Novel Sweeteners Market
Novel Sweeteners Market Forecasts to 2032 – Global Analysis By Product Type (Stevia, Monk Fruit Extract, Allulose, Tagatose, Rare Sugars, Brazzein, Thaumatin, Sorbitol, Erythritol, Xylitol and Other Product Types), Source, Form, Distribution Channel, Functionality, Application and By Geography
According to Stratistics MRC, the Global Novel Sweeteners Market is accounted for $3.7 billion in 2025 and is expected to reach $6.7 billion by 2032 growing at a CAGR of 8.5% during the forecast period. Novel sweeteners are innovative sugar alternatives developed through advanced biotechnological or synthetic processes. Unlike traditional sweeteners, they often offer enhanced sweetness intensity, minimal caloric impact, and improved metabolic profiles. These compounds such as steviol glycosides, monk fruit extracts, or allulose are increasingly used in food and beverage formulations to meet consumer demand for healthier, low-sugar options. Regulatory approval and safety assessments vary by region, but novel sweeteners are gaining traction for their functional versatility and potential health benefits in modern nutrition.
According Public Health Nutrition, the global volume of non-nutritive sweeteners (NNS) sold in packaged foods and beverages increased by over 36% between 2007 and 2022, with steviol glycosides and sucralose leading the growth across multiple regions.
Market Dynamics:
Driver:
Rising demand for low-calorie and diabetic-friendly products
As diabetes and obesity rates climb, consumers are actively seeking alternatives that support glycemic control and weight management. Novel sweeteners such as stevia, monk fruit, and allulose are gaining traction due to their natural origins and minimal impact on blood sugar levels. Food and beverage manufacturers are reformulating products to cater to health-conscious consumers, integrating these sweeteners into snacks, beverages, and bakery items. Additionally, regulatory approvals and clean-label trends are accelerating adoption across mainstream and specialty markets.
Restraint:
Limited consumer awareness in emerging markets
Consumers in these markets often rely on conventional sugar or artificial sweeteners due to familiarity and affordability. Educational gaps regarding the benefits and safety of plant-based or fermented sweeteners hinder market penetration. Moreover, limited availability in retail channels and lack of promotional campaigns restrict visibility. Manufacturers face challenges in building trust and communicating the functional advantages of novel sweeteners, especially in rural and semi-urban areas where dietary habits are deeply rooted.
Opportunity:
Growth in e-commerce and health-focused retail channels
Digital marketplaces allow consumers to explore niche products, compare ingredients, and access detailed nutritional information. Brands are leveraging e-commerce to launch targeted marketing campaigns, offer subscription models, and educate buyers through interactive content. This shift is particularly beneficial for small and mid-sized manufacturers seeking direct-to-consumer engagement without relying on traditional retail infrastructure.
Threat:
Competition from traditional and artificial sweeteners
Products like sucralose, aspartame, and saccharin continue to dominate due to their low cost, established supply chains, and widespread consumer recognition. Additionally, sugar remains a staple in many cultures, making behavioral shifts challenging. Some consumers perceive novel sweeteners as less palatable or unfamiliar, which can slow adoption. Price sensitivity and limited scalability further constrain market growth, especially in regions where cost-effective sweetening solutions are prioritized over health benefits.
Covid-19 Impact
The pandemic reshaped consumer priorities amplifying interest in immunity-boosting and health-conscious products including novel sweeteners. Lockdowns and supply chain disruptions initially affected production and distribution, but demand rebounded as consumers sought alternatives to sugar for home cooking and packaged foods. Increased focus on metabolic health and preventive nutrition drove purchases of diabetic-friendly sweeteners. Moreover, the rise of digital health awareness and remote wellness consultations encouraged dietary changes, supporting market expansion.
The monk fruit extract segment is expected to be the largest during the forecast period
The monk fruit extract segment is estimated to have a lucrative growth, due to its zero-calorie profile and natural origin. Its high-intensity sweetness, derived from mogrosides, makes it suitable for a wide range of applications including beverages, dairy, and confectionery. The extract’s antioxidant properties and favorable regulatory status in key markets such as the U.S. and China further enhance its appeal. Manufacturers are investing in scalable cultivation and extraction technologies to meet rising demand.
The microbial fermentation segment is expected to have the highest CAGR during the forecast period
The microbial fermentation segment is anticipated to witness the fastest CAGR growth during the forecast period, driven by innovations in biotechnology and precision fermentation. This method enables the production of rare sugars like allulose and tagatose with minimal environmental impact and high purity. Fermentation-based sweeteners offer consistent taste profiles and are increasingly used in functional foods and beverages. Startups and established players alike are exploring fermentation to overcome supply limitations associated with plant-derived sweeteners.
