Europe
10.4 Asia Pacific
10.4.1 Japan
10.4.2 China
10.4.3 India
10.4.4 Australia
10.4.5 New Zealand
10.4.6 South Korea
10.4.7 Rest of Asia Pacific
10.5 South America
10.5.1 Argentina
10.5.2 Brazil
10.5.3 Chile
10.5.4 Rest of South America
10.6 Middle East & Africa
10.6.1 Saudi Arabia
10.6.2 UAE
10.6.3 Qatar
10.6.4 South Africa
10.6.5 Rest of Middle East & Africa
11 Key Developments
11.1 Agreements, Partnerships, Collaborations and Joint Ventures
11.2 Acquisitions & Mergers
11.3 New Product Launch
11.4 Expansions
11.5 Other Key Strategies
12 Company Profiling
12.1 Sensible Portions Trafo
12.2 General Mills Inc.
12.3 PepsiCo
12.4 Yum Yum
12.5 Synder’s-Lance
12.6 Bare Snacks
12.7 Siete Family Foods
12.8 Calbee
12.9 Kellogg's
12.10 Scrubby’s
12.11 Bare Snacks
12.12 Costco
12.13 JicaChips
12.14 Kiwa
12.15 Beanitos
List of Tables
1 Global Non-Potato Veggie Chips Market Outlook, By Region (2021-2030) ($MN)
2 Global Non-Potato Veggie Chips Market Outlook, By Source (2021-2030) ($MN)
3 Global Non-Potato Veggie Chips Market Outlook, By Leafy Vegetable Chips (2021-2030) ($MN)
4 Global Non-Potato Veggie Chips Market Outlook, By Spinach Chips (2021-2030) ($MN)
5 Global Non-Potato Veggie Chips Market Outlook, By Kale Chips (2021-2030) ($MN)
6 Global Non-Potato Veggie Chips Market Outlook, By Root Vegetable Chips (2021-2030) ($MN)
7 Global Non-Potato Veggie Chips Market Outlook, By Turnip Chips (2021-2030) ($MN)
8 Global Non-Potato Veggie Chips Market Outlook, By Parsnip Chips (2021-2030) ($MN)
9 Global Non-Potato Veggie Chips Market Outlook, By Cassava Chips (2021-2030) ($MN)
10 Global Non-Potato Veggie Chips Market Outlook, By Jerusalem Artichoke Chips (2021-2030) ($MN)
11 Global Non-Potato Veggie Chips Market Outlook, By Zucchini Chips (2021-2030) ($MN)
12 Global Non-Potato Veggie Chips Market Outlook, By Carrot Chips (2021-2030) ($MN)
13 Global Non-Potato Veggie Chips Market Outlook, By Sweet Potato Chips (2021-2030) ($MN)
14 Global Non-Potato Veggie Chips Market Outlook, By Other Sources (2021-2030) ($MN)
15 Global Non-Potato Veggie Chips Market Outlook, By Flavour (2021-2030) ($MN)
16 Global Non-Potato Veggie Chips Market Outlook, By Barbecue (2021-2030) ($MN)
17 Global Non-Potato Veggie Chips Market Outlook, By Cheese (2021-2030) ($MN)
18 Global Non-Potato Veggie Chips Market Outlook, By Classic Salty (2021-2030) ($MN)
19 Global Non-Potato Veggie Chips Market Outlook, By Salt & Pepper (2021-2030) ($MN)
20 Global Non-Potato Veggie Chips Market Outlook, By Cheese & Onion (2021-2030) ($MN)
21 Global Non-Potato Veggie Chips Market Outlook, By Jalapeno (2021-2030) ($MN)
22 Global Non-Potato Veggie Chips Market Outlook, By Processing Method (2021-2030) ($MN)
23 Global Non-Potato Veggie Chips Market Outlook, By Air-Fried (2021-2030) ($MN)
24 Global Non-Potato Veggie Chips Market Outlook, By Baked (2021-2030) ($MN)
25 Global Non-Potato Veggie Chips Market Outlook, By Dehydrated (2021-2030) ($MN)
26 Global Non-Potato Veggie Chips Market Outlook, By Freeze-Dried (2021-2030) ($MN)
27 Global Non-Potato Veggie Chips Market Outlook, By Distribution Channel (2021-2030) ($MN)
28 Global Non-Potato Veggie Chips Market Outlook, By Convenience Stores (2021-2030) ($MN)
29 Global Non-Potato Veggie Chips Market Outlook, By Online Retailers (2021-2030) ($MN)
30 Global Non-Potato Veggie Chips Market Outlook, By Traditional Grocery Stores (2021-2030) ($MN)
31 Global Non-Potato Veggie Chips Market Outlook, By Hypermarkets (2021-2030) ($MN)
32 Global Non-Potato Veggie Chips Market Outlook, By Other Distribution Channels (2021-2030) ($MN)
33 Global Non-Potato Veggie Chips Market Outlook, By End User (2021-2030) ($MN)
34 Global Non-Potato Veggie Chips Market Outlook, By Foodservice (2021-2030) ($MN)
35 Global Non-Potato Veggie Chips Market Outlook, By Snack foods (2021-2030) ($MN)
36 Global Non-Potato Veggie Chips Market Outlook, By Salads (2021-2030) ($MN)
37 Global Non-Potato Veggie Chips Market Outlook, By Soups toppings (2021-2030) ($MN)
38 Global Non-Potato Veggie Chips Market Outlook, By Household (2021-2030) ($MN)
39 Global Non-Potato Veggie Chips Market Outlook, By Other End Users (2021-2030) ($MN)
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.
List of Figures
RESEARCH METHODOLOGY
We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
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