Region with highest share:
Asia Pacific is projected to hold the highest market share during the forecast period owing to strong agricultural capabilities, rising health awareness, and favorable government initiatives. Countries like China, Japan, and South Korea are investing in natural ingredient innovation and promoting sugar reduction policies. Urbanization and changing dietary preferences are driving demand for low-calorie products, especially among younger demographics.
Region with highest CAGR:
North America is projected to have the highest CAGR over the forecast period, fueled by advanced food processing technologies and a proactive regulatory environment. The region’s consumers are increasingly adopting clean-label and keto-friendly products, creating fertile ground for novel sweeteners. Major food brands are reformulating offerings to reduce added sugars, while startups are introducing innovative formats such as sweetener blends and functional syrups. The U.S. FDA’s recognition of several novel sweeteners as GRAS (Generally Recognized As Safe) is accelerating market entry.
Key players in the market
Some of the key players profiled in the Novel Sweeteners Market include Cargill Inc., Tate & Lyle PLC, Ingredion Incorporated, ADM (Archer Daniels Midland Company), Roquette Frères, GLG Life Tech Corporation, PureCircle, SweeGen Inc., Evolva Holding SA, Stevia First Corp, Matsutani Chemical Industry Co., Ltd., NutraSweet Natural, Xlear Inc., Zevia LLC, Whole Earth Brands, Biosweet Ventures, Health Garden USA, NOW Foods, Morita Kagaku Kogyo Co., Ltd., and Blue California.
Key Developments:
In September 2025, Ingredion signed a conditional agreement to sell 51% of Rafhan Maize to Nishat Hotels. Ingredion will retain 20% ownership, pending international financing. The deal is expected to close in H1 2026.
In September 2025, Roquette completed its acquisition of IFF Pharma Solutions. H1 turnover grew 4% to €2.37B, with EBITDA up 18%. The company reorganized into two business groups for strategic focus.
In March 2025, NOW Foods launched Omega-3 Gummy Chews and Gaming Performance supplements. It expanded ISO 17025 testing and partnered with Brooks Beasts Track Club. The brand continues leading in clean-label innovation.
Product Types Covered:
• Stevia
• Monk Fruit Extract
• Allulose
• Tagatose
• Rare Sugars
• Brazzein
• Thaumatin
• Sorbitol
• Erythritol
• Xylitol
• Other Product Types
Sources Covered:
• Plant-Based
• Microbial Fermentation
• Synthetic
• Enzymatically Converted Sugars
• Other Sources
Forms Covered:
• Powder
• Liquid
• Granules
• Other Forms
Distribution Channels Covered:
• Direct Sales (B2B)
• Retail Sales (B2C)
• Other Distribution Channels
Functionalities Covered:
• Zero-Calorie Sweeteners
• Low-Calorie Bulk Replacers
• Functional/Clean-Label
• Baking/Stability Specific Grades
• Other Functionalities
Applications Covered:
• Food & Beverages
• Pharmaceuticals
• Nutraceuticals
• Personal Care
• Other Applications
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
o Comprehensive profiling of additional market players (up to 3)
o SWOT Analysis of key players (up to 3)
• Regional Segmentation
o Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Product Analysis
3.7 Application Analysis
3.8 Emerging Markets
3.9 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Novel Sweeteners Market, By Product
5.1 Introduction
5.2 Stevia
5.3 Monk Fruit Extract
5.4 Allulose
5.5 Tagatose
5.6 Rare Sugars
5.7 Brazzein
5.8 Thaumatin
5.9 Sorbitol
5.10 Erythritol
5.12 Xylitol
5.13 Other Product Types
6 Global Novel Sweeteners Market, By Source
6.1 Introduction
6.2 Plant-Based
6.3 Microbial Fermentation
6.4 Synthetic
6.5 Enzymatically Converted Sugars
6.6 Other Sources
7 Global Novel Sweeteners Market, By Form
7.1 Introduction
7.2 Powder
7.3 Liquid
7.4 Granules
7.5 Other Forms
8 Global Novel Sweeteners Market, By Distribution Channel
8.1 Introduction
8.2 Direct Sales (B2B)
8.3 Retail Sales (B2C)
8.3.1 Supermarkets/Hypermarkets
8.3.2 Online Retail
8.3.3 Specialty Stores
8.4 Other Distribution Channels
9 Global Novel Sweeteners Market, By Functionality
9.1 Introduction
9.2 Zero-Calorie Sweeteners
9.3 Low-Calorie Bulk Replacers
9.4 Functional/Clean-Label
9.5 Baking/Stability Specific Grades
9.6 Other Functionalities
10 Global Novel Sweeteners Market, By Application
10.1 Introduction
10.2 Food & Beverages
10.3 Pharmaceuticals
10.4 Nutraceuticals
10.5 Personal Care
10.6 Other Applications
11 Global Novel Sweeteners Market, By Geography
11.1 Introduction
11.2 North America
11.2.1 US
11.2.2 Canada
11.2.3 Mexico
11.3 Europe
11.3.1 Germany
11.3.2 UK
11.3.3 Italy
11.3.4 France
11.3.5 Spain
11.3.6 Rest of Europe
11.4 Asia Pacific
11.4.1 Japan
11.4.2 China
11.4.3 India
11.4.4 Australia
11.4.5 New Zealand
11.4.6 South Korea
11.4.7 Rest of Asia Pacific
11.5 South America
11.5.1 Argentina
11.5.2 Brazil
11.5.3 Chile
11.5.4 Rest of South America
11.6 Middle East & Africa
11.6.1 Saudi Arabia
11.6.2 UAE
11.6.3 Qatar
11.6.4 South Africa
11.6.5 Rest of Middle East & Africa
12 Key Developments
12.1 Agreements, Partnerships, Collaborations and Joint Ventures
12.2 Acquisitions & Mergers
12.3 New Product Launch
12.4 Expansions
12.5 Other Key Strategies
13 Company Profiling
13.1 Cargill Inc. .
13.2 Tate & Lyle PLC
13.3 Ingredion Incorporated
13.4 ADM (Archer Daniels Midland Company)
13.5 Roquette Frères
13.6 GLG Life Tech Corporation
13.7 PureCircle
13.8 SweeGen Inc. .
13.9 Evolva Holding SA
13.10 Stevia First Corp
13.11 Matsutani Chemical Industry Co., Ltd.
13.12 NutraSweet Natural
13.13 Xlear Inc. .
13.14 Zevia LLC
13.15 Whole Earth Brands
13.16 Biosweet Ventures
13.17 Health Garden USA
13.18 NOW Foods
13.19 Morita Kagaku Kogyo Co., Ltd.
13.20 Blue California
List of Tables
1 Global Novel Sweeteners Market Outlook, By Region (2024-2032) ($MN)
2 Global Novel Sweeteners Market Outlook, By Product Type (2024-2032) ($MN)
3 Global Novel Sweeteners Market Outlook, By Stevia (2024-2032) ($MN)
4 Global Novel Sweeteners Market Outlook, By Monk Fruit Extract (2024-2032) ($MN)
5 Global Novel Sweeteners Market Outlook, By Allulose (2024-2032) ($MN)
6 Global Novel Sweeteners Market Outlook, By Tagatose (2024-2032) ($MN)
7 Global Novel Sweeteners Market Outlook, By Rare Sugars (2024-2032) ($MN)
8 Global Novel Sweeteners Market Outlook, By Brazzein (2024-2032) ($MN)
9 Global Novel Sweeteners Market Outlook, By Thaumatin (2024-2032) ($MN)
10 Global Novel Sweeteners Market Outlook, By Sorbitol (2024-2032) ($MN)
11 Global Novel Sweeteners Market Outlook, By Erythritol (2024-2032) ($MN)
12 Global Novel Sweeteners Market Outlook, By Xylitol (2024-2032) ($MN)
13 Global Novel Sweeteners Market Outlook, By Other Product Types (2024-2032) ($MN)
14 Global Novel Sweeteners Market Outlook, By Source (2024-2032) ($MN)
15 Global Novel Sweeteners Market Outlook, By Plant-Based (2024-2032) ($MN)
16 Global Novel Sweeteners Market Outlook, By Microbial Fermentation (2024-2032) ($MN)
17 Global Novel Sweeteners Market Outlook, By Synthetic (2024-2032) ($MN)
18 Global Novel Sweeteners Market Outlook, By Enzymatically Converted Sugars (2024-2032) ($MN) 19 Global Novel Sweeteners Market Outlook, By Other Sources (2024-2032) ($MN)
20 Global Novel Sweeteners Market Outlook, By Form (2024-2032) ($MN)
21 Global Novel Sweeteners Market Outlook, By Powder (2024-2032) ($MN)
22 Global Novel Sweeteners Market Outlook, By Liquid (2024-2032) ($MN)
23 Global Novel Sweeteners Market Outlook, By Granules (2024-2032) ($MN)
24 Global Novel Sweeteners Market Outlook, By Other Forms (2024-2032) ($MN)
25 Global Novel Sweeteners Market Outlook, By Distribution Channel (2024-2032) ($MN)
26 Global Novel Sweeteners Market Outlook, By Direct Sales (B2B) (2024-2032) ($MN)
27 Global Novel Sweeteners Market Outlook, By Retail Sales (B2C) (2024-2032) ($MN)
28 Global Novel Sweeteners Market Outlook, By Supermarkets/Hypermarkets (2024-2032) ($MN)
29 Global Novel Sweeteners Market Outlook, By Online Retail (2024-2032) ($MN)
30 Global Novel Sweeteners Market Outlook, By Specialty Stores (2024-2032) ($MN)
31 Global Novel Sweeteners Market Outlook, By Other Distribution Channels (2024-2032) ($MN) 32 Global Novel Sweeteners Market Outlook, By Functionality (2024-2032) ($MN)
33 Global Novel Sweeteners Market Outlook, By Zero-Calorie Sweeteners (2024-2032) ($MN)
34 Global Novel Sweeteners Market Outlook, By Low-Calorie Bulk Replacers (2024-2032) ($MN)
35 Global Novel Sweeteners Market Outlook, By Functional/Clean-Label (2024-2032) ($MN)
36 Global Novel Sweeteners Market Outlook, By Baking/Stability Specific Grades (2024-2032) ($MN) 37 Global Novel Sweeteners Market Outlook, By Other Functionalities (2024-2032) ($MN)
38 Global Novel Sweeteners Market Outlook, By Application (2024-2032) ($MN)
39 Global Novel Sweeteners Market Outlook, By Food & Beverages (2024-2032) ($MN)
40 Global Novel Sweeteners Market Outlook, By Pharmaceuticals (2024-2032) ($MN)
41 Global Novel Sweeteners Market Outlook, By Nutraceuticals (2024-2032) ($MN)
42 Global Novel Sweeteners Market Outlook, By Personal Care (2024-2032) ($MN)
43 Global Novel Sweeteners Market Outlook, By Other Applications (2024-2032) ($MN)
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.
List of Figures
RESEARCH METHODOLOGY
We at ‘Stratistics’ opt for an extensive research approach which involves data mining, data validation, and data analysis. The various research sources include in-house repository, secondary research, competitor’s sources, social media research, client internal data, and primary research.
Our team of analysts prefers the most reliable and authenticated data sources in order to perform the comprehensive literature search. With access to most of the authenticated data bases our team highly considers the best mix of information through various sources to obtain extensive and accurate analysis.
Each report takes an average time of a month and a team of 4 industry analysts. The time may vary depending on the scope and data availability of the desired market report. The various parameters used in the market assessment are standardized in order to enhance the data accuracy.
Data Mining
The data is collected from several authenticated, reliable, paid and unpaid sources and is filtered depending on the scope & objective of the research. Our reports repository acts as an added advantage in this procedure. Data gathering from the raw material suppliers, distributors and the manufacturers is performed on a regular basis, this helps in the comprehensive understanding of the products value chain. Apart from the above mentioned sources the data is also collected from the industry consultants to ensure the objective of the study is in the right direction.
Market trends such as technological advancements, regulatory affairs, market dynamics (Drivers, Restraints, Opportunities and Challenges) are obtained from scientific journals, market related national & international associations and organizations.
Data Analysis
From the data that is collected depending on the scope & objective of the research the data is subjected for the analysis. The critical steps that we follow for the data analysis include:
- Product Lifecycle Analysis
- Competitor analysis
- Risk analysis
- Porters Analysis
- PESTEL Analysis
- SWOT Analysis
The data engineering is performed by the core industry experts considering both the Marketing Mix Modeling and the Demand Forecasting. The marketing mix modeling makes use of multiple-regression techniques to predict the optimal mix of marketing variables. Regression factor is based on a number of variables and how they relate to an outcome such as sales or profits.
Data Validation
The data validation is performed by the exhaustive primary research from the expert interviews. This includes telephonic interviews, focus groups, face to face interviews, and questionnaires to validate our research from all aspects. The industry experts we approach come from the leading firms, involved in the supply chain ranging from the suppliers, distributors to the manufacturers and consumers so as to ensure an unbiased analysis.
We are in touch with more than 15,000 industry experts with the right mix of consultants, CEO's, presidents, vice presidents, managers, experts from both supply side and demand side, executives and so on.
The data validation involves the primary research from the industry experts belonging to:
- Leading Companies
- Suppliers & Distributors
- Manufacturers
- Consumers
- Industry/Strategic Consultants
Apart from the data validation the primary research also helps in performing the fill gap research, i.e. providing solutions for the unmet needs of the research which helps in enhancing the reports quality.
For more details about research methodology, kindly write to us at info@strategymrc.com
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